Prime Now

Last updated
Prime Now
Areas served
 France, Germany, India, Italy, Japan, Spain, Singapore, United Kingdom, United States
Website see below

Prime Now, LLC is a subsidiary of Amazon that oversees its same-day grocery shopping and delivery service. The name also originated a brand, including a custom app, to distinguish the service from Amazon's other offerings, but both the branding and the app have since been discontinued. The service is used chiefly by the company's own Whole Foods Market and Amazon Fresh subsidiaries. An Amazon Prime subscription includes and is required for access to the service, though it may not be available in all locations where Amazon Prime is offered. Third-party retail partners may also participate in the service and sell goods through Amazon's website.

Contents

In a May 2016, survey conducted by Cowen & Co., approximately one in four Amazon Prime users had used Prime Now. [1]

Overview

Users can order groceries from local retailers to be delivered by independent contractors, similar to Instacart. [2] Participants in the program include Whole Foods Market, Amazon Fresh, and local partners such as Uwajimaya. Sprouts Farmers Market was a former participant, ending its partnership after Amazon's acquisition of Whole Foods. [3] [4] To eliminate packaging waste, items are placed in paper bags for delivery and taken out of insulated bags at the time of delivery to be reused. [5]

In February 2018, Prime Now began adding the ability to place orders from Whole Foods Market stores in the service area. [6] As of April 2018, the service was live in 10 markets. [7]

In addition to delivery, grocery pickup is also available in some markets. [8]

Areas served

Prime Now is available in most major metropolitan areas of the United States and United Kingdom, and in select markets in the rest of the world.

In December 2014, Prime Now first launched in parts of New York City, by Stephenie Landry, an Amazon vice president who also heads up AmazonFresh and the now defunct Amazon Restaurants. [9] The Prime Now service allows members to have products delivered to them within one hour for a fee of $7.99, or within two hours for no additional fee. As of 2014, 25,000 daily essential products were available through the service. [10]

In February 2015, the service was extended to include all of Manhattan. [11] By mid-2016, it had been expanded in the United States to include parts of Chicago, Miami, Baltimore, [12] Seattle, Dallas, Atlanta, Austin, Nashville, Portland, San Antonio, and Tampa. [13] [14] [15] It has also expanded to certain cities in the United Kingdom, including London, [16] Birmingham, [17] Newcastle, Manchester, [18] and Liverpool. [19] Other cities around the world with Prime Now include Rome, Milan, [20] Munich, Berlin, [21] Paris, [22] Barcelona, [23] Madrid, [24] Valencia, [25] Tokyo, [26] Osaka, [27] Kawasaki, Yokohama, [28] and Singapore. [29]

Amazon launched its 2-hour grocery delivery service, Amazon Now, in India in February 2016 in Bangalore. [30] The service spread to Delhi, Mumbai, and Hyderabad the same year. Available only as an app on Android and iOS devices, the service was re-branded as Prime Now in May 2018. [31] Apart from tying up with local hypermarkets and supermarkets like Big Bazaar and More, [32] Amazon has also set up its own fulfillment centers in these cities to meet consumer demand.

Amazon Restaurants

Amazon Restaurants was an online food ordering service available in 20 metro areas throughout the United States. [33] [34] In January 2018, the service had 7,601 restaurants, which offered delivery through the Prime Now service. [35] [36] In addition to independent restaurants, the service offered delivery from chains such as Red Robin, Applebee's, Olive Garden, and P.F. Chang's. Amazon Restaurants was available on the Prime Now mobile app and on Amazon's website. [37] One-hour delivery was free once users meet a certain spending amount, determined by the restaurant. [38] In November 2018, Amazon announced plans to withdraw from the United Kingdom market, citing an over-saturation of the market by competitors. [39] In June 2019, Amazon shut down the service in remaining markets. [40] It has not withdrawn from the restaurant delivery business entirely: in May 2019 Amazon announced its investment in the UK-based restaurant delivery service Deliveroo. [41]

