Daz (detergent)

Last updated
Daz
Product type Laundry detergent
Owner Procter & Gamble
CountryUK
IntroducedFebruary 1953;71 years ago (1953-02)
Related brands
  • Tide Pods
  • Ace (Morocco, Puerto Rico and Latin America except Ecuador and Panama)
  • Alo (Turkey)
  • Vizir (Poland)
  • Tide (USA)

Daz is the name of a laundry detergent on the market in the United Kingdom and Ireland. [1] It was introduced in February 1953. It is manufactured by Procter & Gamble and is lower priced than P&G's main brand, Ariel. Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials, [2] which saw various 'hosts' including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed by Dom Joly in the British sketch series Trigger Happy TV and in a John Smith's advertising campaign featuring Peter Kay. From 1999 to 2002 Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets.

Contents

Daz is available in powder (handwash and automatic), liquid, professional liquid and all-in-one multi-compartment pods, in common with most other P&G laundry detergent brands. In some packs of 3-in-1 Pods, the individual pods are printed with Daz/Vizir/Tide, as the same product was sold in multiple European markets under different local brands. However, despite the Tide name appearing, they are not the same formulation as Tide Pods in the USA.

Cleaner Close advertising campaign

From 2002 to 2019, Daz began a series of soap opera style adverts called Cleaner Close. Some of these featured a new packet of Daz or a prize give-away as part of the plot, such as a character who either hid money in Daz packets or donated money to Daz in their will.

Other episodes have a character who do not use Daz which causes them problems, which are solved by a character who uses Daz. Cleaner Close is a parody of Coronation Street , Brookside or EastEnders . Most of the adverts feature ex-soap stars, sometimes portrayed as a similar character to the one they played in their original soap, and are narrated by Tony Hirst; who would later star in both Hollyoaks and Coronation Street. Soap stars or ex-soap stars to have appeared in Cleaner Close include: Michelle Collins (Cindy Beale in EastEnders, Stella Price in Coronation Street), Alison King (Carla Connor in Coronation Street), Chris O'Dowd (Brendan Davenport in The Clinic ), Jennifer Ellison (Emily Shadwick in Brookside) and Julie Goodyear (Bet Lynch in Coronation Street).

Related Research Articles

<span class="mw-page-title-main">Detergent</span> Surfactants with cleansing properties

A detergent is a surfactant or a mixture of surfactants with cleansing properties when in dilute solutions. There are a large variety of detergents, a common family being the alkylbenzene sulfonates, which are soap-like compounds that are more soluble in hard water, because the polar sulfonate is less likely than the polar carboxylate to bind to calcium and other ions found in hard water.

<span class="mw-page-title-main">Colgate-Palmolive</span> American multinational consumer products company

The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.

<span class="mw-page-title-main">Rinso</span> Brand name of laundry soap

Rinso is a brand name of laundry soap and detergent marketed by Unilever. The brand was created by Robert Spear Hudson and originally branded Hudson's Soap, which was sold to Lever Brothers of Port Sunlight, England, in 1908. It was introduced in the United States by Lever Brothers Company in 1918.

<span class="mw-page-title-main">Surf (detergent)</span> British laundry detergent brand

Surf is a British brand of laundry detergent manufactured and marketed around the world by Unilever, except in the United States, Canada and Puerto Rico, where it has been owned by Sun Products since 2008.

<span class="mw-page-title-main">Tide (brand)</span> Brand-name of a laundry detergent manufactured by Procter & Gamble

Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.

Kevin Kennedy is an English actor and musician, best known for playing Curly Watts for 20 years on ITV's long-running soap opera Coronation Street.

<span class="mw-page-title-main">Sunlight (cleaning product)</span> Brand of laundry soap and detergent

Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.

<span class="mw-page-title-main">Fairy (brand)</span> Brand of dishwashing liquid

Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.

<span class="mw-page-title-main">Henkel</span> German consumer goods company

Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex.

<span class="mw-page-title-main">Ajax (cleaning product)</span> Brand of cleaning products

Ajax is an American brand of household cleaning products and detergents made by Colgate-Palmolive and Awesome Products Inc.

<span class="mw-page-title-main">Laundry detergent</span> Type of detergent used for cleaning laundry

Laundry detergent is a type of detergent used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder and liquid form.

Alison Rosamund King is an English actress and model. She is known for her roles as Lynda Block in the Sky One drama series Dream Team, and Carla Connor in the long-running ITV soap opera Coronation Street (2006–present). She won Best Actress at the 2012 British Soap Awards.

<span class="mw-page-title-main">Purex (laundry detergent)</span> Brand of laundry detergent manufactured by Henkel

Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.

<span class="mw-page-title-main">Laundry detergent pod</span> Water-soluble pouches containing detergent or softener

Laundry detergent pods are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil, Rinso and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods.

<span class="mw-page-title-main">Lestoil</span> Registered trade name of Clorox

Lestoil is a registered trade name of Clorox for a heavy-duty multipurpose cleanser product, used to remove extremely difficult laundry stains, dissolve water-based and oil-based paints, and clean grease, oil, paint, and adhesives from floors and surfaces. It was introduced as a dry cleaning fluid for laundry in 1933. As a company, Lestoil, also known as the Adell Chemical Company, also made Bon Ami, from 1964 until 1971.

<span class="mw-page-title-main">Consumption of Tide Pods</span> Hazardous practice and Internet meme

Like most detergent products, Tide Pods, a laundry detergent pod sold by Procter & Gamble (P&G) since 2012, can be deadly if ingested. Media reports have discussed how children and those with dementia could mistake laundry pods for candy and endanger their health or life by consuming them, and they were named an emerging health risk by the Centers for Disease Control and Prevention in 2012. Between 2012 and 2013, poison control centers reported over 7,000 cases of young children eating laundry pods, and ingestion of laundry pods produced by P&G had resulted in six deaths by 2017. In response to the dangers, P&G changed Tide Pod containers to an opaque design, introduced warning labels, and added a bitter-tasting chemical to the pod contents.

<span class="mw-page-title-main">Tide Pods</span> Brand of laundry detergent pods under the Tide brand

Tide Pods are a line of laundry detergent pods from Procter & Gamble under the Tide brand.

References

  1. "P&G repositions 'naff' Daz from housewife to hipster". www.campaignlive.co.uk. Retrieved 2024-11-05.
  2. Cozens, Claire (2003-03-19). "Daz slams door on 'old-fashioned' ads". The Guardian. ISSN   0261-3077 . Retrieved 2024-11-05.