Cutex is a brand of nail care products, owned by Revlon, Inc. [2] The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut. [3]
Cutex is a brand of nail care products, owned by Revlon, Inc. [2] The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut. [3]
Northam Warren created the first fingernail cuticle remover and nail polish in 1911. [4] Cutex introduced nail tints in 1914, [5] and a liquid nail polish for the first time in 1917. [6] [7] The product took a long time to catch on; in 1927, it was reported as being a fad in London. [8] [9] In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the mass adoption of liquid nail polish.[ citation needed ] Cutex was a major nail care brand in the twentieth century. [7]
In 1960 Northam Warren was acquired by Chesebrough Ponds company. [10] At the time, Cutex nail polish was being sold in 109 countries. [10]
In April 1997, Carson Inc. purchased the Cutex product line for sale in the U.S. and Puerto Rico for $41 million. [11] The following year, in December 1998, Carson sold Cutex to the Shansby Group, in order to focus on its hair care line as well as reduce debt. As part of the sale, Carson retained the nail and lip-coloring product lines. [12] Shansby Group later entered into a joint venture with Medtech Labs to form the publicly traded company, Prestige Brands, [13] which included Cutex. [13]
Prestige maintained ownership of Cutex until September 2010, when it sold the brand to Arch Equity Partners. [14] In 2016, Arch Equity Partners sold the Cutex Brands portfolio company to Revlon Consumer products. [15]
Cutex has offered nail care and lip-coloring product lines. [12] Cutex has released additional products and lines over the years, including its Advanced Revival and Baseworx products in 2012. [16] [ citation needed ]
Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features. Makeup can also add colour to a person's face, enhance a person's features or change the appearance of the face entirely to resemble a different person, creature, or object.
Cosmetology is the study and application of beauty treatment. Branches of specialty include hairstyling, skin care, cosmetics, manicures/pedicures, non-permanent hair removal such as waxing and sugaring, and permanent hair removal processes such as electrology and intense pulsed light (IPL).
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz.
Nail polish is a lacquer that can be applied to the human fingernail or toenails to decorate and protect the nail plates. The formula has been revised repeatedly to enhance its decorative properties, to be safer for the consumer to use, and to suppress cracking or peeling. Nail polish consists of a mix of an organic polymer and several other components that give it colors and textures. Nail polishes come in all color shades and play a significant part in manicures and pedicures.
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. The company became popular in its home country, the United States, for its "Miss Clairol" home hair-coloring kit introduced in 1956. By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights".
Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 40 brands as of 2024.
Prestige Consumer Healthcare Inc. is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige Brands International, and the Spic and Span Company in 1996. The company is headquartered in Tarrytown, New York and operates a manufacturing facility in Lynchburg, Virginia.
NARS Cosmetics is a French cosmetics and skin care company founded by make-up artist and photographer François Nars in 1994. The cosmetics line began with twelve lipsticks sold at Barneys New York. Since then, NARS has created various multi-use beauty products and is now a subsidiary of Shiseido. It mainly sells in department stores in about 30 countries including the Americas, Europe, Japan and Southeast Asia.
Clean & Clear is an American brand of dermatology products owned by Kenvue.
A nail salon or nail bar is a specialty beauty salon establishment that primarily offers nail care services such as manicures, pedicures, and nail enhancements. Often, nail salons also offer skin care services. Manicures are also offered by general beauty salons, spas, and hotels. People who work at nail salons are usually called nail technicians, manicurists, or nailists.
Natural Wonder Cosmetics the United States cosmetics brand, was operated by Revlon Consumer Products Corporation from 1963 to 2000, when Revlon sold the division to CVC Capital Partners. One of the first products to use the brand was a medicated foundation. Natural Wonder provided Revlon with an economy cosmetics brand throughout the 1980s and 1990s.
TSG Consumer Partners is an American private equity company based in San Francisco, California. The firm was founded in 1986, and was among the first private equity firms to invest exclusively in consumer companies.
ULTIMA II (cosmetics line) is an American-based cosmetics and skin care brand owned by Revlon. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.
Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.
Julep Beauty, Inc. New York based cosmetics company founded in 2007 by Jane Park. The company sells its products online and in its own branded beauty parlors
Northam Warren created the formula for Cutex Cuticle Remover.
Sinful Colors is an American nail polish company owned by Revlon.
Edna Murphey was the creator of the Odorono brand of deodorant and originator of modern-day deodorant marketing strategies (1912). Murphey's father, Dr. Abraham D. Murphey, a physician, developed the liquid antiperspirant to help surgeons with sweaty hands. Edna subsequently found this antiperspirant useful on underarms and began marketing the product to women. There had been other previous deodorant/antiperspirant inventions previous to Murphey's, however, Murphey's was the product that became widely distributed. Murphey called the deodorant, Odorono (Odor-o-no) and started the company Odorono Co. At the time, antiperspirant products were not widely used, and Murphey was, for the most part, unsuccessful at selling the product in the office she rented in Cincinnati. Many potential users thought the item was either unnecessary, potentially harmful to their health, or that the red color of the product would damage their clothing.
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