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| 2024 Summer Olympics |
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2024 Summer Olympics marketing has been a long running campaign that began since Paris won its bid to host the games in 2017.
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| Part of a series on |
| 2024 Summer Olympics |
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2024 Summer Olympics marketing has been a long running campaign that began since Paris won its bid to host the games in 2017.
The emblem for the 2024 Summer Olympics and Paralympics was unveiled on 21 October 2019 at the Grand Rex. Inspired by Art Deco, [1] [2] it is a representation of Marianne, the national personification of France, with a flame formed in negative space by her hair. The emblem also resembles a gold medal. Tony Estanguet explained that the emblem symbolised "the power and the magic of the Games", and the Games being "for people". The use of a female figure also serves as an homage to the 1900 Summer Olympics in Paris, which were the first to allow women to participate. [3] The emblem was designed by the French designer Sylvain Boyer [4] with the French design agencies Ecobranding & Royalties. [5] [6] [4]
The emblem for Paris 2024 was considered the biggest new logo release of 2019 by many design magazines. [7] [8] An Opinion Way survey shows that 83 per cent of French people say they like the new Paris 2024 Games emblem. Approval ratings were high, with 82 per cent of those surveyed finding it aesthetically appealing and 78 per cent finding it to be creative. [9] It was met with some mockery on social media, one user commenting that the logo "would be better suited to a dating site or a hair salon". [3]
For the first time, the 2024 Summer Paralympics is sharing the same emblem as its corresponding Olympics, with no difference, reflecting a shared "ambition" between both events. [10]
On 14 November 2022, The Phryges were unveiled as the mascots of the 2024 Summer Olympics and Paralympics; they are a pair of anthropomorphic Phrygian caps, a historic French symbol of freedom and liberty. [11] [12] Marianne is commonly depicted wearing the Phrygian cap, including in the Eugène Delacroix painting, Liberty Leading the People . [13] [14] The two mascots share a motto of "Alone we go faster, but together we go further". [15]
The Olympic poster for these games were revealed on March 4, 2024. Designed by Uga Gattoni, the poster uses a diptych design, with one half representing the Olympics and the other half representing the Paralympics. These were the first Summer Olympic and Paralympic posters to be designed together, as each one can work independently as halves, or be combined into one poster all together. The posters took 2,000 hours, across six months to complete. [16]
A TGM Research survey shows that Coca-Cola is globally the most connected brand with the 2024 Olympics, with 23% of people mentioning it. Nike comes in second with 16%, despite not being an official sponsor of the Olympic Games. [17] Belgian beverage company AB InBev became the first Worldwide Olympic Partner during the Games, [18] while Japanese automobile manufacturer Toyota will not renew its TOP sponsorship, with the company reportedly unhappy with how the IOC has used its sponsorship money. [19] [20]
| Sponsors of the 2024 Summer Olympics [21] [22] | ||||
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| Worldwide Olympic Partners | ||||
| Premium Partners | ||||
| Official Partners | ||||
Official Suppliers and Supporters
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The Phrygian cap or liberty cap is a soft conical cap with the apex bent over, associated in antiquity with several peoples in Eastern Europe, Anatolia and Asia, including the Persians, the Medes and the Scythians, as well as in the Balkans, Dacia, Thrace and in Phrygia, where the name originated. The oldest depiction of the Phrygian cap is from Persepolis in Iran.
Each Olympic Games has its own Olympic emblem, which is a design integrating the Olympic rings with one or more distinctive elements. They are created and proposed by the Organising Committee of the Olympic Games (OCOG) or the National Olympic Committee (NOC) of the host country. It is the responsibility of the International Olympic Committee (IOC) to approve Olympic emblems for the Olympic games. The Olympic emblems are used in promotional materials, by sponsors of the Olympics, and on the uniforms of every Olympic competitor. All emblems are the property of the IOC.
The Paralympic symbols are the icons, flags, and symbols used by the International Paralympic Committee to promote the Paralympic Games.
