BBC Two 'Curve' idents

Last updated

The first ident Feel Good features the curve "2" made of blobs, and is the first ident to use the boxless logo since 2001. BBC Two Feel Good 2018.jpg
The first ident Feel Good features the curve "2" made of blobs, and is the first ident to use the boxless logo since 2001.

The BBC Two 'Curve' idents have been broadcast since 27 September 2018 on BBC Two in the United Kingdom. The identity was developed by BBC Creative and branding agency Superunion, and consists of various animations based around a curve motif resembling a '2' in the centre. [1] The 'Curve' set pay homage to BBC Two's past use of its idents through the 1990s. The initial set of idents consists of sixteen sequences, created by various animators from around the world, including Aardman Animations, The Mill, and Buck. [2]

Contents

The ident package was retained following the corporate rebrand of the BBC on 20 October 2021 with the 2021 BBC logo being placed at the top of the screen while "TWO" remains at the bottom, with the font changed to BBC Reith Sans. Illuminating was the first ident to feature the updated branding at 6:30am.

Idents

Regular

Title [3] Air dateDescription
Feel Good27 September 2018 – presentA bunch of multicoloured blobs float around the screen, and then stick together forming the 2 curve and resembling sounds of squeaks, possibly inspired by the 1993–94 Pump sting from the 1991 set. This was the first ident of the new look to be used at 6:00am on 27 September 2018. This ident is mainly used to introduce a wide variety of programmes.
Captivating27 September 2018 – presentVarious paper ribbons move about on screen to form the 2 curve. Often used to introduce a wide variety of programmes.
Escapist27 September 2018 – presentRippling purple and orange fabric looking like canyon walls make 2 curve, possibly inspired by Silk from the 1991 set. Often used to introduce a wide variety of programmes.
Authoritative27 September 2018 – presentAuthoritative is the most generic used of the set. Piles of paper wave around forming the 2 curve, possibly inspired by Paper Cut-Out from the 1991 set. Stills of this ident were used for slides, such as breakdown slides and slides containing information for the BBC Action Line. Used to introduce serious programming and the BBC News.
Reflective27 September 2018 – presentSheets of paper turn over between the curve 2, possibly inspired by Diary from the 1991 set. This is the second generic ident of the set. Primarily used for serious programming and the BBC News.
Authoritative 227 September 2018 – presentAlso known as Mind-Bending. White and grey lines overlapping and forming the 2 curve, possibly inspired by Optics from the 1991 set. The ding sound is the same as Authoritative. This is the third generic ident of the set. Used for serious programming and the BBC News.
Wonder27 September 2018 – presentA green and blue crystalline mineral split in half by the 2 curve, possibly inspired by Water (or Water Reflection) from the 1991 set. Often used to introduce natural history programmes.
Celebratory27 September 2018 – presentA multicoloured firework theme makes up the sides of the 2 curve, possibly inspired by Firecracker from the 1991 set. Often used for entertainment, sport and music programming.
Revelatory27 September 2018 – presentA ribbon made of metal (resembling a slinky) moves about on screen to form the 2 curve, possibly inspired by the 1993–94 Slinky sting from the 1991 set. Often used to introduce a wide array of programmes, along with the BBC News.
Offbeat27 September 2018 – presentAn orange fluffy creature moves about the screen with its sticky purple feet and stops forming the 2 curve, possibly inspired by Dog from the 1991 set. Primarily used to introduce a wide array of programmes.
Thought-Provoking28 September 2018 – presentAlso known as Initial. Black and white patterns dance around in the 2 curve, possibly inspired by the 1993 Op Art sting from the 1991 set. The initial version of Thought-Provoking appears to have been withdrawn along with Visceral in early October 2018. However, a revised version with the black background lightened and the white areas dimmed to an off-white/pale grey, was introduced on both BBC Two Network and Northern Ireland in November that year. It is a rare ident, though it mainly appears before factual and quiz programmes.
Visceral29 September 2018 – presentBrown, black and gold pins and scales open and close forming the 2 curve. Used to introduce drama programming and films. The initial version of Visceral appears to have been withdrawn along with Thought-Provoking in early October 2018. However, a revised version with reduced colour saturation was introduced at 2:40am on the evening of 3 November. Besides on 30 January 2021, the initial version has returned with the tagline "Channel of the Year" being added due to BBC Two wins Channel of the Year at the Edinburgh TV Awards in November 2020, then it became as a regular ident (without the tagline) on 30 October after the 2021 BBC rebrand.
