 The company logo depicting the tree of life | |
 | |
| Type | Private |
|---|---|
| Industry | Wellness, Cosmetics |
| Founded | 2000 |
| Founder | Mira Kulkarni |
| Headquarters | , |
Area served | |
Key people | Samrath Bedi, Managing Director |
| Revenue | US$4 million |
Number of employees | 135 (2018) |
| Website | Official website |
Forest Essentials is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi, India. [1]
Mira Kulkarni started the business in 2000 with an investment of Rs.2 lakhs, then only selling handmade soaps and candles. [2] The business expanded after the Delhi hotel Hyatt Regency ordered the soaps for their rooms. [3] In 2005–2006, the company posted sales of Rs.6 crore.
In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company, and in October 2021, the brand announced entering the United Kingdom by opening 12 retail stores. [4] Kulkarni's son Samrath Bedi currently serves as the managing director of the company. [5] [6]
The company has 130 Forest Essentials Stores in India, supplies to 190 hotels and export to 120 countries. [7] The factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand.
Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals. [8] [ failed verification ]
In November 2022, Forest Essentials opened its first standalone store in Covent Garden, London which would become the brand's first international store. [9]
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