1800 Tequila

Last updated
1800 Tequila
1800 Tequila Logo.png
Type Tequila
Manufacturer Proximo Spirits
Country of origin  Mexico
Introduced1975
Alcohol by volume  35–50% abv
Proof (US) 70–100
Related products List of tequilas
Website 1800tequila.com

1800 Tequila is a Mexican brand of tequila owned by the Beckmann family, who also own the Jose Cuervo tequila brand. [1] The 100% blue agave tequila is bottled in Jalisco, Mexico. [2] 1800 is named after the year tequila was first aged in oak casks, [3] and is sold throughout the world. In the United States, the brand is owned by the Beckmann family's company, Proximo Spirits. [4] [5]

Contents

History

The first officially licensed tequila manufacturer was Jose Antonio Cuervo of Jalisco, Mexico, in 1758, after he was given the rights by King Ferdinand VI of Spain to cultivate a portion of land. Shortly thereafter, the production of tequila was banned, until 1795, when King Carlos IV lifted the ban. 1800 is widely known as the year in which tequila was first successfully aged in wood. [6]

Originally known as Cuervo 1800 Tequila, [7] 1800 Tequila was launched in 1975 as a premium sipping tequila. [8] The Silver, Añejo and Reposado labels were introduced in 2004. [9] Since 2008, it has been distributed in the US by Proximo Spirits. [5] That year, the Select Silver label was introduced, as the first and only 100 proof clear tequila. [9] In 2006, 1800 introduced The Ultimate Margarita, 19.9 proof and the only pre-mixed, ready-to-serve margarita mix made with 100% blue agave tequila (1800 Silver). [10]

Varieties

Name ABV (US)Notes
1800 Silver (Blanco)40%100% blue agave, aged in oak barrels for 15 days [3]
1800 Reserva Reposado40%100% blue agave, aged in American and French oak barrels for six months [3]
1800 Reserva Añejo40%100% blue agave, aged in French Oak barrels for three years [3]
1800 Coleccion40%Limited run, in bottle made of Belgian crystal with pewter trim in a suede and leather case, an extra añejo tequila aged over three years in charcoal French Oak barrels [11] [12]
1800 Milenio40%A one-off run of extra añejo tequila produced in 2000 for the new millennium [13]
1800 Coconut35%Coconut-flavored silver tequila [14]

Honors and awards

At the 2008 San Francisco Wine and Spirits Competition, the Silver, Reposado and Añejo tequilas each won the silver medal, while the Milenio and Select Silver both received the bronze medal. [15] In 2009, Bloomberg Businessweek named 1800 Select Silver one of the world's 20 best-tasting tequilas. [16] Wine Enthusiast placed the 1800 Coleccion, an extra añejo, in its "96–100" scoring category. [8] It was described by The New York Times as "sweetly vegetal and very rich with an elegant aftertaste." [11]

Packaging

Bottle

1800s bottles have a trapezoidal shape and used to have a top designed to serve as a shot glass, by loosening the top slightly, turning the bottle upside down, and filling up the top. [7]

Essential Artist Series

In 2008, 1800 Tequila released a special limited-edition Essential Artist Series, with 12 unique bottle designs. A second series was released in 2009 with one "celebrity artist" bottle created by Shepard Fairey's firm Studio Number One, plus 11 new designs picked from 15,000 online submissions from across the United States, including a $10,000 grand prize winner. [2] Other series bottle designers include artists Gary Baseman, Yuko Shimizu and Tara McPherson. [17] As of 2013, 1800 is on its fifth annual Essential Artists series. [18] Each year, 1,800 of each Essential Artists bottle are produced. [19]

Marketing

Celebrity endorsements

In October 2013, 1800 launched a new international advertising campaign featuring actor Ray Liotta in four commercials, directed by Anthony Mandler. Each of the moody spots are free of dialogue (with the exception of several where Liotta orders the tequila, with the only piece of dialogue being "1800"), were filmed in Buenos Aires and show Liotta traveling to get to a glass of 1800 Tequila. [20] A previous 1800 campaign from 2011 featured actor Michael Imperioli in eight different commercials with a straightforward approach coveting the values of an older generation; [21] and in 2009, rapper Rick Ross and his crew, the Triple C's, became brand ambassadors by publicly endorsing Select Silver. [22]

Sponsorships

1800 Silver has two sponsorships with two NBA teams, signing marketing agreements with the Los Angeles Lakers in 2009 (becoming the first spirits brand to sponsor the Lakers), [23] and with the New York Knicks the following year. The agreements with both teams include ad placement at their respective stadiums, the Staples Center and Madison Square Garden, on the teams' websites, and various promotional activities throughout the NBA season. [24] [25]

Related Research Articles

<span class="mw-page-title-main">Tequila</span> Distilled alcoholic beverage from Mexico

Tequila is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila 65 km (40 mi) northwest of Guadalajara, and in the Jaliscan Highlands of the central western Mexican state of Jalisco.

