Brihans Natural Products

Last updated

Brihans Natural Products Ltd.
Type Public Limited
Industry
Founded20 April 2000;21 years ago (20 April 2000)
Founder Mandar Agashe
Headquarters
Shaniwar Peth, Pune, Maharashtra
,
India
Area served
 India, Réunion, Singapore, Malaysia, United Arab Emirates
Key people
 Sheetal Agashe (managing director)
Brands
  • Greenleaf
  • Brimune
  • Oraheal
Revenue INR ₹60,000,000 (2002)
Total equity
 (2021)
Number of employees
51-100
Parent Brihans Group
Website brihansnatural.com
Footnotes /references
"Brihans Natural Products Limited Company Profile". The Economic Times .

Brihans Natural Products Ltd. is an Indian ayurvedic skincare and hair care products company headquartered in Pune, Maharashtra, India. Founded by Mandar Agashe in 2000, the company has been headed by Sheetal Agashe since 2013.

Contents

History

Under Mandar Agashe: 2000 – 2005

In 1998, Mandar Agashe set up Brihans Pharmaceuticals to research ayurvedic medicine. Between August 1999 and February 2000, he test marketedthe company's medicinal and pharmaceutical products across 19 branches across India, formally incorporating the company as Brihans Natural Products on 20 April 2000. [1] [2] In 2001, the company was awarded an Udyog Ratna Award by the New Delhi branch of the Institute of Economic Studies. [3]

In 2002, the company launched an anti-hair loss lotion and a mouth ulcer tablet under the brand names Cleancomb and Oraheal, [4] with its exports reportedly worth Rs 1 crore that same year. [5] The company was reportedly worth Rs. 6 crore by December 2002, and was considering product placement partnerships with beauty salons across India. [6]

By 2003, the company had launched a range of aloe vera, cucumber, and hibiscus gels under the brand names Greenleaf, CucumWhite and JasRed. [7] [8] The same year, Agashe considered expanding the company's exports to the European and American markets, in addition to its export to Sri Lanka, Mauritius, Thailand and South Korea. [5] By 2004, the company was exporting to the United Arab Emirates, Oman, Malaysia and the Maldives. [9]

Under Sheetal Agashe: 2005 – present

In April 2005, Sheetal Agashe joined the company as chief executive officer. [10] By 2006, under her, the company launched aloe vera based health juices under the brand name Brimune. [11] That same year, the company launched a turmeric based face wash and an aloe vera based foot cream under the Greenleaf brand. [12] [13] The company was also noted for the standardisation practices in its manufacturing and its use of Aloe barbadensis in its products. [14]

By 2007, the company sold majority of its skincare and hair care products under the brand Greenleaf, [15] after Agashe decided to consolidate the company's product range under their flagship brand. [16] [17] [18] She was appointed the company's managing director in January 2013. [10]

In April 2014, the company's advertisement of their product Cleancomb was complained against for being misleading, thus violating the Advertising Standard Council of India's Consumer Complaints Council's Code. It was one of 44 health care companies that were complained against at the time. [19] By August 2016, the company shipped its products across India, Réunion, Malaysia, the United Arab Emirates and Singapore, [20] and was headquartered in Shaniwar Peth, Pune as of January 2017. [21]

In July 2017, the company sponsored the film Hrudayantar by Vikram Phadnis under their brand Greenleaf. [22] In August 2017, Business Insider reported that the company was a major manufacturer of aloe vera products in India. [23] Another complaint was upheld by the Advertising Standard Council of India against the company's advertisements for their aloe vera gel in December 2017. [24] [25] In November 2018, a report published by a San Francisco based market research firm, included the company as a major contributor to the Indian aloe vera industry. [26]

In April 2019, Agashe was the recipient of a Pune Visionary Award from the The Times of India for her work as the managing director of the company. [27] In December 2019, the company's brand Greenleaf was the recipient of The Economic Times' Promising Brand Award, [28] and sponsored the 6th Filmfare Glamour & Style Awards in Mumbai that same month. [29]