Dark30 September 2018 – presentSet entirely in shades of grey, the 2 curve animates like coral reef. Occasionally used, though it is mostly shown before drama and serious programming.
Gritty6 October 2018 – presentRising and falling blocks in the shape of the 2 curve. Often used for drama and factual programming. A silent version of this ident was used once on 21 September 2019.
Bold10 October 2018 – presentA broken up black and gold stone effect (resembling a causeway) makes up the 2 curve, possibly inspired by the 2002 Giant's Causeway ident (which aired on BBC Two Northern Ireland) from the 2001 "Personality" set. Occasionally shown before drama and factual programmes.
Charged13 October 2018 – presentClouds billowing around, and the 2 curve is formed by light shining through a crack in the clouds. Used for a variety of programmes, including drama and documentary programmes.
Sharp Irreverent21 October 2018 – present (promos)
27 October 2018 – present (ident)
Also known simply as Sharp. Several coloured threads ripping apart, with the 2 curve being seemingly cut into each one as they appear. Mostly used to introduce a variety of programmes, including quiz, entertainment and comedy.
Silly3 November 2018 – presentAlso known as Squish. Blobs of slime (with googly eyes) shaped like the 2 curve move around the screen, possibly inspired by the 2002 "Bugs" era of CBBC. Used for CBBC and CBeebies programmes shown on the channel on Saturdays, as well as comedy, entertainment, and light factual programmes.
Gripping8 November 2018 – presentDark blue-coloured fabric is seen wringing itself into the shape of the 2 curve and back, possibly inspired by the 1997 Tug of War ident (which aired on BBC Two Wales) from the 1991 set. Rarely used for drama, factual, and serious programming.
Absorbing28 November 2018 – presentMulticoloured liquid patterns slowly move across the screen, forming the 2 curve, possibly inspired by Paint from the 1991 set. Used to introduce a variety of programmes, including food-based and light factual programmes.
Sparky22 April 2019 – presentA swarm of multicoloured plastic mini balls moving around the screen into the shape of the 2 curve in middle of white and back. Often used to introduce sports, entertainment and light factual programmes.
Discovery28 May 2019 – presentA planet sized earth map in the middle of the 2 curve in blue spins around, and stops to reveal the pale red areas of the earth in the middle of the same curve in red, possibly inspired by the 1997 Mars Weekend ident from the 1991 set. Used to introduce documentary, factual, natural history and space-based programmes.
Intense15 June 2019 – presentThe camera zooming through colour rings, before they form up the 2 curve and resembling the sound of the crowd with a football being kicked about (or a tennis ball being squashed by the racket), resembling (and probably referencing) the 1988, 1996 and 1997 BBC Sport idents. The ding sound is the same as Celebratory. Used to introduce light entertainment, sports and quiz-based programmes.
Maverick16 June 2019 – presentA small white ball moves around the screen, usually bouncing off pachinko-like pegs, with various objects and shapes popping up and disappearing to form the 2 curve. The ding sound is the same as Feel Good. First shown as promos on 26 May, airing as an ident on both the network, Northern Ireland and Wales from 16 June. Used to introduce comedy, drama and films programming.
Illuminating20 June 2019 – presentA light scans around the 2 curve in a multicoloured background, with the shapes are changing while it scans, possibly inspired by both the 1995 Corridor sting from the 1991 set and Invisible Walls from the 2001 "Personality" set. The ding sound is the same as Charged. Used to introduce a variety of programmes.
Punchy5 October 2019 – presentConsists of blue and red-orange glass stripes moving all around before they crashed together and forming the 2 curve, possibly inspired by both the 1974 Striped 2 ident and Neon from the 1991 set, with the red-orange stripes reminiscent of the 1979 ident. Used to introduce a variety of programmes.
Thought-Provoking 223 November 2019 – presentWooden blocks, furniture blocks, metallic shapes, walls, glass and stones moving around to form the 2 curve, possibly inspired by the 1994–95 Modern Art Gallery sting from the 1991 set. The ding sound is the same as Thought-Provoking. Rarely used to introduce documentary, factual and quiz programming.
Inspiring10 April 2021 – presentA bunch of flower petals (resembling paper cones) swirl and spin around the screen and stops to form the 2 curve, possibly inspired by Garden from the 1991 set. The ding sound is the same as Wonder. Used to introduce a variety of programmes. First aired on 10 April 2021, with the tagline "Channel of the Year" being added due to BBC Two wins Channel of the Year at the Edinburgh TV Awards in November 2020. The tagline "Channel of the Year" was disappeared after the October 2021 BBC rebrand. The version without the tagline "Channel of the Year" only aired on BBC Two Northern Ireland.

