Music Feed

Last updated
Music Feed
AMTV Logo.png
Also known asAMTV
Genre Music Videos
Country of origin United States
Original language(s) English
Production
Running time
  • 5 a.m. – 6 a.m. (Tuesdays, Thursdays)
  • 4 a.m. – 5 a.m. (Wednesdays, Fridays)
Distributor MTV Networks
Release
Original network MTV
Picture format
Original release March 30, 2009 – April 21, 2017
AMTV's former logo from 2009. AMTV.png
AMTV's former logo from 2009.

Music Feed [1] (formerly known as AMTV, which was stylized as AMtv, sometimes known as AMTV's Music Feed) is a television program on MTV in the United States, first aired unofficially as a sneak preview on March 26, 2009, and launched officially on March 30, 2009. It is the network's primary source of music video programming.

Television Telecommunication medium for transmitting and receiving moving images

Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome, or in color, and in two or three dimensions and sound. The term can refer to a television set, a television program, or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.

MTV American pay television channel

MTV is an American pay television channel owned by Viacom Media Networks and headquartered in New York City. The channel was launched on August 1, 1981, and originally aired music videos as guided by television personalities known as "video jockeys" (VJs). At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.

Broadcast programming is the practice of organizing and/or ordering (scheduling) of broadcast media shows in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. In the United Kingdom, this is known as TV listings. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare.

Contents

AMTV was originally scheduled to air Monday through Thursday on MTV (and MTV2) from 3 a.m. until 9 a.m. Eastern standard time (Friday from 3:00 a.m. to 6:00 a.m.) but around December 2009 the AMTV video block started to air from 3 a.m. to 8 a.m. [2]

MTV2 American cable and satellite television channel spun off of MTV

MTV2 is an American pay television channel owned by the Viacom Media Networks division of Viacom. The channel was initially broadcast free-to-air in selected markets, where the former all-request music channel known as The Box was broadcast.

As of April 21, 2017, Music Feed no longer airs. [1]

Background

AMTV signaled the newest return of music programming on MTV. The channel had gone without any music video programming during the first few months of 2009, after it ceased broadcasting FNMTV , a similar Friday night themed block that consisted of short clips of music videos. The cancellation of MTV's flagship music program, Total Request Live , in November 2008 was also seen as the end of an era for MTV, leading critics to insist MTV's music brand is "irrelevant" and to conclude that the Internet has replaced television as the preferred medium for watching music videos. [2] [3]

<i>FNMTV</i> television series

FNMTV is a music video program on MTV focused on premiering new music videos and airing viewers' instantaneous feedback from its website. F N was branded to stand for "Friday Night" to signify when the premiere block airs.

<i>Total Request Live</i> television program

Total Request Live is an American television program broadcast on MTV that features popular music videos. The show features guests and is a promotion tool used by musicians, actors, and other celebrities to promote their newest works to the show's target teen demographic.

Format overview

AMTV combines music videos with news updates, interviews, and live music performances. [2] It features many full-length music videos, including some older videos, in a segment called "Throwback". During the program, the channel promotes related features on its music-based web site, MTVMusic.com.

Concert live performance of music

A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variety and size of settings, from private houses and small nightclubs, dedicated concert halls, arenas and parks to large multipurpose buildings, and even sports stadiums. Indoor concerts held in the largest venues are sometimes called arena concerts or amphitheatre concerts. Informal names for a concert include show and gig.

MTV has resurrected its Unplugged series by airing individual acoustic performances during prime time hours, then placing the full episode on MTV.com and also playing many of the performances during AMTV over the next few days. MTV has also referred to the program as a "laboratory for advertising partnerships," meaning that an individual company could be the sole sponsor of the program on specific mornings, inserting its brand into the program in ways other than traditional TV commercials. [2]

<i>MTV Unplugged</i> television series featuring artists playing acoustic instruments

MTV Unplugged is an American television series on MTV showcasing musical artists usually playing acoustic instruments. The show aired regularly from 1989 to 1999. The show aired less frequently from 2000 to 2009, usually billed as MTV Unplugged No. 2.0. Since 2009 MTV Unplugged specials have aired occasionally, sometimes online-only. Episodes and specials have tended to showcase one artist or group, playing a combination of their hit songs and covers.

Acoustic music music genre

Acoustic music is music that solely or primarily uses instruments that produce sound through acoustic means, as opposed to electric or electronic means; typically the phrase refers to that made by acoustic string instruments. While all music was once acoustic, the retronym "acoustic music" appeared after the advent of electric instruments, such as the electric guitar, electric violin, electric organ and synthesizer. Acoustic string instrumentations had long been a subset of popular music, particularly in folk. It stood in contrast to various other types of music in various eras, including big band music in the pre-rock era, and electric music in the rock era.

