Chili's Grill & Bar (stylized as chili's) is an American casual dining restaurant chain[3] founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International.
Chili's first location, a converted postal station on Greenville Avenue in the Vickery Meadows area of Dallas, Texas, opened in 1975. The original Chili's on Greenville Avenue moved to a new building on the same site in 1981; It relocated again in 2007.[4]
Lavine's concept was to create an informal, full-service dining restaurant with a menu featuring different types of hamburgers offered at an affordable price. The brand grew larger, and by the early 1980s, there were 28 Chili's locations in the region, all featuring similar Southwest decor.[5]
In addition to their regular menu, the company offers a nutritional menu, allergen menu, and vegetarian menu.[7]
Advertising
"Chili's (Welcome to Chili's!)" is an advertising jingle used in Chili's Restaurant commercials to advertise the restaurant's line of baby back ribs. The song was written by Guy Bommarito and produced by Tom Faulkner Productions for GSD&M Advertising of Austin, Texas. Faulkner sings both "I want my baby back, baby back, baby back ribs..." (Which is similar to the Tommy James song "Draggin' the Line"), as well as the melodic theme. The deep "Bar-B-Q sauce" line was sung by famed New York bass vocalist Willie McCoy. A 1996 rendition of the jingle features a doo-wop quartet, Take 6, singing a cappella. Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004.[8] In October 2017, the jingle was revived to advertise Chili's new menu, where it was re-conceptualized as "Oh Baby, Chili's is Back (Baby, Back, Baby, Back)."[9]
In 2008, the chain aired parody ads for "P. J. Bland's," a fictional restaurant chain with cardboard foods.[10] In 2012, Chili's used Wendy Rene's Stax single, "Bar-B-Q," in their TV commercial.[11] In September 2017, Chili's dropped about 40 percent of its menu items to focus on burgers, ribs, and fajitas.[12]
In February 2020 Chili's announced a new marketing campaign encouraging people to "laugh so hard you pee a little."[13] In September 2024 Chili's announced, that its advertisement campaign is working, while other food chains in the USA still struggle to entice diners into their stores. Store sales increased 14.8 percent in the fiscal fourth quarter of Chili's. [14]
In 2024, the Chili's restaurant chain obtained the license for BurgerTime to create a browser-based game called Chili’s Big Smasher BurgerTime. In this version of the game, players control the franchise mascot Joe ChiliHead in a quest to create Big Smasher Burgers across six levels of gameplay. Players who participated also had the chance to win prizes such as free burgers for life.[15]
In October 2008, a Chili's Australia franchise was prosecuted and fined A$300,000(equivalent to $416,240 in 2022) by the NSW Office of Industrial Relations for underpaying staff, pressuring employees to sign an Australian workplace agreement, and failing to pay A$45,000(equivalent to $62,436 in 2022) in owed wages by a deadline set by the Office of Industrial Relations. In the same year, Chili's announced the permanent closure of all its Australian locations due to poor sales, unprofitability, and non-compliance with the Fair Work Act 2009.[20]
In July 2024, American rap rock group the Beastie Boys filed a lawsuit against Chili's parent company Brinker International for copyright infringement, claiming that the group's 1994 song "Sabotage" has been illegally used to promote Chili's in advertisements on social media starting around November 2022.[21]
Controversies
2008: On June 5, a woman from Washington named Anne Paskett filed a class-action suit against Brinker International. Paskett and the rest of the plaintiffs claimed that the restaurant chain's so-called healthier offerings, like the Chili's "Guiltless Black Bean Burger" have nutritional values much different than the ones listed on the menu. Independent laboratory tests were conducted, discovering that the fat content of the items are sometimes double, or even triple, the amount shown on these menus.[22]
2009: Brinker International fired a Chili's employee for the claim of sexual harassment, only to employ her again after the public outrage. They claimed that her termination was a computer error.[23]
2018: Brinker International disclosed that its data network had been breached between March and April 2018, exposing the personally identifiable information of its customers. Subsequently, several customers of Chili's filed suit against the company, alleging that its failure to comply with industry standards for information security and implement adequate data security measures to protect its data networks from the potential danger of a data breach had caused them to incur fraudulent charges on their payment cards.[24]
2019: Chili's Restaurant was fined after an employee fell into a vat of scalding water.[25]
2020: Brinker International and its Chili's subsidiary paid US$150,000 to settle sexual harassment allegations from five female employees.[26]
In popular culture
Chili's was a key location in The Office season 2 episode 7 "The Client." The episode shows Michael and Jan meeting a client at a local Chili's restaurant after Michael had changed the location of the meeting from Radisson citing Chili's as "the new golf course." The Chili's jingle was also used in Austin Powers: The Spy Who Shagged Me where Fat Bastard meets Dr. Evil with the mojo belonging to Austin Powers. When he sees Mini-Me walk out with the money, startling him, he tries to eat him, thinking he is a baby. After attempting to eat Mini-Me, Fat Bastard suggests that Dr. Evil keeps the mojo, and he gets the baby, and then sings the Chili's Babyback Ribs song. In Season one of "That '90s Show," the recurring character, Fez, mentions Chili's is the location where he and his current lover had met, also making a reference to the Babyback Ribs jingle.[citation needed] Chili's was mentioned several times in the 2010road comedyDue Date, starring Robert Downey Jr. and Zach Galifianakis.[27]
↑ Brinker International, Inc. (June 29, 2011). "FY 2011 10-K". U.S. Securities and Exchange Commission. Archived from the original on December 18, 2021. Retrieved April 17, 2012.
↑ Brinker International, Inc. (June 29, 2011). "2011 Annual Report to Shareholders". U.S. Securities and Exchange Commission. Archived from the original on December 18, 2021. Retrieved April 17, 2012.
↑ Brinker publication (October 2007). "Brinker 2007 Corporate report". Brinker International, Inc. Archived from the original on December 18, 2021. Retrieved December 19, 2007.
↑ "Chili's website". Archived from the original on December 1, 2020. Retrieved December 8, 2020. If you're hungry for juicy burgers, Tex-Mex classics, or Mexican-inspired bowls, you've come to the right place.
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
Chili's in Santa Clara, California
Chili's in Dallas, Texas
Chili's in Brownsville, Texas
Chili's at Palisades Center shopping mall, West Nyack, New York
Chili's in Santiago, Dominican Republic (now closed)
Chili's in Cebu City, Philippines
