Bumper sticker

Last updated
Cadillac Eldorado displaying a 1968 Nixon-Agnew bumper sticker 1968 Cadillac Eldorado Nixon - Flickr - That Hartford Guy.jpg
Cadillac Eldorado displaying a 1968 Nixon-Agnew bumper sticker

A bumper sticker is an adhesive label or sticker designed to be attached to the rear of a car or truck, often on the bumper. They are commonly sized at around 25.4 cm by 7.6 cm (10 in by 3 in) and are typically made of PVC.

Contents

Bumper stickers serve various purposes, including personal expression, promotion, humor, or political activism. They encompass commercial, religious, secular, military, and sports-related themes, allowing individuals to showcase affiliations or support for various causes, regions, or groups. While they are widely used in the United States to display political support during elections, their prevalence is comparatively lower in countries like the United Kingdom.

Before the emergence of bumper stickers, advertising took various forms, including horsefly nets, metal or cardboard bumper signs, and window shield decals. The advancement of fluorescent inks during World War II and the accessibility of pressure-sensitive and adhesive materials in the post-war period played a significant role in the development and widespread adoption of bumper stickers.

Purpose

"How's my driving" bumper stickers are often used on commercial vehicles so that employers can receive feedback about the driving habits of their employees. Feedbackbumpersticker.jpg
"How's my driving" bumper stickers are often used on commercial vehicles so that employers can receive feedback about the driving habits of their employees.

Bumper stickers can be commercial, religious, secular, humorous, or in support of a sports team or other organization. They may promote or oppose a particular philosophical or political position. Or they may go a different route and show a funny cartoon or punchline. In some countries, such as the United States, bumper stickers are a popular way of showing support for a candidate for a government seat and become more common during election years. In others, such as the United Kingdom, they are rarely seen in any form.

One variety of bumper stickers is the country tag. This is typically used for cars crossing international borders, and is overseen by the United Nations as the Distinguishing Signs of Vehicles in International Traffic, being authorized by the UN's Geneva Convention on Road Traffic (1949) and Vienna Convention on Road Traffic (1968). Often the country code is displayed on the license plate itself.

These have (usually in the United States) been appropriated into tags indicating a country with which the driver affiliates, or more humorously to indicate things like a region (OBX), support for rabbit rescue groups (BUN), etc.

People who opt to exhibit their individuality through these decals may take part in more acts of road rage. Colorado State University social psychologist William Szlemko found that aggressive driving is linked to the number of markers a person has on their car, regardless of the messages portrayed. [1]

Application and removal

Early bumper stickers had printed directions on the back removable liner for applying them to the bumper of a car. [2] Due to the movement of the vehicle and changing weather conditions, the sticker needed to adhere well to the bumper surface.

There are some "easy to remove" bumper stickers and magnetic bumper stickers. Bumper stickers can be removed with a razor blade, penetrating oil or a heat gun. Home remedies also include using common household items, such as WD-40 or paint thinner.

History

Before bumper stickers, advertisers used other methods of displaying their wares. In the horse-drawn carriage era, advertisers printed on horsefly nets with the name of a business. [3] In the 1930s and 1940s, bumper signs were printed on metal or cardboard and wired to the chrome bumpers. [4] Lester Dill, promoter of Meramec Caverns in Missouri, was an ardent adopter of the bumper sign to attract motorists to his site. [5] Using a windowshield decal was another option. These paper strips could be wetted and placed inside a car window. [3] However, these strips did not hold up well when placed on a bumper.

Various factors contributed to the development of the bumper sticker. Developments in material manufacturing during World War II led to the widespread use of daylight fluorescent inks, which were invented by Bob Switzer and his brother Joe. These inks appeared to glow during the daytime and were useful to support various wartime activities[ further explanation needed ]; they were favored by early bumper sticker manufacturers after the war. In addition, the first commercially produced pressure-sensitive stickers appeared after World War II; new developments in adhesive materials led to the production of paper strips with adhesive on the back. [6] In addition, increased use of vinyl by the general public after World War II led to the eventual use of this material in bumper stickers.[ clarification needed ][ citation needed ]

Many experts credit Forest P. Gill, a silkscreen printer from Kansas City, USA, as the developer of the bumper sticker. [7] [8] Gill recognized that the self-adhesive paper used during the second world war could be used to advertise promotional products in the late 1940s and beyond.

