In New Zealand, the southern man is a stereotypical man from the more rural South Island, well used to the solitude and conditions of open mountain or hill country, and completely out of his depth in the city. He is usually depicted as wearing an oilskin duster, Swanndri, and slouch hat, an image closely related to Kiwi stockmen. This stereotype is closely connected with a common trope in New Zealand fiction, the man alone.
The stereotype draws on images of high country farmers and hunters, particularly from areas such as Central Otago and the Mackenzie Basin, who work large sheep stations, often employing the horse and dog rather than mechanised transport, due to the terrain they have to cover. [1] [2] This archetypal New Zealand character, though strong in tradition, is one currently facing a threat to its existence in the outside world, thanks to changes in New Zealand's traditional rural ways of life. [3]
The stereotype became better known through the advertising campaign of Otago's best known pale lager beer, Speight's, in a series of advertisements that have been running since the early 1990s. [4] Speight's sponsored the production of a bronze statue personifying the stereotype, "Southern Man" by Sam Mahon, which has stood at the entrance to Dunedin International Airport since 2000. [5]
The stereotype was later acknowledged in a song regarded as an unofficial anthem of Dunedin City and Otago in general. Written by ad agency creative director Roy Meares, and produced and sung by Murray Grindlay, [6] this song was performed for Otago Rugby and Speight's Breweries by local musician Denis Henderson. The southern man has also been connected with stage productions such as Richard Meros salutes the Southern Man. [7]
The semi-autobiographical novels of Barry Crump, though set in the North Island, conform strongly to a similar stereotype. The character of Uncle Hec (played by Sam Neill) in the Taika Waititi film Hunt for the Wilderpeople — based on a Crump novel — is a big-screen personification of the North Island Bushman, of which the Southern Man character is a variation. [8]
The South Island is the largest of the three major islands of New Zealand in surface area, the others being the smaller but more populous North Island and sparsely populated Stewart Island. It is bordered to the north by Cook Strait, to the west by the Tasman Sea, to the south by the Foveaux Strait and Southern Ocean, and to the east by the Pacific Ocean. The South Island covers 150,437 square kilometres (58,084 sq mi), making it the world's 12th-largest island, constituting 56% of New Zealand's land area. At low altitudes, it has an oceanic climate. The major centres are Christchurch, with a metropolitan population of 521,881, and the smaller Dunedin. The economy relies on agriculture, fishing, tourism, and general manufacturing and services.
The University of Otago is a public research collegiate university based in Dunedin, Otago, New Zealand. Founded in 1869, Otago is New Zealand's oldest university and one of the oldest universities in Oceania.
Otago is a region of New Zealand located in the southern half of the South Island administered by the Otago Regional Council. It has an area of approximately 32,000 square kilometres (12,000 sq mi), making it the country's second largest local government region. Its population was 257,200 in June 2024.
Speight's is a beer brand and a brewery located in Dunedin, New Zealand. The brand is owned by the Japanese-controlled holding company Lion, itself a subsidiary of Kirin. Speight's is best known for its Gold Medal Ale, one of the best-selling beers in New Zealand. The brewery also includes a chain of "Speight's Ale House" gastropubs across the country.
Queenstown is a resort town in Otago in the south-west of New Zealand's South Island. It is the seat and largest town in the Queenstown-Lakes District.
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Dunedin is the second-largest city in the South Island of New Zealand, and the principal city of the Otago region. Its name comes from Dùn Èideann, the Scottish Gaelic name for Edinburgh, the capital of Scotland. The city has a rich Māori, Scottish, and Chinese heritage.
Milton, formerly known as Tokomairiro or Tokomairaro, is a town of over 2,000 people, located on State Highway 1, 50 kilometres to the south of Dunedin in Otago, New Zealand. It lies on the floodplain of the Tokomairaro River, one branch of which loops past the north and south ends of the town. This river gives its name to many local features, notably the town's only secondary school, Tokomairiro High School.
Carisbrook was a major sporting venue in Dunedin, New Zealand. The city's main domestic and international rugby union venue, it was also used for other sports such as cricket, football, rugby league and motocross. In 1922, Carisbrook hosted the first international football match between Australia and New Zealand. The hosts won 3–1.
Dunedin Airport, officially Dunedin International Airport, also known as Momona Airport, is an international airport in the Otago region of the South Island of New Zealand, serving Dunedin city and the Otago and Southland regions. Dunedin Airport is one of two international airports in Otago, the other being Queenstown International Airport. It is located adjacent to the village of Momona on the Taieri Plains approximately 22 kilometres south west of Dunedin CBD. It is the fifth busiest airport in New Zealand by passengers.
State Highway 1 is the longest and most significant road in the New Zealand road network, running the length of both main islands. It appears on road maps as SH 1 and on road signs as a white number 1 on a red shield, but it has the official designations SH 1N in the North Island, SH 1S in the South Island.
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