"Did It First" is a song by American rapper Ice Spice and British rapper Central Cee,released on July 11,2024,as the fourth single from the former's debut studio album Y2K!. It was produced by RiotUSA,Lily Kaplan and Nico Baran. It is a Jersey club song that has strong drill elements.
The rappers teased the song in the week before it was released,[1] with Ice Spice posting a clip of her twerking against a fireworks backdrop.[2] It led to the song going viral on the video-sharing app TikTok,[1] in which it amassed over 42 million views and was used in over 10,500 videos prior to being released.[3]
Composition and lyrics
The production contains a drill and Jersey club-inspired beat[4] with a propulsive rhythm,[5] stuttering drums and looping vocal sample.[6] Ice Spice raps about retaliating against an ex-partner for cheating on her by doing the same to them;[4][7][8] she declares in the chorus,"If he's cheatin',I'm doin' him worse / No Uno,I hit the reverse / I ain't trippin',the grip in my purse / I don't care 'cause he did it first".[4] Central Cee raps from the man's perspective in his verse,[9] in which he details attempting to conceal his infidelity but admitting that "If I went court for all the times I got caught / I'd have about 16 felons"[1][3][8] and "I clearly ain't learn my lesson".[8][10]
Critical reception
Elias Andrews of HotNewHipHop wrote,"'Did It First' sounds like a pop-ified version of aughts hyperdub. It sounds pretentious to describe on these terms,sure,but there's something undeniably retro about the song that plays to its benefit. Yes,Ice Spice is using the Ice Spice flow,and unsurprisingly,it sounds good. She's trash talking her haters,and describing the ways in which she's going to disrespect them. Spice then passes the mantle off to Central Cee,who manages to ride the beat in a complimentary yet distinct manner. Cee is blowing up stateside,so linking up with him was a cagey decision. That's not to say the results are fun. These two have chemistry,as evidenced by Y2K-drenched music video."[6]
Music video
An official music video was directed by Ice Spice,Edgar Estevez,and Nikita Vilchinski and premiered alongside the single. It shows Spice dancing in front of a corner store[1] and twerking while lying on her pillow-filled bed,[1][11] as well as scenes of her and Central Cee at a house party in the latter's hometown of London[2][4] and a 2000s-era desktop computer with message windows.[1][2] The two also lay together in the bed.[4][11] The visual features an appearance of Sol de Janeiro's Cheirosa 68 Perfume Mist.[12]
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