MagCloud

Last updated
MagCloud
Subsidiary
GenreVanity press
Founded2008
Founder Hewlett-Packard
Headquarters
Number of locations
U.S.
Area served
Global
Key people
Andrew Bolwell
ServicesSelf-publishing
Owner Blurb, Inc. (2014-present)
Hewlett-Packard (2008-2014)
Number of employees
17
Website www.magcloud.com
Footnotes /references
HP Indigo Division

MagCloud is an American online publishing service founded by Hewlett-Packard in 2008 and sold to Blurb, Inc. in 2014. [1] Mag is an abbreviation for magazine, while cloud is a synonym for online.

Product

MagCloud allows users to self-publish and distribute content, for business or personal use, as a professional-quality print publication or digitally for mobile and online viewing. Magazines are printed in full color via the HP Indigo Division on high quality paper in a variety of sizes and formats at a cost of US$0.16 or $0.20 per page, plus shipping and handling.

Authors set the cost for the publication and can markup to receive profits from MagCloud monthly. MagCloud offers users a variety of publishing and distributions services including automated ordering, print management, worldwide shipping, direct mail services, digital distribution and an online storefront, all free of charge. [2] [3]

In addition to discovery on the market for new, small publications, the service is used by existing magazines and publications such as STACK Models Magazine with a more traditional distribution method to make back issues available for sale. [2]

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References

  1. "Blurb acquires HP's MagCloud, aims to dominate long-tail publishing". Fortune.
  2. 1 2 "Print-on-Demand & Magazine Collection Development". Library Journal.
  3. Joel, Comm (2010). KaChing: How to Run an Online Business that Pays and Pays. ISBN   0-470-59767-4.