Eat You Up

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"Eat You Up"
Boa eatyouup.png
Single by BoA
from the album BoA
ReleasedOctober 21, 2008
Format
RecordedApril 2008
Genre Electropop
Length3:13
Label S.M. Entertainment USA
Songwriter(s)
Producer(s) Henrik Jonback
BoA singles chronology
"Vivid: Kissing You, Sparkling, Joyful Smile"
(2008)		"Eat You Up"
(2008)		"Eien/Universe/Believe in Love"
(2009)

"Eat You Up" is a song recorded by South Korean recording artist BoA for her twelfth studio and debut English eponymous studio album (2009). It was released on October 16, 2008 in Japan as the lead single from the album. The song was written by Remee and Thomas Troelsen, while production was handled by Henrik Jonback. The song was BoA's first attempt into the Western market, particularly North America. Musically, the track was described as an electronic dance song with elements of R&B.

BoA South Korean singer

Kwon Bo-ah, known professionally as BoA, is a South Korean singer, songwriter, record producer and actress active in South Korea and Japan. Dubbed the "Queen of K-pop", BoA has been recognized as one of the most successful and influential Korean entertainers throughout her career.

<i>BoA</i> (album) 2009 studio album by BoA

BoA is the first US studio album by South Korean pop singer BoA and her twelfth studio album overall. The album was released on March 17, 2009, in the United States. BoA was released in Japan boxed with her second greatest hits album, Best & USA, as a 2-in-1 CD. BoA debuted on the Billboard 200 at #127 and topped the Billboard's Top Heatseekers (Pacific). On August 31, BoA: Deluxe was released digitally via iTunes and includes the single version of "Energetic" and two bonus songs, "Crazy About" and "Control". On September 22, 2009, the album was released worldwide.

Remee Danish musician

Remee Sigvardt Jackman, better known as Remee, is a Danish producer, composer and songwriter.

Contents

Upon its release, "Eat You Up" garnered positive reviews from music critics. Many critics commended the song's electronic and dance-infused composition, and praised the song's commercial appeals; they also felt it was a choice to release through Western markets, and felt BoA's English skills had improved. It was successful on the US Billboard Dance Club Songs chart, peaking at number eight and staying in the chart for 12 consecutive weeks.

<i>Billboard</i> (magazine) American music magazine

Billboard is an American entertainment media brand owned by the Billboard-Hollywood Reporter Media Group, a division of Eldridge Industries. It publishes pieces involving news, video, opinion, reviews, events, and style, and is also known for its music charts, including the Hot 100 and Billboard 200, tracking the most popular songs and albums in different genres. It also hosts events, owns a publishing firm, and operates several TV shows.

The Dance Club Songs chart is a weekly chart published exclusively by Billboard in the United States. It is a national survey of the songs which are the most popular in nightclubs across the country and is compiled from reports from a national sample of disc jockeys. It was launched as the Disco Action Top 30 chart on August 28, 1976, and became the first chart by Billboard to document the popularity of dance music. Since its inception, several artists have set various records and garnered multiple achievements. In January 2017, Billboard proclaimed Madonna as the most successful artist in the history of the chart, ranking her first in their list of the 100 top all time dance artists and Janet Jackson being the second most successful dance club artist of all-time; Madonna also holds the record for the most number-one songs, with 47. Katy Perry holds the record for having eighteen consecutive number-one songs. Perry's third studio album, Teenage Dream (2010), became the first album in the history of the chart to produce at least seven number-one songs between 2010–12, a record it held solely until Rihanna's eighth studio album Anti produced eight chart toppers through 2016-17. Rihanna is the only artist to have achieved five number-one songs in a calendar year.

Two music videos were created for the single; the first had BoA dancing in ballet recital with back-up dancers, whilst the second has her dancing in a utopian-inspired planet. BoA performed the single during several of her concerts, including her Nowness and Who's Back? concert tours. Since its release, the song has received several recognitions and has been listed on several best lists by Eastern and Western publications. "Eat You Up" is one of the first songs by a Korean artist to be produced and written by Western producers, and is recognized as a key factor to the Korean Wave movement.

The Korean Wave is the increase in global popularity of South Korean culture since the 1990s. First driven by the spread of K-dramas and K-pop across East, South and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon, carried by the Internet and social media and the proliferation of K-pop music videos on YouTube. The term Hallyu was first used by the Ministry of Culture and Tourism in South Korea in 1999, when the ministry produced a music CD titled in Chinese "Hallyu—Song From Korea". The term was adopted by Chinese media to refer to the success of South Korean popular culture in China. The term was reintroduced in Japan as hanryu or kanryu by the Asahi Shimbun in 2001.

