When released in the UK in 1987, the song reached No. 10 on the singles chart, becoming the group's first UK top 10 hit. The music video features four scantily clad 'cavewomen' dancing while a Flintstones-style TV plays clips from Daffy Duck and the Dinosaur. Towards the end of the video, a group of modern-day humans dance to the song's chorus. The video received heavy rotation on MTV. The song reached No. 7 on the US chart on April 1, 1989,[2] two years after its UK success and became the band's biggest hit single in their home country.
According to an interview with co-writer Randy Jacobs, it "was an infectious sing-along with a Flintstonesque video that probably got played on MTV way too much. But even that seemingly good-time anthem had a dark side. [...] The song's about nuclear Armageddon. It became a dance (anthem) because of the video. They connected it with the girls in the little Pebbles and Bam-Bam outfits. All the sudden it became, like, 'do the mashed potato' or 'the twist.'"[3]
The song was heard in promotional spots for the 2000 Disney film Dinosaur.
In the movie Ice Age: Dawn of the Dinosaurs, a version of the song by Queen Latifah (the voice of the character Ellie) is featured during the film and the credits.[24] This version featured minor lyrical changes to make the song more family-friendly.[25]
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