Early widespread uses of the advertising bumper sticker were for tourist attractions, [9] such as Marine Gardens, Florida, Seven Falls, Colorado, Meramec Caverns in Missouri, and Lookout Mountain, Tennessee. Another popular advertisement was the "See Rock City" sticker. In the 1940s and 1950s, visitors to the site had a sticker applied to their car, which duplicated the famous signs painted on the roofs of barns throughout the southeastern USA. Tourist attraction staff would circulate through the parking lot, applying the promotional sticker to every car.

The first documented presidential election that used adhesive bumper stickers in political campaigns was the 1952 election between Dwight D. Eisenhower and Adlai Stevenson II. [10] Bumper stickers allowed citizens to show support for a candidate while still maintaining some anonymity.

Bumper stickers have caused legal issues between people and states. In 1989, a man with a bumper sticker containing indecent wording was convicted. [11] The man's conviction was reversed in Cunningham v. State (1991). The court referenced the First Amendment, stating "the provision regulating profane words on bumper stickers reaches a substantial amount of constitutionally protected speech and unconstitutionally restricts freedom of expression". [12]

Around the world

This section possibly contains original research . Please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. (March 2008) ( Learn how and when to remove this template message )

Considerable variation exists around the world as to the context and purpose of stickers. For example many Veterans and military family members use military and war related stickers on their cars.

They have also been extensively applied to rear windows as well, where legislative measures have not banned such use. For instance, in Sweden, this is the normal place to put them; bumper stickers are referred to as "bakrutedekal" in Swedish, meaning "rear window decal". [13]

More recently, [14] bumper stickers have become a route for advertising and a few companies offer to match car owners to advertisers willing to pay for the ad.

"Shirat Hasticker" ("The Sticker Song") by Hadag Nachash is an Israeli song composed entirely of bumper sticker slogans.

Variants of the bumper sticker have developed in recent years, including vinyl decals meant to be applied to a car's rear windshield, and chrome emblems to be affixed to the body of the car itself, generally on the rear (the "Jesus fish" and its "Darwin fish" counterpart are popular examples).

License plate frames and vanity plates can serve a similar purpose to bumper stickers, although the law may place restrictions on messages they display.

Stickers are sometimes used for commemoration. After the attack at the Bataclan club in Paris in 2015, a wave of commemoration began through stickers across the city. Thousands of stickers bearing the words "Je Suis Paris" (I am Paris) were affixed as an act of commemoration and solidarity with the victims. Some of them bore the names of the victims of the attack. After the 2023 Hamas-led attack on Israel, the victims of the attack and those killed in the war that broke out after the attack were memorialized in the public space with stickers. In New Zealand there is a local tradition of commemorating road accident victims by placing stickers on the side of the road. In New York, especially in violent neighborhoods, stickers commemorating victims are often seen. In Syria, stickers began to be used as a means of commemorating the fallen fighters in the country's civil war. [15]

See also

Related Research Articles

<span class="mw-page-title-main">Vehicle registration plate</span> Devices displaying a character string that uniquely identifies a particular commercial vehicle.

A vehicle registration plate, also known as a number plate or license plate or licence plate, is a metal or plastic plate attached to a motor vehicle or trailer for official identification purposes. All countries require registration plates for commercial road vehicles such as cars, trucks, and motorcycles, for hire. Whether they are required for other vehicles, such as bicycles, boats, or tractors, may vary by jurisdiction. The registration identifier is a numeric or alphanumeric ID that uniquely identifies the vehicle or vehicle owner within the issuing region's vehicle register. In some countries, the identifier is unique within the entire country, while in others it is unique within a state or province. Whether the identifier is associated with a vehicle or a person also varies by issuing agency. There are also electronic license plates.

<span class="mw-page-title-main">Decal</span> Pattern or image that can be moved to another surface upon contact

A decal or transfer is a plastic, cloth, paper, or ceramic substrate that has printed on it a pattern or image that can be moved to another surface upon contact, usually with the aid of heat or water.

<span class="mw-page-title-main">Pontiac Firebird</span> Car model

The Pontiac Firebird is an American automobile built and produced by Pontiac from the 1967 to 2002 model years. Designed as a pony car to compete with the Ford Mustang, it was introduced on February 23, 1967, five months after GM's Chevrolet division's platform-sharing Camaro. This also coincided with the release of the 1967 Mercury Cougar, Ford's upscale, platform-sharing version of the Mustang. The name "Firebird" was also previously used by GM for the General Motors Firebird series of concept cars in the 1950s.

<span class="mw-page-title-main">Peugeot 309</span> Motor vehicle

The Peugeot 309 is a small family car that was manufactured between 1985 and 1994 in France, England and Spain by PSA Peugeot Citroën. It was originally intended to be badged as a Talbot and, as development progressed, to be called the Talbot Arizona.

