Back Together

Last updated
"Back Together"
RobinThickeBackTogether.jpg
Single by Robin Thicke featuring Nicki Minaj
ReleasedAugust 6, 2015
Format Digital download
Recorded2015
Genre
Length3:44
Label Interscope
Songwriter(s)
Producer(s)
  • Max Martin
  • Ali Payami
Robin Thicke singles chronology
"Morning Sun"
(2015)
"Back Together"
(2015)
"Deep"
(2016)
Nicki Minaj singles chronology
"All Eyes on You"
(2015)
"Back Together"
(2015)
"Down in the DM"
(2015)

"Back Together" is a song by American singer Robin Thicke. It premiered on August 5, 2015. It was made available for digital download and released a single on August 6, 2015, by Interscope Records. [1] The song, produced by Max Martin and Ali Payami, features a guest appearance from American rapper Nicki Minaj.

Robin Thicke American singer, songwriter, and record producer

Robin Alan Thicke is an American singer-songwriter and record producer.

Music download digital transfer of music from an Internet-facing computer or website to a users local desktop computer

A music download is the digital transfer of music via the Internet into a device capable of decoding and playing it, such as a personal computer, portable media player, MP3 player or smartphone. This term encompasses both legal downloads and downloads of copyrighted material without permission or legal payment. According to a Nielsen report, downloadable music accounted for 55.9% of all music sales in the US in 2012. By the beginning of 2011, Apple's iTunes Store alone made US$1.1 billion of revenue in the first quarter of its fiscal year. Music downloads are typically encoded with modified discrete cosine transform (MDCT) audio data compression, particularly the Advanced Audio Coding (AAC) format used by iTunes as well as the MP3 audio coding format.

Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. It was founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Warner Music Group's Atlantic Records. At the time, it differed from most record companies by giving decision-making authority to its A&R staff and allowing artists and producers complete creative control. It had its first hit records less than a year after it was founded, and achieved profitability in 1993. Iovine served as chairman and CEO until May 2014, when he was succeeded by John Janick.

Contents

Background and composition

Thicke and Minaj first collaborated on the track "Shakin' It 4 Daddy" for Thicke's fourth studio album Sex Therapy: The Session (2009). [2] Speaking on Minaj's involvement during an interview for On Air with Ryan Seacrest , Thicke said, "I was working with Max Martin and [Savan Kotecha] and we had been messing with the song for a few months, and then Max finally got it to a place where he loved it and I thought it could use a little spice — a little edge. That’s when I sent it to Nicki and she loved it." [3] "Back Together" is raging, disco-fied track. [4]

Shakin It 4 Daddy 2011 song composed by Ester Dean performed by Robin Thicke

"Shakin' It 4 Daddy" is a song recorded by American singer Robin Thicke for his fourth studio album, Sex Therapy: The Session (2009). It features rap verses by hip hop artist Nicki Minaj. The song was written by Thicke, Jamal Jones, Ester Dean and Minaj, while production was handled by Jones under his stage name Polow da Don.

<i>Sex Therapy: The Session</i> 2009 studio album by Robin Thicke

Sex Therapy: The Session is the fourth studio album by American R&B recording artist Robin Thicke, released December 15, 2009 on Star Trak Entertainment in the United States. Sex Therapy also features guest contributions by Jay-Z, Game, Kid Cudi, Snoop Dogg, Nicki Minaj and Estelle. The album debuted at number 9 on the US Billboard 200 chart, selling 123,000 copies in its first week. Upon its release, Sex Therapy received generally positive reviews from music critics.

