| Industry | Personal Care |
|---|---|
| Founded | 2015, New York, US |
| Founder | Heela Yang, Marc Capra |
| Headquarters | 551 5th Ave. New York, NY 10176 , United States of America |
Area served | Worldwide |
Key people | Heela Yang (CEO), Camila Pierotti, Marc Capra |
| Products | Cosmetics and beauty products |
Number of employees | 464 (2024) |
| Parent | Groupe L'Occitane |
| Website | soldejaneiro |
Sol de Janeiro is an American skincare and fragrance brand founded in 2015 by Heela Yang. [1] [2] Sol de Janeiro products are inspired by Brazilian beach culture and are known for its signature scent base of almond and vanilla.
Co-founder and CEO Heela Young worked as a director of marketing at Clinique and as a manager at Lancôme before moving from Brazil to New York with her husband in 2012. [3] [4] [1] Yang, a Korean-American and Harvard Business School alumna, [5] founded Sol de Janeiro after living in Brazil and experiencing its inclusive beach culture firsthand. [1] [6]
In 2021 L’Occitane Group acquired a majority stake in Sol de Janeiro, valuing the company at US$450 million. [7] [8] [9] [10]
TikTok had a major effect on the brand's business, collaborating with social media influencers such as Katie Fang. [11] [12] "Euphoria" star Barbie Ferreira was chosen as a brand ambassador in 2023. [13]
Fast Company named Sol de Janeiro to its 2024 list of the most innovative companies. [14]
In December 2023, a review of a Sol de Janeiro moisturizer went viral, claiming it attracted spiders. Other users backed up this claiming by saying the cream contained pheromones sexually attracting male spiders. [15] [16] Sol de Janeiro later denied the rumors, along with experts labeling it unlikely to be true. [17]
 | This United States corporation or company article is a stub. You can help Wikipedia by expanding it. |
