Last updated
KMVP ArizonaSports98.7 logo.png
City Phoenix, Arizona
Broadcast area Phoenix, Arizona
BrandingArizona Sports 98.7 FM
Frequency 98.7 MHz (also on HD Radio)
First air dateJuly 1960 (as KTAR-FM)
Format Sports Talk
ERP 100,000 watts
HAAT 545 meters (1,788 ft)
Class C
Facility ID 52514
Callsign meaning KMost Valuable Player
Former callsignsKTAR-FM (1960-May 21, 1973)
KBBC (May 21, 1973-1982)
KKLT (1982-2005)
KPKX (2005-2014)
Affiliations ESPN Radio
Arizona Coyotes
Owner Bonneville International
(Bonneville International Corporation)
Webcast Listen Live

KMVP-FM (98.7 FM) is the callsign for a radio station in Phoenix, Arizona branded as "Arizona Sports 98.7 FM". It airs programming from ESPN Radio, in addition to Arizona Sports-acquired broadcast rights for local teams. Local programming airs on weekdays from 6 a.m. to 8 p.m. and Saturdays from 7 a.m. to 2 p.m., barring any live coverage of local games that may extend its time. Arizona Sports is owned by Bonneville International Corporation. Its studios are located in Phoenix near Piestewa Peak and its transmitter is in South Mountain Park.

Phoenix, Arizona State capital city in Arizona, United States

Phoenix is the capital and most populous city of Arizona, with 1,660,272 people. It is also the fifth most populous city in the United States, and the most populous American state capital, and the only state capital with a population of more than one million residents.

ESPN Radio sports radio network

ESPN Radio is an American sports radio network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ESPN Radio is located at ESPN headquarters in Bristol, Connecticut. The network airs a regular schedule of daily and weekly programming as well as live coverage of sports events including Major League Baseball, Major League Soccer, National Basketball Association, Army Black Knights football, College Football Playoff, Championship Week, and UEFA Champions League games.

South Mountain Park the largest municipal park in the United States

South Mountain Park in Phoenix, Arizona is the largest municipal park in the United States, and one of the largest urban parks in North America and in the world. It has been designated as a Phoenix Point of Pride.


Arizona Sports is the flagship station of the NBA's Phoenix Suns, the NFL's Arizona Cardinals, the Arizona State University Sun Devils' football games, the National Hockey League's Arizona Coyotes and MLB's Arizona Diamondbacks. Arizona Sports owns all of the major sports team rights in the Phoenix market.

The National Basketball Association (NBA) is a men's professional basketball league in North America; composed of 30 teams. It is one of the four major professional sports leagues in the United States and Canada, and is widely considered to be the premier men's professional basketball league in the world.

Phoenix Suns American professional basketball team

The Phoenix Suns are an American professional basketball team based in Phoenix, Arizona. The Suns compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division, and are the only team in their division not based in California. The Suns play their home games at the Talking Stick Resort Arena.

National Football League Professional American football league

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world. The NFL's 17-week regular season runs from early September to late December, with each team playing 16 games and having one bye week. Following the conclusion of the regular season, six teams from each conference advance to the playoffs, a single-elimination tournament culminating in the Super Bowl, which is usually held in the first Sunday in February, and is played between the champions of the NFC and AFC.


Early years

98.7 FM signed on in July 1960 as KTAR-FM, co-owned with KTAR and KTAR-TV (now KPNX). In 1973, the station became KBBC broadcasting easy listening music programming. KBBC became one of the nation's pioneers in a format that became known as "Soft Rock" under the programming direction of J.D. Freeman who moved over from KNIX-FM afternoon drive.

KTAR (AM) ESPN Radio affiliate in Phoenix

KTAR is an All-Sports radio station in Phoenix, Arizona owned by Bonneville International Corporation. It airs programming from ESPN Radio, becoming a full ESPN affiliate effective September 15, 2015. On that date, many of the local sports shows previously simulcast on both 620 KTAR and co-owned 98.7 KMVP-FM moved exclusively to KMVP-FM. KTAR's studios are located in Phoenix near Piestewa Peak and its transmitter is near the corner of 36th Street and Thomas Road in Phoenix.