Employment

Most workers who shop for (or "pick") groceries are employees of Amazon or Whole Foods and remain at the facility to prepare orders. To meet the on-demand delivery needs of Prime Now, Amazon launched Amazon Flex, [42] a platform for gig workers, in 2015. [43] Drivers for the program use a proprietary app to complete deliveries. [44] The contractors do not wear Amazon branded apparel, and deliver using their personal vehicles. [45] Zur and Brown note the benefits to Amazon.com of this "flexible-capacity model". [46]

Lawsuits

In October 2015, former Flex contractors sued Amazon as they were earning below the minimum wage while working out of Amazon facilities and wearing a badge identifying that they were with Amazon. [47]

In October 2016, another group of Amazon Flex contractors sued the company in the federal court in Seattle, stating that they should be classified as employees due to factors such as mandatory training sessions and having to follow a route decided by Amazon. [48]

Related Research Articles

<span class="mw-page-title-main">Amazon (company)</span> American multinational technology company

Amazon.com, Inc., doing business as Amazon, is an American multinational technology company, engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It is considered one of the Big Five American technology companies; the other four are Alphabet, Apple, Meta, and Microsoft.

<span class="mw-page-title-main">Package delivery</span> Type of delivery service

Package delivery or parcel delivery is the delivery of shipping containers, parcels, or high-value mail as single shipments. The service is provided by most postal systems, express mail, private courier companies, and less-than-truckload shipping carriers. Package delivery is different in each country, and how packages are delivered is closely connected with the cost for delivering to that country as well as population. In 2019, China, The United States, and Japan were the leaders in package delivery while Latvia, Macau, and Iceland were the bottom three. The population of the bottom three barely totals 2 million while the population of the top three tops totals more than 2 billion. Package delivery is an every day occurrence in the US while many other countries do not have this luxury.

<span class="mw-page-title-main">Online food ordering</span> Process of ordering food via a website or other application

Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food or food that has not been specially prepared for direct consumption.

An online grocer is a supermarket or grocery store that allows ordering via websites or mobile apps. The order can either be collected by the customer or delivered to the customer by drivers engaged by the grocer, a food delivery service, or by delivery drones and robots.

<span class="mw-page-title-main">Amazon Fresh</span> Grocery store chain and delivery service operated by Amazon.com

Amazon Fresh is a subsidiary of the American e-commerce company Amazon in Seattle, Washington. It is a grocery retailer with physical stores and delivery services in most major U.S. cities, as well as some international cities, such as Berlin, Hamburg, London, Milan, Munich, Rome, Tokyo, and some other locations in Singapore and India.

Just Eat is an online food order and delivery platform. It was founded in 2001 in Kolding, Denmark, as a food delivery company, and later headquartered in London, United Kingdom, from 2006 until it was purchased by Netherlands-based Takeaway.com in 2020 forming Just Eat Takeaway.com. Just Eat acts as an intermediary between independent takeaway food outlets and customers. The service operates under the Just Eat brand name in seven countries. The platform enables customers to search for local takeaway restaurants, place orders and pay online, and to choose from pick-up or delivery options. The company Just Eat plc acquired SkipTheDishes in Canada and Menulog in Australia and New Zealand.

Zomato is an Indian multinational restaurant aggregator and food delivery company. It was founded by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato provides information, menus and user-reviews of restaurants as well as food delivery options from partner restaurants in more than 1,000 Indian cities and towns, as of 2022–23. Zomato rivals Swiggy in food delivery and hyperlocal space.

Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois.

Postmates is a food delivery service, founded in 2011, and acquired by Uber in 2020. It offers local delivery of restaurant-prepared meals and other goods. It is headquartered in San Francisco, California.

