Yo-kai Watch

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Yo-kai Watch
Yo-kai Watch logo.png
Created by Akihiro Hino
Original work Yo-kai Watch (2013) [lower-alpha 1]
Owner Level-5
Years2013–present
Print publications
Comics Manga series (2012–2023)
Films and television
Film(s)
Animated seriesYo-kai Watch (2014–2018) (List of episodes)
Yo-kai Watch Shadowside (2018–2019)
Yo-kai Watch! (2019)
Yo-kai Watch Jam - Yo-kai Academy Y: Close Encounters of the N Kind (2019–2021)
Yo-kai Watch ♪ (2021–2023)
Games
Video game(s) Video games
Miscellaneous
Toy(s) Merchandise
Official website
Official website

Yo-kai Watch [lower-alpha 2] [lower-alpha 3] is a Japanese media franchise created and developed by Level-5. The franchise's main work is the role-playing video game series of the same name, the first of which was released for the Nintendo 3DS in 2013. [1] Three main sequels and several spinoffs, on both Nintendo and mobile platforms, have been released. In December 2019, the franchise expanded to PlayStation with the release of Yo-kai Watch 4++. An associated toy line is produced by Bandai for the Japanese market, while Hasbro formerly sold the toys under license in the Americas and Europe.

Contents

Six manga adaptations have also been produced; one, a series that began serialization in Shogakukan's CoroCoro Comic from December 2012 to December 2022, [2] was an award winner. An anime television series produced by OLM, Inc. aired in Japan from January 8, 2014, to March 30, 2018, and was a ratings success, boosting the franchise in popularity, [3] and began airing in North America from September 2015. [4] [5] An animated film, Yo-kai Watch: The Movie, was released on December 20, 2014, with seven more films being produced since then. As of 2022, the game series has sold over 17 million copies worldwide. [6]

While the franchise is popular in Japan and Europe, it failed to meet Level-5's expectations in North America. Nonetheless, the franchise's North American launch was successful, with the original 3DS game selling 400,000 units, backed by the toys and the broadcast of the English dub on Disney XD in the United States. However, interest in the Yo-kai Watch franchise has since steadily declined. The franchise generated $2 billion in retail sales. [7]

Concept

The franchise was first conceived as a Doraemon IP, something that could last over a long period of time. Akihiro Hino, CEO of Level-5, researched extensively what makes a franchise long-lasting, and came up with Yo-kai Watch. [8]

Yo-kai Watch revolves around befriending Yo-kai that are haunting the city, which are based on traditional yōkai, but often with clever twists. If one befriends a Yo-kai, they get their Yo-kai Medal, an object that allows one to summon Yo-kai. With these, they can summon Yo-kai to either fight other Yo-kai, befriend others, or solve everyday tasks. [9]

The basic plot of most media is that the main character, either Nathan "Nate" Adams or Katie Forester, obtains a Yo-kai Watch through Whisper, a butler Yo-kai. They then befriend Jibanyan, a cat Yo-kai who haunts an intersection because he thinks his owner from when he was alive named Amy called him lame for getting hit by a truck. During the anime's run, other Yo-kai were introduced.

Media

Main series

Release timeline
2013 Yo-kai Watch
Yo-kai Taiso Dai-Ichi Puzzle da Nyan
2014 Yo-kai Watch 2: Bony Spirits & Fleshy Souls
Yo-kai Watch 2: Psychic Specters
Yo-kai Watch: Tomodachi UkiUkipedia
2015 Yo-kai Watch Blasters
Yo-kai Watch Dance: Just Dance Special Version
Yo-kai Watch: Wibble Wobble
Yo-kai Watch Busters: Iron Oni Force
2016 Yo-kai Sangokushi
Yo-kai Watch 3: Sushi & Tempura
Yo-kai Watch 3: Sukiyaki
2017 Yo-kai Watch Busters 2
2018Yo-kai Sangokushi: Kunitori Wars
Yo-kai Watch: Gerapo Rhythm
Yo-kai Daijiten
Yo-kai Watch World
2019 Yo-kai Watch 4
Yo-kai Watch: Medal Wars
2020 Yo-kai Watch Jam: Yo-kai Academy Y

The main video game series are role-playing video games where the player befriends Yo-kai and fights evil Yo-kai that seek to rule the world, with emphasis placed on fighting and befriending Yo-kai. Yo-kai Watch and Yo-kai Watch 2 have a battle system revolving around using the 3DS's touchscreen to rotate amongst the player's Yo-kai. All Yo-kai have powerful moves called Soultimates, with some being offensive and some being supportive. [10] In Yo-kai Watch 3 , the battle system was changed to a grid-based movement system, with the added ability to use the Dream Link and the Yo-kai Blaster against foes during battle.

Yo-kai Watch

The first game in the main series, Yo-kai Watch, was announced at the 2011 Tokyo Game Show [11] [12] and first released in Japan on July 11, 2013. [13] It sets the foundation for the rest of the video game franchise, introducing its main mechanics. The game was released in North America on November 6, 2015, and in Europe on April 29, 2016.

