Jeffree Star Cosmetics

Last updated

Jeffree Star Cosmetics, Inc.
Company type Private
Industry Cosmetics
FoundedNovember 2014 (2014-11)
Founder Jeffree Star
Headquarters
Chatsworth, California, US [1]
Area served
Worldwide
ProductsCosmetics, beauty products
Owners Jeffree Star
Jeff Cohen
Number of employees
100 (2019) [2]
Website www.jeffreestarcosmetics.com

Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. [3] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. [3] The company is estimated to sell US$100 million annually. [4] All products are vegan and cruelty-free. [5] The company is co-owned by Star and his business partner Jeff Cohen. [6]

Contents

Background

The company was conceived by Star in 2013. [7] Star terminated his music career and invested fully into the company. [8] In November 2014, the cosmetics company launched a collection of 3 Velour liquid lipsticks. [3] [9] The company is co-owned by Star and his business partner Jeff Cohen, who was an early investor in the company. [6]

Products

The company produces lipsticks, concealers, setting powders, highlighters, lip products, jackets, and mirrors. The company randomly sells mystery boxes on their website, including a mini box, premium box, and deluxe box. [10] Seven products—the "Androgyny" palette, the "Magic Star" setting powder and concealer, the "Velour Liquid Lipstick", the "Thirsty" palette, the "Liquid Frost" highlighter, and the "Blood Sugar" palette—were Cosmopolitan's favorite company products. [11] Products sold by the company are vegan and cruelty-free. [5]

2016

In an interview for Nylon in April 2016, Star revealed the company's first eye shadow palette, titled "Beauty Killer", which was named after his only studio album. He also stated that he wanted to expand the company's products to include his "own moisturizer and foundation". [3] Like the palette following it, it included 10 shades. [12]

2017

In January 2017, Star revealed another eye shadow palette, titled "Androgyny". It was released in March 2017. [13] [14] Star named the palette after his "theme [of] life", and colors featured in the palette dramatically changed. He also revealed a "skin frost highlighter palette". [15] The company launched "The Star Family Collection" in October 2017. Some shade names were made from Star's pet Pomeranians. [16] [17]

2018

In January 2018, Star revealed the "Blood Sugar" palette, which included 18 shades highlighting red tones. It was released on January 29(PR), and February 10 respectively in the company's lovesick collection. [18] For the company's summer collection, Star revealed another palette titled "Thirsty". [19]

In August 2018, the first East Coast location to carry the cosmetics line was a Morphe Cosmetics store in Paramus, New Jersey. [20] In October 2018, the company started selling its products in Belgium and the Netherlands, [21] followed by France in November. [22]

In November 2018, Star released an "Alien" palette, coinciding with the release of a holiday collection, [23] which contained liquid lipsticks and lip scrubs. [24] It included the same number of shades as the "Blood Sugar" palette. [23] The aforementioned "skin frost palette", a highlighting palette titled "Supreme Frost Pro", was finally released in December 2018. [25]

2019

In March 2019, a successor to the "Blood Sugar" palette, "Blue Blood", was released. This palette highlighted blue toned shades and featured a casket shape. A collection coinciding with the palette also released. [26] On April 2, 2019, Star announced that one of the company's warehouses had been robbed; around US$2,500,000 was lost. Items stolen from the warehouse included the eyeshadow palette "Blue Blood" and a then-unreleased concealer, Magic Star. Some stolen products were resold on other websites. He consequently announced that "Magic Star" would be launched in May. [27] [28] [29] As revealed in The Beautiful World of Jeffree Star , no leads were discovered by the FBI. [30]

In May 2019, Star revealed the company's first lip gloss collection, titled "The Gloss". [31] In August, Star announced that a collaborative palette with Morphe would be released. In conjunction with the palette, a brush set was launched. [32] Star stated that the collaboration was created mainly to make a palette that has a cheaper price point. [33] Unlike Androgyny, the collaborative palette contained 30 shades. [32] Jawbreaker, the company's "biggest release to date", was released in June 2019, along with a summer collection. [34] A smaller palette titled "Mini Breaker" was also released. [35]

In October 2019, Shane Dawson's documentary series The Beautiful World of Jeffree Star showcased behind the scenes of Jeffree Star Cosmetics. The series also documents the production of a new product line, created by Star and Dawson. [36] Star revealed he had made over $20 million for his "Blood Sugar" palette. [37] On November 1, 2019, The Conspiracy Collection became available through the company's website and Morphe locations. Excessive traffic resulted in outages on Shopify and Morphe.com lasting hours. [38]