Brand identifies a good or service

A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

As of August 18, AMTV began airing weather. At some point, AMTV added a top 10 countdown that started to air in the 8 a.m. ET hour. The countdown ceased sometime in December 2009 but returned in its new 7 a.m. ET time slot on January 6, 2010.

AMTV's schedule changed a number of times throughout 2012 and more recently ended at 8 a.m. ET and excluded Monday airings. From April 16, 2012, the Monday block returned and videos now go to 9 a.m. ET again.

The 8 a.m. ET hour continues to come and go since April 2012, but notably (since sometime in 2011) are the main stay playlists that make up AMTV. These playlist are the most common on AMTV and each last an hour without any specific order in which they air: Clubland, Fiercest Females, Killer Collaborations, Sucker Free Playlist, Morning Jams, Wake & Shake. Specialty playlists appear from time to time to support upcoming programming such as new programming and upcoming award shows.

As of January 2013, the order of programming on AMTV was 3 a.m. ET Clubland, 4 a.m. Rise & Grind, 5 a.m. Killer Collaborations, 6 a.m. MTV Jams, 7 & 8 a.m., Wake & Shake. On the 8 a.m. ET block they also aired specialty playlists as an occasion.

Previous programming blocks for AMTV change frequently by MTV, all announced only via their schedule. Airing of AMTV sometimes excludes Mondays and Tuesdays now, and as of September 16, 2013, all AMTV blocks are now sub-titled as Buzzworthy.

From late September and beyond, all playlists have been blocked in as "Music Feed," since MTV didn't always have the time to search through thousands of artists. Clubland was the only playlist on MTV that left untouched.

On December 5, 2016, Music Feed went on a hiatus that lasted until March 7, 2017. Following its return, the program saw a major readjustment as the running time was decreased to only one hour. During this time, Music Feed aired in an early morning timeslot Tuesday through Friday, alternating between 4:00 and 5:00 a.m. ET each day. [1] This format lasted until April 21, 2017 when Music Feed was finally removed from MTV's morning lineup.

Programming Blocks

AMTV2

AMTV2
Also known asMTV2 Music Mix
Genre Music Videos
Country of origin United States
Original language(s) English
Production
Running time 4 a.m. – 9 a.m.
Distributor MTV Networks
Release
Original network MTV2
Picture format
Original release 2009 – November 6, 2017

Sister network MTV2 debuted a similar program known as "AMTV2". AMTV2 first ran from 3 a.m. – 9 a.m. Mondays - Thursdays. In the 8 a.m. hour, AMTV2 previously ran a top 10 countdown much like AMTV does in the 7 a.m. hour. These videos were limited to hip hop and rock genres.

As of March 16, 2010, encore episodes of Sucker Free Daily aired at 8:30 a.m. ET/PT, ending the top 10 countdown for that week. The top 10 has not returned in the final hour (8 a.m. ET/PT) after Sucker Free Daily was moved to 7:30 a.m. ET/PT.

As of the week of January 17, 2011, AMTV2 ended at 7:30 a.m. ET/PT and no longer resumed at 8 a.m. ET/PT after Sucker Free Daily. The 8 a.m. hour was sometimes used to air music specials such as Unplugged, World Stage, or other music related series.

At some point in early 2011, AMTV2's graphics changed to reflect the new name Morning Music Buzz, though the AMTV2 graphic "bug" remains on the screen.

On February 12, 2012, AMTV2 aired Sunday from 8 a.m. – 9 a.m., its only weekend airing. The hour block was dedicated to Whitney Houston videos, which came a day after the news broke of her sudden death. Earlier in the morning on February 12, 2012, from 2 a.m. – 3 a.m. ET, an hour-long music block of Whitney Houston videos aired as well, which cut into the first hour of a re-airing of the film Bride of Chucky .

During its final years of broadcast, AMTV2 aired on weekday mornings from 4 a.m. – 9 a.m. ET/PT. AMTV2 was removed from MTV2's morning lineup on November 6, 2017. The last music video to be aired on AMTV2 was "Feelings" by Hayley Kiyoko.

See also

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References

  1. 1 2 3 http://www.mtv.com/ontv/schedule/
  2. 1 2 3 4 Stelter, Brian (March 29, 2009). "MTV to Put a Bit More Music Back, in the A.M." New York Times. Archived from the original on April 1, 2009. Retrieved March 30, 2009.
  3. "The Fall Of 'TRL' And The Rise Of Internet Video". NPR. November 12, 2008. Retrieved March 29, 2009.