"Roll with It" received a great deal of attention when Food Records,the label of Britpop rivals Blur,moved the original release date of the single "Country House" to beat it on the charts,sparking what came to be known as "The Battle of Britpop".[5] The British media had already reported an intense rivalry between the two bands and this clash of releases was seen as a battle for the number one spot. The media sensation was spurred on by verbal attacks from the respective camps (in particular Noel and Liam Gallagher,Damon Albarn and Alex James),that extended beyond the music industry to the point where the two bands were regularly mentioned on the evening news.[5] In particular,public imagination was sparked by the contrast between the "working class" Oasis and the "middle class" Blur. In the end,Blur's "Country House" single sold 274,000 copies to Oasis' 216,000 copies of "Roll with It". The singles charted at number 1 and number 2 respectively.[6]
In 2019,Noel Gallagher reflected on the battle on Dermot O'Leary's Reel Stories,dismissing both songs as "shit". He suggested that a chart race between Oasis's "Cigarettes &Alcohol" and Blur's "Girls &Boys" would have had greater merit:"'Roll With It' has never been played by anybody since the band split up".[7]
Critical reception
The AllMusic editor Stephen Thomas Erlewine described "Roll with It" as "an assured stadium rocker that unabashedly steals the crown from Status Quo".[3]David Stubbs from Melody Maker wrote,"This isn't the mounting cascade of manna and adrenalin that was "Some Might Say" or "Acquiesce". It's subdued by comparison,a light shower after that musical thunderstorm,something for us to kick through the puddles to until their next mighty moment of precipitous pop. Rolling along,marking time,fair enough."[8] Mark Sutherland from NME said,"Have no fear,you will la-la-la-like it. It is,after all,a pretty good record."[9]Andrew Harrison from Select commented,"Oasis' weakest single,but still far from the Quo travesty of legend,even if the song might conjure visions of flying wetlook perms."[10]
Top of the Pops performance
When Oasis played "Roll with It" on chart show Top of the Pops on 17 August 1995,they were required to mime the song,and in doing so the Gallagher brothers switched roles with Liam pretending to play guitar and Noel pretending to sing (equipped with Liam's tambourine).[11]
Marketing
The single artwork features a photograph of the band on the beach at Weston-super-Mare. Many potential locations were examined along the Somerset and Avon coastline (Oasis were playing Glastonbury that weekend,so a beach within striking distance of the festival site had to be found).[12]
Themes
The song is like several other Oasis songs,such as "Supersonic",in that it preaches the importance of being oneself.
Note 1: "Headshrinker" was a B-side of the band's previous UK single "Some Might Say" and was one of the last tracks to feature original Oasis drummer Tony McCarroll. Note 2: "Live Forever" was recorded live at the Glastonbury Festival on 23 June 1995.
↑ Roll with It (Australian CD single liner notes). Oasis. Helter Skelter. 1995. 662325 5.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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