Jose Cuervo is the best-selling brand of tequila, selling a fifth of the tequila consumed worldwide.

<span class="mw-page-title-main">Patrón</span> Brand of tequila products by the Patrón Spirits Company

Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley.

<span class="mw-page-title-main">Dos Lunas Tequila</span>

Dos Lunas is a line of 100% blue agave tequilas produced in Guadalajara, Jalisco, Mexico, by Dos Lunas Spirits, LLC, headquartered in El Paso, Texas. The brand has the first triple-distilled silver tequila, a month aged Reposado, 18 month aged Añejo and 10 year old Extra Añejo.

<span class="mw-page-title-main">Casa Noble</span>

Casa Noble is a brand of premium 100% blue agave tequila produced by the Casa Noble Tequila Company. It is a CCOF certified organic tequila. Casa Noble is distributed in the United States by Constellation Brands Inc. The tequila is made from estate-grown agaves cooked in traditional stone ovens; these are naturally fermented and distilled three times. Casa Noble Reposado and Añejo are aged in White French Oak.

<span class="mw-page-title-main">Espolon</span> Tequila brand

El Espolón is a brand of tequila from Campari America. The tequila is produced by the Casa San Nicolas brand in the Los Altos (Highlands) region of Jalisco, Mexico. It has four products which are Blanco, Reposado, Añejo and Cristalino tequila. Each one is 80 proof or 40% ABV.

<span class="mw-page-title-main">Don Julio</span> Brand of tequila produced in Mexico

Don Julio is a brand of tequila produced in Mexico. It is the largest brand in value and eighth largest in volume. Its owned by the British-based multinational alcoholic beverage maker Diageo. It is distilled, manufactured and bottled by Tequila Don Julio, S.A. de C.V. from its corporate facility in the Colonia El Chichimeco district, in the city of Atotonilco El Alto, Jalisco, Mexico.

Corzo is a brand of tequila named in honor of the town of Chiapa de Corzo, Chiapas. The town was built on the highland battleground where the last Native Americans opposed the Spanish Conquistadors. Due to an ancestral link to the Soctón, the brand's founding master distiller used the name Corzo out of respect for these Indigenous people. Corzo is popular in tequila bars.

<span class="mw-page-title-main">Sauza Tequila</span> Company

Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico. It was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is owned by Beam Suntory, headquartered in Chicago, Illinois. Their products include Sauza, Conmemorativo, Hornitos and Tres Generaciones.

Sol de Mexico is a brand of 100% blue agave tequila produced by Productos Regionales de Atotonilco, S.A. de C.V. This brand has over 50 years history.

<span class="mw-page-title-main">Casa Dragones</span> Mexican brand of Tequila

Casa Dragones is a small batch tequila brand from San Miguel de Allende, Mexico. It was founded in 2009 by Bertha González Nieves, the first woman to be certified as ‘Maestra Tequilera’ by the Academia Mexicana de Catadores de Tequila, the organization recognized by The Tequila Regulatory Council, and MTV creator and iHeartMedia (iHeartradio) CEO Robert W. Pittman.

<span class="mw-page-title-main">Lunazul</span> Blue agave tequila produced by Tierra de Agaves

Lunazul Tequila is a 100% blue agave tequila produced by the Tierra de Agaves company.

<span class="mw-page-title-main">DeLeón Tequila</span> Alcoholic beverage brand

DeLeón Tequila is a brand of the alcoholic beverage tequila owned by Diageo. It is certified as 100% blue Weber agave tequila. DeLeón is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato. The city name literally translates to "Purest of the Corner" and the town is named after the Immaculate Conception.

<span class="mw-page-title-main">Señor Río</span> Mexican brand of tequila

Señor Río is an ultra-premium brand of tequila produced in Tequila, Jalisco, Mexico and imported by Jalisco International Imports.

<span class="mw-page-title-main">Tres Agaves</span>

Tres Agaves is a brand of organic 100% de Agave Tequila and Margarita mixes. The Tequila is produced at Tres Agaves' distillery in the town of Amatitán located in Jalisco, Mexico.

<span class="mw-page-title-main">Tequila Herradura</span> Mexican tequila distiller

Tequila Herradura is a tequila distillery located in Amatitán, Jalisco, Mexico. It was formally founded in 1870 by Aurelio López and the business remained in the family for over 125 years. Today it is owned by US beverage maker Brown-Forman, but the tequila is still made in the same place and facilities under a Mexican subsidiary. Tequila products sold under the Herradura name are 100% agave. The company makes other tequila products, such as El Jimador, which is the best-selling tequila in Mexico, as well as New Mix, a tequila and grapefruit soda beverage. Since its acquisition by Brown-Forman, Herradura has had many promotional efforts in Mexico and the United States, including inviting artists to use tequila barrels as the bases for art pieces, which are then displayed and auctioned off for charity.