KPNX NBC-affiliated television station in Phoenix, Arizona

KPNX, virtual and VHF digital channel 12, is an NBC-affiliated television station serving Phoenix, Arizona, United States that is licensed to Mesa. The station is owned by Tegna Inc. KPNX's studios are located at the Republic Media building on Van Buren Street in downtown Phoenix, and its transmitter is located atop South Mountain on the city's south side. The station's programming is simulcast on satellite station KNAZ-TV in Flagstaff, and is further relayed through a network of 14 low-power translators across northern and central Arizona.

Easy listening is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs and popular non-rock vocals. It mostly concentrates on music that pre-dates the rock n' roll era, mostly concentrating on music from the 1940s and before. It was differentiated from the mostly instrumental beautiful music format by its variety of styles, including a percentage of vocals, arrangements and tempos to fit various day parts during the broadcast day.

KKLT (98.7 K-Lite)

In 1982, the format evolved into a soft adult contemporary music format branded as "K-Lite" along with a change of call letters to KKLT. The staff included program director Marc McCoy and sales manager Ken Hoag.

KPKX (98.7 The Peak)

On May 28, 2004, the format was changed to adult hits (along with a change of call letters to KPKX on May 9, 2005). KPKX became one of the first stations in the US to flip to the format, and the first not to do it as "Jack FM"or "Bob FM". The first song on "The Peak" was "A Change Would Do You Good" by Sheryl Crow. Since then, various format tweaks molded the station into a true variety frequency. The Peak featured the voice of John O'Hurley as "Mr. Peakerman" a well meaning but bumbling station owner who more or less let the staff Play "Whatever they want". The station was the brainchild of programmer Joel Grey. Writing and Creative Imaging was by John Hugill. Highly successful for Bonneville International it became the de facto flagship of other properties like 95.7 Max FM San Francisco and 106.5 The Arch in St. Louis.

Adult hits is a radio format that draws from a wide array of popular music.

A Change Would Do You Good Single of Sheryl Crow

"A Change Would Do You Good" is the fourth single from Sheryl Crow's 1996 eponymous album. The song uses a series of non sequitur lyrics to describe what one should change in life. It became Crow's third top-five single from the album in Canada, where it reached number two, and peaked at number eight in the United Kingdom.

Sheryl Crow American musician and actress

Sheryl Suzanne Crow is an American musician, singer-songwriter and actress. Her music incorporates elements of pop, rock, country, and blues. She has released ten studio albums, four compilations, two live albums, and has contributed to a number of film soundtracks. Her songs include "All I Wanna Do", "If It Makes You Happy", "My Favorite Mistake" and the theme song for the 1997 James Bond film Tomorrow Never Dies. She has sold more than 50 million albums worldwide. Crow has garnered nine Grammy Awards from the National Academy of Recording Arts and Sciences.

KMVP-FM (Arizona Sports 98.7)

At 10 AM on January 6, 2014, after playing All The Small Things by Blink-182, followed by a brief goodbye message from the content manager Steve Douglas, KPKX flipped to a simulcast of sports talk-formatted 620 AM. On January 9, 2014, KPKX changed its callsign to KMVP-FM. On July 10, Bonneville announced Arizona Sports will move exclusively to 98.7 FM effective September 15; KTAR would then assume a full-time ESPN Radio simulcast.

Blink-182 American rock band

Blink-182 is an American rock band formed in Poway, California in 1992. Since 2015, the lineup of the band has consisted of bass guitarist and vocalist Mark Hoppus, drummer Travis Barker, and guitarist and vocalist Matt Skiba. Founded by Hoppus, guitarist and vocalist Tom DeLonge, and drummer Scott Raynor, the band emerged from the Southern California punk scene of the early 1990s and first gained notoriety for high-energy live shows and irreverent lyrical toilet humor.

Coordinates: 33°19′59″N112°03′50″W / 33.333°N 112.064°W / 33.333; -112.064

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