The J.P. Morgan Reserve Card, formerly branded and colloquially known as the Palladium Card, is a credit card issued by J.P. Morgan [nb 1] on the Visa network. It is reserved for the wealthiest clients of the firm's global private bank. [1] [2] The card is minted out of a brass alloy, laser-engraved, and plated with metal palladium and 23-karat gold. [3] Eligibility for the card is not fully known as it is invitation-only and at the discretion of J.P. Morgan. [1] [3] The card does not report to credit bureaus or maintain a pre-set credit limit. It is considered a status symbol among the affluent. [2] [4]
The card was launched in September 2009, following the 2008 financial crisis, for J.P. Morgan's high-net-worth individual clients. [1] Its original name, the Palladium Card, reflected the card's composition: minted out of a brass alloy, laser-engraved, and plated with metal palladium. [3] The card was re-branded as the J.P. Morgan Reserve Card in September 2016. [5] Bloomberg described the Palladium Card as the "card for the 1% of the 1%". [6] Clients of J.P. Morgan who are invited to carry the card must have a reported minimum of US$10 million in assets under management (AUM) with the private bank. [7] The firm declined to confirm this figure as part of their eligibility requirements. [2]
The J.P. Morgan Reserve Card was one of the first U.S. credit cards to adopt EMV smart chip technology. With its brass construction and palladium plating, the card weighs 1 ounce or 28.35 grams, five times the weight of a conventional plastic credit card and twice the weight of the titanium constructed American Express Centurion Card. [3]
| Region | Annual fee | Initiation fee | Credit limit | Eligibility |
|---|---|---|---|---|
| United States | US$795 | None | Unlimited | $10 million AUM at J.P. Morgan (reported) [7] [8] |
| United Kingdom | £500 | None | Unlimited | |
| European Union | €555 | None | Unlimited | |
| China | ¥4,000 | None | Unlimited |