Hard Rock Las Vegas

Last updated
Hard Rock Las Vegas
Location map Las Vegas Strip.png
Red pog.svg
USA Nevada location map.svg
Red pog.svg
Location Paradise, Nevada, U.S.
Address 3400 South Las Vegas Boulevard
Opening dateQ4 2027
No. of roomsApproximately 3,700
Total gaming space174,000 sq ft (16,200 m2)
Casino typeLand-based
Owner Vici Properties
Operating license holder Hard Rock International
Coordinates 36°07′16″N115°10′31″W / 36.12111°N 115.17528°W / 36.12111; -115.17528
Website casino.hardrock.com/las-vegas

Hard Rock Las Vegas is a casino hotel resort under construction at the center of the Las Vegas Strip in Paradise, Nevada. It is owned by Vici Properties and leased by Hard Rock International. A previous casino resort, The Mirage, opened on the site in 1989 and will be incorporated into the new project.

Contents

It is the second Hard Rock gaming property in the Las Vegas Valley; the earlier Hard Rock Hotel operated from 1995 to 2020. Plans for the new Hard Rock were announced in December 2021, and Hard Rock took over operations of the Mirage one year later, before closing it on July 17, 2024. The Mirage will receive a property wide renovation as part of the Hard Rock rebrand, which will include the addition of a guitar-shaped hotel tower, like the Seminole Hard Rock in Florida. Hard Rock Las Vegas is scheduled to open in the fourth quarter of 2027. It will feature a 174,000 sq ft (16,200 m2) casino and approximately 3,700 rooms, including 675 in the guitar tower.

History

Background

Hard Rock Las Vegas will incorporate the resort tower from The Mirage, opened in 1989 and seen here in 2008. Mirage Las Vegasl.jpg
Hard Rock Las Vegas will incorporate the resort tower from The Mirage, opened in 1989 and seen here in 2008.

An earlier gaming property, the Hard Rock Hotel, operated east of the Las Vegas Strip from 1995 to 2020. Hard Rock International was not involved with the property except in name. [1] In 2019, with plans to rename the original Hard Rock as Virgin Hotels Las Vegas, Hard Rock International expressed an interest in buying a property on the Strip and rebranding it as a new Hard Rock resort. [2] In 2020, the company bought the naming rights for a future Las Vegas property. [1]

The upcoming Hard Rock Las Vegas is being developed at the former site of The Mirage, [3] a casino resort on the central Strip. The Mirage opened on November 22, 1989, and later came under the ownership of MGM Resorts International. [4]

Hard Rock announced in December 2021 that it would rebrand the Mirage as Hard Rock Las Vegas. [5] Vici Properties completed a previously announced acquisition of MGM's properties, including the Mirage, in April 2022. MGM continued to operate these properties, [6] although Hard Rock took over the Mirage's operations in December 2022, after completing a $1.075 billion deal with MGM. [3] Hard Rock leases the property from Vici, [7] and continued operating the Mirage until its closure on July 17, 2024. [8]

Construction

Work on the Hard Rock project began one day after the closure. [9] [8] The Mirage structures will receive a full renovation as part of the Hard Rock rebranding, [10] with hotel rooms being completely gutted and remodeled. [11] [12] The casino and convention facilities will also be expanded. [13] [14] [15]

Aside from renovations to existing rooms, Hard Rock also intends to construct a guitar-shaped hotel tower on the property, like the Seminole Hard Rock in Florida. [16] [17] The new tower is being built on the former site of the Mirage's volcano attraction. [18] [19] [20] Demolition of the volcano was among the first tasks on the Hard Rock project. [21]

The guitar tower is expected to rise 660 feet. [22] Hard Rock previously proposed a 998-foot tower, which was rejected by Clark County officials. [13] Construction of the tower is expected to take two and a half years; [23] most of the pilings were in place as of January 2025. [24] The size of the Hard Rock project soon grew to include additional rooms in the guitar tower, [25] increasing it from 596 [26] to 675. The updated plans also include expanded pool and spa amenities. [25]

Opening

Hard Rock Las Vegas is expected to open in the fourth quarter of 2027, several months later than previously scheduled. [27] The property is expected to employ up to 6,000 workers, [28] and will open with a 174,000 sq ft (16,200 m2) casino, featuring 2,000 slot machines and 212 table games. [29] The hotel will have approximately 3,700 rooms, including those in the new guitar tower. [30] Like the original Hard Rock Hotel, the new resort is expected to feature music memorabilia, though not to the same extent. [28]

Upon the opening of the hotel, the Hard Rock-Treasure Island Tram will reopen. The tram previously connected The Mirage and Treasure Island Hotel and Casino. [31]

