Lottoland

Last updated

Lottoland Ltd.
Lottoland
Company type Limited
Industry Lottery betting and sweepstakes
Founded2013 (2013)
FounderDavid Rosen
Headquarters Ocean Village Marina,
Area served
Key people
Nigel Birrell (CEO)
Revenueover EUR 300 million (2016)
Number of employees
over 350 (April 2017)
Website www.lottoland.com

Lottoland Limited is a company based in Gibraltar. One of its main areas of business is offering online bets on the results of more than 30 lottery draws. [8] [9]

Contents

History

Lottoland was founded by David Rosen [10] in May 2013. [11] Based in Gibraltar, the company originally started with seven employees. [12]

Chris Tarrant, who hosted the British quiz show Who Wants to Be a Millionaire? has been the brand ambassador for Lottoland UK since 2014. [13] The company has been the name sponsor of Brookvale Oval in Sydney, the home stadium of the National Rugby League team the Manly Warringah Sea Eagles, since the start of 2017 . [14]

The legally independent Lottoland Foundation, which is based in the German city of Hamburg and is funded by Lottoland, has existed since autumn 2016. [15]

Products

The company provides digital scratchcards, online table games, card games and slot games, whereby customers can win cash and non-cash prizes. [16] [7] Since 2019, the company also offers sports betting. [17]

Lottery betting

To be able to pay out large cash prizes at any time, the company has completed a guaranteed insurance transaction (Insurance-Linked Securities (ILS)) that insures it against high bet payouts. [18] [19] [20] [21]

Lottoland currently has licenses from national supervisory bodies for lotteries [2] in Gibraltar, Italy, [4] the United Kingdom, [5] Ireland, [3] Australia — where it has a wagering license [1] South Africa, where it has a fixed-odds contingencies license along with B2C and B2B licenses [6] — and Sweden, where it has an online gambling and betting license. [22]

In April 2018, the Australian government stated that it was considering banning Lottoland. [23] Draft laws passed by the Australian parliament in June 2018 will see "synthetic lotteries" such as Lottoland banned in Australia from 2019, with concerns about companies such as Lottoland hurting family-operated newsagencies, being misleading about prizes and contributing to problem gambling. [24] Lottoland then filed a complaint against the Australian Communications and Media Authority, and the Supreme Court of New South Wales ruled in favour of the company. [25]

The lottery companies from the 16 federal states of Germany that have joined together to form the Deutscher Lotto- und Totoblock consider betting on lottery results offered by providers such as Lottoland or Tipp24 to be a violation of the German Inter-State Gambling Treaty (Glücksspielstaatsvertrag). [26] [27] [28]

In 2019, the Swedish Gambling Authority fined United Lottery Solutions, an owner of lottoland.se, for providing the lottery Eurojackpot, which was not covered by Swedish gambling license. In 2020 Lottoland lost its first appeal. [29]

In September 2021, The UK gambling commission (UKGC) announced they would be taking regulatory action against Lottoland. The company was fined £760,000 ($1 million) by the UKGC and cited the reasoning behind the fine as social responsibility and anti-money laundering rule breaches between October 2019 and November 2020. [30]

Figures and structures

Customers and turnover

The company claims a customer base of more than 6 million people from twelve countries (as of June 2017). [31] It generated sales of over 300 million euros in 2016. [32] [33]

Lottoland's growth in sales of 820 percent between 2012 and 2015 enabled it to be placed at number 128 in the Financial Times FT1000 report on the fastest-growing companies in Europe. [34]

Acquisitions and investments

Lottoland took over the German lottery portal Lottohelden at the end of 2015. [35] The company had shares in Jumbo Interactive, an online provider of lottery tickets listed on the Australian Securities Exchange, [36] but sold them in July 2017, two months after their purchase. [37] The company has shares in LottoGopher, a provider of lottery tickets from Los Angeles listed on the Canadian Stock Exchange. [38]

In May 2018, the company acquired the majority share of Giochi24. [39]

Criticism

The business model of Lottoland has been criticised because it takes away money from good causes and charities: many lotteries such as the British National Lottery give a sizeable percentage of ticket prices to charity, while secondary lotteries such as Lottoland do not.

