WVSR-FM

Last updated

WVSR-FM
Broadcast area Charleston metropolitan area
Frequency 102.7 MHz
BrandingElectric 1027
Programming
Language English
Format Contemporary hit radio
Affiliations Premiere Networks
Ownership
Owner
History
First air date
September 1964 (1964-09)
Former call signs
WTIO (1964–1982)
Call sign meaning
"West Virginia's Super Radio" (former branding)
Technical information [1]
Licensing authority
 FCC
Facility ID 2684
Class B
ERP 50,000 watts
HAAT 123 meters (404 ft)
Transmitter coordinates
 38°21′26.0″N81°40′5.0″W / 38.357222°N 81.668056°W / 38.357222; -81.668056
Links
Public license information
Webcast Listen live
Website electric102.com

WVSR-FM (102.7 MHz) is a commercial FM contemporary hit radio station serving the Charleston metropolitan area with an ERP of 50,000 watts. WVSR is owned by Bristol, Virginia-based Bristol Broadcasting Company, along with "twin stations" "Electric 94.9" in Greeneville, Tennessee, and "Electric 969" in Paducah, Kentucky. The station targets active young adult females ages 18 to 34, according to Bristol Broadcasting. WVSR can deal with a tremendous amount of interference in the Flatwoods, West Virginia, area from co-channel 102.7 The Torch, which broadcasts out of Mannington, West Virginia.

History

102.7 FM started life as WTIO-FM in September 1964, launching with a beautiful music format. As contemporary hits moved to FM during the early-1980s, WTIO dropped its call-letters and the easy listening format altogether and flipped to CHR in September 1982, as the dominant Top 40 station in Charleston under the callsign WVSR. Starting its CHR life as "Super 102", the station quickly became Charleston's hit music leader and went to #1 in the ratings book in 1986. Beasley Broadcast Group operated the station during its early CHR days until Beasley sold to Ardman Broadcasting in December 1986.

At least eight of the Beasley Broadcast Group people moved to Charlotte when Beasley Broadcast bought a station in that market. WVSR's CHR powerhouse as "Super 102" lasted until 2004, when the station downgraded its CHR format and went straight with a hot AC format. This completely failed because of low ratings, and the station immediately reverted back to its CHR format in early 2006, as "Electric 102".

  1. ↑ "Facility Technical Data for WVSR-FM". Licensing and Management System. Federal Communications Commission.
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