<span class="mw-page-title-main">Instacart</span> Internet-based grocery delivery service

Maplebear Inc., doing business as Instacart, is an American delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. It allows customers to order groceries from participating retailers with the shopping being done by a personal shopper. The company also provides alcohol delivery in states and provinces where it is allowed. It has partnerships with 1,400 retail banners comprising 80,000 stores. In 2022, it fulfilled 262.6 million orders with a total transaction value of $28.8 billion and an average transaction value of $110.00

DoorDash, Inc. is a San Francisco–based company that operates an online food ordering and food delivery platform. It trades under the symbol DASH. With a 56% market share, DoorDash is the largest food delivery company in the United States. It also has a 60% market share in the convenience delivery category. As of December 31, 2020, the platform was used by 450,000 merchants, 20,000,000 consumers, and one million delivery couriers.

<span class="mw-page-title-main">Food delivery</span> Courier service in which food is delivered to a customer

Food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically made either by telephone, through the supplier's website or mobile app, or through a third party food ordering service. The delivered items can include entrees, sides, drinks, desserts, or grocery items and are typically delivered in boxes or bags. The delivery person will normally drive a car, but in bigger cities where homes and restaurants are closer together, they may use bikes or motorized scooters.

Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England. It operates in the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait and Qatar. It formerly operated in Germany, Taiwan, Spain, the Netherlands, and Australia. Its subsidiary operation, Deliveroo Editions operates ghost kitchens—kitchens not on restaurant sites—for the preparation of delivery-only meals.

Uber Eats is an online food ordering and delivery platform launched by the company Uber in 2014. The meals are delivered by couriers using various methods, including cars, scooters, bikes, or on foot. It is operational in over 6,000 cities in 45 countries as of 2021.

Careem is a Dubai-based super app with operations in over 70 cities, covering 10 countries across the Middle East, Africa, and South Asia regions. The company, which was valued at over US$2 billion in 2018, became a wholly-owned subsidiary of Uber after being acquired for $3.1 billion in January 2020. Careem expanded into the food delivery business with Careem Now in November 2018, which evolved into Careem Food as well as the rapid grocery delivery service Careem Quik in 2020, and launched a digital payment platform, Careem Pay in April 2022. In April 2023, Careem's Super App business was spun out into a new legal entity, which e& acquired a 50.03% stake in, while Uber maintains full ownership of Careem's ride-hailing business. The Super App currently offers 20 digital services in the UAE including ride-hailing, food, grocery, micromobility, DineOut, and a subscription-based service - Careem Plus, amongst others

<span class="mw-page-title-main">Amazon Prime</span> Paid subscription service offered by Amazon

Amazon Prime is a paid subscription service of Amazon which is available in various countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services include same, one- or two-day delivery of goods, and streaming music, video, e-books, gaming, and grocery shopping services. In April 2021, Amazon reported that Prime had more than 200 million subscribers worldwide.

<span class="mw-page-title-main">History of Amazon</span>

Amazon is an American multinational technology company which focuses on e-commerce, cloud computing, and digital streaming. It has been referred to as "one of the most influential economic and cultural forces in the world", and is one of the world's most valuable brands.

<span class="mw-page-title-main">Getir</span> Turkish on-demand food and grocery delivery start-up

Getir is a Turkish company operating in several countries founded as a startup company in 2015 that offers on-demand delivery services for grocery items and a courier service for restaurant food deliveries, accessed via a mobile app.