Two mystery boxes were launched on the website, a later one being a Halloween-themed one. The first one was criticized by some for not including beauty products in one box and missing items in another. However, the first one received mostly positive reviews. [10] The second one, released in October 2019, was criticized by some who received broken products. [39]

2020

In February 2020, Star released his "Blood Lust" collection, which included the purple-themed 18-pan Blood Lust Palette, 5 Glosses, a new purple Extreme Frost shade, and the Mini Purple Velour Liquid Lipstick Bundle. The Blood Lust Palette is the third palette in the "Blood Collection". [40]

In July 2020, Morphe ceased commercial activities with the company over allegations of racism, blackmail and manipulation against Jeffree Star. [41]

In August 2020, Star released his "Orgy" collection, which was his first nude-colored collection. The collection included the 30-pan Orgy Palette, the 9-pan Mini Orgy Palette, 6 new Glosses, a 25-set Nude Mini Lipstick Vault, and a new Magic Star Luminous Setting Powder. [42]

In November 2020, Star released his "Blood Money" collection, which included the green-themed 18-pan Blood Money Palette, 4 Glosses, a Lip Balm, 2 new Extreme Frost shades, the Mini Green Velour Liquid Lipstick Bundle, and the debut of the Automatic Eyeliner in 5 shades. Blood Money is the fourth palette in the “Blood Collection”. [43]

2021

In late January 2021, Star introduced the second gloss formula to his brand called the Supreme Gloss, which came in a variety of shades including some new and some which are Velour Liquid Lipstick shades. [44]

In February, Star announced the release of another collection titled the "Blood Sugar Anniversary Collection" in honour of the anniversary of the original Blood Sugar collection. It features a new palette, the Mini Blood Sugar Palette, a red-themed Velour Liquid Lipstick collection, a Cavity Skin Frost Highlighter Palette, and a relaunch of the Blood Sugar Palette. The collection was released on February 26. [45]

In July, Star announced his "Pink Religion" collection, which included the pink-themed 18-pan Pink Religion Palette, the Sacred Glass Extreme Frost Palette, 8 new Velvet Trap shades, 4 Hydrating Glitz Lip Balm shades, and the Holy Mist Smoothing Facial Spray. The collection released on July 30. [46]

Lawsuits

In April 2017, Jeffree Star Cosmetics alongside Jeffree Star and Manny MUA were sued for copyright infringement by Black Moon cosmetics. [47] [48] The case was later settled. [49] [50]

In July 2017, LunatiCK Cosmetics filed a trademark lawsuit against Jeffree Star Cosmetics for the packaging of the Lip Ammunition. [51] In November 2017, LunatiCK filed to dismiss the case, and the case was closed in April 2018. [52]

In October 2020, Jeffree Star Cosmetics alongside 10 unnamed people were sued by the estate of Anna Nicole Smith for copyright infringement. [53]

Related Research Articles

<span class="mw-page-title-main">Cosmetics</span> Substances applied to the body to change appearance or fragrance

Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features. Makeup can also add colour to a person's face, enhance a person's features or change the appearance of the face entirely to resemble a different person, creature, or object.

<span class="mw-page-title-main">Lipstick</span> Cosmetic for coloring the lip

Lipstick is a cosmetic product used to apply coloration and texture to lips, often made of wax and oil. Different pigments are used to produce color, and minerals such as silica may be used to provide texture. The use of lipstick dates back to early civilizations such as Sumer and the Indus Valley Civilisation, and was popularized in the Western world in the 16th century. Some lipsticks contain traces of toxic materials, such as lead and PFAS, which prompted health concerns and regulation.

<span class="mw-page-title-main">Urban Decay (cosmetics)</span> American cosmetics line

Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal.

<span class="mw-page-title-main">Jeffree Star</span> American internet personality (born 1985)

Jeffree Star is an American makeup artist, media personality and singer-songwriter. He is the founder and owner of Jeffree Star Cosmetics.

e.l.f. American cosmetics brand

e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.

Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016.

Jaclyn Roxanne Torrey is an American entrepreneur and internet personality who gained popularity via her YouTube channel.