See also

References

  1. 1 2 Schulman, Sandra Hale (May 23, 2020). "Seminole Tribe buys rights for Las Vegas Hard Rock". Indian Country Today . Retrieved July 27, 2025.
  2. Seeman, Matthew (October 22, 2019). "Report: Hard Rock CEO considering buying Las Vegas Strip property". KSNV. Retrieved July 27, 2025.
  3. 1 2 "Hard Rock takes over operations of The Mirage hotel-casino on the Las Vegas Strip". KTNV. December 19, 2022. Retrieved July 27, 2025.
  4. Hawley, Tom (November 20, 2019). "Las Vegas' first mega-resort arrives on the Strip". KSNV. Retrieved July 27, 2025.
  5. Horwath, Bryan (December 13, 2021). "Hard Rock to buy, rebrand Mirage on the Las Vegas Strip". Las Vegas Sun. Retrieved July 27, 2025.
  6. Eli Segall (May 2, 2022). "Casino landlord Vici closes $17B buyout of MGM Resorts spinoff". Las Vegas Review-Journal. Retrieved July 27, 2025.
  7. Wargo, Bucj (January 23, 2023). "VICI CFO: Mirage takeover by Hard Rock benefits entire Las Vegas Strip". CDC Gaming. Retrieved July 27, 2025.
  8. 1 2 Stutz, Howard (July 17, 2024). "The Mirage closing after three decades marks a 'poignant moment' for Elaine Wynn". The Nevada Independent. Retrieved July 27, 2025.
  9. Ritter, Ken (July 17, 2024). "The last cards have been dealt as the iconic Mirage closes its doors on the Las Vegas Strip". Associated Press. Retrieved July 27, 2025.
  10. Lochhead, Colton (December 15, 2021). "Mirage to be transformed into 'brand-new resort' on Strip". Las Vegas Review-Journal. Retrieved July 27, 2025.
  11. Radke, Brock (January 6, 2022). "Impossibly, it's time to say goodbye to Las Vegas Strip mainstay the Mirage". Las Vegas Weekly. Retrieved July 27, 2025.
  12. Stutz, Howard (December 15, 2021). "Indy Gaming: Hard Rock development plans will 'completely gut' The Mirage". The Nevada Independent. Retrieved July 27, 2025.
  13. 1 2 Stutz, Howard (December 8, 2022). "Hard Rock to operate The Mirage through 2023 before 'billions' in renovation". The Nevada Independent. Retrieved July 27, 2025.
  14. Velotta, Richard N. (December 7, 2022). "Hard Rock reveals plans to close The Mirage, gut and expand property". Las Vegas Review-Journal. Retrieved July 27, 2025.
  15. Horwath, Bryan (December 8, 2022). "Hard Rock CEO details plans for revamping Mirage in Las Vegas". Las Vegas Sun. Retrieved July 27, 2025.
  16. Schulz, Bailey (December 14, 2021). "MGM will sell iconic Las Vegas Mirage Hotel in $1 billion deal". USA Today. Retrieved July 27, 2025.
  17. DiMichele, Angie (December 13, 2021). "New guitar-shaped hotel planned as Seminoles and Hard Rock buy The Mirage in Las Vegas". Sun-Sentinel. Retrieved July 27, 2025.
  18. Palmeri, Christopher (December 14, 2021). "Hard Rock to Say Goodbye to Mirage's Volcano, Eyes NYC Casino". Bloomberg. Retrieved July 27, 2025.
  19. "Mirage Hotel volcano, icon on Vegas Strip, to get demolished". Associated Press. January 24, 2022. Retrieved July 27, 2025.
  20. Clark, Lauren (January 26, 2022). "Petition to save The Mirage Volcano gathers signatures as tourists want it to stay". KSNV. Retrieved July 27, 2025.
  21. Danzis, David (July 25, 2024). "Mirage volcano going soon as Hard Rock prep work begins". Las Vegas Review-Journal. Retrieved July 27, 2025.
  22. Segall, Eli (March 8, 2023). "Guitar-shaped hotel tower on Strip heads to county for vote". Las Vegas Review-Journal. Retrieved July 27, 2025.
  23. Ross, McKenna (January 9, 2024). "What we know, don't know about the Mirage's transition to Hard Rock". Las Vegas Review-Journal. Retrieved July 27, 2025.
  24. Wargo, Buck (January 15, 2025). "Hard Rock Las Vegas construction progressing at former Mirage site, preparing for 2027 opening". CDC Gaming. Retrieved July 27, 2025.
  25. 1 2 Danzis, David (July 18, 2025). "One year after Mirage closure, Hard Rock casino progresses on Strip". Las Vegas Review-Journal. Retrieved July 27, 2025.
  26. Roberts, Alyssa (December 7, 2022). "Plans for giant, guitar-shaped hotel at site of Mirage revealed by Hard Rock executives". KTNV. Retrieved August 6, 2025.
  27. Curtis, Anthony (April 27, 2025). "Las Vegas Advisor: Hard Rock opening pushed to late 2027". Honolulu Star-Advertiser. Retrieved July 27, 2025.
  28. 1 2 Katsilometes, John (July 18, 2024). "A guitar with no brand: Why Hard Rock Las Vegas is going 'generic'". Las Vegas Review-Journal. Retrieved July 27, 2025.
  29. Hard Rock Las Vegas | Opens Early 4Q 2027
  30. McCarver, Katie Ann (July 17, 2024). "Las Vegas Strip volcano's last blasts are a must-see as Mirage's closing approaches". Las Vegas Sun. Retrieved August 6, 2025.
  31. Popular tram along Strip won’t stay closed