It's also noted that Lottoland misleads consumers about the availability of customer support, often taking over six weeks for a reply to support tickets. [3] [40]

Related Research Articles

<span class="mw-page-title-main">Lottery</span> Gambling that involves the drawing of numbers at random for a prize

A lottery is a form of gambling that involves the drawing of numbers at random for a prize. Some governments outlaw lotteries, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of regulation of lottery by governments. The most common regulations are prohibition of sale to minors and licensing of ticket vendors. Although lotteries were common in the United States and some other countries during the 19th century, by the beginning of the 20th century, most forms of gambling, including lotteries and sweepstakes, were illegal in the U.S. and most of Europe as well as many other countries. This remained so until well after World War II. In the 1960s, casinos and lotteries began to re-appear throughout the world as a means for governments to raise revenue without raising taxes.

In the United States, lotteries are run by 48 jurisdictions: 45 states plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

Lotteries in Australia include various lottery related products licensed by The Lottery Corporation, The Lottery Office and Lotterywest Australian lottery companies. Lotteries operators are licensed at a state or territory level, and include both state government-owned, not-for-profit and private sector companies. Most major Lotteries have now moved into the online marketplace.

The West Virginia Lottery is run by the government of West Virginia. It was established in 1984 via a voter referendum. It is a charter member of the Multi-State Lottery Association (MUSL). The Lottery offers games such as Lotto America, Powerball, Mega Millions, and scratch tickets. West Virginia has reinterpreted the amendment to its Constitution that permitted its lottery to include casinos, and thus the West Virginia Lottery Commission also regulates slot machines, which are marketed as "video lottery" and available at several hundred businesses; and five "lottery table games" casinos.

<span class="mw-page-title-main">Connecticut Lottery</span> Official lottery in Connecticut, US

The Connecticut Lottery Corporation, also called the CT Lottery, is the official lottery in Connecticut. It was created in 1971 by then-Gov. Thomas Meskill, who signed Public Act No. 865. The first tickets were sold on February 15, 1972. The Connecticut Lottery offers several in-house drawing games; Connecticut also participates in Mega Millions and Powerball; each are played in 44 states, the District of Columbia, and the U.S. Virgin Islands.

<span class="mw-page-title-main">Delaware Lottery</span>

The Delaware Lottery is run by the government of Delaware. Its creation was authorized by the state legislature on May 31, 1974. Its "traditional" games include Play 3, Play 4, Multi-Win Lotto, Lucky For Life, Lotto America, Mega Millions, and Powerball. Delaware also offers Keno, sports betting, and video lottery.

<span class="mw-page-title-main">Gambling Commission</span> UK statutory authority

The Gambling Commission is an executive, non-departmental public body of the Government of the United Kingdom responsible for regulating gambling and supervising gaming law in Great Britain. Its remit covers arcades, betting, bingo, casinos, slot machines and lotteries, as well as remote gambling, but not spread betting. Free prize competitions and draws are free of the Commission's control under the "Gambling Act 2005".

<span class="mw-page-title-main">South African National Lottery</span>

The National Lottery is operated by ITHUBA Holdings, to whom the licence was granted in 2015. The lottery is regulated by the National Lottery Commission, and was established in 2000.

<span class="mw-page-title-main">National Lottery (United Kingdom)</span> The National lottery in the United Kingdom

The National Lottery is the state-franchised national lottery established in 1994 in the United Kingdom. It is regulated by the Gambling Commission, and is currently operated by Allwyn Entertainment Ltd, who took over from Camelot Group on 1 February 2024.