Background and composition

In January 2008, publications in South Korea reported that BoA was planning on her North American debut. [1] However, the head of BoA's label SM Entertainment, Lee Soo Man, denied the claims, saying that BoA was continuing work in Asian markets. [2] South Korean publications started to surface once again about her North American debut, after SM Entertainment announced their US subsidiary label. [3] [4] On September 2, 2008, SM Entertainment officially announced BoA's North American debut under their subsidiary label. [5] Ten days later, a press conference was held at the Seoul Imperial Palace Hotel to further clarify her plans. [5] During her press conference, SM Entertainment announced that a song entitled "Eat You Up" was chosen as her debut English single. [5] "Eat You Up" was first released on Japanese radio stations Tokyo-FM and JFN 38 Station on October 16. [6] It was originally set for release on October 14, 2008 in the US, but was then pushed back to October 21, 2008. [7]

SM Entertainment South Korean entertainment company

SM Entertainment Co., Ltd. (Korean: SM엔터테인먼트) is South Korea's largest entertainment company, founded in 1995 by Lee Soo-man. The company has developed and popularized numerous K-pop stars with huge global fandoms. SM is known for having led the global K-pop phenomenon and the musical side of "Hallyu", also known as the "Korean Wave". Representative of the entertainment industry in Asia, the company operates its own comprehensive entertainment business including artist development, record label services, talent agency services, music production, music publishing, event management, and concert production.

"Eat You Up" was written by Remee and Thomas Troelsen, while production was handled by Henrik Jonback. [8] It was programmed and contained background vocals by Troelsen, while mixing was handled by Anders Hvenare. [8] Musically, the track was described as an electronic dance song with elements of R&B and pop music. [9] [10] Victoria Goldenberg from Purple Sky Magazine noted the song's "combination of grimy rhythms and staccato singing with the most melodic development of any track on the album." [11] The majority of the song's composition, including the use of synthesizers and keyboards, have been processed through a reverse filter. The use of drum machines was overlapped after the reverse filter was used on the demo version, and was mixed after its completion. [12]

Thomas Troelsen is a Danish singer, songwriter, and producer from Skive. Troelsen has written and produced songs for Pitbull, Flo Rida, Justin Bieber, David Guetta, Lil Wayne, Nile Rodgers, Jason Derulo, Charlie Puth, Chris Brown, Afrojack, Akon, Meghan Trainor, SHINee, NCT Dream and Junior Senior.

Henrik Jonback is a Swedish producer, songwriter and musician.

Electronic dance music (EDM), also known as dance music, club music, or simply dance, is a broad range of percussive electronic music genres made largely for nightclubs, raves and festivals. It is generally produced for playback by disc jockeys who create seamless selections of tracks, called a mix by segueing from one recording to another. EDM producers also perform their music live in a concert or festival setting in what is sometimes called a live PA. In Europe, EDM is more commonly called 'dance music', or simply 'dance'.

Critical reception

"Eat You Up" received positive reviews from most music critics. Patrick Sullivan from AllMusic was positive in his review, labelling it a "catchily electro" song; Sullivan highlighted the song as an album stand out track, while David Hickey from the same publication selected the song as one of BoA's best career moments. [9] [13] Staff members from Idolator listed the song's parent album on their "13 Great Pop Albums That Were Overlooked and Underrated In Their Time" list. Reviewing the album, Bradley Stern highlighted the song as one of the best tracks and stated that the material "deserves so, so much more than the dust it was dealt." [10] Victoria Goldenberg from Purple Sky Magazine selected the song as the album's best track. [11] A staff member from CD Journal was positive in their review; They commended the commercial appeal for its North American release, and praised the mixture of R&B and electronic music musical elements. [14]

AllMusic Online music database

AllMusic is an online music database. It catalogs more than 3 million album entries and 30 million tracks, as well as information on musical artists and bands. It launched in 1991, predating the World Wide Web.

Idolator is a music blog. Created by the blog network Gawker Media in August 2006, Idolator was later sold to rival blog network Buzz Media, which also owns Stereogum and Spin. In September 2016, the website was sold to Hive Media along with Buzznet and PureVolume.

A reviewer from Selective Hearing was positive in his review. They praised the production and BoA's English pronunciation, stating "The production as a whole has a bit of en edge to it which is a slight departure from the typical BoA song but it works... Her pronunciation is miles above the English in her older songs. Her vocals are as strong as ever and even when the vocal effects are laid on thick her voice doesn’t get drowned in them. You can still hear her clearly." [12] Overall, the reviewer felt it was a great debut track for the North American audience. [12] Asian Junkie member Random J reviewed the song on his personal blog site, and his response was mixed. He felt the song was "boring" and "bog standard" upon its release. However, he stated, "But in comparison to the rest of the album, the song is actually rather decent and a highlight. A definite grower." [15]

