Appeal to flattery

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Appeal to flattery [1] is a fallacy in which a person uses flattery, excessive compliments, in an attempt to appeal to their audience's vanity to win support for their side. [2] It is also known as apple polishing, wheel greasing, brown nosing, appeal to pride, appeal to vanity or argumentum ad superbiam. [3] The appeal to flattery is a specific kind of appeal to emotion. [4]

Flattery is often used to hide the true intent of an idea or proposal. Praise offers a momentary personal distraction that can often weaken judgment. Moreover, it is usually a cunning form of appeal to consequences, since the audience is subject to be flattered as long as they comply with the flatterer. [3]

Examples:

"Surely a man as smart as you can see this is a brilliant proposal." (failing to accept the proposal is a tacit admission of stupidity)
"Is there a strong man here who could carry this for me?" (a failure to demonstrate physical strength implies weakness)

A refusal which does not deny the compliment could be formulated thus: "I may be [positive attribute], but that doesn't mean that I will [perform action] for you."

It is not necessarily a logical fallacy, however, when the compliment is sincere, and directly related to the argument. Example: [3]

"You are a stunningly beautiful girl – you should become a model."

See also

Related Research Articles

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In philosophy, a formal fallacy, deductive fallacy, logical fallacy or non sequitur is a pattern of reasoning rendered invalid by a flaw in its logical structure that can neatly be expressed in a standard logic system, for example propositional logic. It is defined as a deductive argument that is invalid. The argument itself could have true premises, but still have a false conclusion. Thus, a formal fallacy is a fallacy where deduction goes wrong, and is no longer a logical process. This may not affect the truth of the conclusion, since validity and truth are separate in formal logic.

Appeal to the stone, also known as argumentum ad lapidem, is a logical fallacy that dismisses an argument as untrue or absurd. The dismissal is made by stating or reiterating that the argument is absurd, without providing further argumentation. This theory is closely tied to proof by assertion due to the lack of evidence behind the statement and its attempt to persuade without providing any evidence.

Propaganda techniques Methods of mind manipulation, many of which are based on logical fallacies

A number of propaganda techniques based on social psychological research are used to generate propaganda. Many of these same techniques can be classified as logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid.

Flag-waving is a fallacious argument or propaganda technique used to justify an action based on the undue connection to nationalism or patriotism or benefit for an idea, group or country. It is a variant of argumentum ad populum. This fallacy appeals to emotion instead to logic of the audience aiming to manipulate them to win an argument. All ad populum fallacies are based on the presumption that the recipients already have certain beliefs, biases, and prejudices about the issue.

In argumentation theory, an argumentum ad populum is a fallacious argument which is based on affirming that something is real because the majority thinks so. Other names for the fallacy include common belief fallacy or appeal to (common) belief, appeal to the majority, appeal to the masses, appeal to popularity, argument from consensus, authority of the many, bandwagon fallacy, consensus gentium, democratic fallacy, mob appeal, and truth by association.

An argument from authority, also called an appeal to authority, or argumentum ad verecundiam, is a form of argument in which the opinion of an authority on a topic is used as evidence to support an argument. Some consider that it is used in a cogent form if all sides of a discussion agree on the reliability of the authority in the given context, and others consider it to always be a fallacy to cite the views of an authority on the discussed topic as a means of supporting an argument.

Coming from the Greek origin, κολακεία, which means flattery, the word "kolakeia" means to flatter someone as a means to take advantage of or gain something from them through speech. Kolakeia's concept is to overload someone with compliments so the speaker can slip in another idea that the listener may not agree upon. It may also include a subtle compliment where the listener does not know it happened but it affects their way of thinking. The use of the kolakeia is often looked down upon because it is not a true concept of speech. The use of this type of communication, allows people to question the speaker's motives.

References

  1. "Fallacy: Appeal to Flattery". The Nizkor Project. Archived from the original on 6 August 2012. Retrieved 10 December 2010.
  2. Sprouse, Scott (2017). The Reasoning Skills Workbook. p. 48. ISBN   9781387214617 . Retrieved 19 January 2017.
  3. 1 2 3 Bennett, Bo (2012). Logically Fallacious: The Ultimate Collection of Over 300 Logical Fallacies. p. 61. ISBN   9781456607371 . Retrieved 19 January 2018.
  4. Gary Curtis. "Emotional Appeal". Fallacy Files. Retrieved 19 January 2018.