WDDW

Last updated

WDDW
Broadcast area Milwaukee-Racine
Frequency 104.7 MHz (HD Radio)
BrandingLa Gran D 104.7
Programming
Format Traditional Mexican music
Subchannels HD2: Regional Mexican "La Z 93.7"
Ownership
Owner
History
First air date
June 18, 1993;31 years ago (1993-06-18) (as WZXA)
Former call signs
  • WZXA (1989–1997)
  • WEXT (1997–2005)
Technical information [1]
Licensing authority
 FCC
Facility ID 53506
Class A
ERP 4,200 watts
HAAT 103 meters (338 ft)
Transmitter coordinates
 42°51′22″N87°50′42″W / 42.856°N 87.845°W / 42.856; -87.845
Translator(s) HD2: 93.7 W229CQ (Milwaukee)
Links
Public license information
Website laradiodemilwaukee.com

WDDW (104.7 MHz) is a Spanish-language FM radio station licensed to Sturtevant, Wisconsin, and serving Milwaukee and Racine. It is owned by Bustos Media, with studios on South 108th Street in West Allis. WDDW is known as "La Gran D" (sounded out as "La Grande", using the Spanish pronunciation of the letter "D"), and plays traditional Regional Mexican music.

Contents

WDDW is a Class A station with an effective radiated power (ERP) of 4,200 watts. Its transmitter is atop the former WMLW-TV tower northwest of the Oak Creek Power Plant in Oak Creek. [2] WDDW broadcasts using HD Radio technology. Its HD2 digital subchannel carries a mix of Regional Mexican music with some current and recent hits, as "La Z 93.7". It feeds 250-watt FM translator W229CQ on 93.7 MHz. Its tower is atop the Hilton Milwaukee City Center. [3] Both signals target Milwaukee's south side Hispanic neighborhoods.

History

Hot adult contemporary (1993–1997)

Logo as "Sunny 104.7" WZXA WZXA.jpg
Logo as "Sunny 104.7" WZXA

The frequency was granted a construction permit on September 26, 1989, using the call sign WZXA. It signed on the air on June 18, 1993. The station aired a mixture of satellite and local hot adult contemporary music as "Sunny 104". It targeted Racine and Kenosha with its transmitter site in Franksville, Wisconsin. The station was owned by Pride Communications.

Country (1997–2005)

In the spring of 1997, WZXA flipped to country music as WEXT "Extreme Country 104.7". Pride Communications was sold to NextMedia Group in 2000, though no major format changes were made.

In February 2004, NextMedia turned on a new Oak Creek transmitter, which gave the station an improved signal into the Milwaukee area. The format was tweaked on March 6, 2004, when it evolved into a mixture of current and classic country as "104-7 The Wolf". Instead of a jingle, The Wolf would usually play a wolf howling between songs.

Regional Mexican (2005–present)

On October 13, 2005, Bustos Media agreed to purchase the station from NextMedia Group for $10.2 million. Bustos specializes in formats targeting Hispanics and it planned to make 104.7 a Spanish-language station. On September 15, 2005, prior to Bustos taking over the station, WEXT dropped its country format and began redirecting listeners to Milwaukee country station WMIL-FM. To advertise the end that morning, The Wolf replaced the wolf-howling sound effect with the sound of a dying wolf. WEXT signed off with Blackhawk's "Goodbye Says It All". The station then began simulcasting co-owned WIIL in Kenosha.

The station switched its call sign to WDDW and launched the next day after a promotional loop aired for approximately 24 hours. It became the Milwaukee area's first full-time Spanish language FM station. At 11:50 that morning, the Milwaukee Hispanic Chamber Of Commerce officially launched the station with the song "El Aretito" by Los Morros del Norte. The initial broadcast came a couple hours later than the intended 10:00 a.m. launch to set up a new temporary studio in Kenosha.

In September 2010, Bustos transferred most of its licenses to Adelante Media Group as part of a settlement with its lenders. [4] Bustos Media bought WDDW back from Adelante for $1 million on July 31, 2015. [5] [6]

HD Radio

In July 2016, WDDW launched an HD2 digital subchannel carrying older music. An earlier upgrade to the transmitter allowed WDDW to begin HD radio operations. That subchannel in turn feeds FM translator W229CQ 93.7 from downtown Milwaukee.