Accolades

"Eat You Up" was ranked at number six on Spin's "21 Greatest K-Pop Songs of All Time" list; they said, "Though “Eat You Up” didn’t take upon arrival, it’s hard to hear why a pop offering this muscular (it’s got a chorus like a Clydesdale) couldn’t put a dent on American charts right this second." [16] The song was recognized by Michael Fuhr, who wrote the book Globalization and Popular Music in South Korea: Sounding Out K-Pop, as one of the first songs by a South Korean artist to be handled by Western and European artists. [17] It was ranked at number 12 on Koreaboo's Introduction to K-Pop list. [18] It was ranked at number six on Buzzfeed's 21 Greatest Korean Pop Songs Ever list. [19] It was ranked at number two on Allkpop's seven greatest North American debuts. [20]

Commercial response

Because of its digital release, [21] it was ineligible to chart on Japan's Oricon Singles Chart, making it BoA's first single to not chart there since her 2005 single "Girls on Top". [22] Despite its online success throughout several digital retailers in North America, [23] [24] [25] it has failed to chart on the US Billboard Hot 100 or the Bubbling Under Hot 100 Singles chart, or the Canadian Hot 100. [26] The single charted on US Dance Club Songs chart; it debuted at number 42 and peaked at number 27 for the week ending December 27, 2008. [27] [28] It was present for seven weeks, before it reached its peak position of eight on the week end of February 7. [28] It fell to number 15 the following week end of February 14. [28] It slipped outside the top 20 on the week end of February 21, and spent its final week at number 22 on the week end of February 28. [28] The song was present for 12 weeks on the chart. [26] It remains her only top ten single on the Dance Club Songs chart, her only top ten in any US Billboard chart, and her longest charting single. [26] As of May 2009, Nielsen Soundscan confirmed that "Eat You Up" has sold over 28,000 units in the United States. [29]

Music videos

Two music videos were filmed for the single; a North American version directed by American director Diane Martel, and an Asian video by Korean director Eun Taek Cha. [30] Due to heavily speculation of its premiere, SM Entertainment revealed that they planned on using both music videos to promote the single under the titles Version A (North American video) and Version B (Asian video). They said they never intended to use the Version A for Asia and Version B for North America, as they only labelled the videos as Version A and B. [31] The North American video premiered in Japan on Mega Hits on October 17, 2008. [32] Both videos were choreographed by Misha Gabriel and Flii Stylz respectively. The background dancers for both music videos are Nick Bass, Kenny Wormald and Trent Dickens.

BoA in the Asian music video (pictured). Eatyouupboavideo1.png
BoA in the Asian music video (pictured).

The North American video starts with BoA standing in front of a window in a high-rise building, showing close-ups of her. The verse starts with her and backup dancers dancing on a deserted planet, with inter cut scenes of her singing in the high-rise building. The second verse shows her singing to the male lead interest, with inter cut scenes of her singing the second verse in a snow globe setting. She sings the bridge while dancing on the planet with her dancers with closeup scenes of her as well as a clip of the sun rising. The final chorus shows BoA dancing by herself with a wall of graffiti behind her as well as the deserted planet during the daytime as it is becoming more violent with winds blowing about. The video ends with her name BoA being displayed as well as the title of the song "Eat You Up". [33]

The Asian video starts with BoA turning on a radio which starts the song. BoA starts to sing the song whilst dancing in the hallway of a large house. At the start of the second verse, a girl is doing ballet dancing in front a group of judges. When the chorus starts again BoA and her dancers breaks down the door and proceeds to dance in front of the judges. Due to the intensity of their dancing, they make cracks in the floor and cause a picture to fall from where it once stood. During the bridge, BoA is dancing alone and then switches back and she is dancing by herself in the faces of the judges. During the second chorus, things starts to explode such as a clock that was hanging from the wall, the male judge's glasses and books start to fall from a bookcase. As the chorus ends most of the remaining windows break, the chandelier falls and a fire starts, which turn on the sprinklers. The video ends with BoA and her dancers leaving, and the room is left in destruction. [34]

Both music videos received positive reviews from critics. Jun Eun-Young, writing in his book The Korean Wave, commended BoA's sexual image and felt its American appeal made it quite "infamous". [35] A staff member from Rap Up was positive, commending BoA's "impressive moves". [30] Lorna Fitzsimmons and John A. Lent, writing in their book Asian Popular Culture in Transition, commended BoA's dance moves and found that the directors "collaboration with various US-basec artists clearly shows SM Entertainment's attempt to recreate an Americanized-localized BoA in the hope of accommodating her US pop customers tastes more easily." [36] It was ranked at number seven on Eat Your Kim Chi's Seven Best SM Entertainment music videos. [37]

Promotion and legacy

BoA performing the song at the San Francisco Pride Festival in 2009. 2009 BoA2.jpg
BoA performing the song at the San Francisco Pride Festival in 2009.