Yo-kai Watch 2

The second main game in the series, Yo-kai Watch 2, was released in Japan on July 10, 2014, as two versions: Ganso and Honke. [14] [15] [16] These versions are known in English as Bony Spirits and Fleshy Souls. Yo-kai Watch 2 adds several new areas, such as Kemamoto/Harrisville, and nearly 100 new Yo-kai to befriend, both in the present day and the past. The plot revolves around the protagonist going back in time 60 years to meet their grandfather, who made the predecessor to the Yo-kai Watch, and fighting against the Wicked Yo-kai. A third version, Shinuchi, known in English as Psychic Specters, was released on December 12, 2014 [17] to coincide with the first Yo-kai Watch film, Yo-kai Watch: Tanjō no Himitsu da Nyan!. Psychic Specters features characters and scenarios not included in Bony Spirits and Fleshy Souls. [18] [19]

Bony Spirits and Fleshy Souls were localized in English and released on September 30, 2016, in the United States [20] and on April 7, 2017, in Europe. [21] They received the Oni Evolution update on September 14, 2017, [22] and gained compatibility with save data from Psychic Specters on September 29, 2017. [23]

Yo-kai Watch 3

In Japan, Yo-kai Watch 3 was announced alongside Yo-kai Watch Busters in April 2015 and released on July 16, 2016, with two versions: Sushi and Tempura. The game features two protagonists: Nate Adams and Hailey Anne Thomas, each with their own story. Nate's story focuses on him and his family moving from Springdale to the United States, which is called BBQ in the localized version, to the fictional town of St. Peanutsburg, where new American-themed "Merican" (メリケン) Yo-kai are found. Hailey Anne's story focuses on her meeting her partner Yo-kai Usapyon and opening a detective agency with him. [24] [25] These two stories converge in the game's latter half as the two team up to face a greater threat called the Ghoulfather. A third version, Sukiyaki, was released in Japan on December 16, 2016, combining Sushi and Tempura into one game and adding additional features. [26]

On September 27, 2018, Nintendo of America announced that Yo-kai Watch 3 was getting a localized release outside of Japan. It was released on December 16, 2018, in Europe and on February 8, 2019, in North America. The localized version was based on Sukiyaki, and as such contains the features it added.


Yo-kai Watch 4

Yo-kai Watch 4 was released for the Nintendo Switch in Japan on June 20, 2019, featuring a new artstyle and character designs from Yo-kai Watch Shadowside , [27] as well as the original designs. The game includes characters from previous games as well as the main characters from Yo-kai Watch Shadowside and Yo-kai Watch: Forever Friends .

An enhanced version, Yo-kai Watch 4++, was later released as paid downloadable content and at retail for both the Switch and PlayStation 4 on December 5, 2019. [28]

Level-5 confirmed during the Anime Expo 2019 that an English localization was under consideration, but due to the shutdown of American branch Level-5 Abby, [29] the status of the game's localization is currently unknown.

Other video games

Blasters

A spin-off game, Yo-kai Watch Blasters (妖怪ウォッチバスターズ, Yōkai Wotchi Basutāzu) was first announced in the April 2015 issue of CoroCoro Comic alongside Yo-kai Watch 3, allowing up to four players to cooperate in completing missions and battling boss Yo-kai. [30] The first two versions of the game, Aka Neko-dan (赤猫団, "Red Cat Troupe") and Shiro Inu-tai (白犬隊, "White Dog Corps"), were released on July 11, 2015. A free expansion called Getto-gumi (月兎組, "Moon Rabbit Crew") was released on December 12, 2015, adding characters and settings featured in the second film, Yo-kai Watch: Enma Daiō to Itsutsu no Monogatari da Nyan! . [31]

A sequel, Yo-kai Watch Busters 2: Secret of the Legendary Treasure Bambalaya (妖怪ウォッチバスターズ2秘宝伝説バンバラヤー, Yōkai Wotchi Basutāzu 2 Hihō Densetsu Banbarayā), was released in two versions, (ソード, "Sword") and (マグナム, "Magnum"), on December 16, 2017. [32] They are compatible with save data from the first Busters games as well as the three versions of Yo-kai Watch 3. [33]

The first game was localized in English regions as Yo-kai Watch Blasters and released on September 7, 2018. [34] The games were released under the names Red Cat Corps and White Dog Squad. [34] A free update for both games, Moon Rabbit Crew, was released on September 27, 2018. [35]

Busters 2 has not been localized into English, and most likely will never be because the Nintendo 3DS's production was discontinued.

Other associated games

The Data Carddass game Yo-kai Watch: Tomodachi UkiUkipedia (妖怪ウォッチ ともだちウキウキペディア) was first location tested in late December 2013, and debuted at the Next Generation World Hobby Fair Winter 2014 before being released in early 2014. The game is similar to Bandai's other Data Carddass games, as the player uses an interface resembling a slot machine to determine the events of a battle between three of the player's Yo-kai and three enemy Yo-kai. Winning the game awards the player with a card that can be used in future Tomodachi UkiUkipedia play.

Yo-kai Sangokushi (妖怪三国志, lit. "Yo-kai Three Kingdoms") was announced alongside Busters and Yo-kai Watch 3 in April 2015. Sangokushi was made in collaboration with Koei Tecmo's Romance of the Three Kingdoms series as well as several mobile games.

In August 2015, a collaboration with Ubisoft to release a special version of the Just Dance series was announced, set to feature songs from the anime's soundtrack. [36] Titled Yo-kai Watch Dance: Just Dance Special Version (妖怪ウォッチダンス JUST DANCE(ジャストダンス) スペシャルバージョン, Yōkai Uotchi Dansu: Jasuto Dansu Supesharu Bājon), it was released exclusively in Japan for the Wii U on December 5, 2015.

