The organization was started in 1979 by Rippan Kapur, an Air India purser. CRY works with 102 local NGOs across 19 states in India and has impacted the lives of over 4.7 million children.[1]
CRY is one of the top NGOs of India and it addresses children's critical needs by working with parents, teachers, Anganwadi (Indian rural child care center) workers, communities, district and state-level governments, as well as the children, themselves.[2] The organization focuses on changing behaviors and practices at the grassroots level and influencing public policy at a systemic level, to create an environment where children are the priority.
Established in 1979 as Child Relief and You, CRY was started by Rippan Kapur who wanted to ensure happier childhoods for India's children. Rippan chose to build CRY as an institution that inspired citizens to contribute towards this cause and also empowered local NGOs with funding and technical know-how to create a lasting impact. Kapur died in 1994.[3]
CRY has developed from originally an organisation providing welfare relief for children to an organisation advocating for children's rights.[4] It has worked to ensure that the diversity in ethnicity, religion, and caste among its staff is a strength and does not prevent success in its mission.[4]
CRY participated in the 'Voice Of India' campaign as a part of the National Alliance for the Fundamental Right to Education (NAFRE), to propose a constitutional amendment for free and compulsory education to all children. This contributed to the Right of Children to Free and Compulsory Education Act, 2009 (RTE).
CRY is involved with several international forums on children's rights, including Girls Not Brides and the National Action and Coordination Group For Ending Violence Against Children (NACG-EVAC). NACG-EVAC is a national platform under the aegis of the South Asia Initiative to End Violence Against Children (SAIEVAC), which is an intergovernmental platform working in eight countries.
In 2023–24, CRY has impacted more than 21,14,322 underprivileged children in India. [6]
94% children in CRY project areas, between the ages of 6-18 years, in school.
92% children in CRY project areas, under the age of 5 years, protected from undernourishment
99% of adolescent girls, in CRY project areas, between 11-18 years, protected from child marriage
88% children, in CRY project areas, between the ages of 6-18 years, protected from child labour
Campaigns
CRY has launched the following campaigns:
#YellowFellow, which raises awareness for the right to a happy childhood.[7] Launched in 2018, the campaign encourages people to show support for India's children by posting photos while wearing yellow socks in a creative way. The campaign has reached 1.7crore (17million) people across India.[8]
#LearnNotEarn, which was held on World Day Against Child Labour (12June) in 2018 and 2019, helped raise awareness on the issue of child labour in India, and encouraged citizens to ensure that children are able to go to school instead of work. Child labour is an important area of focus for the charity.[9]
#ItsAGirlThing, which was released on National Girl Child Day (24January) 2019 and aimed to break the stereotypes associated with girls.[citation needed]
#NotYet, which was held on International Women's Day (8March) 2020 and raised awareness of child marriage issues.
#PooriPadhaiDeshKiBhalai, which was held in April2001, was a national campaign to raise awareness on the economic and social importance of girls completing their secondary education.[10]
CRY has also campaigned for increased government investment in child protection and education.[12] It has highlighted child malnutrition and access to health care.[13] In 2021 the organisation drew attention to children's mental health and to the trauma children have experienced during the COVID-19 pandemic in India.[14]
CRY has commissioned four books about direct work with children.[18] In July 2020, CRY launched the handbook Bal Sanrakshan Samiti in Mumbai to address severe issues of child protection in rural and urban areas. This handbook is step-by-step guide on how child protection committees should function at the village and ward level.[19]
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