References

  1. ↑ Neiger, Chris (3 March 2016). "7 Things You Probably Don't Know About Amazon Prime Now". The Motley Fool . Retrieved 30 January 2018.
  2. ↑ Phillips, Hedy (11 September 2017). "I Live by Amazon Prime Now For Grocery Shopping — Here's Why". PopSugar . Retrieved 30 January 2018.
  3. ↑ Robinson-Jacobs, Karen (June 2016). "In the bag: Sprouts pairs with Amazon for Dallas grocery deliveries". The Dallas Morning News . Retrieved 30 January 2018.
  4. ↑ "Sprouts says it ended Amazon Prime partnership as of May, cuts sales target". CNBC . 3 May 2018.
  5. ↑ Myall, Steve (8 October 2015). "We ordered breakfast on Amazon Prime Now's one-hour fresh food delivery service and here's what happened". Daily Mirror . Retrieved 30 January 2018.
  6. ↑ "Whole Foods Grocery Delivery Coming For Prime Members". PYMNTS. 8 February 2018. Retrieved 13 February 2018.
  7. ↑ Perez, Sarah (24 April 2018). "Whole Foods grocery delivery expands, now live in 10 markets". TechCrunch. Retrieved 29 April 2018.
  8. ↑ Broussard, Mitchel (8 August 2018). "Amazon Launches Grocery Pickup at Select Whole Food Stores Using 'Prime Now' Mobile App". MacRumors. Retrieved 6 October 2018.
  9. ↑ Rey, Jason Del (21 December 2017). "Amazon has combined the leadership of Prime Now and Amazon Fresh under one rising-star executive". Vox. Retrieved 10 April 2020.
  10. ↑ Alba, Davey. "Prime Now". Wired . Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  11. ↑ Crook, Jordan (17 February 2015). "Amazon's One-Hour Delivery Service Goes Live Across Manhattan". TechCrunch . Oath Inc. Archived from the original on 18 February 2015. Retrieved 17 February 2015.
  12. ↑ Campbell, Colin; Rector, Kevin; Anderson, Jessica (19 March 2015). "Amazon launches one-hour delivery service in Baltimore". The Baltimore Sun . Archived from the original on 19 March 2015. Retrieved 19 March 2015.
  13. ↑ "Prime Now". Amazon.com. Retrieved 19 March 2015.
  14. ↑ Andre Revilla (18 May 2015). "Amazon takes the NYC subway to shorten delivery times". Digital Trends . Archived from the original on 21 May 2015. Retrieved 19 May 2015.
  15. ↑ "Amazon launches Prime Now two-hour delivery service in Tampa Bay". Archived from the original on 30 June 2016.
  16. ↑ Lomas, Natasha (30 June 2015). "Amazon Takes Prime Now Outside U.S., Opens One-Hour Delivery In London". TechCrunch. Archived from the original on 13 July 2015. Retrieved 14 July 2015.
  17. ↑ Lomas, Natasha (6 August 2015). "Amazon expands Prime Now one-hour deliveries to Birmingham". Engadget. Archived from the original on 9 August 2015. Retrieved 6 August 2015.
  18. ↑ Morley, Nicole (29 December 2015). "Amazon Prime Now expands across UK (so you can have shopping delivered in less than an hour)". Metro.co.uk. Archived from the original on 1 January 2016. Retrieved 31 December 2015.
  19. ↑ "Amazon brings one-hour Prime Now deliveries to Liverpool". Engadget. Archived from the original on 28 January 2016. Retrieved 29 January 2016.
  20. ↑ "Amazon launches Amazon Prime Now in Italy". Ecommerce News. 6 November 2015. Archived from the original on 17 December 2015. Retrieved 13 December 2015.
  21. ↑ "Berlin: Amazon startet Lieferung binnen einer Stunde". computerbild.de (in German). 11 May 2016. Archived from the original on 14 June 2016. Retrieved 20 June 2016.
  22. ↑ "Amazon Prime Now débarque à Paris, avec sa livraison en une heure" (in French). lsa-conso.fr. Archived from the original on 16 June 2016. Retrieved 16 June 2016.
  23. ↑ "Amazon estrena hoy en Barcelona un centro de reparto y las entregas en una hora". lsa-conso.fr (in French). Retrieved 16 June 2016.
  24. ↑ "Amazon launches Prime Now food deliveries in Madrid". www.telecompaper.com. Archived from the original on 24 July 2016. Retrieved 20 July 2016.