On June 27, 2018, Level-5 and GungHo Online Entertainment announced in a special live stream the release of Yo-kai Watch World. Before the same-day release of the game, Level-5 teased it online as a "game that will shock the world". Said to compete with Pokémon Go , it featured new gameplay mechanics as well as battle sequences similar to the original 3DS games. Currently, it is only able to work within Japan, as other locations do not mostly work outside of Japan. Service for Yo-kai Watch World was discontinued on December 23, 2022.

Console-based spin-offs

Smartphone apps

  • Yo-kai Land (iOS, Android, 2015) – Produced by Hasbro
  • Yo-kai Taiso Dai-Ichi Puzzle da Nyan (ようかい体操第一 パズルだニャン, Yōkai Taisō Dai-Ichi Pazuru da Nyan, lit. "Yo-kai Exercise No. 1: Puzzle Meow") (iOS, Android, 2013)
  • Yo-kai Watch: Wibble Wobble (妖怪ウォッチ ぷにぷに, Yōkai Wotchi Puni-puni) (iOS, Android, 2015)
  • Yo-kai Watch: Gerapo Rhythm (妖怪ウォッチ ゲラポリズム, Yōkai Wotchi Gerapo Rizumu) (iOS, Android, 2018)
  • Yo-kai Daijiten (妖怪大辞典, lit. "Great Yo-kai Dictionary") (iOS, Android, 2018)
  • Yo-kai Sangokushi: Kunitori Wars (妖怪三国志 国盗りウォーズ, Yōkai Wocchi Kunitori Wōzu) (iOS, Android, 2018) – Co-produced with Koei Tecmo
  • Yo-kai Watch World (妖怪ウォッチワールド, Yōkai Wocchi Wārudo) (iOS, Android, June 27, 2018) – Co-produced by GungHo Online Entertainment inc., with a Google Maps-based engine
  • Yo-kai Watch: Medal Wars (妖怪ウォッチ メダルウォーズ, Yōkai Wocchi Medaru Wōzu) (iOS, Android, 2019) – Co-produced with Netmarble

Manga and comics

Six manga adaptations based on the series have been published by Shogakukan. A series by Noriyuki Konishi began serialization in CoroCoro Comic from December 15, 2012. This series has been licensed by Viz Media under its Perfect Square imprint for its North American releases up to Volume 10, and is now directly from Viz Media as of Volume 11. [37] The manga is licensed in French by Kazé.

A shōjo manga series by Chikako Mori, titled Yo-kai Watch: Exciting Nyanderful Days (妖怪ウォッチ~わくわく☆にゃんだふるデイズ~, Yōkai Wotchi ~Wakuwaku Nyandafuru Deizu~), began serialization in Ciao magazine from December 27, 2013. [38] In this series, it was based on the alternate timeline, in which Katie Forester would receive the Yo-kai Watch. This is in contrast to the main timeline, where Nate Adams is the primary.

A yonkoma series by Coconas Rumba, titled 4-Panel Yo-kai Watch: Geragera Manga Theater (4コマ妖怪ウォッチ ゲラゲラマンガ劇場, Yonkoma Yōkai Wotchi Geragera Manga Gekijō), has been serialized in CoroCoro Comic SPECIAL from August 30, 2014, to June 30, 2018.

Another yonkoma series by Santa Harukaze, titled Yo-kai Watch 4-Panel Pun Club (妖怪ウォッチ 4コマだじゃれクラブ, Yōkai Wotchi Yonkoma Dajare Kurabu), began serialization in CoroCoro Ichiban! from April 2015.

A series by Shō Shibamoto, titled Komasan 〜A Time for Fireworks and Miracles〜 (コマさん 〜ハナビとキセキの時間〜, Komasan 〜Hanabi to Kiseki no Jikan〜), began serialization in the seinen manga magazine Hibana on April 10, 2015, and ended on September 10 of that year.

A manga series based on Yo-kai Watch Blasters by Atsushi Ohba began serialization in CoroCoro Comic in June 2015 [39] and ended in October of that year.

A comic book series was announced in January 2017, courtesy of IDW Publishing, and was released in May 2017. [40] [41]

Noriyuki Konishi version

Loosely based on the main Yo-kai Watch series, a manga series by Noriyuki Konishi started serialization before the release of Yo-kai Watch on the 3DS, and the debut of the original Yo-kai Watch anime. In the series, the art style was different from the current designs, like the early design of the Yo-kai Watch, and also has different character personalities. As the games and anime were released, the manga kept the art style, but the characters also slowly developed over time.

Volume 16 transitioned the manga into the current "Yo-kai Watch!" anime timeline, while still keeping the art style of the previous edition.

