Pre-Crisis
In his original incarnation, Edge was the president of the Galaxy Broadcasting System (owners of television station WGBS), a media corporation that eventually bought the Daily Planet . Edge was in many ways a stereotype of a ruthless capitalist, intervening in the Planet's homey atmosphere and challenging the authority of the somewhat older Perry White, but he was a decent man who had moments of good-heartedness and maintained reasonably friendly relationships with most of his employees, including Clark Kent. Following the takeover of the Planet, Edge transferred Kent to the news division, making him a traveling correspondent and later anchorman on WGBS. This move added several TV co-workers to the Superman supporting cast, including producer Josh Coyle, sports broadcaster Steve Lombard, [4] weather forecaster Oscar Asherman, and co-anchor Lana Lang, Clark's childhood friend.
As one of the wealthiest men in Metropolis, Edge was a major political figure in the city and frequently encountered Superman, the subject of many of his network's news stories, whom he, like most others, failed to realize was also Clark Kent. Although rarely integral to a plotline, Edge was a supporting character in many Superman stories.
For a while, it appeared that Edge was connected to the Apokolips-sponsored crime organisation Intergang, but this was revealed to be a clone created by the 'Evil Factory', a genetics laboratory working for Darkseid. [5] [6]
It was later revealed that Morgan Edge is Jewish and was born Morris Edelstein before changing his name, as he was ashamed of his background and worked to keep it secret. [7]
Post-Crisis
When DC continuity was rebooted after Crisis on Infinite Earths , Edge remained president of WGBS, but his ties to the Planet and friendship with Superman were retconned away, and he was genuinely connected to Intergang. He was eventually exposed by the Daily Planet, in articles by Clark Kent and Cat Grant, who was working for WGBS undercover. Edge was imprisoned, but even managed to cause trouble there by publishing his autobiography On the Edge, which dumped upon his father Vincent Edge as well as Cat Grant, revealing that she slept her way into a scoop. After his release from jail, Edge returned as sponsor of the Superman Revenge Squad.
The New 52
In 2011, "The New 52" rebooted the DC universe. Morgan Edge appears as an African-American media mogul and the new owner of the Daily Planet. [8] Although a tough businessman, Edge did recognize talent, and awarded Lois Lane the editorship of the Daily Planet.
Edge's multiple media holdings become a benefit to Superman as Lois Lane, now director of Edge's Metropolis news station, has said building's security cameras "hacked" to provide vital intelligence on a rampaging villain. [9]
Prior to DC Rebirth , in the last issue of the 2011 Justice League series, it is mentioned that Lex Luthor bought the Daily Planet from Edge. [10]
