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| 2026 Winter Olympics |
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The 2026 Winter Olympics in Milan and Cortina d'Ampezzo will televised by a number of broadcasters throughout the world. As with previous years, Olympic Broadcasting Services will produce the world feed provided to local broadcasters for use in their coverage.
In Italy, domestic pay-TV rights are owned by Warner Bros. Discovery, [1] with free-to-air coverage and digital rights owned by RAI under a sub-license agreement with the European Broadcasting Union. [2] On 16 January 2023, the IOC announced that it had renewed its European broadcast rights agreement with TNT Sports to last from 2026 through to 2032. The contract covers pay television and streaming rights to the Summer, Winter, and Youth Olympics on Eurosport and Discovery+ in 49 European territories. [1] Unlike the previous contract where corporate precursor Discovery, Inc. was responsible for sub-licensing them to broadcasters in each country, [3] [4] free-to-air rights packages were concurrently awarded to the EBU and its members to cover at least 100 hours of each Winter Olympics. [1] EBU member RAI then signed a sub-licensing deal for Italian free-to-air TV and digital rights. [2]
The scheduling of the Games impacts the U.S. broadcast rights to the Super Bowl—the championship game of the National Football League (NFL), and historically the most-watched television broadcast in the United States annually—as the game's date will occur within an ongoing Olympic Games for the second time in its history, after the 2022 Winter Olympics. The NFL's existing U.S. media agreement that runs between 2023 and Winter 2034 gave NBC the rights to the Super Bowl during the same years the broadcaster will air the 2022, 2026, 2030, and 2034 Winter Olympics. In a break from the established practice of airing premieres or special episodes of entertainment programming after the Super Bowl to take advantage of its large audience, NBC will once again air its prime time coverage for Day 3 of the Games immediately following Super Bowl LX. [5]
| Territory | Rights holder | Ref |
|---|---|---|
| Afghanistan | ATN | [6] |
| Albania | RTSH | [7] |
| Andorra | RTVA | [8] |
| Australia | Nine and Stan Sport | [9] [10] |
| Austria | ORF | [11] |
| Belgium | RTBF, VRT | [12] [13] |
| Brazil | Grupo Globo and CazéTV | [14] [15] |
| Bulgaria | BNT | [16] |
| Canada | CBC/Radio-Canada, TSN, RDS | [17] [18] [19] |
| Central Asia | Infront Sports & Media | [20] [21] |
| Chile | Chilevisión | [22] |
| China | CMG | [23] |
| Croatia | HRT | [24] |
| Czech Republic | ČT | [25] |
| Denmark | DR, TV 2 | [26] |
| Estonia | ERR | [27] |
| Europe [a] | EBU, Warner Bros. Discovery | [28] |
| Finland | YLE | [29] |
| France | France Télévisions | [30] |
| Georgia | GPB | [31] |
| Germany | ARD, ZDF | [32] |
| Greece | ERT | [33] |
| Hungary | MTVA | [34] |
| Iceland | RÚV | [35] |
| Ireland | RTÉ | [36] |
| Israel | Sports Channel | [37] |
| Italy | RAI | [2] |
| Japan | Japan Consortium | [38] |
| Kazakhstan | RTRK, Khabar | [39] |
| Kosovo | RTK | [40] |
| Latin America [b] | Claro Sports | [41] [42] |
| Latvia | LTV | [43] |
| Liechtenstein | SRG SSR | [44] |
| Lithuania | LRT | [45] |
| Macau | CMG and TDM | [46] |
| Mexico | TelevisaUnivision | [47] |
| Moldova | TRM | [48] |
| Mongolia | NTV, MNB, TenGer TV, Suld TV, C1, Edu TV | [49] [50] |
| Montenegro | RTCG | [51] |
| Netherlands | NOS | [52] |
| New Zealand | Sky | [53] |
| North Korea | JTBC | [54] |
| North Macedonia | MRT | [55] |
| Norway | NRK | [56] |
| Poland | TVP | [57] |
| Portugal | RTP | [58] |
| Romania | TVR | [59] |
| Russia | Okko Sport | [60] |
| San Marino | RAI | [2] |
| Slovakia | STVR | [61] |
| Slovenia | RTV SLO | [62] |
| Southeast Asia | Infront Sports & Media | [20] |
| South Korea | JTBC, NAVER | [54] [63] |
| Spain | RTVE | [64] |
| Sweden | SVT and TV4 | [65] [66] |
| Switzerland | SRG SSR | [44] |
| Taiwan | ELTA | [67] |
| Turkey | TRT | [68] |
| Ukraine | Suspilne | [69] |
| United Kingdom | BBC | [70] |
| United States | NBCUniversal, Versant | [71] |
| Vietnam | VTVcab |