No.Original release dateOriginal ISBNEnglish release dateEnglish ISBN
1 June 28, 2013 978-4-09-141655-1 November 3, 2015 978-1-4215-8251-1
2 December 27, 2013 978-4-09-140018-5 November 3, 2015 978-1-4215-8252-8
3 March 25, 2014 978-4-09-141709-1 January 5, 2016 978-1-4215-8273-3
4 July 25, 2014 978-4-09-141793-0 March 1, 2016 978-1-4215-8274-0
5 October 28, 2014 978-4-09-141817-3 May 3, 2016 978-1-4215-8275-7
6 February 27, 2015 978-4-09-141876-0 December 6, 2016 978-1-4215-9217-6
7 June 26, 2015 978-4-09-142006-0 March 7, 2017 978-1-4215-9218-3
8 September 28, 2015 978-4-09-142102-9 January 2, 2018 978-1-4215-9691-4
9 February 26, 2016 978-4-09-142119-7 July 3, 2018 978-1-4215-9753-9
10 June 24, 2016 978-4-09-142175-3 January 8, 2019 978-1-4215-9754-6
11 August 5, 2016 978-4-09-159232-3 May 14, 2019 978-1-4215-9755-3
12 April 28, 2017 978-4-09-142389-4 September 12, 2019 978-1-9747-0310-4
13 September 28, 2017 978-4-09-142530-0 January 14, 2020 978-1-9747-0311-1
14 November 28, 2017 978-4-09-142637-6 May 12, 2020 978-1-9747-0312-8
15 May 28, 2018 978-4-09-142710-6 September 8, 2020 978-1-9747-0608-2
16 July 26, 2019 978-4-09-143046-5 January 12, 2021 978-1-9747-1858-0
17 October 28, 2019 978-4-09-143109-7 May 11, 2021 978-1-9747-1881-8
18 July 28, 2020 978-4-09-143209-4 September 14, 2021 978-1-9747-1485-8
19 August 27, 2021 978-4-09-143339-8 August 9, 2022 978-1-9747-3210-4
20 December 27, 2021 978-4-09-143367-1 January 10, 2023 978-1-9747-3424-5
21 April 27, 2022 978-4-09-143390-9 May 9, 2023 978-1-9747-3697-3
22 December 27, 2022 978-4-09-143575-0
23 May 26, 2023 978-4-09-143615-3

Yo-kai Watch: Exciting Nyanderful Days

No.Release dateISBN
1 December 25, 2014 978-4-09-136714-3
2 October 30, 2015 978-4-09-137888-0
3 July 22, 2016 978-4-09-138609-0

Yo-kai Watch: 4-Panel Pun-Club

No.Release dateISBN
1 June 18, 2015 978-4-09-281232-1
2 January 28, 2016 978-4-09-281233-8
3 November 30, 2016 978-4-09-281234-5
4 December 6, 2017 978-4-09-281237-6

Yo-kai Watch Busters

No.Release dateISBN
1 September 28, 2015 978-4-09-142100-5

4-Panel Yo-kai Watch: Geragera Manga Theater

No.Release dateISBN
1 October 28, 2015 978-4-09-142105-0
2 November 28, 2016 978-4-09-142233-0
3 July 27, 2018 978-4-09-142794-6

Komasan: A Time for Fireworks and Miracles

No.Release dateISBN
1 December 11, 2015 978-4-09-187427-6
2 December 12, 2016 978-4-09-189330-7

Anime

An anime television series based on the game, produced by OLM, aired from January 8, 2014, to March 30, 2018, in Japan and began airing on Disney XD on October 5, 2015. [42] [43] It is more comedic in tone, and has several segments per episode, with most focusing on Nathan "Nate" Adams solving problems caused by Yo-kai. Some episodes have a "Mini-Corner" featuring one of the main Yo-kai. The English theme song is sung by Jeff "Swampy" Marsh, best known as one of the creators of the fellow Disney show Phineas and Ferb.

On April 7, 2015, Level-5 unveiled a promotional video for the series' third season, which premiered in July 2015. The third season features a new protagonist named Hailey Anne Thomas and her Yo-kai companion Usapyon, as well as new models of the Yo-kai Watch called the "Yo-kai Watch Model U" [44] and the "Yo-kai Watch Dream". The season premiered on January 6, 2017, and entered a Busters Arc in July. [45] In February 2018, a sequel series called Yo-kai Watch Shadowside started airing after the original series ended on March 30, 2018, with its first two episodes broadcast as an hour-long special on April 13, 2018. [46] The series lasted for 49 episodes, ending on March 29, 2019.

A revival series known as Yo-kai Watch! ran from April 5, 2019, to December 20, 2019, in Japan. [47] It is a continuation of the original series that introduces new Yo-kai while serving as a sort of prologue to the fourth movie, as Nate receives the Yo-kai Watch Elder Version K, which resembles the Yo-kai Watch Elder used in Yo-kai Watch Shadowside . While mostly based on the original series, it features elements from Shadowside, such as the Yo-kai Arks and the Shadowside Tribes.

Yo-kai Watch Jam: Yo-kai Academy Y: Close Encounters of the N Kind ran from December 27, 2019, to April 2, 2021, as a sequel and continuation of the sixth movie. [48] [49]

Another revival series, Yo-kai Watch ♪ started airing on April 9, 2021, in which Nate now uses a "enhanced" version of the original Yo-kai Watch which can recognize all types of medals. [50]

