 The company logo depicting the tree of life | |
 | |
| Company type | Private |
|---|---|
| Industry | Wellness, Cosmetics |
| Founded | 2000 |
| Founder | Mira Kulkarni |
| Headquarters | , |
Area served | |
Key people | Samrath Bedi, Managing Director |
| Revenue | US$4 million |
Number of employees | 135 (2018) |
| Website | Official website |
Forest Essentials is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi, India. [1]
Mira Kulkarni started the business in 2000 with an investment of Rs.2 lakhs, then only selling handmade soaps and candles. [2] The business expanded after the Delhi hotel Hyatt Regency ordered the soaps for their rooms. [3] In 2005–2006, the company posted sales of Rs.6 crore.
In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company, and in October 2021, the brand announced entering the United Kingdom by opening 12 retail stores. [4] Kulkarni's son Samrath Bedi currently serves as the managing director of the company. [5] [6]
The company has 130 Forest Essentials Stores in India, supplies to 190 hotels and export to 120 countries. [7] The factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand.
Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals. [8] [ failed verification ]
In November 2022, Forest Essentials opened its first standalone store in Covent Garden, London which would become the brand's first international store. [9]
The Estée Lauder Companies Inc. is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after L'Oréal. The company owns a diverse portfolio of brands, including La Mer, Jo Malone London, Clinique and Tom Ford Beauty, among many more, distributed internationally through both digital commerce and retail channels.
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