The signal and subchannel signed on in mid-July with a loop of "Macarena" by Los Del Río before "La 93.7" launched at 5:42 PM on July 21. [7] The signal is directed southward to prevent interference with Sheboygan's WBFM and Grand Rapids' WBCT on the same frequency. [8]

Broadcast translator for WDDW-HD2
Call sign Frequency City of license FID ERP (W) Class Transmitter coordinatesFCC info
W229CQ93.7 FM Milwaukee, Wisconsin 146071250D 43°2′18″N87°54′7″W / 43.03833°N 87.90194°W / 43.03833; -87.90194 (W229CQ) LMS

Related Research Articles

<span class="mw-page-title-main">KZEP-FM</span> Radio station in San Antonio, Texas

KZEP-FM is a Spanish CHR radio station broadcasting in and around San Antonio, Texas, United States. The station is owned by iHeartMedia,. Its studios are located in the Stone Oak neighborhood in Far North San Antonio, and the transmitter site is atop Tower of the Americas downtown.

<span class="mw-page-title-main">KEEY-FM</span> Country music radio station in the Minneapolis–St. Paul metropolitan area

KEEY-FM is a commercial FM radio station licensed to St. Paul, Minnesota, and serving the Minneapolis-Saint Paul radio market. It broadcasts a country music radio format and is owned by iHeartMedia, Inc. The radio studios and offices are on Utica Avenue South in St. Louis Park. KEEY-FM carries two syndicated programs from co-owned Premiere Networks: CMT Nights with Cody Alan, heard overnight, and The Bobby Bones Show, heard Sunday evenings.

KTXX-FM is a commercial radio station licensed to Bee Cave, Texas, and serving the Greater Austin metropolitan area. The station broadcasts a Regional Mexican radio format simulcast from KZNX. Genuine Austin Radio owns, and Norsan Media operates the station, with a sale to the latter pending. KTXX-FM's transmitter is located on State Highway 71 in southwest Austin. The station has studios and offices along Loop 360 in southwest Austin.

KGSR is a radio station licensed to Cedar Park, Texas, and serving the Austin-Round Rock metropolitan area. Owned by Sinclair Telecable Inc. d/b/a Waterloo Media Group, it broadcasts a rhythmic adult contemporary format. KGSR has studios and offices off Interstate 35 in North Austin, and its transmitter site is located off Route 206 in Bertram.

WOKY is a commercial AM radio station in Milwaukee, Wisconsin, owned by iHeartMedia, Inc. It is one of two sports radio stations owned by iHeart in Milwaukee. WRNW focuses on Wisconsin-based sports shows, while WOKY mostly airs national programs from Fox Sports Radio, including Dan Patrick and Colin Cowherd. WOKY's studios and offices, which became the home of all iHeart Milwaukee stations in 2000 after a building expansion, are on West Howard Avenue in Greenfield.

<span class="mw-page-title-main">WMRQ-FM</span> Radio station in Connecticut, United States

WMRQ-FM (104.1 MHz) is an alternative rock radio station licensed to Waterbury, Connecticut, and serving Greater Hartford and New Haven. WMRQ-FM is owned by Full Power Radio and has an effective radiated power (ERP) of 14,000 watts. Its transmitter is on West Peak in Meriden, Connecticut. Its tower is shared with former sister station 95.7 WKSS. WMRQ-FM's studios and offices are located on Blue Hills Avenue in Bloomfield, Connecticut, with its other co-owned radio stations.

<span class="mw-page-title-main">KRXO-FM</span> Radio station in Oklahoma City

KRXO-FM is a commercial radio station in Oklahoma City, Oklahoma. It is owned by Ty and Tony Tyler's Tyler Media, L.L.C., and it carries a sports radio format. The studios are on East Britton Road the northeast side of Oklahoma City. KRXO-FM is one of two Tyler Media stations in Oklahoma City that air a sports format, the other being KEBC. KRXO-FM has mostly Oklahoma-based sports shows with VSiN programming heard late nights and weekends.

KCMT is a commercial FM radio station licensed to Green Valley, Arizona, and serving the Tucson metropolitan area. It airs a regional Mexican radio format and is owned by Lotus Communications. Its studios are on North Commerce Drive in Tucson. KCMT is often the highest-rated Spanish-language radio station in the Nielsen ratings for Tucson, competing with 105.3 KZLZ, owned by Bustos Media.

<span class="mw-page-title-main">WXKC</span> Radio station in Erie, Pennsylvania

WXKC, branded as Classy 100, is a commercial radio station in Erie, Pennsylvania. It is owned by Cumulus Media and broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December.

