Aveeno

Last updated
Aveeno
IndustrySkin and hair care
Founded1945;80 years ago (1945)
FounderAlbert Musher
Sidney Musher
Headquarters
United States
Area served
Worldwide
Parent Kenvue
Website www.aveeno.com OOjs UI icon edit-ltr-progressive.svg

Aveeno is an American brand of skin care and hair care products owned by American consumer health company Kenvue.

Contents

The active ingredients in all Aveeno products are colloidal oats or oat extracts—avenanthramides, [1] which have been branded as "active naturals". The brand slogan is "Better Ingredients. Better Skincare: Aveeno." Aveeno offers products to treat skin conditions such as eczema, psoriasis, urushiol-induced contact dermatitis, pruritus ani, chickenpox, hives, and sunburn.

The name Aveeno is derived from the scientific name for the common oat, Avena sativa which belongs to the family Poaceae. [2]

History

Aveeno was founded in 1945 by brothers Albert and Sidney Musher, working in conjunction with the Mayo Clinic. They discovered that finely milled colloidal oatmeal could help with dry, sensitive skin. Their first product was their Soothing Bath Treatment. [2] [3] [4] [5] In 1961, the company changed its name to Aveeno Pharmaceuticals with Albert serving as president and Sydney as vice president. [6] [7] The brand was later acquired by Cooper Laboratories and placed under the company's Coopercare division. [8]

S.C. Johnson & Son acquired the Aveeno brand from Cooper Labs in 1984. [9] It remained under the Rydelle Laboratories division until the name was dropped in 1989. The company's skin care business, including the Aveeno brand, was purchased by Johnson & Johnson in 1999. [10] [11] [12] The new owners redesigned the bottle and repositioned Aveeno as a high-end natural skincare brand. [13] In 2001, the brand added soy and stress relief product lines as well as Aveeno Baby and Aveeno Skin Relief Body Wash. Aveeno became the fastest growing product in the hand and body lotion segment by 2003. [14]

In 2004, the brand was launched into the facial care category with the Positively Radiant line, based on the "Active Soy" ingredient. In 2005, Aveeno Clear Complexion acne care was introduced and in 2006, Aveeno Ultra Calming launched. In 2007, Aveeno Anti-Aging was introduced to the market. [15] [16]

By 2014, Aveeno's body care products in the US exceeded $100 million and ranked third in market share. Aveeno was introduced to the Chinese market in 2016 through the Tmall website. [17]

In 2023, Johnson & Johnson spun off its consumer health business, including Aveeno, as a separate company called Kenvue. [18] In 2025, Kenvue was acquired by Kimberly-Clark. [19]

Spokemodels

In January 2013, Jennifer Aniston was announced as the Aveeno spokesperson. [20] [21] She replaced Daniella van Graas, who had been Aveeno's spokesmodel and 'face' for many years. Aniston reportedly received "eight figures" for the role. [22] [23] [24]

Environmental and health concerns

Aveeno has been criticized for selling products that contain microbeads, small plastic balls that are not removed in sewage treatment works, and often end up in the ocean. Johnson & Johnson promised to remove microbeads from their products by 2017. [25]

In July 2021, parent company Johnson & Johnson recalled many Aveeno and Neutrogena aerosol spray sunscreens in the United States, after detecting benzene, a chemical that can cause cancer. [26] The company stated that benzene is not used in the manufacturing process of the sprays and that they have begun an investigation into the source of the contamination. [27] [28]