<span class="mw-page-title-main">Sticker</span> Type of label with adhesive on one side

A sticker is a type of label: a piece of printed paper, plastic, vinyl, or other material with temporary or permanent pressure sensitive adhesive on one side. It can be used for decoration or for functional purposes, depending on the situation.

<span class="mw-page-title-main">Autobianchi Y10</span> Car manufactured from 1985 to 1995

The Autobianchi Y10 is a supermini and economy car manufactured from 1985 to 1995 and marketed under the Lancia brand in most export markets. The car was manufactured at Fiat's Autobianchi plant in Desio, Milan until 1992 and after that in Arese, near Alfa Romeo's plants. In addition to a relatively high level of trim for its market segment, the Y10 featured a new rear rigid axle suspension design, subsequently shared with the facelifted Fiat Panda. In spite of its short overall length, the Y10 had a drag coefficient of just 0.31.

<span class="mw-page-title-main">Bus advertising</span>

In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise.

<span class="mw-page-title-main">Adhesive label</span>

An adhesive label or sticky label is a small piece of paper designed to be affixed to any surface, typically by the action of removing a layer of adhesive on the front or back of the label. The term adhesive refers to a sticky substance, while something that is self-adhesive implies that it will stick without wetting or the application of glue to the product.

<span class="mw-page-title-main">Studebaker Scotsman</span> Motor vehicle

The Scotsman is an automobile series that was produced by the Studebaker Packard Corporation of South Bend, Indiana, during model years 1957 and 1958, and a low-priced series of pickup trucks in 1958 and 1959. The name was based on the reputation of Scottish frugality, the cars being built for function and minimalism.

<span class="mw-page-title-main">Meramec Caverns</span> Cave system in Missouri, US

Meramec Caverns is the collective name for a 4.6-mile (7.4 km) cavern system in the Ozarks, near Stanton, Missouri. The caverns were formed from the erosion of large limestone deposits over millions of years. Pre-Columbian Native American artifacts have been found in the caverns. Currently the cavern system is a tourist attraction, with more than fifty billboards along Interstate 44 and is considered one of the primary attractions along former U.S. Highway 66. Meramec Caverns is the most-visited cave in Missouri with some 150,000 visitors annually.

<span class="mw-page-title-main">Mitsubishi FTO</span> Motor vehicle

The Mitsubishi FTO is a front mid-engined, front-wheel drive coupe produced by Mitsubishi Motors between 1994 and 2000. Originally planned exclusively for the Japanese domestic market, its popularity as a grey market import to the United Kingdom, Ireland, Hong Kong, Singapore, Malaysia, Australia and New Zealand led to eventual limited distribution through Mitsubishi's official dealers in those regions at the tail-end of production. Upon its debut it won the Car of the Year Japan award for 1994–95, commemorated by a Limited Edition of the FTO GPX model.

<span class="mw-page-title-main">Vehicle license plates of the United States</span> American vehicle license plates

In the United States, vehicle registration plates, known as license plates, are issued by a department of motor vehicles, an agency of the state or territorial government, or in the case of the District of Columbia, the district government. Some Native American tribes also issue plates. The U.S. federal government issues plates only for its own vehicle fleet and for vehicles owned by foreign diplomats. Until the 1980s, diplomatic plates were issued by the state in which the consulate or embassy was located.

<span class="mw-page-title-main">European vehicle registration plate</span>

A vehicle registration plate, also known as a number plate, license plate or licence plate, is a metal or plastic plate or plates attached to a motor vehicle or trailer for official identification purposes. The registration identifier is a numeric or alphanumeric code that uniquely identifies the vehicle within the issuing authority's database. In Europe most countries have adopted a format for registration plates that satisfies the requirements in the Vienna Convention on Road Traffic, which states that cross-border vehicles must display a distinguishing code for the country of registration on the rear of the vehicle. This sign may be an oval sticker placed separately from the registration plate, or may be incorporated into the plate. When the distinguishing sign is incorporated into the registration plate, it must also appear on the front plate of the vehicle, and may be supplemented with the flag or emblem of the national state, or the emblem of the regional economic integration organisation to which the country belongs. An example of such format is the common EU format, with the EU flag above the country code issued in EU member states.