<i>On Air with Ryan Seacrest</i>

On Air with Ryan Seacrest is a weekday syndicated radio program hosted by Ryan Seacrest. It was launched in 2004 as a drive time show at the same time on Los Angeles Top 40 station 102.7 KIIS-FM as the television show with the same name, although Seacrest had hosted a similar show in afternoon drive time on sister station 98.7 KYSR from 1995 until 2003. The TV series ran for several months in 2004, but nationwide syndication of the radio program did not start until 2008. While Seacrest hosted his Los Angeles show in the morning, the syndicated show's affiliates aired it in middays or afternoons. The syndicated show took segments from Seacrest's live Los Angeles wake up show and packaged them with music, so listeners in other cities could hear them later in the day or the following day. The live radio show originated its broadcast from the KIIS-FM studios in Burbank, California. KIIS-FM is owned by iHeartMedia, Inc.

During an interview with Good Morning America , when asked about the meaning of the song or if there were any intended allusions to his ex-wife (Paula Patton) Thicke explained, "Actually I didn't write the song so I can't take credit for the meaning, but when I met with the producers ... I just heard this idea of getting back together and getting yourself back together and, you know, what I was going through at the time I really related to that and connected with it so it's more about the theme of getting yourself back together with love and partnership". [5] [6]

<i>Good Morning America</i> American morning television show broadcast on ABC

Good Morning America (GMA) is an American morning television show that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. The Sunday edition was canceled in 1999; weekend editions returned on both Saturdays and Sundays on September 4, 2004. The weekday program airs from 7:00 to 9:00 a.m. in all U.S. time zones. The Saturday and Sunday editions are one hour long and are transmitted to ABC's stations live at 7:00 a.m. Eastern Time, although stations in some markets air them at different times. Viewers in the Pacific Time Zone receive an updated feed with a specialized opening and updated live reports. A third hour of the weekday broadcast aired from 2007 to 2008, exclusively on ABC News Now.

Radio version and music video

The radio version of the song is censored, replacing the word "fuck" with a sample of Thicke exclaiming "Ow!" in a falsetto. This version is also used in the music video.

The music video features Thicke in a tuxedo at a poolside resort with an attractive woman to whom he addresses the song. She pushes him into the pool, seeming to indicate she's upset with him. Later they are together again, seemingly on another day, getting along. Thicke then walks through the hotel and sees Minaj in her room, where she performs her part of the track. Minaj seems to seduce him, only to walk away when he acquiesces to her advances. Having now lost both women, Thicke leaves the hotel but stops to join a band performing outside.

Critical reception

The song was described by Los Angeles Times music writer Mikael Wood as "a total banger, with a killer electro-disco groove ... and a delightfully raunchy guest verse by Nicki Minaj." [7] Jon Blistein of Rolling Stone wrote, "'Back Together' boasts a bumping Studio 54 disco beat and buzzsaw synths reminiscent of the electro-pop surge led by Justice and Daft Punk. Thicke, however, sounds as soulful as ever, breezily crooning devoted paeans to a destructive love over Martin's catchy production." [8]

<i>Los Angeles Times</i> Daily newspaper published in Los Angeles, California

The Los Angeles Times is a daily newspaper which has been published in Los Angeles, California, since 1881. It has the fourth largest circulation among United States newspapers, and is the largest U.S. newspaper not headquartered on the East Coast. The paper is known for its coverage of issues particularly salient to the U.S. West Coast, such as immigration trends and natural disasters. It has won more than 40 Pulitzer Prizes for its coverage of these and other issues. As of June 18, 2018, ownership of the paper is controlled by Patrick Soon-Shiong, and the executive editor is Norman Pearlstine.

<i>Rolling Stone</i> American magazine focusing on popular culture, based in New York City

Rolling Stone is an American monthly magazine that focuses on popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, who is still the magazine's publisher, and the music critic Ralph J. Gleason. It was first known for its musical coverage of rock music and for political reporting by Hunter S. Thompson. In the 1990s, the magazine broadened and shifted its focus to a younger readership interested in youth-oriented television shows, film actors, and popular music. It has returned to its traditional mix of content, including music, entertainment, and politics.

Justice (band) French electronic music duo

Justice is a French electronic music duo consisting of Gaspard Augé and Xavier de Rosnay. The duo's label is Ed Banger Records which is managed by the label's head, Pedro Winter. Justice is known for incorporating a strong rock and indie influence into its music and image.

