Music Feed[1] (formerly known as AMTV, which was stylized as AMtv, sometimes known as AMTV's Music Feed) is a television program on MTV in the United States, first aired unofficially as a sneak preview on March 26, 2009, and launched officially on March 30, 2009. It is the network's primary source of music videoprogramming.
Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome, or in color, and in two or three dimensions and sound. The term can refer to a television set, a television program, or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.
MTV is an American pay television channel owned by Viacom Media Networks and headquartered in New York City. The channel was launched on August 1, 1981, and originally aired music videos as guided by television personalities known as "video jockeys" (VJs). At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.
Broadcast programming is the practice of organizing and/or ordering (scheduling) of broadcast media shows in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. In the United Kingdom, this is known as TV listings. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare.
AMTV was originally scheduled to air Monday through Thursday on MTV (and MTV2) from 3 a.m. until 9 a.m. Eastern standard time (Friday from 3:00 a.m. to 6:00 a.m.) but around December 2009 the AMTV video block started to air from 3 a.m. to 8 a.m.[2]
MTV2 is an American pay television channel owned by the Viacom Media Networks division of Viacom. The channel was initially broadcast free-to-air in selected markets, where the former all-request music channel known as The Box was broadcast.
As of April 21, 2017, Music Feed no longer airs.[1]
Background
AMTV signaled the newest return of music programming on MTV. The channel had gone without any music video programming during the first few months of 2009, after it ceased broadcasting FNMTV, a similar Friday night themed block that consisted of short clips of music videos. The cancellation of MTV's flagship music program, Total Request Live, in November 2008 was also seen as the end of an era for MTV, leading critics to insist MTV's music brand is "irrelevant" and to conclude that the Internet has replaced television as the preferred medium for watching music videos.[2][3]
FNMTV is a music video program on MTV focused on premiering new music videos and airing viewers' instantaneous feedback from its website. F N was branded to stand for "Friday Night" to signify when the premiere block airs.
Total Request Live is an American television program broadcast on MTV that features popular music videos. The show features guests and is a promotion tool used by musicians, actors, and other celebrities to promote their newest works to the show's target teen demographic.
Format overview
AMTV combines music videos with news updates, interviews, and live music performances.[2] It features many full-length music videos, including some older videos, in a segment called "Throwback". During the program, the channel promotes related features on its music-based web site, MTVMusic.com.
A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variety and size of settings, from private houses and small nightclubs, dedicated concert halls, arenas and parks to large multipurpose buildings, and even sports stadiums. Indoor concerts held in the largest venues are sometimes called arena concerts or amphitheatre concerts. Informal names for a concert include show and gig.
MTV has resurrected its Unplugged series by airing individual acoustic performances during prime time hours, then placing the full episode on MTV.com and also playing many of the performances during AMTV over the next few days. MTV has also referred to the program as a "laboratory for advertising partnerships," meaning that an individual company could be the sole sponsor of the program on specific mornings, inserting its brand into the program in ways other than traditional TV commercials.[2]
MTV Unplugged is an American television series on MTV showcasing musical artists usually playing acoustic instruments. The show aired regularly from 1989 to 1999. The show aired less frequently from 2000 to 2009, usually billed as MTV Unplugged No. 2.0. Since 2009 MTV Unplugged specials have aired occasionally, sometimes online-only. Episodes and specials have tended to showcase one artist or group, playing a combination of their hit songs and covers.
Acoustic music is music that solely or primarily uses instruments that produce sound through acoustic means, as opposed to electric or electronic means; typically the phrase refers to that made by acoustic string instruments. While all music was once acoustic, the retronym "acoustic music" appeared after the advent of electric instruments, such as the electric guitar, electric violin, electric organ and synthesizer. Acoustic string instrumentations had long been a subset of popular music, particularly in folk. It stood in contrast to various other types of music in various eras, including big band music in the pre-rock era, and electric music in the rock era.
A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
As of August 18, AMTV began airing weather. At some point, AMTV added a top 10 countdown that started to air in the 8 a.m. ET hour. The countdown ceased sometime in December 2009 but returned in its new 7 a.m. ET time slot on January 6, 2010.
AMTV's schedule changed a number of times throughout 2012 and more recently ended at 8 a.m. ET and excluded Monday airings. From April 16, 2012, the Monday block returned and videos now go to 9 a.m. ET again.
The 8 a.m. ET hour continues to come and go since April 2012, but notably (since sometime in 2011) are the main stay playlists that make up AMTV. These playlist are the most common on AMTV and each last an hour without any specific order in which they air: Clubland, Fiercest Females, Killer Collaborations, Sucker Free Playlist, Morning Jams, Wake & Shake. Specialty playlists appear from time to time to support upcoming programming such as new programming and upcoming award shows.
