Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products.
A safety razor is a shaving implement with a protective device positioned between the edge of the blade and the skin. The initial purpose of these protective devices was to reduce the level of skill needed for injury-free shaving, thereby reducing the reliance on professional barbers.
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.
Pampers is an American brand for babies and toddlers products marketed by Procter & Gamble. This includes diapers, wipes and etc.
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity. All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines.
Ivory is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Pantene is an American brand of hair care products now owned by Procter & Gamble. The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States. That company was taken over in the same year by the American company Procter & Gamble (P&G) in order for P&G to compete in the "beauty product" market rather than only functional products.
Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. A sister company of Procter & Gamble, it was first invented and introduced in the United States in 1983 by Tom Osborn, a mid-level employee at Procter & Gamble, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Arab world, Pakistan and Africa. Despite the Always' pads runaway international success, Procter & Gamble almost fired Tom Osborn twice in the early 1980s as he was developing this product.
Karachi is the financial and industrial capital of Pakistan. As of 2019, Karachi has an estimated GDP (PPP) of $164 billion. The city accounts about half of the total collections of the Federal Board of Revenue, out of which, approximately half are customs duty and sales tax on imports. Karachi produces about 30 percent of value added in large-scale manufacturing, 25% of the GDP, the World Bank identified Karachi as the most business-friendly city in Pakistan. In 2010, research by the global human resources company Mercer found Karachi to be the most inexpensive city in the world.
P&G Korea is a South Korean consumer goods company headquartered in Yeoksam-dong, Gangnam-gu, Seoul, South Korea. It is a subsidiary of American multinational consumer goods company Procter & Gamble.
Rexona is an Australian deodorant and antiperspirant brand owned by the British-Dutch company Unilever.
Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble.
Victor Mills was an American chemical engineer for the Procter & Gamble company. He is most credited for the creation of modern disposable diapers and the Pampers brand, production improvements for Ivory soap and Duncan Hines cake mix, and the production concept for Pringles. Within P&G he is regarded as the most productive technologist in the company's history. Therefore, when the company formed an honorary society for their engineers, it was named the Victor Mills Society.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway, respectively, its product portfolio also included food, snacks, beverages, and batteries. P&G is incorporated in Ohio.
Procter and Gamble Baltimore Plant is a historic factory complex located at Locust Point in Baltimore, Maryland, United States. It is a compact industrial complex built by the national corporation Procter & Gamble comprising five major three-story brick buildings spread over 10 acres (40,000 m2). These major buildings are the Process Building (1929), the Soap Chip Building (1929), the Bar Soap Building (1929), the Warehouse (1929), and the Tide Building (1949).
David Scott Taylor is an American business executive who is executive chairman of Procter & Gamble, having previously been chairman, president and CEO.
Procter & Gamble Philippines, Inc. is the Philippine subsidiary of American multinational consumer goods company Procter & Gamble. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, toilet soaps and consumer healthcare products. Since 2016, the company is based in Bonifacio Global City, Taguig.
Patrice Louvet is a French-born business executive based in New York City. The CEO and president of the Ralph Lauren Corporation since July 2017, he began his career at Procter & Gamble (P&G) in 1989, where he held numerous executive roles across Northeast Asia, North America, and Europe. In 2015 he became group president of P&G's global beauty and hair care units, a role he held until June 2017. He is on the board of Bacardi Limited.
Rs. 4.996 billion (US$17 million) (2020)