<span class="mw-page-title-main">Proximo Spirits</span> American alcoholic beverages company

Proximo Spirits, Inc., is an American multinational alcoholic beverage company, with its headquarters in Jersey City, New Jersey. It is a major distributor of tequila and other spirits, it is best known for Jose Cuervo, the world's largest-selling tequila brand.

<span class="mw-page-title-main">Maestro Dobel Tequila</span> Mexican brand of blended tequila

Maestro Dobel Tequila is a Mexican brand of blended tequila owned by the Beckmann Family, who also own the Jose Cuervo tequila brand. Maestro Dobel is distributed by Proximo Spirits.

Excellia is a tequila range made from agave Tequilana Weber Blue. Its specific ageing process is conducted using Sauternes wine casks and Cognac barrels.

References

  1. ↑ Michael J. de la Merced, “Diageo Is Said to Be in Talks to Buy Jose Cuervo,” DealBook, May 24, 2011.
  2. 1 2 Lewis Wallace, “1800 Tequila Gives Artists a Shot at Boozy Fame,” Wired , October 28, 2009.
  3. 1 2 3 4 1800 Tequila, TequilaKnight.com. Accessed February 27, 2014.
  4. ↑ “Cuervo Weighs Its Options After Failure of Diageo Talks,” Shanken News Daily, December 12, 2012.
  5. 1 2 “Diageo Loses Cuervo to Proximo,” The Chuck Cowdery Blog, March 1, 2013.
  6. ↑ “Tequila’s History: Part 2 of 3: 18th & 19th Centuries,” In Search of the Blue Agave, May 2011.
  7. 1 2 “1800 Tequila Bottle Design – What Goes Wrong When Form Doesn’t Follow Function,” Archived 2013-12-19 at the Wayback Machine betterspoon.com, January 31, 2012.
  8. 1 2 "Proof66.com Awards Summary Page for 1800 Coleccion Extra-Aged". Archived from the original on 2012-10-05. Retrieved 2012-10-21.
  9. 1 2 “1800 Tequila,” Archived 2014-03-04 at the Wayback Machine tequilawisdom.com. Retrieved February 27, 2014.
  10. ↑ Colleen Graham, “1800 The Ultimate Margarita,” Archived 2014-04-12 at the Wayback Machine About.com. Retrieved February 27, 2014.
  11. 1 2 Florence Fabricant, “Tequila, by the Snifter,” The New York Times , November 29, 2006.
  12. ↑ Frank J. Prial, “We’ll Have The Chateau Cuervo,” The New York Times, March 15, 1998.
  13. ↑ Geoff Kleinman, "Review: 1800 Milenio Extra Anejo Tequila," Drink Spirits, April 28, 2014.
  14. ↑ 1800 Anjeo Coconut Tequila Archived 2018-03-03 at the Wayback Machine , Influenster. Retrieved March 2, 2018.
  15. ↑ “1800 Select Silver Tequila Review,” Archived 2014-03-09 at the Wayback Machine Behind the Bar Show, July 14, 2009.
  16. ↑ David Kiley, “The World’s Best-Tasting Tequilas,” Bloomberg Businessweek , March 12, 2009.
  17. ↑ Evan Johnson, “Six Essential Artists and A Lot of Tequila,” Archived 2014-03-03 at the Wayback Machine graphicdesign.com. Accessed December 10, 2013.
  18. ↑ Jessica Jupiter, “25 Cool Liquor Bottles Worth Buying For the Bottle Alone,” Complex , June 2, 2013.
  19. ↑ Jordan Burchette, “Perks of the Job: 1800 Tequila Essential Artists Bottles,” Archived 2014-03-08 at the Wayback Machine Maxim . Accessed February 27, 2014.
  20. ↑ Tim Nudd, “Ad of the Day: Ray Liotta Says It All by Saying Nothing for 1800 Tequila,” Ad Week, October 30, 2013.
  21. ↑ Tim Nudd, “Ad of the Day: Michael Imperioli Returns for 1800 Tequila,” Ad Week, May 27, 2011.
  22. ↑ Allison Shafir, “Rapper Rick Ross Backs 1800 Tequila,” Ad Week , June 10, 2009.
  23. ↑ “1800 Tequila Becomes First Spirits Brand to Sponsor the Los Angeles Lakers,” Marketing Weekly News, August 29, 2009.
  24. ↑ Ken Belson, “Knicks Add Tequila to Roster of Sponsors,” The New York Times, October 25, 2010.
  25. ↑ Elana Glowatz, “1800 Tequila Inks Deal With L.A. Lakers,” Ad Week, August 13, 2009.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.