WHHD

Last updated

WHHD
Broadcast area Augusta, Georgia
Frequency 98.3 MHz (HD Radio)
BrandingHD98.3
Programming
Format Top 40 (CHR)
Subchannels HD2: Classic hip hop "Hot 97.7"
Affiliations
Ownership
Owner
History
First air date
April 1987 (1987-04) (as WCNA)
Former call signs
  • WCNA (1987–1993)
  • WSLT (1993–2006)
Technical information [1]
Licensing authority
 FCC
Facility ID 24148
Class C3
ERP 11,500 watts
HAAT 148 meters (486 ft)
Transmitter coordinates
 33°30′44.5″N82°4′47.4″W / 33.512361°N 82.079833°W / 33.512361; -82.079833
Translator(s) HD2: 97.7 W249EF (Augusta)
Links
Public license information
Webcast
Website hd983.com

WHHD (98.3 FM) is a top 40 (CHR) station serving the Augusta, Georgia metro area. It is owned by Beasley Broadcast Group, Inc., through licensee Beasley Media Group Licenses, LLC, and is licensed by the Federal Communications Commission (FCC) to Clearwater, South Carolina to broadcast with an effective radiated power (ERP) of 11.5 kW. [2] Its studios are located just two blocks from the Augusta-Richmond County border in unincorporated Columbia County, Georgia, and the transmitter is in Martinez, Georgia. It is the only Top 40 formatted station in the Augusta market.

Contents

History

The station signed on as WCNA in April 1987 with an easy listening format. It became WSLT in 1993 with an adult contemporary format under the handle "Lite 98.3". [3]

In February 2006, the station dropped the AC format and aired a loop of a brief snippet of Gorillaz's "Feel Good Inc." (the laughing heard in the beginning and end of the song) nonstop for 24 hours. When the stunt ended, "HD98.3" was born with a CHR format, filling the void left when the former WZNY flipped to country as WIBL a little more than a year previous.

HD Radio

WHHD's second HD Radio channel carries a classic hip hop format, which is branded as "Hot 97.7" in reflection of its simulcast on FM translator W249EF (97.7). [4] The format launched in January 2015 on WCHZ (1480 AM), W238AU (95.5 FM), and WCHZ-FM (93.1) as "Hot 95.5/93.1"; [5] it remained on WCHZ-FM until January 2024, and moved from 95.5 to 97.7 by 2025. [4]

Broadcast translator for WHHD-HD2
Call sign Frequency City of license FID ERP (W) HAAT Class Transmitter coordinatesFCC info
W249EF97.7 FM Augusta, Georgia 151831250148.4  m (487  ft)D 33°30′44″N82°4′47″W / 33.51222°N 82.07972°W / 33.51222; -82.07972 (W249EF) LMS

See also

References

  1. ↑ "Facility Technical Data for WHHD". Licensing and Management System. Federal Communications Commission.
  2. ↑ "WHHD". FCC. Broadcast area map
  3. ↑ Unmacht, Robert, ed. (January 6, 1993). "Format Changes" (PDF). The M Street Journal. 10 (1).
  4. 1 2 Venta, Lance (June 8, 2025). "FCC Report 6/8: Beasley Loses Augusta Area FM". RadioInsight. Retrieved August 31, 2025.
  5. ↑ Venta, Lance (January 21, 2015). "Classic Hip-Hop Comes To Augusta". RadioInsight. Retrieved August 31, 2025.


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