Music video

A music video for the song, directed by Ben Mor, was filmed in Miami. [9] It was premiered via Thicke's VEVO channel on August 13, 2015. [9]

A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products. Although the origins of the music video date back to musical short films that first appeared in the 1920s, they again came into prominence in the 1980s when the channel MTV based their format around the medium. Prior to the 1980s, these kinds of videos were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip".

Blood of Abraham was an American hip-hop duo composed of Benyad and Mazik. They debuted in 1993 with the release of the LP Future Profits on Ruthless Records, the label of Eric "Eazy-E" Wright.

Vevo is an American multinational video hosting service founded on June 16, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI. In August 2016, Warner Music Group (WMG), the world’s third-largest record company, agreed to license premium videos from its artists onto Vevo.

Performances

Thicke has performed the song on Good Morning America , [10] The Late Late Show with James Corden , [11] Jimmy Kimmel Live! , and The Tonight Show with Jimmy Fallon . [12]

<i>The Late Late Show with James Corden</i> American late-night talk show

The Late Late Show with James Corden is an American late-night talk show hosted by James Corden on CBS. It is the fourth and current iteration of The Late Late Show. Airing in the U.S. from Monday to Friday nights, it is taped in front of a studio audience Monday through Thursday afternoons – during weeks in which first-run episodes are scheduled to air – at CBS Television City in Los Angeles, California in Studio 56, directly above the Bob Barker Studio. It is produced by Fulwell 73 and CBS Television Studios.

<i>Jimmy Kimmel Live!</i> American comedy/interview television program

Jimmy Kimmel Live! is an American late-night talk show, created and hosted by Jimmy Kimmel, and broadcast on ABC. The nightly hour-long show made its debut on January 26, 2003 at Hollywood Masonic Temple in Hollywood, California as part of ABC's lead-out programming for Super Bowl XXXVII. Jimmy Kimmel Live! is produced by Jackhole Productions in association with ABC Studios. Having aired for more than twice as long as either The Dick Cavett Show (1969–1975) or Politically Incorrect (1997–2002), it is the longest running late-night talk show on the network.

On May 21, 2017, Thicke performed this song at 4th Indonesian Choice Awards.

Charts

Chart (2015–16)Peak
position
Czech Republic (Singles Digitál Top 100) [13] 79
France (SNEP) [14] 144
Italy (FIMI) [15] 73
Poland (Polish Airplay Top 100) [16] 28
Slovakia (Rádio Top 100) [17] 57
Slovakia (Singles Digitál Top 100) [18] 69
UK Singles (Official Charts Company) [19] 126
US Bubbling Under Hot 100 Singles ( Billboard ) [20] 25
US Mainstream Top 40 ( Billboard ) [21] 28
US Hot R&B/Hip-Hop Songs (Billboard) [22] 41
US Hot R&B Songs (Billboard) [23] 14

Certifications

RegionCertification Certified units/sales
Italy (FIMI) [24] Gold25,000*

*sales figures based on certification alone
^shipments figures based on certification alone

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References

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  7. Woods, Mikael. "Hey, hey, hey: The Robin Thicke comeback is happening, people". LATimes.com. Retrieved 8 November 2015.
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  9. 1 2 "Robin Thicke & Nicki Minaj - "Back Together" [Music Video Premiere!]". DirectLyrics. August 13, 2015. Retrieved August 13, 2015.
  10. "Robin Thicke Performs 'Back Together' on 'GMA'". Rap-Up.com. Retrieved 8 November 2015.
  11. "Robin Thicke Performs 'Back Together' on 'The Late Late Show'". Rap-Up.com. Retrieved 8 November 2015.
  12. "Robin Thicke Performs 'Back Together' on 'Tonight Show'". Rap-Up.com. Retrieved 8 November 2015.
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