As of January 2013, the order of programming on AMTV was 3 a.m. ET Clubland, 4 a.m. Rise & Grind, 5 a.m. Killer Collaborations, 6 a.m. MTV Jams, 7 & 8 a.m., Wake & Shake. On the 8 a.m. ET block they also aired specialty playlists as an occasion.
Previous programming blocks for AMTV change frequently by MTV, all announced only via their schedule. Airing of AMTV sometimes excludes Mondays and Tuesdays now, and as of September 16, 2013, all AMTV blocks are now sub-titled as Buzzworthy.
From late September and beyond, all playlists have been blocked in as "Music Feed," since MTV didn't always have the time to search through thousands of artists. Clubland was the only playlist on MTV that left untouched.
On December 5, 2016, Music Feed went on a hiatus that lasted until March 7, 2017. Following its return, the program saw a major readjustment as the running time was decreased to only one hour. During this time, Music Feed aired in an early morning timeslot Tuesday through Friday, alternating between 4:00 and 5:00 a.m. ET each day.[1] This format lasted until April 21, 2017 when Music Feed was finally removed from MTV's morning lineup.
Sister network MTV2 debuted a similar program known as "AMTV2". AMTV2 first ran from 3 a.m. – 9 a.m. Mondays - Thursdays. In the 8 a.m. hour, AMTV2 previously ran a top 10 countdown much like AMTV does in the 7 a.m. hour. These videos were limited to hip hop and rock genres.
As of March 16, 2010, encore episodes of Sucker Free Daily aired at 8:30 a.m. ET/PT, ending the top 10 countdown for that week. The top 10 has not returned in the final hour (8 a.m. ET/PT) after Sucker Free Daily was moved to 7:30 a.m. ET/PT.
As of the week of January 17, 2011, AMTV2 ended at 7:30 a.m. ET/PT and no longer resumed at 8 a.m. ET/PT after Sucker Free Daily. The 8 a.m. hour was sometimes used to air music specials such as Unplugged, World Stage, or other music related series.
At some point in early 2011, AMTV2's graphics changed to reflect the new name Morning Music Buzz, though the AMTV2 graphic "bug" remains on the screen.
On February 12, 2012, AMTV2 aired Sunday from 8 a.m. – 9 a.m., its only weekend airing. The hour block was dedicated to Whitney Houston videos, which came a day after the news broke of her sudden death. Earlier in the morning on February 12, 2012, from 2 a.m. – 3 a.m. ET, an hour-long music block of Whitney Houston videos aired as well, which cut into the first hour of a re-airing of the film Bride of Chucky.
During its final years of broadcast, AMTV2 aired on weekday mornings from 4 a.m. – 9 a.m. ET/PT. AMTV2 was removed from MTV2's morning lineup on November 6, 2017. The last music video to be aired on AMTV2 was "Feelings" by Hayley Kiyoko.
MTV is a Canadian pay television channel that is owned by Bell Media with the name and branding used under a licensing agreement with Viacom.
NickMusic is an American pay television network that is owned by Viacom and is under the editorial control of the children's cable network Nickelodeon as the network's sixth brand extension in its history. It is a subsidiary of the "Nickelodeon Group" division of Viacom's Media Networks division, and mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience, with some videos edited for content to meet a blanket TV-PG TV Parental Guidelines rating applied across the network's broadcast day, or substituted with a lyric video instead.
BET Jams is an American pay television network controlled by BET Networks and owned by Viacom Media Networks. The channel features hip-hop and urban contemporary music videos. The network, formerly known as MTV Jams, was rebranded under the BET banner on October 5, 2015.
C4 was a New Zealand television channel owned and operated by MediaWorks New Zealand. C4 was available on both digital terrestrial and satellite platforms and played music around the clock and had some speciality music shows such as HomeGrown, Video Hits and Biggest Records Right Now. The channel was originally launched in 2003 as a re-branding of TV4 which had been broadcasting since 1997. On 1 May 2010, as C4 had been moving away from music programming since 2008, the jukebox side was split off and was re-launched as C4 2. C4 2 was only available on digital Freeview terrestrial and satellite platforms. At the end of 2010 an announcement was made that MediaWorks would again re-brand the current C4 channel as FOUR, which meant C4 2 would become just C4. C4 shut down on 26 June 2014 at 1 am. It was replaced by The Edge TV on 27 June 2014 at 4 pm.
BPM is a current-based electronic dance music channel offered by Sirius XM Radio, operating on XM channel 51, Sirius channel 51 and Dish Network channel 6051. DirecTV carried this channel on channel 859 until February 9, 2010. BPM can be heard on channel 51 for both services and Dish Network 6051 BPM features Geronimo, the Program Director, on weekdays 7-10am, Rida Naser on weekdays 10am-2pm, Ben Harvey on weekdays 2-6pm, Danny Valentino on Saturdays 10am-3pm and Sundays 12-5pm, Mallory Lynne on Saturdays 3-6pm and Sundays 5-9pm and Liquid Todd on weeknights 6-11pm.
