Critical reception
In his weekly UK chart commentary, James Masterton wrote, "It is ostensibly a comedy record but few comedy records claim to possess as much dancefloor credibility as this one." He added, "Now its stars, Jennifer Saunders and Joanna Lumley team up with the Pet Shop Boys to make this dance track, interspersed with sampled dialogue from the TV series along with various posturings from Edina and Patsy of which 'Techno Techno Bloody Techno Darling!' is possibly a highlight..." [2] Pan-European magazine Music & Media described it as "a Pet Shop electro popper". [3] Alan Jones from Music Week rated it five out of five and named it Single of the Week, adding, "The Pet Shop Boys have done a splendid job assembling some memorable snippets from the TV series' Patsy and Edina over a relentless disco beat. All profits from the single – which are likely to be considerable – go to Comic Relief. A potential number one." [4]
Ian Gittins of Melody Maker felt that, with the song, the duo had "lowered their impeccable standards for the very first time". He wrote, "The Pet Shops sound as lusciously as ever, but Tennant's usual Mike-Leigh-down-the-disco existential witticisms (sadly missing here) are infinitely preferable to Saunders and Lumley reciting tired catchphrases and making jokes about 'Pump Up the Volume' a mere, uh, five years after MARRS had the hit. And Jennifer, darling, sweetie; the words 'caviar', 'Moet' and 'Vogue', set to a house beat, are not per se funny." [5] Rupert Howe from NME commented, "Pats 'n' Edi rope in Neil 'n' Chris for a one-off slice of charidee cheese which will bounce straight into the Top Ten thanks to a Pet Shop production that's tighter than the skin over Pats' cheekbones. There's not much to it, of course — snippets of the series' cringeworthy hack PR-speak jostle for spare with a few cheeky Black Box/M/A/R/R/S/2 Unlimited references". [6]
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