  25. ↑ "Amazon Prime Now llega a Valencia: alimentos frescos del mercado en solo 1 hora". El Grupo Informático (in European Spanish). Retrieved 11 February 2018.
  26. ↑ "Amazon Prime Now comes to Tokyo « Post & Parcel". postandparcel.info. 20 November 2015. Archived from the original on 22 December 2015. Retrieved 13 December 2015.
  27. ↑ "Amazon's Prime Now Launches in Osaka • Content Index". www.kriq.com. Retrieved 25 February 2018.
  28. ↑ "Amazon's 'Prime Now' service covered area where Pochi products arrive in 1 hour expands to Osaka, Hyogo and Yokohama". GIGAZINE. Retrieved 25 February 2018.
  29. ↑ "Amazon Prime Now lands in Singapore app stores". Channel NewsAsia. 26 July 2017. Archived from the original on 29 July 2017. Retrieved 29 July 2017.
  30. ↑ "Amazon's 2-hour delivery service is 'Prime Now'". @businessline. Retrieved 8 November 2018.
  31. ↑ www.ETtech.com. "Amazon India brings 2 hr deliveries to Prime members with rebranded Prime Now - ETtech". The Economic Times. Retrieved 8 November 2018.
  32. ↑ Bansal, Varsha; Srinivasan, Supraja (28 August 2018). "Big retail selling on Amazon Prime Now see drop in orders". The Economic Times. Retrieved 8 November 2018.
  33. ↑ Galarza, Daniela (11 November 2015). "Amazon to Bring Restaurant Food Delivery to More Than 20 Cities in the U.S." Eater . Vox Media. Archived from the original on 22 January 2018. Retrieved 21 January 2018.
  34. ↑ Shead, Sam (7 September 2016). "Amazon has launched its restaurant food delivery service in London". Business Insider UK. Retrieved 21 January 2018.
  35. ↑ "Amazon Restaurants". Amazon.com. Archived from the original on 11 May 2017. Retrieved 21 January 2018.
  36. ↑ "Amazon Restaurants". Amazon.co.uk. Archived from the original on 11 May 2017. Retrieved 21 January 2018.
  37. ↑ Heathman, Amelia (7 September 2016). "Amazon launches one-hour restaurant delivery in London". Wired UK. Archived from the original on 22 January 2018. Retrieved 21 January 2018.
  38. ↑ Malcolm, Hadley (8 September 2015). "Amazon starts testing restaurant delivery". USA Today . Archived from the original on 22 January 2018. Retrieved 21 January 2018.
  39. ↑ Prynn, Jonathan (22 November 2018). "Amazon takeaways axed after two years following fierce competition from Deliveroo". Evening Standard . Retrieved 27 November 2018.
  40. ↑ "Amazon, in rare defeat, to end its U.S. restaurant delivery service". CBS News. 11 June 2019. Retrieved 12 June 2019.
  41. ↑ Olson, Parmy (17 May 2019). "Amazon Invests in U.K. Food-Delivery Startup Deliveroo". The Wall Street Journal . Retrieved 14 June 2019.
  42. ↑ Amazon.com, Amazon Flex, accessed 2 November 2022
  43. ↑ Schoolov, K., What it's really like to be an Amazon Flex delivery driver as Prime one-day shipping expands, CNBC, updated 19 June 2019, accessed 2 November 2022
  44. ↑ Machkovech, Sam (29 September 2015). "Amazon Flex will pay you "$18-25 per hour" to deliver Prime Now packages". Ars Technica . Archived from the original on 22 January 2018. Retrieved 21 January 2018.
  45. ↑ Northrup, Laura (7 October 2016). "Amazon Flex Drivers Are Kind Of Freaking Customers Out". Consumerist . Consumer Media LLC. Archived from the original on 22 January 2018. Retrieved 21 January 2018.
  46. ↑ Zur, I. and Brown, J., NextGen Supply Chain: How Crowdsourcing is Transforming the Face of Final Mile Delivery, Supply Chain Management Review, published 15 January 2018, accessed 2 November 2022
  47. ↑ Bhattacharya, Ananya (29 October 2015). "Amazon sued by delivery drivers". CNNMoney . Retrieved 3 February 2018.
  48. ↑ González, Ángel (5 October 2016). "Amazon delivery drivers sue company over job status". The Seattle Times . Retrieved 3 February 2018.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.