<span class="mw-page-title-main">Gambling in New Zealand</span>

Gambling in New Zealand is controlled by the Department of Internal Affairs. All public gambling is expected to return a portion of profits to the community. The largest proportion of the gambling industry is operated by state-owned institutions. Expenditure on gambling was $NZ 2.034 billion in 2008, a tenfold increase over 1985 figures.

<span class="mw-page-title-main">National Lottery (Ireland)</span> State lottery in Ireland

The National Lottery is the state-licensed lottery of the Republic of Ireland. Established in 1986 to raise funds for good causes, it began operations on 23 March 1987 when it sold its first scratchcards. It launched the weekly drawing game Lotto the following year, holding the first draw on 16 April 1988. It now offers EuroDreams draws on Mondays and Thursdays, EuroMillions and Plus draws on Tuesdays and Fridays, Lotto and Lotto Plus draws on Wednesdays and Saturdays, and two Daily Million draws each day. Its other games include televised bingo, an annual Millionaire Raffle, and online instant-win games. The minimum age to play all National Lottery games is 18.

<span class="mw-page-title-main">Eurojackpot</span> European Lottery

Eurojackpot is a transnational European lottery launched in March 2012. As of March 2024, the countries participating in the lottery are: Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Iceland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Slovakia, Slovenia, Spain Sweden, and Greece.

Gambling in Estonia is relatively young. While Estonia was a part of the USSR, all types of gambling activities were banned. Despite the prohibition, illegal casinos still functioned, but the real history of gambling started in 1994-1995 when the first Lottery Act of 1994 and the first Gambling Act of 1995 came into power. As the capitol, Tallinn has more casinos than any other Estonian town. As of September 2010, there were 33 casinos in Tallinn. That's 3 times less than in 2008, when 91 gambling venues operated in this city. According to experts, the main reasons for such decrease were the consequences of the crisis and the adoption of the new gambling law in 2008. The legal age for playing at casinos is 21.

GeoLotto was a privately owned, online, map-based lottery game operating in the United Kingdom.

<span class="mw-page-title-main">Unibet</span> Online gambling company

Unibet is a sports betting, online casino, bingo and online poker platform. Unibet is a part of Kindred Group–an online gambling operator which consists of 11 brands along with Maria Casino, Stan James, 32Red, and iGame. Today, Unibet has over 1,500 employees and offices in Malta, London, New York, and Gibraltar among others. Unibet launched its first online website in 1999, launched live betting service in 2003 and introduced mobile site in 2004.

<span class="mw-page-title-main">Multilotto</span> Gambling company based in Malta

Multilotto was a licensed gambling firm. The company was founded in 2012 is headquartered in Malta. Multilotto is known for offering players the courier service model in 2012 but in 2015 the company changed its business model and to take bets on the outcome of a number of international and state lottery draws.

Lottery betting is the activity of predicting the results of a lottery draw and placing a wager on the outcome. Lottery betting is a form of online gambling, run by licensed betting firms, where players place bets on the outcome of lottery draws instead of buying physical or online tickets via official lottery operators.

<span class="mw-page-title-main">TheLotter</span> Lottery ticket purchasing service

TheLotter is a worldwide online lottery ticket purchasing service. TheLotter agents physically purchase official lottery tickets on their customers' behalf. The tickets are scanned and uploaded to the customer's account before the draw. TheLotter offers customers from all over the world an opportunity to play more than 50 of the most popular draws including the US Powerball, Mega Millions, EuroMillions, SuperEnalotto, EuroJackpot, and the Australian Powerball.

<span class="mw-page-title-main">The Lottery Office</span> Australian online lottery operator

The Lottery Office is an Australian online lottery operator licensed by the Government of the Northern Territory and allows Australians and New Zealanders to play to win from the draws of the largest lotteries in the world, including US Powerball and Mega Millions. Its parent company, Global Players Network Pty Ltd (GPN), has been licensed and regulated to operate lotteries since 2003.

The ZEAL Network SE, headquartered in Hamburg, is an e-commerce group of companies that offers lottery products online. The brands of the ZEAL Group include Lotto24 and Tipp24.

References

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