<span class="mw-page-title-main">Variations of the ichthys symbol</span> Variation or parody of the Christian ichthys symbol

The ichthys symbol is a sign typically used to proclaim an affiliation with or affinity for Christianity. The fish was originally adopted by early Christians as a secret symbol, but the many variations known today first appeared in the 1980s. Some of these are made by Christians in order to promote a specific doctrine or theological perspective, such as evolutionary creation. Other variations are intended for the purpose of satire by non-Christian groups.

<span class="mw-page-title-main">Vehicle inspection</span> Testing for compliance with regulations

Vehicle inspection is a procedure mandated by national or subnational governments in many countries, in which a vehicle is inspected to ensure that it conforms to regulations governing safety, emissions, or both. Inspection can be required at various times, e.g., periodically or on the transfer of title to a vehicle. If required periodically, it is often termed periodic motor vehicle inspection; typical intervals are every two years and every year. When a vehicle passes inspection, often a sticker is placed on the vehicle's windshield or registration plate to simplify later controls, but in some countries—such as the Netherlands since 1994—this is no longer necessary. Most US inspection decals/stickers display the month's number and the year.

<span class="mw-page-title-main">Name tag</span> Item worn on someones clothes telling the wearers name

A name tag is a badge or sticker worn on the outermost clothing as a means of displaying the wearer's name for others to view.

<span class="mw-page-title-main">Onondaga Cave State Park</span> State park in Missouri, United States

Onondaga Cave State Park is a Missouri state park located on the Meramec River approximately 5 miles (8.0 km) southeast of the village of Leasburg. The park was established in 1982. Park activities include cave tours, camping, fishing, hiking, picnicking, and swimming.

Vehicle registration plates of Canada, also known as licence plates, are issued by provincial or territorial government agencies. Registration plates in Canada are typically attached to motor vehicles or trailers for official identification purposes. Some Canadian registration plates have unique designs, shapes, and slogans related to the issuing jurisdiction. For example, registration plates issued in the Northwest Territories are shaped like a polar bear. In Alberta, registration plates typically display the words "Wild Rose Country."

<span class="mw-page-title-main">Wall decal</span> Decorative item

A wall decal, also known as a wall sticker, wall tattoo, or wall vinyl, is a vinyl sticker that is affixed to a wall or other smooth surface for decoration and informational purposes. Wall decals are cut with vinyl cutting machines. Most decals use only one color, but some may have various images printed upon them.

References

  1. Vedantam, Shankar (2008-06-17). "Sign of road rage may be on bumper". Chicago Tribune . Retrieved 2008-06-17.
  2. Baker, Whitney (2011). "Soapbox for the automobile: Bumper sticker history, identification, and preservation". Collections: A Journal for Museum and Archives Professionals. 7 (2): 251–270. doi:10.1177/155019061100700302. hdl: 1808/9874 . S2CID   110814097.
  3. 1 2 Schwab, Armand (1952). "Bumpers tell tourist's story". The New York Times . No. June 15. pp. X13.
  4. "A million a month! Screen processed bumper strips developing into big business". Screen Process Magazine (February): 26. 1953.
  5. "Discover the history of the caverns". Meramec Caverns. America's Cave.com. 2016. Retrieved 29 January 2016.
  6. Levine, Richard (2013). St. James Encyclopedia of Popular Culture. Detroit: St. James Press. pp. 456–457.
  7. Pechuls, Anne (2003). "Forest P. Gill: Responsible and dependable". Promotional Products Business (April).
  8. Kennedy, Pagan (2012). "Who made that bumper sticker?". The New York Times Magazine. No. September 12. Retrieved 29 January 2016.
  9. Sheldon, Andrew (2021-05-11). "The Unique History of Bumper Stickers". Your AAA Network. Retrieved 2023-11-29.
  10. Hanners, David (2000). "Candidates no longer favor bumper stickers; contenders prefer to spend their money on other ways . . ". No. September 24. Contra Costa Times. pp. A20.
  11. "Lewd Bumper Stickers Upheld in Georgia". The New York Times. Associated Press. 1991-02-25. Retrieved 2021-12-18.
  12. Hudson, David (2009). Encyclopedia of the First Amendment. Washington D.C.: CQ Press. ISBN   978-0-87289-311-5.
  13. "Bumper stickers, road rage & digital messaging". New Atlas. 2008-06-19. Retrieved 2023-11-29.
  14. "5 Companies that Pay You to Advertise on Your Car: Get Paid For Your Commute". FinanceBuzz. 2023-01-13. Retrieved 2023-11-29.
  15. טננבאום, עדי (2024-09-14). "קינת הסטיקר: הדרך החדשה-ישנה להנציח את המתים". Globes. Retrieved 2024-09-14.