Heart South Wales

"Heart Wales" redirects here. Not to be confused with Heart of Wales line. For the radio station in North and Mid Wales, see Heart North and Mid Wales.

Heart South Wales

Cardiff
Broadcast area	South and West Wales
Frequency	FM: Pontypridd: 102.3 MHz Carmarthenshire: 105.2 MHz Abergavenny: 105.2 MHz Cardiff: 105.4 MHz Pembroke and Ceredigion: 105.7 MHz Haverfordwest: 105.7 MHz Newport: 105.9 MHz Aberdare: 105.9 MHz Carmarthen 106 MHz Swansea: 106 MHz Ebbw Vale: 106.1 MHz Fishguard: 106.2 MHz Bargoed: 107.3 MHz DAB: 12A (Swansea) 12C (Cardiff and Newport) 12D (Mid and South West Wales) RDS: Heart
Branding	This is Heart
Programming
Format	Hot AC
Network	Heart
Ownership
Owner	Global
Sister stations	Capital South Wales Smooth Wales
History
First air date	3 October 2000
Links
Website	Heart South Wales

Heart South Wales is a regional radio station that broadcasts to South and West Wales from studios in Cardiff Bay. The station is owned and operated by Global Radio and forms part of the expanded Heart radio network of stations.

Background

Real Radio

On 3 October 2000 the Real Radio brand was launched after GMG Group won its first broadcast licence, serving South and West Wales. Following an introduction by Sir Tom Jones, the station's founding managing director John Myers introduced the song "A Star is Born".

In December 2008, GMG Group was awarded the corresponding North and Mid Wales licence. Following an agreed format change request with Ofcom, the existing South and West Wales service was rolled out to the new coverage area. The station began broadcasting on its North and Mid Wales frequencies on 4 January 2011.

Real Radio Wales was a music and speech station, playing an AC format of classic, contemporary and current music the past 25 years to the present day.

The station also carried news bulletins every hour between the hours of 6am and 7pm weekdays and from 6am to 2pm on Saturdays and Sundays (including half-hour headlines at breakfast and drivetime) from Cardiff. Other bulletins were provided by Sky News through IRN.

Heart

On 25 June 2012 it was announced Global Radio (the owner of stations such as Capital and Heart) had bought GMG Radio. The former GMG stations, including Real Radio, continued to operate separately until a regulatory review was carried out. ^{[1] [2]}

On 6 February 2014, Global Radio reached an agreement to sell the North Wales licence for Real Radio and seven other stations to Communicorp. ^[3] The South Wales licence remains under Global's ownership.

Up until April 2014, the station was available across the UK on digital satellite TV (Sky Digital channel 0146), taking up the slot following the closure of Real Radio (Digital), but was replaced by The Arrow.

Under OFCOM rules, the sale required the all-Wales Real Radio station to be split into two with separate stations, launched under separate owners. ^{[4] [5]}

Both stations were rebranded and relaunched as Heart South Wales and Heart North and Mid Wales on Tuesday 6 May 2014. Around the time of the relaunch, the station's audience share had increased from 9.1% to 11.5% in the previous twelve months. ^[6]

In February 2019, following Ofcom's decision to relax local content obligations from commercial radio, Global announced it would replace Heart Wales' local breakfast and weekend shows with networked programming from London. ^[7]

As of 3 June 2019, the station's local output consists of a three-hour Drivetime show on weekdays, alongside local news bulletins, traffic updates and advertising. ^[8]

Programming

All networked programming originates from Global's London headquarters, including Heart Breakfast, presented each weekday by Jamie Theakston and Amanda Holden.

Regional programming is produced and broadcast from Global's Cardiff Bay studios from 4-7pm on weekdays, ^[9] presented by Simon Jagger and Chris Wood. ^[10]

News

Global's Cardiff Bay newsroom broadcasts hourly regional news bulletins from 6am-7pm on weekdays and 6am-12pm at weekends with headlines on the half hour during weekday breakfast and drivetime shows. ^[9]

National news updates air hourly from Global's London headquarters at all other times. The Cardiff Bay newsroom also produces bulletins for Capital South Wales and Heart North and Mid Wales (owned by Communicorp), Smooth Wales, Capital North West and Wales and Capital Cymru.

References

1. GMG Radio sold to Global for £50m Mark Sweeney, The Guardian, 25 June 2012
2. Global Radio seals £50m purchase of GMG Radio Maisie McCabe, Media Week, 25 June 2012
3. Sandle, Paul (6 February 2014). "Denis O'Brien buys eight UK radio stations from Global Radio". Reuters. Retrieved 10 February 2014.
4. "Global confirms Heart expansion details". 14 April 2014.
5. "Real Radio sold as part of £30m deal". 7 February 2014.
6. "RAJAR".
7. Global to network Capital, Heart and Smooth breakfast shows, RadioToday, 26 February 2019
8. Amanda Holden to join Jamie Theakston for Heart UK Breakfast, Radio Today, 29 April 2019
9. Public File - Wales, heart.co.uk, 1 June 2019
10. Heart Drivetime show presenters announced by Global, Radio Today, 20 May 2019

External links

• Official website