In the course of the franchise's history, eight Yo-kai Watch movies have been made. The first, Yo-kai Watch: The Movie , was released in Japan on December 20, 2014, [51] The second film, Yo-kai Watch: Enma Daiō to Itsutsu no Monogatari da Nyan! , was released in Japan on December 19, 2015, [52] and the third film, Yo-kai Watch: Soratobu Kujira to Double no Sekai no Daibōken da Nyan! , a live-action animated film, was released in Japan on December 17, 2016 [53] The fourth film, Yo-kai Watch Shadowside: Oni-ō no Fukkatsu , released in Japanese theatres on December 16, 2017. [54] A fifth movie, Yo-kai Watch: Forever Friends , released in Japanese theatres on December 14, 2018. A sixth movie, Yo-kai Watch Jam the Movie: Yo-Kai Academy Y - Can a Cat be a Hero?, was released in Japanese theatres on December 13, 2019. [55] A seventh movie, Yo-kai Watch♪ the Movie: How Nate and I Met Nyan!♪ M-Me Too~♪♪, was released in Japanese theatres on November 12, 2021. It is based on the Yo-kai Watch ♪ series and features re-edited versions of segments from the anime, as well as some original content. [56] An eighth movie, Yo-kai Watch♪: Jibanyan vs. Komasan - The Big Amazing Battle, Nyan, was released in Japan on January 13, 2023, based on the Yo-kai Watch♪ series and used as its two-part finale. [57]

The series is being released on DVD box sets, along with rental DVDs, in Japan by Kadokawa Media Factory. [58] [59] Every episode to date is available for streaming on multiple video on demand services in Japan, such as Hulu and Rakuten Video Showtime. [60] [61]

Overseas

At the premiere of the Yo-kai Watch film, Level-5's president Akihiro Hino officially announced that the Yo-kai Watch anime would begin broadcast internationally in 2015. He also jokingly requested Etsuko Kozakura and Tomokazu Seki, who voice Jibanyan and Whisper respectively, to "study English". [62] [63]

In North America

Dentsu Entertainment USA announced in April 2014 that they were seeking broadcast and merchandising partners in North America for the anime. [64] The anime began broadcast as a 26-episode season on Disney XD on October 5, 2015, [65] with the official Yo-kai Watch YouTube channel posting episodes a month later. [66] Since the show had performed well, a second season (no relation to the Japanese second season) with an additional 50 episodes was broadcast on August 1, 2016. [67] [68] The third season premiered on July 2, 2018, on Disney XD in the United States, and ended on December 29, 2018. In 2019, Disney XD removed the Yo-kai Watch anime from its lineup due to declining ratings; but eventually returned to the network in a weekend-only timeslot in January 2020, re-taking the place of a previous replacement, Inazuma Eleven: Ares . The first season's first volume was released on DVD by NCircle Entertainment on February 26, 2019, [69] and one version of that set comes with a free comic book. [70] The first season's second volume was released on September 3, 2019. [71]

The first movie was also brought over, as a special screening one day screening, on October 15, 2016. This was only in the US, via Fathom Events. Those who attended got a Hovernyan medal. [72] Outside of the US, the first season and the movie used to be available to stream on Netflix, but as of now, it is no longer available to stream. [73]

The English version of the anime dub used a cast from Sprite Animation Studios for the first two seasons, but they were replaced in the third season with actors from SDI Media due to budget costs and low ratings on Disney XD. [74]

MarVista Entertainment has licensed the series in Latin America.

In Europe and Africa

Viz Media Europe has licensed the series in Europe, Russia, and Africa. They premiered the anime in the UK and Ireland on Cartoon Network on April 23, 2016. [75] [76] In France it showed on three different stations: Boing in April, 2016, Gulli in September, 2016, and Cartoon Network France in March, 2017. Other countries it aired in are Germany and Austria (Nickelodeon), Spain and Africa on Boing, Belgium and the Netherlands on Nickelodeon, and Israel on Noga. Cartoon Network also has it airing on their Portugal, Turkey, Poland and the Nordic, Central and Eastern Europe feeds, starting in Spring 2016.

Viz has also hired Bulldog Licensing and German brand-management company m4e to represent the brand in the UK and German-speaking territories, respectively. [77]

Asia

An alternative English dub began airing on Cartoon Network Asia and Toonami Asia in Asian countries from June 27, 2015. [78] The alternative English dub uses the original Japanese names.

Shogakukan Asia also licensed the series in the Philippines. Similarly, for a few years, GMA Network also made a Tagalog dub of the original anime.

For Yo-kai Watch Shadowside, a subbed version aired in the Southeast Asia area, in 2019 via Animax Asia.

In Australia and New Zealand

The Fusion Agency acquired the licensing and merchandising rights for the series in Australia and New Zealand. [79] It aired in Australia on 9Go! on December 14, 2015.

Music

The music for the games and anime series is composed by Level-5 employee Kenichiro Saigo. The following themes are used in both the video games and anime series. In the original anime, all opening themes are performed by King Cream Soda, with lyrics by m.o.v.e vocalist Motsu. The anime themes are also dubbed into English for its North American broadcast.

Recent seasons of the anime have had opening and ending themes performed by Japanese YouTubers such as Soraru, Rinu, and Strawberry Prince. [80]

Merchandise

Japanese DX Yo-kai Watch "Model Zero" DX Youkai Watch "Type-Zero". (15895100797).jpg
Japanese DX Yo-kai Watch "Model Zero"

Various toys, such as the eponymous Yo-kai Watch and Yo-kai Medals, have been produced based on the series, receiving high commercial success. [81] Hasbro released a toy line based on the series worldwide in December 2015. [82] In July 2016, Square Enix's MMORPG Final Fantasy XIV: A Realm Reborn held a special crossover event lasting until October which allowed players to gather Medals from existing in-game battles and exchange them for minions modeled after the franchise's titular Yo-kai as well as weapons inspired by them. [83] In January 2018, McDonald's began offering Yo-kai Watch toys in US Happy Meals, alongside the much more popular Shopkins.