See also

References

  1. ↑ "Naturally Active Ingredients - Skin Care". www.aveeno.co.uk. 2013-08-29. Archived from the original on 2017-12-09. Retrieved 2017-12-08.
  2. 1 2 "All about Aveeno®: 9 things you might not know about the beloved skincare brand". Kenvue. 2024-12-10. Retrieved 2025-11-04.
  3. ↑ Narvaez, Alfonso A. (1990-11-22). "Sidney Musher, 85, Inventor, Executive And Philanthropist". The New York Times. Retrieved 2025-11-04.
  4. ↑ "Aveeno Heritage". Aveeno-me.com. Retrieved November 4, 2025.
  5. ↑ "NAME KEPT ALIVE IN GAMES, DISHES". Hartford Courant. 2005-01-29. Retrieved 2025-11-04.
  6. ↑ "Securities and Exchange Commission Need Digest" (PDF). SEC. September 28, 1961. Retrieved November 4, 2025.
  7. ↑ Dana, William B. (October 9, 1961). "General Corporation and Investment News". The Commercial and Financial Chronicle. Commercial and Financial Chronicle. 194 (6097): 3 – via FRASER.
  8. ↑ Dougherty, Philip H. (1983-08-08). "ADVERTISING; Marschalk to Handle Cooper Laboratories". The New York Times. Retrieved 2025-11-05.
  9. ↑ Sheet, The Pink (1988-08-15). "CIBA CONSUMER ENTERING OTC LAXATIVE MARKET WITH ACQUISITION OF RYDELLE LAB'S FIBERALL; FIRM HAS EXPERTISE FOR ANTI-CHOLESTEROL NDA, IF NECESSARY". Insights. Retrieved 2025-11-04.
  10. ↑ "COMPANY NEWS; JOHNSON & JOHNSON IS BUYING A RIVAL'S SKIN CARE BUSINESS". The New York Times. 1998-12-18. Retrieved 2025-11-04.
  11. ↑ Henley, Scott (2003-11-03). "Aveeno Appeals to Consumers With Its Scientific Foundation". Wall Street Journal. ISSN   0099-9660 . Retrieved 2025-11-04.
  12. ↑ International directory of company histories. Vol. 28. Detroit, Michigan: St. James Press. 1999. p. 411. ISBN   978-1-55862-669-0 – via The Internet Archive.
  13. ↑ Fishel, Catharine M.; Gordon, Stacey King (2007). The little book of big packaging ideas. Beverly, Massachusetts: Rockport Publishers. pp. 328–329. ISBN   978-1-61673-645-3 – via The Internet Archive.
  14. ↑ Hensley, Scott (2003-11-03). "Aveeno Appeals to Consumers With Its Scientific Foundation". Wall Street Journal. ISSN   0099-9660 . Retrieved 2025-11-05.
  15. ↑ Vissat, Melina A. (2006-11-06). "Aveeno Unveils Premiere Anti-Aging Skin Care Collection". Insights. Retrieved 2025-11-05.
  16. ↑ "Johnson & Johnson 2007 Annual Report" (PDF). Johnson & Johnson. p. 24. Retrieved November 5, 2025.
  17. ↑ Ran, Yu (September 9, 2016). "Aveeno makes China debut on Tmall". usa.chinadaily.com.cn. Retrieved 2025-11-05.
  18. ↑ Constantino, Annika Kim (2023-04-24). "Johnson & Johnson to price shares of consumer spinoff Kenvue at $20 to $23 in IPO". CNBC. Retrieved 2025-11-05.
  19. ↑ "Kimberly-Clark to acquire Tylenol maker Kenvue in $48.7 billion deal". www.cbsnews.com. 2025-11-03. Retrieved 2025-11-05.
  20. ↑ Wu, Sarah. "Jennifer Aniston on Summer Skincare, Infrared Saunas and Unscripted Beauty". Forbes. Retrieved 1 January 2016.
  21. ↑ Hogan, Kate. "Jennifer Aniston Is the New Face—and Body—of Aveeno". People Style Watch. Retrieved 1 January 2016.
  22. ↑ "Jennifer Aniston Named the New Face of Aveeno Skincare". Us Magazine . January 18, 2013. Retrieved April 28, 2019.
  23. ↑ Baker, Ken; Finn, Natalie; Passalaqua, Holly (January 17, 2013). "Jennifer Aniston to Be New Face of Aveeno Skin Care". E!News . Retrieved April 28, 2019.
  24. ↑ Wilson, Erin (January 17, 2013). "Jennifer Aniston is expanding her beauty empire: She's the new face of Aveeno skincare" . Retrieved April 28, 2019.
  25. ↑ Aldred, Jessica (19 April 2016). "Microplastics: Which Beauty Brands Are Safe to Use?". The Guardian . London. Retrieved 20 December 2019.
  26. ↑ "CDC | Facts About Benzene". emergency.cdc.gov. 2019-05-15. Retrieved 2021-07-15.
  27. ↑ Schwartz, Felicia (2021-07-15). "J&J Recalls Aveeno, Neutrogena Spray Sunscreens". Wall Street Journal. ISSN   0099-9660 . Retrieved 2021-07-15.
  28. ↑ "Johnson & Johnson sunscreen recall, Neutrogena Ultra Sheer and all the products affected". Newsweek. 2021-07-15. Retrieved 2021-07-15.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.