Grimace's Birthday

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Grimace's Birthday
Grimace's Birthday GBC Cover.png
Menu screen
Developer(s) Krool Toys
Publisher(s) McDonald's
Producer(s) Mike Wires
Designer(s) Tom Lockwood
Programmer(s) Brian Taylor
Artist(s) Brian Taylor
Platform(s) Browser
Release12 June 2023
Genre(s) Platformer
Mode(s) Single-player

Grimace's Birthday is a 2023 browser-based platformer game developed by Krool Toys and published by McDonald's. Released alongside the Grimace Shake on 12 June 2023, the game was produced using software to imitate a Game Boy Color title. While the game did not receive a physical release and is not a Nintendo-licensed Game Boy game, its files are compatible with Game Boy hardware. Grimace's Birthday was positively received, with several critics directing attention to the unexpected theme and medium for a promotional game and the strong likeness of the game's visual presentation to Game Boy titles.

Contents

Gameplay

A screenshot of gameplay in Grimace's Birthday. Grimace's Birthday GBC.jpg
A screenshot of gameplay in Grimace's Birthday.

Grimace's Birthday is a side-scrolling platformer in which the player takes control of Grimace throughout four levels with two stages each. In the first stage, the player controls Grimace on a skateboard, able to perform rail grinds and other tricks. In the second stage, Grimace moves freely and has a bubble power-up, allowing him to float. Each level is scored against a time limit, with points accumulated from actions such as defeating enemies and performing tricks. Throughout the levels, the player can collect Grimace Shakes for bonus points. After completing every level, the player can complete a bonus minigame and blow out the candles of their birthday cake for bonus points. [1] Grimace's Birthday features two game modes besides the main story mode: a "Score Attack" mode in which the player is tasked with gaining as many points as possible under a time limit and a "Freeskate" mode in which the player can move freely with no time limit. [2]

Plot

Grimace is planning a birthday party at McDonald's, but his friends, Birdie, Hamburglar, and the McNugget Buddies, are missing. To host his party, Grimace must find his friends before midnight. Along the way, Grimace finds Hamburglar stealing burgers. Birdie tells Grimace that she is stuck in telephone wires, but Grimace discovers that Birdie planned a birthday surprise with the McNugget Buddies. With his friends, Grimace returns to McDonald's to blow out the candles of his birthday cake and describes the day as the "best birthday ever".

Development

Grimace's Birthday was commissioned by Wieden+Kennedy on behalf of McDonald's and produced and directed by Brooklyn-based studio Krool Toys, founded by Tia Chinai and Stefan Cohen. [3] The game was released as a promotional tool to coincide with the release of the Grimace Shake and the limited-edition Grimace Birthday Meal. [lower-alpha 1] [5] A McDonald's press release stated the promotion aimed to "pay homage" to "childhood memories [at] McDonald's" by putting a "modern spin on these memories" through marketing that meets the "intersection of nostalgia and culture". [6] Though the game did not receive a physical release, it is the first promotional title for McDonald's playable on a console since the 1993 Sega Genesis title McDonald's Treasure Land Adventure . [7]

The gameplay of Grimace's Birthday was designed by Tom Lockwood and coded by Bryan Taylor. [1] This was done through GB Studio, a game development tool that allows to create ROM compatible with Game Boy hardware. [8] It was developed under time constraints; it was completed in less than seven weeks to coincide with the release of other Grimace's Birthday promotions. [7] The game was released as a browser game on the Krool Toys website, and not formally released as a Game Boy title, although users have ported the game to Game Boy hardware. [1]

Reception

Several critics noted the unexpected quality of Grimace's Birthday, with Andrew Liszewski of Gizmodo describing the game as a "surprisingly solid platformer" [9] and Zoey Handley of Destructoid expressing surprise that the game was "actually good". [1] Handley praised the "well-executed variety" of the game modes, while criticizing the short length of the game, writing that the mechanics were underused. [1] Mariella Moon of Engadget noted the game "worked smoothly", but stated she struggled with jumping over obstacles and sliding across hand rails, citing her "clumsy handling of the game's controls". [10]

Critics have commented on the game's strong resemblance to the presentation of Game Boy Color titles. Kelsey Raynor of VG247 noted that the game was developed with a "keen eye for retro games", praising the "real passion and effort". [11] Andrew Cunningham of Ars Technica similarly called the pixel art "legitimately great" and "cleverly designed", noticing the game's request for a color device when a user tried to play the game on the original Game Boy. [12] Ashley Bardhan of Kotaku highlighted the game's marketing, describing the official website as a "part of the perfect 2000s internet time capsule." [13]

Notes and references

Notes

  1. ↑ The exact date of Grimace's birthday is unknown. [4]

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References

  1. 1 2 3 4 5 Handley, Zoey (13 June 2023). "Grimace's Birthday is a new Game Boy Color advergame, and I'm kind of lovin' it". Destructoid . Archived from the original on 8 July 2023. Retrieved 16 July 2023.
  2. ↑ Gutierrez, Luis Joshua (13 June 2023). "McDonald's Made A Grimace Game For Some Reason". Gamespot. Archived from the original on 1 July 2023. Retrieved 16 July 2023.
  3. ↑ Destefano, Mike (2 July 2022). "Krool Toys is Making Nostalgic Video Games Inspired By Your Favorite Albums". Complex. Archived from the original on 7 July 2023. Retrieved 16 July 2023.
  4. ↑ Astrid, Kayembe (12 July 2023). "Why was the internet obsessed with McDonald's mascot Grimace — and his shake?". Los Angeles Times. Archived from the original on 2023-07-17. Retrieved 2023-07-17.
  5. ↑ Alexander, Cristina (14 June 2023). "McDonald's Released a Brand-New Game Boy Color Game for Grimace's Birthday". IGN. Archived from the original on 29 June 2023. Retrieved 16 July 2023.
  6. ↑ Wanerka, Laura (6 June 2023). "You're Invited: McDonald's Celebrates Grimace's Birthday with Special Meal & Shake". PR Newswire. Archived from the original on 5 July 2023. Retrieved 16 July 2023.
  7. 1 2 McFerran, Damien (19 June 2023). "The Making Of: Grimace's Birthday - The McDonald's Game Boy Adventure That Became a Viral Sensation". Time Extension. Archived from the original on 24 June 2023. Retrieved 16 July 2023.
  8. ↑ Paternostro, Emi (13 June 2023). "McDonald's Celebrates Grimace's Birthday with a GB Studio Game". GB Studio Central. Archived from the original on 17 June 2023. Retrieved 16 July 2023.
  9. ↑ Liszewski, Andrew (13 June 2023). "McDonald's Serves Up a Brand New Game Boy Color Game in the Year 2023". Gizmodo. Archived from the original on 5 July 2023. Retrieved 16 July 2023.
  10. ↑ Moon, Mariella (14 June 2023). "McDonald's just released a Grimace Game Boy Color game". Engadget. Archived from the original on 7 July 2023. Retrieved 16 July 2023.
  11. ↑ Raynor, Kelsey (15 June 2023). "McDonald's releases video game for 25-year-old Game Boy". VG247. Archived from the original on 15 June 2023. Retrieved 16 July 2023.
  12. ↑ Cunningham, Andrew (14 June 2023). "For reasons no one can fathom, McDonald's has released a new Game Boy Color game". Ars Technica. Archived from the original on 30 June 2023. Retrieved 16 July 2023.
  13. ↑ Bardhan, Ashley (13 June 2023). "McDonald's Just Released A Game That Runs On Game Boy Color". Kotaku. Archived from the original on 3 July 2023. Retrieved 16 July 2023.
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