WTSJ-LD is a low-power television station in Milwaukee, Wisconsin, United States, owned by Innovate Corp. The station's transmitter is located at the Milwaukee PBS tower on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood.

Bustos Media L.L.C. is a media corporation headquartered in Portland, Oregon.

<span class="mw-page-title-main">W227BF</span> Radio station in Shoreview, Minnesota

W227BF is a translator broadcasting Black Information Network programming from the HD2 subcarrier of iHeartMedia's KQQL. Licensed to Shoreview, Minnesota, it serves the Minneapolis-St. Paul metropolitan area inside the I-494/I-694 beltway. The station is owned by iHeartMedia. All the offices and studios are located in St. Louis Park and the transmitter is atop the IDS Center in downtown Minneapolis.

KMIA is an AM radio station broadcasting a Spanish-language Christian Radio format, known as "Radio Amor." Licensed to Auburn–Federal Way, Washington, it serves the Seattle metropolitan area. The station is currently owned by Amador and Rosalie Bustos, through licensee Bustos Media Holdings, LLC. It uses a brokered programming system, where religious leaders buy time on the station and seek donations to their ministries during their shows.

KBMG is a radio station broadcasting a Spanish-language contemporary hits format as "Latino 106.3". Licensed to Evanston, Wyoming, United States, it serves southwestern Wyoming and the Wasatch Front area. The station is owned by Alpha Media, and its transmitter is located atop Humpy Peak in Summit County, Utah.

<span class="mw-page-title-main">WEXT</span> Radio station in Amsterdam, New York

WEXT is a listener-supported, public FM radio station broadcasting an adult album alternative format. Licensed to Amsterdam, New York, the station serves the Capital District and Mohawk Valley. The station is owned by WMHT Educational Telecommunications and features programming from American Public Media, National Public Radio and Public Radio Exchange. WEXT holds periodic fundraisers on the air to support the station.

<span class="mw-page-title-main">KQBL</span> Country music radio station in Emmett, Idaho, United States

KQBL is a commercial radio station licensed to Emmett, Idaho, United States, that serves the Boise metropolitan area. The station is currently owned by the Iliad Media Group Holdings Employee Stock Ownership Trust, through licensee Iliad Media Group Holdings Inc. Known as 101.9 The Bull, it broadcasts a country music format.

<span class="mw-page-title-main">KKMY</span> Radio station in Orange, Texas

KKMY, is a Rhythmic Top 40 formatted radio station in Orange, Texas. It serves the entire Golden Triangle and is owned by iHeartMedia. Its studios are located southeast of the I-10/US 69 interchange in Beaumont, and its transmitter is located in Vidor, Texas.

KOOR is a commercial radio station licensed to Milwaukie, Oregon, and serving the Portland metropolitan area. The station is owned by Bustos Media and the broadcast license is held by Bustos Media Holdings, LLC. It airs a Spanish language rhythmic contemporary radio format.

KHVU is a non-commercial radio station in Houston, Texas. It is owned by Hope Media Group, which owns Christian AC-formatted KSBJ, and airs a Spanish-language Christian adult contemporary radio format. The studios and offices are on Treble Drive in Humble, Texas, near Bush Intercontinental Airport, and the transmitter is located off Sorters McClellan Road in Porter.

WFYY is a commercial radio station licensed to Windermere, Florida, and serving Greater Orlando. The station is owned by Norsan Media, and airs a Spanish tropical format.

References

  1. ↑ "Facility Technical Data for WDDW". Licensing and Management System. Federal Communications Commission.
  2. ↑ Radio-Locator.com/WDDW
  3. ↑ Radio-Locator.com/W229CQ
  4. ↑ "NAP CLOSES ON BUSTOS, LAUNCHES ADELANTE". Radio Ink. September 27, 2010. Archived from the original on December 13, 2013. Retrieved February 7, 2012.
  5. ↑ Venta, Lance (April 22, 2015). "Bustos Reacquires WDDW Milwaukee". RadioInsight. Retrieved October 22, 2015.
  6. ↑ "Consummation Notice". CDBS Public Access. Federal Communications Commission. July 31, 2015. Retrieved October 22, 2015.
  7. ↑ La 93.7 Milwaukee Debuts
  8. ↑ Foran, Chris (July 22, 2016). "WDDW-FM owner adds 2nd Spanish-language music station to Milwaukee mix". Milwaukee Journal Sentinel . Retrieved July 23, 2016.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.