The 2024 Summer Olympics, officially the Games of the XXXIII Olympiad and branded as Paris 2024, is an international multi-sport event taking place from 24 July to 11 August 2024 in France, with the opening ceremony having taken place on 26 July. Paris is the host city, with events held in 16 additional cities spread across Metropolitan France, and one subsite in Tahiti, French Polynesia.
The 2028 Summer Olympics, officially the Games of the XXXIV Olympiad and commonly known as Los Angeles 2028 or LA28, is an upcoming international multi-sport event scheduled to take place from July 14–30, 2028, in the United States. Los Angeles will be the host city, with various events also scheduled to be held at other cities spread across the Greater Los Angeles area, plus two subsites in Oklahoma City.
The 2020 Summer Paralympics, branded as the Tokyo 2020 Paralympic Games, were an international multi-sport parasports event held from 24 August to 5 September 2021 in Tokyo, Japan. They were the 16th Summer Paralympic Games as organized by the International Paralympic Committee (IPC).
The 2026 Winter Olympics, officially the XXV Olympic Winter Games and also known as Milano Cortina 2026, is an upcoming international multi-sport event scheduled to take place from 6 to 22 February 2026 in three regions and many locations, with the Italian cities of Milan and Cortina d'Ampezzo as the main ones. The joint bid from the two cities beat another joint bid from Swedish cities Stockholm–Åre by 47–34 votes at the 134th Session of the International Olympic Committee (IOC) in Lausanne, Switzerland, on 24 June 2019.
The 2024 Summer Paralympics, also known as the Paris 2024 Paralympic Games, and branded as Paris 2024, is the 17th Summer Paralympic Games, an upcoming international multi-sport parasports event governed by the International Paralympic Committee, to be held in Paris, France, from 28 August to 8 September 2024. These games mark the first time Paris will host the Paralympics in its history and the second time that France will host the Paralympic Games, as Tignes and Albertville jointly hosted the 1992 Winter Paralympics.
The 2028 Summer Paralympics, also known as the 18th Summer Paralympic Games, and branded as Los Angeles 2028 or LA28, are an upcoming international multi-sport parasports event governed by the International Paralympic Committee, scheduled to take place from August 15 to August 27, 2028, in Los Angeles, California, United States.
The 2026 Winter Paralympics, branded as Milano Cortina 2026, is an international winter multi-sport event for athletes with disabilities, scheduled to take place in Milan and Cortina d'Ampezzo, Italy, from 6 to 15 March. The election was held on 24 June 2019 at the 134th IOC Session in Lausanne, Switzerland, home of the IOC headquarters. Milan-Cortina were elected as hosts, defeating Stockholm-Åre.
The 2023 Parapan American Games, officially the VII Pan American Games and commonly known as the Santiago 2023 Parapan-Am Games, was an international multi-sport event for athletes with disabilities. It celebrated the tradition of the Parapan American Games as governed by the Americas Paralympic Committee and was held from November 17 to 26 in Santiago, Chile.
The 13th African Games, also known as Accra 2023, were hosted by Ghana from 8–23 March 2024. Despite having Accra as the main host city, the games were held in two sub-host cities: Kumasi and Cape Coast. The games were initially planned to be held in August 2023, however a failure to complete facilities on time and arguments over marketing revenue resulted in the games being delayed to March 2024.
Miraitowa is the official mascot of the 2020 Summer Olympics, and Someity is the official mascot of the 2020 Summer Paralympics. The events were held in Tokyo, Japan, in 2021. The checkered design on both mascots was inspired by the ichimatsu moyo pattern of the Tokyo 2020 official logo, while Someity's pink design was inspired by cherry blossoms. Both fictional characters have various superpowers, such as teleportation.
2014 Winter Olympics marketing was a long running campaign that began when Sochi won its bid to host the games in 2007.
2016 Summer Olympics marketing was a long running campaign that began when Rio won its bid to host the games in 2009.
2020 Summer Olympics marketing was a long running campaign that began when Tokyo won its bid to host the games in 2013.
2022 Winter Olympics marketing was a long running campaign that began since Beijing won its bid to host the games in 2015.
The Phryges are the official mascots of Paris 2024 Olympic and Paralympic Games. They are two anthropomorphic Phrygian caps, a symbol of France.
