Lochmuir

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Lochmuir is a brand name for salmon created by UK retailer Marks & Spencer to help market Scottish salmon. The name was chosen by a panel of consumers as it represented and reinforced the concept that the salmon was from Scotland. The fish is sourced from salmon fish farms in various regions of Scotland.[ citation needed ] The name brand was launched in mid-2006. [1] [2] [3] [4] [5] [6]

The salmon is farmed at sites around Scotland by supplier Scottish Sea Farms. [7] According to the supplier, it is grown on farms in Scotland, Shetland and Orkney. [8] The salmon are given a unique feed to make them rich in omega-3 fatty acid, and are allowed to grow more slowly than the Norwegian salmon that make up most of the UK supply. [9]

References

  1. ↑ Jamieson, Alastair (19 August 2006). "M&S; Lochmuir salmon... only Lochmuir doesn't exist". The Scotsman . Archived from the original on 4 June 2011.
  2. ↑ Clay, Xanthe (15 December 2011). "Well farmed salmon is key to sustainability" . The Daily Telegraph . Retrieved 28 January 2025.
  3. ↑ "Does M&S need to change the recipe for success?". The Herald . Glasgow. 2 July 2009.
  4. ↑ Szymanski, Rosy; Schofield, John (2010). Local Heritage, Global Context: Cultural Perspectives on Sense of Place. Routledge. p. 43. ISBN   9780754678298.
  5. ↑ Allardyce, Jason (20 August 2006). "M&S fakes loch to launch salmon" . The Times . Retrieved 28 January 2025.
  6. ↑ Rothman, Josh (22 November 2011). "Where Is "Hillshire Farm," Anyway?". Boston.com . Archived from the original on 18 January 2013.
  7. ↑ Twilley, Nicola (16 November 2011). "The Branding Genius Behind Sticking A Place Name On Food Products". Business Insider . Retrieved 28 January 2025.
  8. ↑ "Brands | Lochmuir". Scottish Sea Farms. Archived from the original on 15 January 2012.
  9. ↑ "US company gives $1.6m to research genetic manipulation of fish". Fish Farmer magazine. 12 September 2013. Archived from the original on 23 January 2013. Scottish Sea Farms also won two other award categories. Farm Manager of the Year is David Duffy from Dunstaffnage. David joined Scottish Sea Farms as a school leaver 16 years ago and the award recognises his contribution to developing the Lochmuir salmon farming programme for Marks & Spencer.
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