ITV1 is a British free-to-air public broadcast television channel owned and operated by the British media company ITV plc. It provides the Channel 3 public broadcast service across all of the United Kingdom except for the central and northern areas of Scotland where STV provides the service.
ITV2 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a claim now held by its sister service ITV3 both of which are freely available to a majority of households.
UTV is the ITV region covering Northern Ireland, ITV subsidiary and the former on-air name of the free-to-air public broadcast television channel serving the area. It is run by ITV plc and is responsible for the regional news service and other programmes made principally for the area.
The BBC One Balloon idents were a series of idents used on the British TV channel BBC One from 4 October 1997 to 28 March 2002. The balloon theme replaced the computer-generated spinning globe that had been used as the main ident on the channel since 1991. It launched on the same day as a BBC-wide rebrand, and thus the new idents also carried the new BBC logo. The channel's name also changed from BBC1 to BBC One. This was the last ident set used by the channel when it fully closed down; the last proper closedown took place in the early hours of 9 November 1997. Starting the following day, BBC News 24 would broadcast on BBC One during closedown, which continues today.
The BBC One 'Rhythm & Movement' idents were a set of on-screen channel identities designed by Lambie-Nairn and used on BBC One from 29 March 2002 to 7 October 2006. They replaced the balloon idents, and spelled the end of the much recognised globe identity by the BBC, which had been used in various ways since 1963.
More4 is a British free-to-air television channel, owned by Channel Four Television Corporation. The channel launched on 10 October 2005. Its programming mainly focuses on lifestyle and documentaries, as well as foreign dramas.
The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.
The Computer Originated World (COW) was the method of creating the BBC1 symbol that was used between 18 February 1985 and 16 February 1991. It was later used by the international, commercial television service BBC World Service Television from its launch until 26 January 1995.
The BBC One 'Circle' idents were a set of on-screen channel identities used on BBC One from 7 October 2006 to 4 December 2016. They also featured on the BBC Studios channel, BBC America. The idents contained images of circles being formed by nature, or people and their actions. This was the longest set of idents that was used by BBC One, as they lasted for 10 years.
The ITV television network in the United Kingdom began as a group of regional stations, each with their own identities. Each station used its own idents to create an individual identity.
ITV Wales and West, previously known as Harlech Television (HTV), was an ITV franchise area in the United Kingdom until 31 December 2013, licensed to a broadcaster by the regulator Ofcom.
Martin John Lambie-Nairn was an English designer. He was the founder of his branding agency Lambie-Nairn and was the creative director of branding agency ML-N. He is recognised for having redefined television brand identity design, being the first to embrace computer technologies to apply branding to screen-based media.
The logo of the BBC has been a brand identity for the corporation and its work since the 1950s in a variety of designs. Until the introduction of a logo in 1958, the corporation had relied on its coat of arms for official documentation and correspondence, although this crest rarely appeared onscreen. With the increased role of television for the BBC in the 1960s, particularly after the foundation of ITV, the corporation used its logo to increase viewer familiarity and to standardise its image and content. The logo has since been redesigned a number of times, most recently in 2021 with the BBC blocks, a logo designed to work across media. From 1958, for this television network, there have been six different logos. The first logo of the network was used from 1958 to 1963, the second from 1963 to 1971, the third from 1971 to 1992, the fourth from 1988 to 1997, the fifth from 1997 to 2021, while the sixth and current logo was adopted in October 2021.
The BBC TwoPersonality idents were a set of idents used on BBC Two from 19 November 2001 until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, who had created the previous look. The idents feature an ivory sans serif white '2' in a yellow environment and performing a variety of tasks, and a purple boxed BBC Two logo.
The Window on the World idents were a set of idents used by BBC Two from 18 February 2007 until late 2014. They were created by Abbott Mead Vickers BBDO and produced by Red Bee Media. The idents featured a number 2 cut out of, or made out of parts of the everyday environment.
Throughout the years, Children's BBC, and later CBBC and CBeebies, have used a number of different identities. The branding of the stranded service is distinctive both in the past and at present.
BBC Four, and its predecessor BBC Knowledge, are both channels operated by the BBC as cultural and knowledge based channels. Their visual identities therefore have been a result of this aim.
The presentation and the identities of the BBC News Channel, the international counterpart BBC World News and the BBC Parliament coverage channel use specific identities that demonstrate their remit and purpose.
The BBC One 'Oneness' idents were a set of on-screen channel identities used on BBC One from December 2016 through April 2022; soft launched with the channel's Christmas presentation, and officially launched on 1 January 2017, the idents largely featured scenes of people performing everyday activities across various locations in the United Kingdom. The idents were developed by BBC Creative in collaboration with photographer Martin Parr.
HGTV is a British free-to-air television channel interior home and garden-orientated lifestyle television channel broadcasting in the United Kingdom and Ireland, currently owned by Warner Bros. Discovery. The channel originally launched on 1 November 1997 as UK Style and then was rebranded to Home on 30 April 2009 and was rebranded to its current form on 21 January 2020. HGTV is broadcast 24 hours a day on Sky and TVPlayer. UK Style was transmitted by terrestrial provider ITV Digital 24 hours a day until the company's collapse in 2002. After a slight rebrand to UKTV Style, the channel made a return to terrestrial screens for a time in the mid-2000s as part of the now-defunct Top Up TV system. Home became available as a free-to-air linear service on Freeview from 1 March 2016.
