"Don't Play" | ||||
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Single by Anne-Marie, KSI and Digital Farm Animals | ||||
from the album Therapy and All Over the Place | ||||
Released | 15 January 2021 | |||
Genre | ||||
Length | 3:08 | |||
Label | ||||
Songwriter(s) |
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Producer(s) |
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Anne-Marie singles chronology | ||||
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KSI singles chronology | ||||
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Digital Farm Animals singles chronology | ||||
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Music video | ||||
"Don't Play" on YouTube |
"Don't Play" is a song by English musicians Anne-Marie,KSI,and Digital Farm Animals. It was written alongside Andrew Murray,S-X,Richard Boardman of the disbanded Delphic,Pablo Bowman,and Mojam,who produced it with Digital Farm Animals. The song was released for digital download and streaming by Asylum Records and Warner Music Group on 15 January 2021 as the lead single from Anne-Marie's second studio album, Therapy (2021) and the second single from KSI's second studio album,All Over the Place (2021). The music video was released on 15 January 2021.
"Don't Play" received positive reviews from music critics. The song debuted at number two on the UK Singles Chart and it has been certified platinum by the British Phonographic Industry (BPI) for exceeding sales of 600,000 units in the UK. The song additionally entered the music charts of Belgium,Croatia,the Czech Republic,Hungary,Ireland,Lithuania,the Netherlands,New Zealand,Romania,Sweden and the United States. "Don't Play" was nominated for the BRIT Award for Song of the Year at the 2022 ceremony.
Speaking about collaborating with Anne-Marie,KSI said,"I was just gassed man. I heard the song and thought,'Anne-Marie has absolutely made this a hit'. It was a good song but she made it insane. I was so gassed." [1] Speaking about collaborating with KSI,Anne-Marie said,""I am very open and honest and I try to be as down to earth as I can be all the time,but meeting JJ [KSI] opened my eyes even more. He is so real,it was very inspiring. He taught me to be myself and not to change myself for anyone. And his laugh is as crazy as mine. I was so happy about that." [2] KSI and Anne-Marie confirmed shortly after the release of "Don't Play" that they had already started working on a second collaboration. [2]
Musically,"Don't Play" is a UK garage and pop track. [3] [4] [5] Constructed in verse–chorus form,the song runs for 3 minutes and 8 seconds (3:08).
In the song,Anne-Marie and KSI deliver emotive lyrics about heartache. [4] Anne-Marie pleads with KSI to not play with her heart,before KSI responds with his own emotive out-pouring of how much he misses her,how much she means to him and how she's blanking him. [5] The song is structured in an almost conversational arrangement. [5]
It is composed in a key of F-sharp minor with a tempo of 128 beats per minute.
On 4 January 2021,KSI shared a snippet of the instrumental to Twitter with the caption,"What female artist do you think would work well for this?" [6] On 6 January 2021,he revealed via social media that the song is a collaboration with Anne-Marie and Digital Farm Animals,titled "Don't Play",and the song was made available for pre-order. [7] [8] "Don't Play" was released for digital download and streaming as a single on 15 January 2021 at 00:00 (UTC) by Asylum Records and Warner. The song was accompanied by the release of a lyric video to Anne-Marie's YouTube channel on the same day. [9]
"Don't Play" was met with positive reviews from music critics. Contact Music called "Don't Play" a "floor-filling banger" with "an infectious beat and some great vocal interplay between Anne-Marie and KSI". They found that Anne-Marie's "sweet harmonies contrast and compliment KSI's deeper,almost baritone delivery",and called the song "instantly likeable and radio friendly". [5] GRM Daily's Courtney Wynter called Anne-Marie's vocals "delicate" and said that "KSI switches things up by delivering some affectionate lyrics with a more melodic approach than we’re used to". [3] CelebMix's Katrina Rees said that the song "showcases Anne-Marie’s distinct vocals" and "KSI’s effortless flow",calling the song "uplifting" and a "low-key banger." [4]
The music video for "Don't Play" was directed by Troy Roscoe. [3] The music video was filmed in London in mid-December 2020. [10] The music video premiered on KSI's YouTube channel on 15 January 2021 at 10:00 (UTC). [11] [12]
The music video opens with Anne-Marie being bullied by a group of girls. [4] In order to overcome the bullies and fight back,Anne-Marie is trained to fight by KSI. [4] Anne-Marie becomes a fearless and take-no-prisoners fighter with a tough-girl mood,embodying the underdog narrative. [3] [4] [10] [13] The video pays homage to Anne-Marie’s background in Karate and KSI's participation in numerous boxing fights against other YouTubers. [4] Anne-Marie revealed that she broke her finger during the music video shoot. [14]
Four behind-the-scenes videos of the music video shoot have been released:the first video was released to Anne-Marie's YouTube channel on 16 January 2021; [15] the second video was released to Digital Farm Animals' YouTube channel on 18 January 2021; [16] the third video was released to KSI's YouTube channel on 19 January 2021, [17] and the fourth video was released to Troy Roscoe's channel on 25 January 2021. [18]
In the United Kingdom,"Don't Play" was the country's most downloaded song in its first week of release. It debuted at number two on the UK Singles Chart,making it the highest-placed new entry of that week,with first week sales of approximately 39,000 track-equivalent units. [19] [20] The song remained on the chart for a total of 27 weeks. On 24 September 2021,"Don't Play" was certified platinum by the British Phonographic Industry (BPI) for exceeding sales of 600,000 track-equivalent units in the UK.
