 | |
| Industry | Skin and hair care |
|---|---|
| Founded | 1945 |
| Founder | Albert Musher Sidney Musher |
| Headquarters | United States |
Area served | Worldwide |
| Parent | Kenvue |
| Website | www |
Aveeno is an American brand of skin care and hair care products owned by American consumer health company Kenvue.
Aveeno was founded in 1945 by brothers Albert and Sidney Musher, [1] and its first product was their Soothing Bath Treatment. The active ingredients in all Aveeno products are colloidal oats or oat extracts—avenanthramides, [2] which have been branded as "active naturals". The brand slogan is "Better Ingredients. Better Skincare: Aveeno." Aveeno offers products to treat skin conditions such as eczema, psoriasis, urushiol-induced contact dermatitis, pruritus ani, chickenpox, hives, and sunburn.
The name Aveeno is derived from the scientific name for the common oat, Avena sativa.
Aveeno was originally made by Rydelle Laboratories, a division of S. C. Johnson & Son, which dropped the Rydelle name in 1989, and was later purchased by Johnson & Johnson in 1999. In 2001, the brand was expanded into the baby care and body wash categories with Aveeno Baby and Aveeno Skin Relief Body Wash. In 2004, the brand was launched into the facial care category with the Positively Radiant line, based on the "Active Soy" ingredient. In 2005, Aveeno Clear Complexion acne care was introduced and in 2006, Aveeno Ultra Calming launched. In 2007, Aveeno Anti-Aging was introduced to the market.
In January 2013, Jennifer Aniston was announced as the Aveeno spokesperson. [3] [4] She replaced Daniella van Graas, who had been Aveeno's spokesmodel and 'face' for many years. Aniston reportedly received "eight figures" for the role. [5] [6] [7]
In July 2021, parent company Johnson & Johnson recalled many Aveeno and Neutrogena aerosol spray sunscreens in the United States, after detecting benzene, a chemical that can cause cancer. [8] The company stated that benzene is not used in the manufacturing process of the sprays and that they have begun an investigation into the source of the contamination. [9] [10]
Aveeno has been criticized for selling products that contain microbeads, small plastic balls that are not removed in sewage treatment works, and often end up in the ocean. Johnson & Johnson promised to remove microbeads from their products by 2017. [11]
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Due to the harsh ingredients in makeup products, individuals with acne-prone skin are more likely to suffer from breakouts. Cosmetics can also be designed to add fragrance to the body.
Oxybenzone or benzophenone-3 or BP-3 is an organic compound belonging to the class of aromatic ketones known as benzophenones. It is a pale-yellow solid that is readily soluble in most organic solvents. It is widely used in sunscreen formulations, plastics, toys, furniture finishes, and other products to limit UV degradation. In nature, oxybenzone can be found in various flowering plants. The compound was first synthesised in Germany by chemists König and Kostanecki in 1906.
Sunscreen, also known as sunblock or sun cream, is a photoprotective topical product for the skin that helps protect against sunburn and most importantly prevent skin cancer. Sunscreens come as lotions, sprays, gels, foams, sticks, powders and other topical products. Sunscreens are common supplements to clothing, particularly sunglasses, sunhats and special sun protective clothing, and other forms of photoprotection.
A moisturizer, or emollient, is a cosmetic preparation used for protecting, moisturizing, and lubricating the skin. These functions are normally performed by sebum produced by healthy skin. The word "emollient" is derived from the Latin verb mollire, to soften.
Neutrogena Corporation, trading as Neutrogena, is an American company that produces cosmetics, skin care and hair care and owned by parent company Kenvue and is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries.
Garnier is a mass market cosmetics brand of French cosmetics company L'Oréal. It produces hair care and skin care products.
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne Solutions 3-step routine consisting of a BPO cleanser, glycolic toner and treatment lotion. Proactiv+, a reformulation of the three-step kit, was introduced in 2013, and in 2017, ProactivMD launches powered by Adapalene.
Avenanthramides are a group of phenolic alkaloids found mainly in oats, but also present in white cabbage butterfly eggs, and in fungus-infected carnation. A number of studies demonstrate that these natural products have anti-inflammatory, antioxidant, anti-itch, anti-irritant, and antiatherogenic activities. Oat kernel extracts with standardized levels of avenanthramides are used for skin, hair, baby, and sun care products. The name avenanthramides was coined by Collins when he reported the presence of these compounds in oat kernels. It was later found that three avenanthramides were the open-ring amides of avenalumins I, II, and III, which were previously reported as oat phytoalexins by Mayama and co-workers.
Clean & Clear is an American brand of dermatology products owned by Kenvue.
The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments including crayons associated with the emergence of Homo sapiens in Africa. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well.
Almay is an American cosmetics brand owned by Revlon which markets products toward people with sensitive skin.
Freederm is a UK brand of acne and skin care medication manufactured by Diomed Developments Limited. The products include Nicotinamide as an active ingredient, which is claimed by the company to be "clinically proven to help get rid of inflamed red spots".
The Edgewell Personal Care Company is an American multinational consumer products company headquartered in Shelton, Connecticut. It was formed in 2015 following the corporate spin-off from Energizer Holdings. Edgewell Personal Care was formed by the renaming of the original Energizer Holdings; Energizer's battery business was then spun-off as Energizer Household Products and then renamed Energizer Holdings.
Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American multi-level marketing company specializing in skincare products. Katie Rodan and Kathy A. Fields, creators of Proactiv, started the Rodan + Fields brand in 2002 and sold it a year later. They relaunched the brand in 2007 as a multi-level marketing firm.
K-Beauty is an umbrella term for skincare products that are derived from South Korea. The fad gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia, and the Western world, and focuses on health, hydration, and an emphasis on brightening effects.
CFEB Sisley, better known as Sisley Paris, is an independent French luxury cosmetic, skin care, hair care, and perfume company. The firm develops products based on active ingredients derived from plants for different skin types and different uses: moisturizing, anti-aging, sun care and makeup.
Monat Global Corp., or simply Monat, is a privately-held American multi-level marketing company headquartered in Doral, Florida, which sells haircare, skincare and wellness products. It is a subsidiary of the Alcora Corporation, a private-labeling company formed in 2001. Monat operates in the U.S., Canada, the U.K., Ireland, Poland, Spain, Australia, New Zealand, Lithuania and France.
Dr. Hauschka is a German skincare company that produces natural skincare products using biodynamic, fair trade, and sustainably produced ingredients.
Hyram Yarbro is an American skincare influencer known for his Skincare by Hyram videos on YouTube and TikTok. His videos consist primarily of product reviews, skincare advice, and reactions to celebrity skincare routine videos. In 2021, he launched his skin care product line, Selfless by Hyram, with Sephora.
A Certified Organic Sunscreen, also known as Petrochemical-Free Sunscreen, is a third party certified sunscreen product consisting of certified and approved organic ingredients, with typically zinc oxide acting as the photo-protector. An organic sunscreen is verified and approved by a certifier to international or national organic standards, such as NSF/ANSI 305 and USDA organic, which define production and labelling requirements for personal care products containing organic ingredients. These standards are complemented by existing sunscreen regulatory bodies such as the FDA that regulate the efficacy of the sunscreen, safety and permitted ingredients. Generally speaking, sunscreen has photo-protective properties that reduce the risk of skin cancer and ageing with relation to the SPF value and proper application.
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