Background and recording
"Before" was written and recorded in New York City in June 1995. [5] Pet Shop Boys' intention was to make a song for the American market. Their original plan was to work with David Morales, but he canceled after the studio had been booked. [a] Danny Tenaglia agreed to produce the track on short notice. Barbara Tucker, Karen Bernod, and Carole Sylvan sang backing vocals, and Peter Daou played keyboards.
Lyricist Neil Tennant described "Before" as a love song and "a song of encouragement". [9] He compared it to "Love Comes Quickly" (1986), addressed to someone who had experienced romantic disappointment.
Release
"Before" preceded the album's September release, issued on 22 April 1996 by Parlophone. It was Pet Shop Boys' 26th hit single, debuting at number seven on the UK Singles Chart the week of 4 May. [10] The song was in rotation on 67 radio stations in 19 countries across Europe in May, [11] and it reached number five on the Airplay 100 chart in the UK. [12]
The CD1 single featured two new songs, "The Truck-Driver and His Mate" and "Hit and Miss", as well as a new instrumental version of the 1985 song "In the Night", remixed for use as the theme song of the BBC One programme The Clothes Show . [10] [b] A second CD single featured five remixes of "Before": the Classic Paradise mix and the Aphrodisiac mix by Love to Infinity; the Hed Boys mix and the extended mix by Dave Lee (aka Joey Negro) and Andrew Livingstone; and a remix by the song's producer, Danny Tenaglia. [13]
In the United States, a different set of remixes were released on 12-inch double vinyl on 17 June and as a CD maxi-single in July. [14] An enhanced CD contained bonus multimedia content, including the music video, song lyrics, and photos. [15]
"Before" was Pet Shop Boys' debut on their new American label, Atlantic Records. [16] At the time, Pet Shop Boys continued to perform well on the dance charts, but radio airplay had declined in the US. [17] Atlantic launched a marketing campaign to promote the single through both club and radio play. In July, the radio edit of "Before" was sent to contemporary hit radio, alternative, and campus radio stations. The college stations also received a recorded interview of Tennant conducted by Stephin Merritt. [14] [18]
In May, Atlantic's gay marketing division promoted "Before" with launch parties at gay nightclubs paired with local advertising in Minneapolis, Houston, New York, San Francisco, and Chicago, where Pet Shop Boys had previous commercial success. Prior to the US release, 300 import copies of the 12-inch single were sent to club DJs, with a third of them going to gay clubs. "Before" reached number one on Billboard magazine's Hot Dance Club Play chart. [14] It also peaked at number seven on the Dance Singles Sales and the Bubbling Under Hot 100 charts, but did not crack the Billboard Hot 100. [19]
Artwork
The photos of the duo on the single sleeves were done by Brad Branson, using a solarization technique. Designer Mark Farrow applied spot varnish to enhance the effect. CD1 (pictured) showed Neil Tennant and CD2 featured Chris Lowe. [20]
The sleeve of the UK promotional 12-inch vinyl of "Before" used a photo showing male nudity from a book by artist Richard Prince. [21] [3] It was intended as a humourous representation of "before arousal". The image was used in duplicate on promotional copies of "The Truck-Driver and His Mate". [20]
This page is based on this
Wikipedia article Text is available under the
CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.
