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Heinz Wattie's Limited
IndustryFood processing
Founded1934 (1934)
FounderSir James Wattie
Parent Kraft Heinz
Website www.heinzwatties.co.nz

Wattie's or Heinz Wattie's Limited is an American-owned food producer of frozen and packaged fruit, vegetables, sauces, baby food, cooking sauces, dressings and pet foods in the New Zealand market.

Food Substances consumed as nutrition

Food is any substance consumed to provide nutritional support for an organism. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth.

New Zealand Country in Oceania

New Zealand is a sovereign island country in the southwestern Pacific Ocean. The country geographically comprises two main landmasses—the North Island, and the South Island —and around 600 smaller islands. It has a total land area of 268,000 square kilometres (103,500 sq mi). New Zealand is situated some 2,000 kilometres (1,200 mi) east of Australia across the Tasman Sea and roughly 1,000 kilometres (600 mi) south of the Pacific island areas of New Caledonia, Fiji, and Tonga. Because of its remoteness, it was one of the last lands to be settled by humans. During its long period of isolation, New Zealand developed a distinct biodiversity of animal, fungal, and plant life. The country's varied topography and its sharp mountain peaks, such as the Southern Alps, owe much to the tectonic uplift of land and volcanic eruptions. New Zealand's capital city is Wellington, while its most populous city is Auckland.



Founded in 1934 by Sir James Wattie, the company operated in New Zealand under the name of J. Wattie Canneries Limited (later J Wattie Foods Limited and its related companies). In 1980, Wattie Industries and Goodman Fielder purchased shares in each other’s companies that led to a merger in 1987 to create Goodman Fielder Wattie Ltd. In 1992 the Wattie’s group was bought from Goodman Fielder by American-based H. J. Heinz Company for $565 million. [1]

Sir James Wattie was a New Zealand clerk, accountant, company manager, industrialist, philanthropist and race-horse owner.

Goodman Fielder

Goodman Fielder is a joint Hong Kong/Singapore-owned manufacturer, marketer and distributor of bread, small goods, dairy products, margarine, oil, dressings and various food ingredients. Its main operations are in New Zealand, Australia, Fiji, Papua New Guinea, and New Caledonia, with over 40 manufacturing sites. The company employs over 5,000 people, and has more than 120 brands. In March 2015, Goodmans Fielder was acquired by new conglomerate, Wilmar International and First Pacific, in a joint-venture to effectively manage and enhance import/ export logistics internationally.

The company employs around 1,900 people, of which approximately 350 are temporary or casual. The company produces its own Wattie's products, some international brands of H. J. Heinz Company, as well as local products under brands like Craig's, Farex, Eta, Oak, Good Taste Company, Greenseas, Earth's Best, Complan, Chef and Champ.

The company has three production centres in New Zealand. Two are located in Hastings, New Zealand, where the company was founded, and over 1,200 product lines are produced there.

Hastings, New Zealand City in Hawkes Bay, New Zealand

Hastings is a New Zealand city and is one of the two major urban areas in Hawke's Bay, on the east coast of the North Island of New Zealand. The population of Hastings is 70,600, with 45,000 living in the contiguous city and Flaxmere, 13,950 in Havelock North, 2,210 in Clive, and the remainder in the peri-urban area around the city. Hastings is about 18 kilometres inland of the coastal city of Napier. These two neighbouring cities are often called "The Bay Cities" or "The Twin Cities".

In Christchurch, the largest city in the South Island, the company has its third production plant which focuses on producing frozen and dry vegetables.

Christchurch City in South Island, New Zealand

Christchurch is the largest city in the South Island of New Zealand and the seat of the Canterbury Region. The Christchurch urban area lies on the South Island's east coast, just north of Banks Peninsula. It is home to 404,500 residents, making it New Zealand's third-most populous city behind Auckland and Wellington. The Avon River flows through the centre of the city, with an urban park located along its banks.

South Island Southernmost of the two main islands in New Zealand

The South Island, also officially named Te Waipounamu, is the larger of the two major islands of New Zealand in surface area; the other being the smaller but more populous North Island. It is bordered to the north by Cook Strait, to the west by the Tasman Sea, and to the south and east by the Pacific Ocean. The South Island covers 150,437 square kilometres (58,084 sq mi), making it the world's 12th-largest island. It has a temperate climate.


Wattie's has an extensive product line consisting of thousands of products.

Its baby food products are broken down into five main categories: birth - 4 months, 4 – 6 months, 6 – 7 months, 8 – 9 months and 12 months or older.

Other canned food includes baked beans, spaghetti, soup, preserved fruits such as apricots and pears, sauce bases, animal food, frozen meals and frozen vegetables.

Baked beans Dish containing cooked beans in sauce, usually tomato flavoured

Baked beans is a dish containing beans, sometimes baked but, despite the name, usually stewed, in a sauce. Most commercially canned baked beans are made from haricot beans, also known as navy beans in a sauce. In Ireland and Great Britain, a tomato sauce is most commonly used, and they are commonly eaten on toast or as part of a full English, Scottish, or Irish breakfast.

Pear genus of plants

The pear tree and shrub are a species of genus Pyrus, in the family Rosaceae, bearing the pomaceous fruit of the same name. Several species of pear are valued for their edible fruit and juices while others are cultivated as trees.

Watties tomato sauce sold is made in New Zealand, and products carry the label "NZ's Favourite". The television commercials throughout the 1990s used the line "You'll always be a Kiwi, if you love our Wattie's Sauce".

See also

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  1. "Our History". Heinz Wattie's. 2016. Retrieved 14 February 2016.