Special

TitleAir dateDescription
Family9 – 10 April 2021A generic BBC ident, featuring a gold coloured BBC logo forming onto a blue background in silence, followed by the continuity announcer saying, "This is the BBC". This ident was first seen to introduce special programming across both BBC One and BBC Two following the death of Prince Philip, the Duke of Edinburgh, on 9 April. BBC Two's normal idents were restored at 06:20 the following morning.
Inside No. 910 May – 14 June 2021Used to promote series 6 of Inside No. 9 . Same as the 'Dark' and 'Maverick' idents, except the show's logo is transparently shown.
HRH Queen Elizabeth II 10 – 19 September 2022Same as the 'Family' ident, but with the coat of arms of Queen Elizabeth II and coloured purple. The text reads "HM QUEEN ELIZABETH II - REMEMBERED". This ident was used to introduce special programmes following the death of Elizabeth II.
100 Years of Our BBC18 October – 2 December 2022These idents were used to introduce special programming across, BBC One, BBC Two, BBC Four and BBC Scotland, following BBC's centennial celebrations. "Kids" was the final BBC 100 centenary ident used on BBC Two, at 7:30pm on 2 December 2022.

Christmas Idents

TitleAir dateDescription
Magical2018: 1 – 31 December 2018
2019: 1 – 31 December 2019
2020: 30 November – 31 December 2020
2021: 4 – 31 December 2021
2022: 2 – 31 December 2022
A snow-covered fir tree with branches forming the 2 curve shakes off some of the snow, possibly inspired by the 1992 Christmas ident from the 1991 set.
Glamorous2018: 1 – 31 December 2018
2019: 1 – 31 December 2019
2020: 29 November – 31 December 2020
2021: 4 – 31 December 2021
2022: 2 – 31 December 2022
Also known as Glorious. A brightly-coloured aurora shines in a dark, starry sky, weaving into the 2 curve shape at points.
Cosy2018: 7 – 31 December 2018
2019: 1 – 31 December 2019
2020: 29 November – 31 December 2020
2021: 4 – 31 December 2021
2022: 2 – 31 December 2022
Also known as Comforting. A domestic cat flicks a bauble around on a carpeted floor - only its tail is seen, occasionally settling into the shape of the 2 curve, and purring sounds can be heard. First shown on BBC Two Network on 7 December 2018.
Festive2019: 1 – 31 December 2019
2020: 29 November – 31 December 2020
2021: 4 – 31 December 2021
2022: 2 – 31 December 2022
Various tinsel garlands are flying around the screen into the shape of the 2 curve in middle of purple tinsel and back.

See also

Related Research Articles

<span class="mw-page-title-main">BBC Two</span> Television channel operated by the BBC

BBC Two is a British free-to-air public broadcast television network owned and operated by the BBC. It covers a wide range of subject matter, with a remit "to broadcast programmes of depth and substance" in contrast to the more mainstream and popular BBC One.

<span class="mw-page-title-main">S4C</span> Welsh-language public-service television channel

S4C is a Welsh language free-to-air public broadcast television channel. Launched on 1 November 1982, it was the first television channel to be aimed specifically at a Welsh-speaking audience. S4C's headquarters are based in Carmarthen, at the University of Wales Trinity Saint David's creative and digital centre, Yr Egin. It also has regional offices in Caernarfon and Cardiff. As of 2019–20, S4C had an average of 101 employees. S4C is the fourth-oldest terrestrial television channel in Wales after BBC One, ITV and BBC Two.

<span class="mw-page-title-main">ITV1</span> British free-to-air television channel

ITV1 is a British free-to-air public broadcast television channel owned and operated by the British media company ITV plc. It provides the Channel 3 public broadcast service across all of the United Kingdom except for the central and northern areas of Scotland where STV provides the service.

BBC Prime was the BBC's general entertainment TV channel in Europe, Middle East, Africa, South Asia and Asia Pacific from 30 January 1995 until 11 November 2009, when it was replaced by BBC Entertainment.

<span class="mw-page-title-main">ITV2</span> British free-to-air television channel

ITV2 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a claim now held by its sister service ITV3 both of which are freely available to a majority of households.

<span class="mw-page-title-main">UTV (TV channel)</span> Television channel in Northern Ireland

UTV is the ITV region covering Northern Ireland, ITV subsidiary and the former on-air name of the free-to-air public broadcast television channel serving the area. It is run by ITV plc and is responsible for the regional news service and other programmes made principally for the area.

<span class="mw-page-title-main">Good Food</span> Former British television channel

Good Food was a cookery channel broadcasting in the United Kingdom and Ireland, latterly as part of the Discovery, Inc. network of channels. The channel originally launched on 5 November 2001 and relaunched in its final format on 22 June 2009. Good Food was available on satellite through Sky, on cable through Virgin Media, and through IPTV with TalkTalk TV, BT TV. From 2015 to 2018, Good Food was temporarily rebranded as Christmas Food during the festive season.

