Coca-Cola Starlight

Last updated
Coca-Cola Starlight
Coca-Cola Starlight.jpg
Bottle of Coca-Cola Starlight
Type Cola
Manufacturer The Coca-Cola Company
Country of origin United States
IntroducedFebruary 21, 2022
DiscontinuedAugust 1, 2022
ColorRed
VariantsCoca-Cola Starlight Zero Sugar
Related products Coca-Cola

Coca-Cola Starlight is a limited-edition variant of Coca-Cola. Introduced in 2022 as the first in the Coca-Cola Creations line, it was produced and distributed by the Coca-Cola Company and its bottlers. The beverage features a red color and a unique taste "inspired by space". In the United Kingdom, where it was a Zero Sugar variant, it was known as Coca-Cola Intergalactic. [1] In South Korea, it was also known as Coca-Cola Stardust. In Thailand, it was also known as Coca-Cola Starshine.

Contents

History

The Coca-Cola Company announced the release of Coca-Cola Starlight on February 17, 2022. In a press statement, the company revealed the beverage has a "reddish hue" and that "Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space." Oana Vlad, senior director for global brand strategy at the company, stated that the drink was inspired by Coca-Cola's partnership with NASA. [2] Coca-Cola Starlight was launched alongside Coca-Cola Creations, an innovation platform of The Coca-Cola Company focused on selling limited-edition flavors of Coca-Cola. It landed in North American stores on February 21, 2022, and is also sold in Coca-Cola Zero Sugar format. [2] [3] It was discontinued on August 1, 2022 [4] and succeeded by Coca-Cola Dreamworld later that month.[ citation needed ]

Flavor

Prior to the release of Coca-Cola Starlight, there were speculations as to its flavor. Among them were raspberry (originating from a 2009 study that the center of the galaxy may taste like raspberries) and s'mores. [5] [6]

Many have described the taste as similar to that of fruit, vanilla or cotton candy. Junk food review site Candy Hunting stated it "tastes like strawberry, marshmallow, and/or cotton candy". [7] Aly Walansky of Food Network wrote it tastes "kind of like minty cotton candy sprinkled with vanilla". [8]

Related Research Articles

<span class="mw-page-title-main">Coca-Cola</span> Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand.

<span class="mw-page-title-main">Coca-Cola Vanilla</span> Vanilla-flavored cola from The Coca-Cola Company

Coca-Cola Vanilla is a vanilla-flavored version of Coca-Cola, invented by Contra and introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007; in Denmark in 2012, the UK in 2013, and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Amatil. Originally announced as a limited edition in the UK, it became permanent for several years; however, it was again discontinued in the UK in Summer 2018. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero.

<span class="mw-page-title-main">Barq's</span> Root beer manufactured by The Coca-Cola Company

Barq's is an American brand of root beer created by Edward Barq and bottled since the beginning of the 20th century. It is owned by the Coca-Cola Company. It was known as "Barq's Famous Olde Tyme Root Beer" until 2012. Some of its formulations contain caffeine.

<span class="mw-page-title-main">Diet drink</span> Type of sugar-free or artificially sweetened soda

Diet or light beverages are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar intake.

<span class="mw-page-title-main">Surge (drink)</span> Brand of citrus-flavored soft drink

Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.

Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.

<span class="mw-page-title-main">Minute Maid</span> American beverage company

Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C. Minute Maid is sold under the Cappy brand in Central Europe and under the brand "Моя Семья" in Russia and the Commonwealth of Independent States. Minute Maid was the first company to market frozen orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. The Minute Maid Company is owned by The Coca-Cola Company, the world's largest marketer of fruit juices and drinks. The firm opened its headquarters in Sugar Land Town Square in Sugar Land, Texas, United States, on February 16, 2009; previously it was headquartered in the 2000 St. James Place building in Houston.

<span class="mw-page-title-main">Coca-Cola Zero Sugar</span> Diet cola

Coca-Cola Zero Sugar is a diet cola produced by the Coca-Cola Company. In some countries it is sold as Coca-Cola No Sugar.

Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and VitaminWater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.

<span class="mw-page-title-main">Hi-C</span> Fruit juice-flavored soft drink

Hi-C is a fruit juice-flavored drink made by the Minute Maid division of The Coca-Cola Company. It was created by Niles Foster in 1946 and released in 1947. The sole original flavor was orange.

Kinley is a brand of still or carbonated water owned by The Coca-Cola Company and sold in many large European and Asian countries. Its carbonated forms are used for mixers, and also available in a variety of fruit flavors.

<span class="mw-page-title-main">Monster Beverage</span> American beverage company

Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012, and then sold their Hansen's juices and sodas and their other non-energy drink brands to the Coca-Cola Company in 2015.

<span class="mw-page-title-main">Blue Sky Beverage Company</span> Beverage company

Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. The company was established in Santa Fe, New Mexico, in 1980, where it remained until it was purchased by Monster in 2000. Coca-Cola North America took ownership of Blue Sky Sodas, Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Peace Tea and other non-energy drink brands as part of Coke’s partnership with Monster Beverage Corp on Jun 12, 2015. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.

<span class="mw-page-title-main">Coca-Cola Orange</span> Variation of Coca-Cola

Coca-Cola Orange Vanilla, formerly Coca-Cola Orange and in some markets Coca-Cola with Orange, is a variation of Coca-Cola originally available for a limited time. It was introduced in June 2007, in only Gibraltar, following the success of the previous year's Coca-Cola Lime, for which 40% of the launch sales represented new customers and increased purchasing.

<span class="mw-page-title-main">Coca-Cola Freestyle</span> Touch screen soda fountain

Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features 165 different Coca-Cola drink products, as well as custom flavors. The machine allows users to select from mixtures of flavors of Coca-Cola branded products which are then individually dispensed. The machines are currently located in major Coca-Cola partners and retail locations as a part of a gradual and ongoing deployment.

<span class="mw-page-title-main">Mexican Coke</span> Coca-Cola bottled in Mexico

In the United States and Canada, Mexican Coca-Cola, or Mexican Coke or, informally, "Mexicoke", refers to Coca-Cola produced in and imported from Mexico. The Mexican formula that is exported into the U.S. and Canada is sweetened with white sugar instead of the high-fructose corn syrup used in the American formula since the early 1980s. Some tasters have said that Mexican Coca-Cola tastes better, while other blind tasting tests reported no perceptible differences in flavor.

References

  1. "Coca-Cola's new Intergalactic and Byte drinks taste of the future". 27 April 2022.
  2. 1 2 Pearlman, Robert Z. (February 17, 2022). "Coca-Cola launches 'Starlight' limited-edition drink inspired by space". Space.com .
  3. Garcia, Tonya (February 18, 2022). "Coca-Cola to launch its first limited-edition beverage, Starlight". MarketWatch .
  4. Teague, Katie (March 11, 2022). "Coca-Cola Starlight Tastes Like Space? We Tried It. What to Know About Coke's New Drink". CNET .
  5. Wiener-Bronner, Danielle (February 18, 2022). "Coca-Cola introduces a first-of-its-kind flavor". CNN Business .
  6. Sample, Ian (April 20, 2009). "Galaxy's centre tastes of raspberries and smells of rum, say astronomers". The Guardian .
  7. candyhunting (February 19, 2022). "Here is the new Starlight Coca-Cola!".
  8. Walansky, Aly (March 1, 2022). "Coca-Cola Launches New 'Starlight' Flavor, And It Tastes Like Space Candy". Food Network .