Uoma Beauty

Last updated
Uoma Beauty
IndustryBeauty
Founded2019
Founder Sharon Chuter
Headquarters Los Angeles, California
Website https://uomabeauty.com/

Uoma Beauty is an American beauty company founded by Nigerian-born Sharon Chuter. [1] Headquartered in Los Angeles, [2] the company focuses on inclusive beauty. In 2019, the company launched 108 products for the face, lips and eyes, including fifty-one shades of foundation in six custom formulas, at ULTA Beauty stores around the country. [3] [2] [4]

Contents

History

In late April 2019, Sharon Chuter launched a collection of 108 products with Uoma Beauty. [4] Chuter moved the headquarters from London to Los Angeles. [4]

Uoma was inspired by the Igbo word OMA, meaning beautiful. Sharon Chuter said, “The U in front is shortened from Umu – So it should be umu-oma which means beautiful people, but it’s such a long word and hard to brand so we went with UOMA...". [5]

After an e-commerce launch, the brand appeared at ULTA Beauty and Selfridges after Chuter met representatives of the stores at a conference and via a friend respectively. [3] [2] During the Coronavirus pandemic in 2020, the company took part in the BeautyUnited campaign which focused on supporting front-line workers. [6]

During the George Floyd protests in 2020, Chuter created an initiative called "Pull Up for Change" and coupled it with the hashtag #pulluporshutup on social media. The challenge was for other beauty brands to release the exact number of Black employees at their companies on the corporate and executive level, instead of just piggybacking off a trending hashtag. Since the challenge was released brands such as Kylie Cosmetics, ULTA, L'Oreal and Sephora have released demographic data on their employees and executives. The challenge has also ventured outside of the beauty industry, publishing lists from Facebook Google, Netflix, etc. [7]

In May 2023, Sharon Chuter stepped down as CEO of Uoma Beauty and announced Cyndi Isgrig, former president of Dermstore, would serve as interim CEO. [8]

Collaborations

For the launch of the "Black Magical Carnival Collection", the company partnered Jackie Aina and Patrick Starrr to promote it. [9]

Related Research Articles

<span class="mw-page-title-main">PacSun</span> American retail clothing brand

Pacific Sunwear of California, LLC is an American retail clothing brand. The company sells lifestyle apparel, along with swim, footwear and accessories designed for teens and young adults. As of 2022, the company operates 325 stores in all 50 states and Puerto Rico. PacSun is headquartered in Anaheim, California, and operates a distribution center in Groveport, Ohio. The company's regional directors, district managers and store positions are located throughout the United States. The company went bankrupt in April 2016 and is now owned by Golden Gate Capital.

<span class="mw-page-title-main">Coty</span> French American beauty company

Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 77 brands as of 2018.

<span class="mw-page-title-main">Ulta Beauty</span> American beauty store chain

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high-end and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products. Each store also has a beauty salon.

<span class="mw-page-title-main">Kylie Jenner</span> American media personality (born 1997)

Kylie Kristen Jenner is an American socialite, media personality, and businesswoman. She starred in the E! reality television series Keeping Up with the Kardashians from 2007 to 2021 and then the Hulu reality television series The Kardashians from 2022. She is the founder and owner of cosmetic company Kylie Cosmetics. She is the fifth-most-followed person on Instagram.

MAC Cosmetics, stylized as M·A·C, is a Canadian cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo. The company is headquartered in New York City after becoming a subsidiary of Estée Lauder Companies in 1998. MAC is an acronym for Make-Up Art Cosmetics.

<span class="mw-page-title-main">The Honest Company</span> Consumer goods company

The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. Chief Executive Officer Carla Vernón is one of the first Afro-Latina CEO of a U.S. publicly traded company. The Honest Company has raised multiple rounds of venture capital, and went public via initial public offering in May 2021, generating over $100 million in capital. Honest serves the United States, China, Canada, and Europe.

Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics.

Tarte Cosmetics is an American cosmetics company headquartered in New York City.

<span class="mw-page-title-main">NYX Professional Makeup</span> Cosmetics company

NYX Professional Makeup is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website.

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website and at Ulta Beauty. They predominantly make products for the eyes, lips, and face.

Toni Ko (born 1973) is a Korean-American businesswoman and founder of NYX Cosmetics. She currently works in Los Angeles. She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. She lives in Los Angeles with her husband, while also running two new businesses, a venture capital firm focused on funding female entrepreneurs and a beauty brand accelerator.

Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by Romanian-born Anastasia Soare in 1997, in Beverly Hills, California. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. In 2018, the company was reported to be worth $3 billion and have over $200 million in operating income.

<span class="mw-page-title-main">Jackie Aina</span> Nigerian American YouTuber

Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina, better known as Jackie Aina, is an American beauty YouTuber. She was born to an African-American mother and a Nigerian father of Yoruba descent. She is a social influencer who advocates for the visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty.

<span class="mw-page-title-main">Madison Reed</span> American brand of natural hair care and hair color products

Madison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online store as well as partnerships with Ulta, Sephora and QVC, among others. Madison Reed was founded in 2013 by Amy Errett and is headquartered in San Francisco.

<span class="mw-page-title-main">Younique</span> American multi-level marketing company

Younique is an American multi-level marketing company (MLM) that markets beauty products. The company was founded in 2012 by Derek Maxfield, who serves as CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah. Between 2017 and 2019, Younique was 60% owned by Coty, Inc. In 2019, Coty sold their share of the business back to Maxfield and Huscroft.

<span class="mw-page-title-main">Bondi Sands</span>

Bondi Sands is an Australian self tanning brand. The brand specialises in self tanners, suncare, skincare, and cosmetics. The business was established in 2012 and operates in Oceania as well as the USA, UK & Europe.

Haus Labs by Lady Gaga is an American vegan and cruelty-free cosmetics brand founded by Lady Gaga. First launched on September 17, 2019, it was the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States. Haus Labs relaunched on June 9, 2022 with new retail partner Sephora. The company advertises its products as "supercharged clean artistry makeup powered by innovation."

<span class="mw-page-title-main">Loren B. Kreiss</span> American Interior designer and artist

Loren Kreiss is an American Interior designer and entrepreneur. He serves as the CEO & Creative Director of Kreiss, a luxury American furniture brand.

<span class="mw-page-title-main">Morphe Cosmetics</span> American cosmetic retailer

Morphe Cosmetics, also known as Morphe Brushes, legally known as Morphe Holdings, is a Los Angeles cosmetics and beauty manufacturer founded in 2008. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers. Morphe has cut ties with multiple partners after many influencers became embroiled in controversy.

Rea Ann Silva is the creator of the Beauty blender makeup application sponge and the founder and CEO of the Beauty blender company. Silva created the sponge while working as a make-up artist for the Girlfriends television series. In 2019, her company's sales were expected to reach $215 million.

References

  1. ↑ "Uoma Beauty founder Sharon Chuter: 'Diversity is good for business'". Glossy. 2020-06-18. Retrieved 2020-06-20.
  2. 1 2 3 Daswani, Kavita (2019-05-02). "L.A. beauty brand Uoma releases 108 products for diverse skin colors". Los Angeles Times . Retrieved 2022-10-07.
  3. 1 2 Robert, Yola (August 31, 2019). "UOMA Beauty Is Making Inclusive Makeup A Movement Not A Trend". Forbes. Retrieved 2020-06-20.
  4. 1 2 3 Daswani, Kavita (2019-05-02). "L.A. beauty brand Uoma releases 108 products for diverse skin colors". Los Angeles Times. Retrieved 2022-10-18.
  5. ↑ "Meet Sharon Chuter, the powerhouse behind new afro-centric beauty brand, UOMA Beauty". Pulse Nigeria. 2019-05-30. Retrieved 2020-07-01.
  6. ↑ Eldor, Karin. "These 13 Fashion And Beauty Brands Navigated COVID-19 By Giving Back". Forbes. Retrieved 2020-06-20.
  7. ↑ Urquhart, Tira (June 13, 2020). "Kylie Jenner Responds To Uoma Beauty Founder Sharon Chuter's #PullUpOrShutUp Challenge". BET.com. Retrieved 2020-06-20.
  8. ↑ Manso, James (2023-05-31). "Sharon Chuter Leaves Uoma Beauty C-suite, Board". WWD. Retrieved 2023-12-15.
  9. ↑ Rearick, Lauren (27 February 2020). "Jackie Aina & Patrick Starr Joined Forces for a Carnival-Themed Makeup Collection". Nylon. Retrieved 2020-06-20.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.