Reception

The original Yo-kai Watch game received a score of 36/40 from Famitsu, [84] with its sequel Yo-kai Watch 2 also scoring 36/40. [85] Yo-kai Watch 2 won the Grand Prize in the Japan Game Awards. It also won 3 other awards: The Best Sales Award, and two Excellence Awards (for the 2nd game and its third version). [86] In 2014, Yo-kai Watch's manga in CoroCoro Comic won the 38th Kodansha Manga Award in the Best Children's Manga category. [87] In the following year, it also was awarded the Best Children's manga at the 60th Shogakukan Manga Awards. [88]

Series mascot Jibanyan was at the center of artwork for the 2014 holding of the World Hobby Fair, [89] was chosen as the kids goodwill ambassador of the Hawaii Tourism Board in Japan in 2015, [90] and was one of the 8 "Olympics Ambassadors" for the 2020 Summer Olympics. [91]

Seibu Series train: Yo-Kai Watch Seibu 20000 Series 20152 Youkai Watch.JPG
Seibu Series train: Yo-Kai Watch

When the anime first aired, in 2014, the franchise became popular in Japan. By February, the first game, which originally sold only 53,654 copies, was at over 500,000 shipped [85] and the anime was surpassing Pokémon in the TV rankings; being compared to it [92] and being dubbed the "Pokémon Killer". [87] By the second game's release, the first game had sold 1,195,287 copies and the second game surpassed that at release at 1,316,707 copies. The third version also impressed, at 1,244,171 units. [88]

Even the president of Level-5, Akihiro Hino, was surprised by Yo-kai Watch's popularity. "While I did believe that it would get its break, honestly, to have it come this far, where the children of Japan would get so hopped-up on Yo-kai, to the point where all the goods would sell out, is something I didn't expect." [93] [94] They were the second most popular characters in Japan, in a survey by Video Research Ltd. [95] Explanations for its popularity ranged from catchy songs and dances, [96] to being something parents and kids could enjoy together, [87] to "weird adults" not being interested in it. [97] Hino himself said that it was the relatable characters and situations relatable to modern kids that made it popular. [98]

This also translated into toy sales, racking in 55.2 billion yen for Namco Bandai. [99] Yo-kai Watch toys were frequently out of stock; people having to wait in lotteries to get a Yo-kai Watch and search hard for medals. [100] Other merchandise had to wait longer because of the long licensing wait times. [97] This demand made it the second highest product in Nikkei Trendy that year. [101]

It was a top seller in many other areas as well: The Yo-kai Watch Guide was the number one book in 2014, [102] its first theme song, Geragerapo no Uta, was the number 50 song on the Oricon Singles Chart, [103] and the movie had the highest opening of any Japanese film since 2000. [104] Yo-kai Watch even had a special segment on Kohaku Uta Gassen, [105] Japan's most viewed music program. [106]

By 2015, sales had started to fall to numbers ranging from around a quarter to 1/8 of what they were the previous year. Prices were cut [97] and there was less visible excitement among children. [107] By the time the third games were released, in 2016, it was on a downward slope with the game launching with about half of what the second games did, with 632,135 units [108] and the third version of the game launched with half of what the first versions sold with 337,979 units. [109] The toy sales were 10.4 billion yen in 2016 and estimated to be at 6.3 billion yen in 2017. [87] This was largely due to hype building for two games that were coming from Nintendo's Pokémon franchise, the Pokémon Go smartphone app and Pokémon Sun and Moon for the 3DS. [110]

In addition to the wake of Pokémon's renewed popularity, analysts had a few other theories on why Yo-kai Watch was falling. Ken Hōri of The Business Journal and Ollie Barder of Forbes thought it was mainly distribution issues; products that were ordered from the summer vacation were over stocked, because of the six-month waiting period for copyright approvals. Another reason he had was that the toys had incompatible medals with later watches, leading to a loss of interest. [107] [97] Barder and Sato of Siliconera also mentioned oversaturation, with it being Sato's main focus. [87]

Unlike in its native Japan where it experienced a short period of great popularity, Yo-kai Watch had an overall underwhelming performance in the United States. Although it got off to a promising start in that region, with the original game selling at least 400,000 units there as of 2016, [111] the sequel, Yo-kai Watch 2 , sold less than 200,000 copies in comparison. Meanwhile, Disney XD's English broadcast of the anime series has estimated only 100,000-300,000 viewers per episode, and was removed from the network's schedule in 2017. Despite the franchise's unsatisfactory western response, it maintains a cult following with attempts to revive the franchise such as #SaveYoKaiWatch which trended on Twitter. [112] The franchise is also popular in Europe, with the original game's sales out pacing the Japanese release as of October 2016. [113]

Notes

  1. The game's release was preceded by the manga series of the same name, which debuted in 2012.
  2. Japanese: 妖怪ウォッチ, Hepburn: Yōkai Wotchi
  3. Trademarked in Japan as Youkai Watch and Yokai Watch

Related Research Articles

<i>Yo-kai Watch</i> (video game) 2013 role-playing video game

Yo-kai Watch is a role-playing video game developed and published by Level-5 for the Nintendo 3DS and the first game in the Yo-kai Watch franchise. Originally released in Japan on July 11, 2013, the game is based on the Yōkai of Japanese folklore, who are said to be ghosts and apparitions that cause mischief in daily life. In Yo-kai Watch, player character Nathan "Nate" Adams or Katie Forester, depending on who the player chooses, is given the titular Yo-Kai Watch, which gives him or her the ability to see Yo-kai, after stumbling across and befriending the butler Yo-kai Whisper. Players assume the role of Nathan or Katie, as he or she travels around town searching for and befriending peaceful Yo-kai, battling hostile Yo-kai, and solving problems caused by mischievous Yo-kai.