<span class="mw-page-title-main">Manny MUA</span> American YouTuber and make-up artist

Manuel Gutierrez Jr., known professionally as Manny MUA, is a make-up artist, YouTuber, entrepreneur, and beauty blogger. In 2017, he was the first male brand ambassador in a campaign for the "Big Shot" mascara of the make-up brand Maybelline. In 2018, he founded his own cosmetics company called Lunar Beauty and launched his own cosmetic products.

Laura Ann Lee is an American make-up artist, YouTuber, entrepreneur, and blogger.

<span class="mw-page-title-main">Huda Kattan</span> Iraqi/American makeup artist and blogger (born 1983)

Huda Kattan is an Iraqi makeup artist, beauty blogger, and entrepreneur. She is the founder of the cosmetics line Huda Beauty.

<span class="mw-page-title-main">Fenty Beauty</span> Cosmetics brand launched by Rihanna

Fenty Beauty is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website, at Ulta Beauty, and at Target. They predominantly make products for the eyes, lips, and face.

Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by Romanian-born Anastasia Soare in 1997, in Beverly Hills, California. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. In 2023, the company was reported to be worth approximately $500 million, with $240 million in annual revenue.

<span class="mw-page-title-main">Jackie Aina</span> Nigerian American YouTuber (born 1987)

Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina, better known as Jackie Aina, is an American beauty YouTuber. She was born to an African-American mother and a Nigerian father of Yoruba descent. She is a YouTuber and social influencer known for advocating for the visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty.

Lime Crime is an American cosmetics brand that was founded and launched by Doe Deere. The brand is well known in the beauty community for its eccentric and colourful products, as well as the controversies surrounding Deere and the company. In addition, the brand was independently owned by Deere until its acquisition by Stacy Panagakis and the Tengram Capital Partners in 2018. Lime Crime is also certified as vegan and cruelty-free by both PETA and the Leaping Bunny. The brand is currently stocked at retailers such as ASOS, Revolve, Cult Beauty, Ulta and Bloomingdale's.

<i>The Beautiful World of Jeffree Star</i> Documentary web series by Shane Dawson

The Beautiful World of Jeffree Star is an American documentary webseries that was created by YouTuber Shane Dawson. The series follows the life of Jeffree Star, the founder and CEO of Jeffree Star Cosmetics. The series also follows Dawson and Star as they plan and design a new makeup and merchandise collection called The Conspiracy Collection. The series ran for seven episodes, premiering on October 1, 2019, and ending on November 22; an extra episode that showed bloopers and deleted scenes was released on January 21, 2020. The series, excluding the trailer, has garnered over 130 million combined views.

Haus Labs by Lady Gaga is an American vegan and cruelty-free cosmetics brand founded by Lady Gaga. First launched on September 17, 2019, it was the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States. Haus Labs relaunched on June 9, 2022 with new retail partner Sephora. The company advertises its products as "supercharged clean artistry makeup powered by innovation."

<span class="mw-page-title-main">Morphe Cosmetics</span> American cosmetic retailer

Morphe Cosmetics, also known as Morphe Brushes and legally known as Morphe Holdings, is a Los Angeles-cosmetics and beauty manufacturer founded in 2008. The company specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media influencers. Morphe has severed ties with multiple partners following controversies involving several influencers.

<span class="mw-page-title-main">R.E.M. Beauty</span> Cosmetics brand

R.E.M. Beauty is a cosmetics brand by Ariana Grande, that was launched on November 12, 2021.

SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, Founded in Singapore, SHEGLAM uses SHEIN's supply chain and direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers promote its products.

