 An Amazon Treasure Truck in Baltimore | |
| Founded | June 25, 2015 |
|---|---|
| Defunct | November 2, 2022 |
Areas served | US and UK |
| Owner | Amazon |
| Website | Treasure Truck (US) Treasure Truck (UK) |
Treasure Truck was a free subscription-based service offered to Amazon customers in the US and UK. It notified subscribers of hand selected offers and experiences via SMS. [1]
The first Treasure Truck was released in Amazon's hometown of Seattle in June 2015. [2] Initially, Treasure Truck offered one item at a time, which customers ordered using the Amazon app and picked up at a designated location the same day. [3] As part of a holiday promotion, Seattle Seahawks player Marshawn Lynch drove the Treasure Truck around Seattle in December 2016 selling a limited-edition beast-mode Echo. [4] In December 2017, two cities in the United Kingdom became the first international locations for the Treasure Truck program. [5] Each Treasure Truck was active up to 5 days per week. [6]
Treasure Truck's one-day offers included popular, trending, or interesting products from a wide variety of product categories. Previous offers included housewares, tech gadgets, smart home devices, outdoor gear, beauty items, games, and toys. [7]
After pausing offers during the COVID-19 pandemic, Treasure Truck resumed offers in both the US and UK in August and September 2020, respectively, with a new fulfilment model. Customers still order through the Amazon app or website, but items were shipped to their homes directly, instead of requiring pickup. [8]
In April 2021, Treasure Truck expanded its availability to serve more customers across the US and UK. [9] [10]
The service ended in the UK on January 12, 2022. The service ended in the US on November 2, 2022, after Amazon published a notification on the Treasure Truck website stating "As of November 2, 2022 we will no longer offer Treasure Truck promotions.". [11]
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