<i>Yo-kai Watch: The Movie</i> 2014 film by Shigeharu Takahashi

Yo-kai Watch: The Movie, released in Japan under the name Yo-kai Watch: Tanjō no Himitsu da Nyan!, is a 2014 Japanese animated fantasy adventure film directed by Shigeharu Takahashi and Shinji Ushiro as part of the Yo-kai Watch franchise. The film was released on December 20, 2014 in Japan. It was followed by Enma Daiō to Itsutsu no Monogatari da Nyan!, released on December 19, 2015.

<i>Yo-kai Watch 2</i> 2014 role-playing video games

Yo-kai Watch 2: Bony Spirits and Yo-kai Watch 2: Fleshy Souls are a pair of 2014 role-playing video games developed and published by Level-5 for the Nintendo 3DS. The games are a sequel to 2013's Yo-kai Watch, and were released in July 2014 in Japan, in North America and Australia in late 2016, and Europe in 2017. Much like their predecessor, the games put players in an open world, befriending and battling various Yo-kai, which are ghosts and apparitions originating in Japanese folklore, that cause mischief in daily life. In the beginning of the story, the memories of the protagonists Nathan "Nate" Adams and Katie Forester are erased when their Yo-kai Watches is stolen by two evil Yo-kai, leaving them with no recollection of their past adventures. However, they soon stumble across their Yo-kai butler Whisper and Yo-Kai cat Jibanyan once again, revived their memories and their adventures resume.

<i>Yo-kai Watch: Enma Daiō to Itsutsu no Monogatari da Nyan!</i> 2015 Japanese anime film directed by Shinji Ushiro Shigeharu Takahashi

Yo-kai Watch: Enma Daiō to Itsutsu no Monogatari da Nyan! is a 2015 Japanese animated fantasy adventure film directed by Shigeharu Takahashi and Shinji Ushiro. It is the second film in the Yo-kai Watch film series, following the 2014 film Yo-kai Watch: The Movie. It was released on December 19, 2015. It was followed by Yo-kai Watch: Soratobu Kujira to Double no Sekai no Daibōken da Nyan!, which released on December 17, 2016.

<i>Yo-kai Watch: Soratobu Kujira to Double no Sekai no Daibōken da Nyan!</i> 2016 film by Shinji Ushiro, Takeshi Yokoi

Yo-Kai Watch: Soratobu Kujira to Double no Sekai no Daiboken da Nyan!, also known as Yo-kai Watch the Movie: A Whale of Two Worlds, is a 2016 Japanese animated/live action fantasy adventure film and the third film in the Yo-kai Watch film series, following the 2015 film Yo-kai Watch: Enma Daiō to Itsutsu no Monogatari da Nyan!. It was released in Japan by Toho on December 17, 2016. It was followed by Yo-kai Watch Shadowside: Oni-ō no Fukkatsu, which released on December 16, 2017.

<i>Yo-kai Watch Shadowside: Oni-ō no Fukkatsu</i> 2017 film by Shinji Ushiro

Yo-kai Watch Shadowside Oni-o no Fukkatsu is a 2017 supernatural anime film produced by OLM, Inc. and distributed by Toho. It is the fourth film in the Yo-kai Watch film series, following the 2016 film Yo-kai Watch: Soratobu Kujira to Double no Sekai no Daibōken da Nyan!, and features characters from Shigeru Mizuki's GeGeGe no Kitarō manga. It is directed by Shinji Ushiro and written by Yoichi Kato, with Level-5 president Akihiro Hino overseeing the production and script. It was released on Japanese theaters on December 16, 2017 and on DVD on July 4, 2018.

<i>Yo-kai Watch Shadowside</i> 2018 anime show

Yo-kai Watch Shadowside is a supernatural anime series produced by OLM. It is a sequel to the 2017 film Yo-kai Watch Shadowside: Oni-ō no Fukkatsu as well as the original Yo-kai Watch anime series, originally based on the games created by Level-5. Yōichi Katō returned to officially direct and write the anime alongside new staff. It aired on all TXN Stations in Japan from April 13, 2018 to March 29, 2019. It was replaced by the 2019 Yo-kai Watch! series in its timeslot.

<i>Yo-kai Watch 4</i> 2019 role-playing video game

Yo-kai Watch 4 is an action role-playing video game developed and published by Level-5 for the Nintendo Switch. As indicated by the name, it is the fourth game of the main series of Yo-kai Watch video games; unlike the preceding Yo-kai Watch 3, 4 was initially released only as a single version in Japan in June 2019. An enhanced version titled Yo-kai Watch 4++ was released for the Switch and PlayStation 4 in Japan in December 2019. Its full name is "Yo-kai Watch 4: We're Looking Up At The Same Sky", translated from "妖怪ウォッチ4: ぼくらは同じ空を見上げている".