References

  1. ↑ "Jeffree Star Gives Tour of Expansive Makeup Empire". Entertainment Tonight. June 29, 2021. Retrieved April 3, 2022.
  2. ↑ "Breaking Down Jeffree Star's Social Media Empire By the Insane Numbers". E! Online. November 15, 2019. Retrieved August 15, 2024.
  3. 1 2 3 4 Taylor, Jade (April 6, 2016). "Jeffree Star Tells Us All About His Cosmetics Line". NYLON. Retrieved September 13, 2018.
  4. ↑ Robehmed, Natalie. "Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More". Forbes. Retrieved October 21, 2019.
  5. 1 2 Mychaskiw, Marianne (April 6, 2016). "These Internet-Famous Liquid Lipsticks Are Selling Out as Fast as Kylie's Lip Kits". InStyle.com. Retrieved September 13, 2018.
  6. 1 2 "MWZB Law | Attorneys & Agents | Jeff R. Cohen". www.mwzb.com. Archived from the original on February 20, 2020. Retrieved June 28, 2020.
  7. ↑ "Jeffree Star expands into self-care with new limited edition range". www.cosmeticsbusiness.com. Retrieved February 26, 2023.
  8. ↑ Greenwood, Koltan (January 1, 2020). "Jeffree Star talks quitting music, building cosmetics empire in house tour". Alternative Press. Retrieved July 13, 2020.
  9. ↑ Jung, Helin (September 7, 2017). "Meet the Real Jeffree Star: "I'm in a Different Place. I'm Growing Up."". Cosmopolitan. Retrieved October 21, 2019.
  10. 1 2 Dodgson, Lindsay (July 30, 2019). "Jeffree Star has come under fire from some customers and other YouTubers who say his mystery boxes are disappointing". Insider. Retrieved October 21, 2019.
  11. ↑ Jowett, Victoria (June 14, 2019). "7 Jeffree Star Cosmetics products we absolutely could not live without". Cosmopolitan. Retrieved October 21, 2019.
  12. ↑ Sciarretto, Amy (June 2, 2016). "Here's When To Get The Next Jeffree Star Palette". Bustle. Retrieved October 21, 2019.
  13. ↑ Tai, Cordelia (March 2, 2017). "Jeffree Star's Androgynous Eyeshadow Palette Is Almost Here". theFashionSpot. Retrieved October 21, 2019.
  14. ↑ Morel, Chantel (February 2, 2017). "Jeffree Star JUST Revealed the Inside of the Androgyny Palette". Allure. Retrieved October 21, 2019.
  15. ↑ Denton, Elizabeth (March 4, 2017). "MAJOR Details About Jeffree Star's Skin Frost Pro Highlighting Palette Straight From Star Himself". Allure. Retrieved October 21, 2019.
  16. ↑ "Jeffree Star's dogs: Names, ages and everything you need to know about the YouTuber's Pomeranians". PopBuzz. April 12, 2020. Retrieved October 21, 2019.
  17. ↑ Hourigan, Alexandra (October 10, 2017). "Jeffree Star's new collection has finally dropped!". finder.com.au. Retrieved October 21, 2019.
  18. ↑ Hourigan, Alexandra (January 21, 2018). "Jeffree Star is dropping a totally loveable Valentine's Day collection". finder.com.au. Retrieved October 21, 2019.
  19. ↑ Flink, Tanya (June 1, 2018). "Jeffree Star Cosmetics to Launch New Vegan Eyeshadow Palette". LIVEKINDLY. Retrieved October 21, 2019.
  20. ↑ Shkolnikova, Svetlana (August 11, 2018). "Jeffree Star draws thousands to Garden State Plaza for Morphe store opening". North Jersey. Retrieved April 8, 2019.
  21. ↑ Sandler, Emma (January 31, 2019). "How Jeffree Star Cosmetics used predictive modeling in its European launch". Glossy. Retrieved October 21, 2019.
  22. ↑ Driver, Robin. "Jeffree Star Cosmetics launches in France". FashionNetwork.com. Retrieved October 24, 2019.
  23. 1 2 Jowett, Victoria (November 1, 2018). "There's a new Jeffree Star eyeshadow palette coming, and the internet can't cope". Cosmopolitan. Retrieved October 21, 2019.
  24. ↑ Hourigan, Alexandra (October 31, 2018). "What's in the Jeffree Star 2018 holiday collection and where to buy it". finder.com.au. Retrieved October 21, 2019.
  25. ↑ Capon, Laura (November 24, 2018). "Prepare yourselves because Jeffree Star is launching a Northern Lights palette". Cosmopolitan. Retrieved October 21, 2019.
  26. ↑ Dyer, Gabrielle (March 15, 2019). "PSA: Jeffree Star's new Blue Blood Palette is en route". Cosmopolitan. Retrieved October 21, 2019.