A remix of the single featured American rapper Flo Rida, which was slated for a November 2008 release. However, after the single was leaked online, the release was scrapped. [38] BoA performed the song at YouTube's Tokyo Live concert, and performed in New York City on December 3, 2008, as well as the Jingle Ball at the Anaheim Honda Center on December 6, 2008. [39] [40] She headlined as a performer for the San Francisco Pride Festival on June 28, 2009 alongside Solange Knowles and The Cliks. [41] She also performed the song, alongside "Energetic" and "I Did It for Love". from the self-titled studio album. [42]

BoA performed the song on her Best & USA concert tour. It was later included on the live DVD for her studio album Identity (2010). [43] The song was performed on BoA's Identity tour in Asia, where it was included during the first segment. It included on the live album, released on August 18, 2010. [44] [45] The song was performed on Here I Am tour in South Korea, where it was included during the first segment. It was included on the live DVD, released on July 2, 2015. [46] The song was performed on BoA's Who's Back concert tour in Japan, where it was included during the first segment. It included on the live album, released on February 25, 2015. [47] The song was performed on BoA's Nowness concert tour in Japan, where it was included during the first segment. [48]

"Eat You Up" was included on BoA's double album Best & USA (2009). [49] "Eat You Up", and BoA herself, have both been recognized by publications as a factor towards Korean Wave; a neologism that justifies an immigration of the culture of South Korea into Western market and society. [50] But despite BoA's attempts to break into the Western market, particularly North America, such attempts did not succeed. [51] Esther Oh, a freelance journalist writing for CNN, stated that BoA and another South Korean recording artist Se7en moved back to South Korea after their U.S. music careers struggled to gain traction. Oh labelled their attempts as "complete flops". [52]

Track listing

Credits and personnel

Credits adapted from the liner notes of the promotional CD. [53]

Charts and sales

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References

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  28. 1 2 3 4 The US Billboard Dance Club Songs charting weeks withholding the songs appearances;
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  37. ↑ "The Seven Best Music Videos". Eat Your Kim Chi. June 22, 2013. Retrieved March 28, 2016.
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  41. ↑ "SF Pride Main Stage". SFPride.org. Archived from the original on August 13, 2009. Retrieved August 8, 2009.
  42. ↑ "BoA Performs at SF Pride". The Korean Times. June 30, 2009. Archived from the original on July 24, 2009. Retrieved June 30, 2009.
  43. ↑ "Discography – BoA – Identity". BoA's official website. February 10, 2010. Retrieved March 28, 2016.
  44. ↑ Jo, en-ji (2010-09-01). "보아, 日투어 라이브 DVD 'BoA LIVE TOUR 2010 IDENTITY' 국내 발매, DVD 'BoA LIVE TOUR 2010 IDENTITY' released on Japan at 18th august and on Korea at 3rd september.'".
  45. ↑ Boa, Kwon (2010). BoA Live Tour 2010: Identity (Live DVD; Liner notes). BoA. Asia: SM Entertainment. AVBD-91806.
  46. ↑ Boa, Kwon (2015). Here I Am Live DVD (Live DVD; Liner notes). BoA. Asia: SM Entertainment.
  47. ↑ Boa, Kwon (2015). BoA Live Tour 2014: Who's Back (Live DVD; Liner notes). BoA. Japan: SM Entertainment. AVBK-79240~1.
  48. ↑ "Setlist for BoA's Special Live Tour 2015: Nowness". Setlist.fm. Retrieved March 28, 2016.
  49. ↑ Boa, Kwon (2009). Best & USA (Double Album; Liner notes). BoA. Japan: SM Entertainment USA. AVCD-23832~3.
  50. ↑ Brown, August (29 April 2012). "K-pop enters American pop consciousness". The Los Angeles Times . Retrieved 24 March 2013. The fan scene in America has been largely centered on major immigrant hubs like Los Angeles and New York, where Girls' Generation sold out Madison Square Garden with a crop of rising K-pop acts including BoA and Super Junior.
  51. ↑ CHOE SANG-HUN; MARK RUSSELL (March 4, 2012). "Bringing K-Pop to the West". 2012 The New York Times Company. Retrieved September 12, 2012.
  52. ↑ Oh, Esther. "K-Pop taking over the world? Don't make me laugh". CNN . Retrieved 28 April 2013. Like BoA, Se7en also tried to find success in North America and worked alongside Mark Shimmel, Rich Harrison and Darkchild. The result? Complete flops.
  53. 1 2 Boa, Kwon (2008). Eat You Up (Promo CD; Liner notes). BoA. United States: SM Entertainment USA. none.
  54. ↑ "Eat You Up – Music Video – by BoA". iTunes Store (United States). November 4, 2008. Retrieved March 28, 2016.
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