Myx is a Filipino pay TV channel based in Quezon City. The channel is targeted to youth audiences with music video as its primary content. It was introduced on free-to air television through the now-defunct television network Studio 23 in 2000. Some of the programs of Myx was shown on Studio 23 during early morning, afternoon and late evening blocks. In 2002, Myx was launched as a stand-alone 24-hour music channel on cable. On February 28, 2007, an American counterpart was created to cater the Asian-American community in United States. Myx is notable for showing the lyrics as the music video plays which was adapted from video karaoke, a popular pastime in Asia. Since 2006, Myx has given the annual Myx Music Awards to the most influential personalities in the Philippine music industry.
Subterranean is an American weekly music program on MTV2 dedicated to alternative, indie, and underground music and artists. The program was intended to be a continuation of MTV's similar 120 Minutes. The show was hosted by MTV2 VJ Jim Shearer from its debut in 2003 until 2007. It continued without a host, and with sporadic guest appearances by bands, from 2007 to 2011.
Night Tracks is an American television series which ran from 1983 to 1992 on SuperStation WTBS on late night weekends. It premiered on Friday, June 3, 1983 and the first music video aired was "Family Man" by Hall & Oates, from their H2O album.
MTV Tres is an American pay television network owned by Viacom Global Entertainment Group, a division of the Viacom Media Networks subsidiary of Viacom. Programming on MTV Tres formerly included lifestyle series, customized music video playlists, news documentaries that celebrate Latino culture, music and artists and English-subtitled programming in Spanish, imported from the MTV España and MTV Latin America channels, as well as Spanish-subtitled programming from MTV. Its current format under Viacom's current 'six prime networks strategy' is an automated 24/7 schedule of only music videos with slight customization depending on the hour. The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34. MTV Tres was headed by executive vice president and general manager Jose Tillan until his 2012 departure from Viacom.
MTV International a.k.a. Music Television International and MTVI was the internet-based international version of MTV. The channel was a subsidiary of MTV Networks. The channel was broadcast on MySpace on MTV International's blog, and powered by YouTube.
Sucker Free, known as Sucker Free Daily on weekdays and then Sucker Free Countdown on Sundays, was MTV2's sole hip-hop video block. Previously, Sucker Free aired weekdays for one hour, then eventually sporadically until the week leading to February 28, 2010. Sucker Free Countdown, its 2-hour top 15 countdown, aired Sundays at 11AM ET/PT and 11PM ET/PT. Sucker Free originated from a block branding of hip-hop videos on MTV2 Sundays called Sucker Free Sundays in 2002, and eventually became the branding of MTV's main hip-hop program weekdays from 2006 until 2008. In October 2012, the show was relaunched as The Week in Jams.
MTV Czech Republic was a 24-hour music and entertainment television channel which serves the Czech Republic and Slovakia. The channel launched on 29 November 2009 under a licensing agreement between MTV Networks Europe, a subsidiary of MTV Networks, owned by the current Viacom from its split of the old Viacom in 2005 and CME, the owner of TV Nova.
The Week in Jams, is MTV2's sole hip-hop video block. It's a 2-hour top 15 countdown, it aired on Sundays at 11AM ET/PT and 11PM ET/PT. Hosted by DJ Envy, Charlamagne Tha God, and Sofi Green. The series was canceled on May 26, 2013.
Nick Jr. or formerly Noggin is an American pay television channel that is run by the Nickelodeon Group, a unit of the Viacom Media Networks division of Viacom, the channel's ultimate owner headquartered in New York City. The channel, which is aimed at preschoolers aged 2-6, features a mix of originally-produced programming, and series previously and concurrently aired on the Nick Jr. block and its previous iterations. Some of Nick Jr.'s programming includes series such as Sunny Day,PAW Patrol, Bubble Guppies,Blaze and the Monster Machines,Shimmer and Shine, and Dora and Friends: Into the City!. Due to the Nickelodeon block, Nick Jr. is sometimes disclaimed on air as "the Nick Jr. channel" to avert confusion, especially at times of day where both Nickelodeon and Nick Jr. are both carrying preschool programming.
TeenNick is an American pay television channel that is owned by Nickelodeon Group, a unit of the Viacom Media Networks division of Viacom. Aimed primarily at teenagers aged 13–19, the channel mainly features second runs of Nickelodeon-produced series and specials, feature films, and acquired programs initially geared towards pre-teens and young teenagers. It's primary programming airs daily from 6:00 AM to 11:00 PM (ET).
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