<i>Yo-kai Watch Blasters</i> 2015 video game

Yo-kai Watch Blasters is a role-playing video game developed and published by Level-5 for the Nintendo 3DS. Blasters was originally released in two versions, named Red Cat Corps and White Dog Squad. The game is a spin-off based on the Blasters mini-game in the main series game Yo-kai Watch 2, and was released in Japan in July 2015 and worldwide by Nintendo in September 2018. Human characters are noticeably absent from gameplay, and players control yōkai in a beat 'em up action style instead.

<i>Yo-kai Watch 3</i> 2016 role-playing video game

Yo-kai Watch 3 is a role-playing video game developed by Level-5 for the Nintendo 3DS which is the third game of the main series of Yo-kai Watch video games. It was initially released in two versions, Sushi and Tempura, in Japan in July 2016. A third version of the game, branded Sukiyaki, was released in Japan in December 2016, adding minor enhancements upon the original versions of the game. An English version based on Sukiyaki published by Nintendo was released in PAL regions in December 2018, and in North America two months later.

<i>Yo-kai Watch!</i> (2019 TV series) Japanese anime television show

Yo-kai Watch! is a 2019 remake television series. It is a sequel of the original Yo-kai Watch series co-produced by OLM and Magic Bus. It premiered on TXN on April 5, 2019. This is the third series based on Level 5's Yo-kai Watch franchise, and the successor to Yo-kai Watch Shadowside.

<i>Yo-kai Watch: Wibble Wobble</i> 2015 video game

Yo-kai Watch: Wibble Wobble is a mobile puzzle spin-off title to the Yo-kai Watch video game series. It was released in Japan on October 21st, 2015, and then was released worldwide on March 2016 and 2017. As announced on April 2, 2018, the international versions of the game were permanently shut down on May 31, 2018.

<i>Yo-kai Sangokushi</i> 2016 role-playing video game

Yo-kai Sangokushi is a turn-based tactical role-playing game developed by Koei Tecmo and published by Level-5 for the Nintendo 3DS in 2016 exclusively in Japan. The game is a collaboration between Koei Tecmo's video game series Romance of the Three Kingdoms and Level-5's multi-media franchise Yo-kai Watch and sees the player controlling military commanders who aim to unify the world.

<i>Yo-kai Watch Dance: Just Dance Special Version</i> 2015 video game

Yo-kai Watch Dance: Just Dance Special Version is a 2015 dance video game developed by Ubisoft and Level-5, and published by Level-5 for the Wii U. The game is a collaboration between Level-5's Yo-kai Watch series and Ubisoft's Just Dance series, therefore being the fourth Japanese installment of the Just Dance series, and sees the players attempting to mimic dances performed by Yo-kai Watch characters in the game. The songs and dances featured in the game are originally from the Yo-kai Watch anime series.

<span class="mw-page-title-main">Gera Gera Po</span> 2014 single by King Cream Soda

"Gera Gera Po", also known as "Gera Gera Po Song", is the debut single by the Japanese music group King Cream Soda, consisting of Maiko, Gerapper, and ZZROCK. Releasing on April 30, 2014, the song was used as the opening to the 2014 television series Yo-kai Watch through the series' 36th episode in the Japanese version, which aired on August 12, 2016. An English version of the song also served as the theme song in the English version for the first nine episodes, after which it alternated with "Yo-kai Watch feat. Swampy Marsh" before being replaced by the latter song entirely after the 17th episode. The Japanese version was written by Move's Mototaka Segawa and was performed by King Cream Soda; the English version was written by Mark Risley and David H. Steinberg and was performed by Peter Michail and Kathryn Lynn.

<i>Yo-kai Watch Busters 2: Secret of the Legendary Treasure Bambalaya</i> 2017 role-playing video game

Yo-kai Watch Busters 2: Secret of the Legendary Treasure Bambalaya is a 2017 role-playing video game developed and published by Level-5 for the Nintendo 3DS, released exclusively in Japan. A sequel to 2015's Yo-kai Watch Blasters, the game was released as two different versions: Sword and Magnum. Busters 2 sees the player controlling a team of up to four Yo-kai, who explore the fictitious Karakuri Island in search of treasure.

<i>Yo-kai Watch Jam: Yo-kai Academy Y</i> 2020 video game

Yo-kai Watch Jam: Yo-kai Academy Y – Waiwai Gakuen Seikatsu, also known as Y School Heroes: Bustlin' School Life, is a 2020 role-playing game developed and published by Level-5 for the Nintendo Switch and PlayStation 4. A spin-off installment in the Yo-kai Watch series, Yo-kai Watch Jam focuses on Jinpei Jiba, a student at the fictitious Y Academy, who investigates mysteries occurring in the academy and surrounding areas. He is also joined by his friends, who are among the playable characters.

<i>Yo-kai Watch</i> (manga) Japanese manga series

Yo-kai Watch is a manga series written and illustrated by Noriyuki Konishi, based on Level-5's franchise with the same name. The series primarily follows Nate Adams, who gets the titular Yo-kai Watch, which allows him to see Yo-kai, who are otherwise invisible to the human eye. The series was serialized by Shogakukan in their CoroCoro Comic magazine in Japan from December 2012 to April 2023. Viz Media publishes the series in North America under their Perfect Square imprint, whereas Shogakukan Asia publishes the series in Singapore and Kazé publishes it in Spain and France.

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