<span class="mw-page-title-main">BBC One 'Balloon' idents</span>

The BBC One Balloon idents were a series of idents used on the British TV channel BBC One from 4 October 1997 to 28 March 2002. The balloon theme replaced the computer-generated spinning globe that had been used as the main ident on the channel since 1991. It launched on the same day as a BBC-wide rebrand, and thus the new idents also carried the new BBC logo. The channel's name also changed from BBC1 to BBC One. This was the last ident set used by the channel when it fully closed down; the last proper closedown took place in the early hours of 9 November 1997. Starting the following day, BBC News 24 would broadcast on BBC One during closedown, which continues today.

<span class="mw-page-title-main">BBC One 'Rhythm & Movement' idents</span>

The BBC One 'Rhythm & Movement' idents were a set of on-screen channel identities designed by Lambie-Nairn and used on BBC One from 29 March 2002 to 7 October 2006. They replaced the balloon idents, and spelled the end of the much recognised globe identity by the BBC, which had been used in various ways since 1963.

The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.

Nick Jr. is a British pay television channel owned and operated by a joint venture between Sky Group and Paramount Networks UK & Australia. The channel is aimed at pre-school children.

<span class="mw-page-title-main">BBC One 'Circle' idents</span>

The BBC One 'Circle' idents were a set of on-screen channel identities used on BBC One from 7 October 2006 to 4 December 2016. They also featured on the BBC Studios channel, BBC America. The idents contained images of circles being formed by nature, or people and their actions. This was the longest set of idents that was used by BBC One, as they lasted for 10 years.

<span class="mw-page-title-main">BBC Two '1991–2001' idents</span> Package of television signifiers created by Lambie-Nairn

The BBC Two '1991–2001' idents were broadcast from 16 February 1991 until 19 November 2001, and again from 9 July 2014 until 26 September 2018, on BBC Two in the United Kingdom. The idents, which consisted of a sans-serif '2' in Gill Sans, accompanied by the colour viridian, were created by branding agency Lambie-Nairn, who also created the Channel 4 logo.

<span class="mw-page-title-main">W (British TV channel)</span> TV channel of UKTV network

W is a British free-to-air television channel owned by BBC Studios. It originally launched on 7 October 2008 as Watch and was a pay television channel. On 15 February 2016, the channel was rebranded as W. The channel currently broadcasts crimes, dramas, game shows and documentaries.

Really is a British free-to-air digital television channel broadcasting in the United Kingdom and Ireland, currently owned by Warner Bros. Discovery. The channel launched on 19 May 2009 as UKTV's channel for female audiences. The channel shows a mixture of lifestyle, medical, real life, crime and paranormal programming. It is available on satellite through Sky and Freesat, cable through Virgin Media and also on digital terrestrial provider Freeview.

<span class="mw-page-title-main">Martin Lambie-Nairn</span> English designer (1945–2020)

Martin John Lambie-Nairn was an English designer. He was the founder of his branding agency Lambie-Nairn and was the creative director of branding agency ML-N. He is recognised for having redefined television brand identity design, being the first to embrace computer technologies to apply branding to screen-based media.

Channel 5 is a British free-to-air public broadcast television network launched in 1997. It is the fifth national terrestrial channel in the United Kingdom and is owned by Channel 5 Broadcasting Limited, a wholly-owned subsidiary of American media conglomerate Paramount Global, which is grouped under Paramount Networks UK & Australia division.

The logo of the BBC has been a brand identity for the corporation and its work since the 1950s in a variety of designs. Until the introduction of a logo in 1958, the corporation had relied on its coat of arms for official documentation and correspondence, although this crest rarely appeared onscreen. With the increased role of television for the BBC in the 1960s, particularly after the foundation of ITV, the corporation used its logo to increase viewer familiarity and to standardise its image and content. The logo has since been redesigned a number of times, most recently in 2021 with the BBC blocks, a logo designed to work across media. From 1958, for this television network, there have been six different logos. The first logo of the network was used from 1958 to 1963, the second from 1963 to 1971, the third from 1971 to 1992, the fourth from 1988 to 1997, the fifth from 1997 to 2021, while the sixth and current logo was adopted in October 2021.

Throughout the years, Children's BBC, and later CBBC and CBeebies, have used a number of different identities. The branding of the stranded service is distinctive both in the past and at present.

This is a timeline of the history of Ulster Television. It provides the ITV network service for Northern Ireland.

References

  1. "BBC Two to get first full rebrand since early 90s". The Guardian . 25 September 2018. Retrieved 27 September 2018.
  2. "BBC Two rebrands for first time in 20 years". Design Week. 25 September 2018. Retrieved 26 September 2018.
  3. "BBC Two - The "Curve" collection - TV Home". tvhome.co.uk. Retrieved 18 July 2022.
Preceded by
1991–2001 '2's (second run)
BBC television idents
27 September 2018 – present
Succeeded by
Present