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References

  1. ↑ Company News and Notes. Vol. 37. University of California, Berkeley: Research and Statistics Division, Department of Company Law Administration, Ministry of Commerce & Industry (India). 2000. p. 46.
  2. ↑ Pullaiah, T. (2002). Medicinal plants in Andhra Pradesh, India. New Delhi: Regency Publications. p. 561. ISBN   9788187498513.
  3. ↑ "'Udyog Ratna' for Brihans". The Times of India . 7 September 2001.
  4. ↑ "Brihans unveils new products". Business Line . 3 December 2002. Retrieved 23 January 2017.
  5. 1 2 "Brihans Natural Eyes US, European Markets". Financial Express . 25 January 2003. Retrieved 23 January 2017.
  6. ↑ "Brihans Natural Taps Beauty Parlours, Saloons For Product Promotion". The Financial Express . 7 December 2002. Retrieved 17 January 2022.
  7. ↑ Business India. A.H. Advani. 2004. pp. 69–70. Retrieved 17 January 2022.
  8. ↑ Asian Sources Gifts & Home Products. Vol. 22. Trade Media Limited. 2004. p. 326.
  9. ↑ Business India. University of Virginia: A.H. Advani. 2004. pp. 69–79.
  10. 1 2 "The Boss Lady: Sheetal Agashe". Femina . Pune (The Femina Coffee Table Book). 2019.
  11. ↑ "Looking for export quality aloe juice?". Indian Express . 17 December 2017. Retrieved 17 December 2017.
  12. ↑ Grihshobha Kannada: April 2017 (in Kannada). Delhi Press. 1 April 2017.
  13. ↑ "Do you want your feet to be soft and healthy?". Woman's Era (First). 26. August 2016.
  14. ↑ "GreenLeaf: India's 1st Skin Gel with 90% Aloe Vera". The Economic Times . 30 January 2006.
  15. ↑ Jain, S. Bhushan (2007). The Indian Newspaper Society Press Handbook. University of California: Indian Newspaper Society.
  16. ↑ "Health & Beauty" . Times of India . 8 March 2006.
  17. ↑ "Healing Aloe" . The Economic Times . 21 June 2006.
  18. ↑ "Experience the goodness of Aloe Vera this summer with Greenleaf Aloe Vera!". Femina . 11 February 2019.
  19. ↑ "ASCI upheld complaints against 82 out of 124 ads in April 201". Best Media. 27 June 2014.
  20. ↑ "Greenleaf Natural Actives". Femina . 29. 16 August 2016. MW04160816.
  21. ↑ Google (1 January 2017). "Brihans Natural Products Ltd" (Map). Google Maps . Google. Retrieved 1 January 2017.
  22. ↑ "10 reasons not to watch Hrudayantar". Wild Girl Diaries. 7 July 2017.
  23. ↑ "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 – 2022". Business Insider . 17 August 2017. Retrieved 24 September 2017.
  24. ↑ "ASCI bans 200 ads in October 2017; Healthcare, Education sector tops list of banned ads". Moneylife.in. 28 December 2017. Brihans Natural Products Ltd. (Green Leaf pure aloe vera skin gel)
  25. ↑ "ASCI Update: Complaints against 200 out of 319 ads upheld in October 2017". www.afaqs.com. Retrieved 26 February 2018.
  26. ↑ Ndukwu, Daniel (14 November 2018). "Global Aloe Vera Products Market 2018 Trends, Market Share..." Carleton.
  27. ↑ "Felicitating the women of Pune for their contribution in various walks of life". The Times of India . 19 April 2019. p. 4.
  28. ↑ "The Economic Times Promising Brands 2019". ET Edge . 12 December 2019.
  29. ↑ "The 6th Edition Of The Filmfare Glamour & Style Awards Honours Some Of The Biggest Bollywood Fashion Icons Of The Year". APN News. 4 December 2019. Retrieved 17 January 2022.
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