  27. ↑ "YouTuber has '$2.5m worth' of make-up stolen". BBC News. April 3, 2019. Retrieved October 21, 2019.
  28. ↑ Henderson, Cydney. "Jeffree Star reveals 'black market' burglars stole $2.5 million worth of makeup". USA TODAY. Retrieved October 21, 2019.
  29. ↑ Preston, Hannah (April 2, 2019). "Jeffree Star reveals "horrific" story of thousands of products stolen and sold on black market". Newsweek. Retrieved October 21, 2019.
  30. ↑ Contreras, Cydney (October 11, 2019). "Jeffree Star Calls Cosmetics Robbery a "Targeted" Attack on Him and Shane Dawson". E! News. Retrieved October 21, 2019.
  31. ↑ Dyer, Gabrielle (May 29, 2019). "Jeffree Star just revealed his new The Gloss lipgloss collection". Cosmopolitan. Retrieved October 21, 2019.
  32. 1 2 Dyer, Gabrielle (August 7, 2019). "A Jeffree Star x Morphe eyeshadow palette is coming, and the internet has a lot of feelings". Cosmopolitan. Retrieved October 21, 2019.
  33. ↑ Dommu, Rose (September 11, 2019). "Jeffree Star on Why the Beauty Industry Is Dominated by Queer Men". www.out.com. Retrieved October 21, 2019.
  34. ↑ Perelli, Amanda (June 21, 2019). "YouTube star Jeffree Star said his new beauty collection began selling out in 5 minutes, and it shows how fans treat the products like collector's items". Business Insider. Retrieved October 21, 2019.
  35. ↑ Jowett, Victoria (June 21, 2019). "OMG Jeffree Star's new Jawbreaker palettes have *just* gone on sale". Cosmopolitan. Retrieved October 21, 2019.
  36. ↑ Raga, Pippa (June 14, 2019). "What You Need to Know About Jeffree Star and Shane Dawson's New Makeup Collab". Distractify. Retrieved October 21, 2019.
  37. ↑ Dodgson, Lindsay (October 7, 2019). "Jeffree Star says he made $20 million on one eyeshadow palette". Insider. Retrieved January 2, 2023.
  38. ↑ Strapagiel, Lauren (November 1, 2019). "The Shane Dawson And Jeffree Star Makeup Collection Crashed Shopify And People Are Losing It". BuzzFeed News. Retrieved November 2, 2019.
  39. ↑ Krause, Amanda (October 21, 2019). "People say they're receiving broken highlighters from Jeffree Star's makeup line, but the beauty mogul is blaming it on the Postal Service". Insider. Retrieved October 21, 2019.
  40. ↑ Capon, Laura (February 21, 2020). "Jeffree Star's Blood Lust palette launches today, here's all the UK release info you need". Cosmopolitan. Retrieved March 9, 2020.
  41. ↑ Alexander, Julia (July 10, 2020). "YouTube creator Jeffree Star dropped by makeup retailer Morphe". The Verge. Retrieved July 13, 2020.
  42. ↑ Tenbarge, Kat (August 14, 2020). "Jeffree Star is releasing his first nude makeup collection and calling it 'Orgy'". Insider.
  43. ↑ "Jeffree Star Blood Money Palette Collection Exciting Reveal! | November 2020". Makeup Muddle. November 6, 2020.
  44. ↑ "Jeffree Star Supreme Gloss Collection Launch with 28 Shades!". Makeup Muddle. January 30, 2021.
  45. ↑ "Jeffree Star Cavity Palette and Blood Sugar Anniversary Collection | EXCITING REVEAL FEBRUARY 2021". Makeup Muddle. February 19, 2021.
  46. ↑ "Sneak Peek! Jeffree Star Cosmetics Pink Religion Collection". BeautyVelle. July 24, 2021.
  47. ↑ "Complaint" (PDF). smcarthurlaw.com.
  48. ↑ Denton, Elizabeth (April 6, 2017). "Jeffree Star and Manny MUA are Being Sued by Black Moon Cosmetics for Alleged Copyright Infringement (Updated)". allure.
  49. ↑ "Black Moon Cosmetics". Archived from the original on December 24, 2021.
  50. ↑ Copp, Lucy Tandon (April 7, 2020). "Jeffree Star and Manny MUA settle lawsuit with Black Moon". cosmeticsbusiness.com. Retrieved July 19, 2020.
  51. ↑ "Jeffree Star Sued LunatiCK". Revelist.com.
  52. ↑ "Lunatick Cosmetic Labs LLC v. Jeffree Star Cosmetics Inc (2:17-cv-05029)". Court Listener.
  53. ↑ "Jeffree Star Sued By Anna Nicole Smith's Estate Over Makeup Line". The Blast. October 27, 2020. Retrieved October 28, 2020.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.