In the Republic of Ireland,"Don't Play" debuted at number nine on the Irish Singles Chart,making it the highest-placed new entry of that week. [21] It remained on the chart for a total of 23 weeks. [22] In the United States,"Don't Play" debuted at number 12 on the Hot Dance/Electronic Songs chart. [23] It was the country's 98th highest-selling dance track of 2021.
Year | Award | Category | Result | Ref. |
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2022 | BRIT Awards | Song of the Year | Nominated | [24] |
Credits adapted from Tidal. [25]
Weekly charts
Year-end charts
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Region | Certification | Certified units/sales |
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United Kingdom (BPI) [45] | Platinum | 600,000‡ |
‡ Sales+streaming figures based on certification alone. |
Region | Date | Format(s) | Version | Label(s) | Ref. |
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Various | 15 January 2021 | Original | |||
United Kingdom | Contemporary hit radio | [46] | |||
Various | 11 February 2021 | Acoustic | [ citation needed ] | ||
19 February 2021 | Franklin Remix | ||||
25 February 2021 | Shane Codd Remix | ||||
11 March 2021 | Nathan Dawe Remix |
Olajide Olayinka Williams "JJ" Olatunji, better known by his online alias KSI, is an English influencer, professional boxer, and musician. He is a co-founding member of YouTube group the Sidemen, the CEO of Misfits Boxing, and the co-owner of Prime Hydration, XIX Vodka, Sidemen Clothing, restaurant chain Sides, cereal brand Best Breakfasts, and pre-made lunch brand Lunchly.
Nick Gale, known professionally as Digital Farm Animals, is an English DJ and record producer known for wearing an electronic pig helmet. He has featured on and co-written numerous tracks that have reached the top 10 of the UK Singles Chart, including "Don't Play", "Really Love", and "Back to You".
"Friends with Benefits" is a song by British YouTuber and recording artist KSI and Dutch record production trio MNDM. It was released on 29 July 2016 by Island Records as the second single from KSI's second extended play (EP), Jump Around (2016). The song's lyrics centre around engaging in a no-strings-attached relationship.
The discography of English YouTuber, musician and professional boxer Olajide Olayinka Williams Olatunji, known as KSI, consists of two studio albums, one collaboration album, four extended plays (EPs), 22 singles, and 33 music videos.
"Down Like That" is a song by British YouTuber and rapper KSI featuring American rappers Rick Ross and Lil Baby and British singer-songwriter S-X. Produced by the latter and written alongside Byron Trice, it was released for digital download and streaming by RBC Records and BMG on 8 November 2019 as the lead single from KSI's debut studio album, Dissimulation (2020). "Down Like That" stood as KSI's first release through the record label after signing with them in the October of that year.
"Wake Up Call" is a song by British YouTuber and rapper KSI from his debut studio album, Dissimulation (2020). The song features a guest appearance from American rapper and singer Trippie Redd. The song was produced by S-X and Mally Mall. It was released for digital download and streaming by RBC Records and BMG on 31 January 2020 as the second single from the album. A pop-rap track, its lyrics are about how KSI has proven his doubters wrong and how they are finally accepting his success.
"Poppin" is a song by British YouTuber and rapper KSI featuring American rappers Lil Pump and Smokepurpp. Produced by Diego Ave, Go Grizzly, Mally Mall, and OG Tint, it was released for digital download and streaming by RBC Records and BMG on 27 March 2020 as the third single from KSI's debut studio album, Dissimulation (2020). "Poppin" is a hyperactive hip hop & trap with mumble rap elements, with a bouncy and bass-heavy production. The song's lyrics centre around flexing, mostly money and expensive jewellery. KSI admitted that "it's not a super serious song" and the aim was to "just have some fun with it".
"Houdini" is a song by British YouTuber and rapper KSI featuring fellow British rappers Swarmz and Tion Wayne from the former's debut studio album, Dissimulation (2020). Produced by AJ Productions and Jacob Manson, the song was released for digital download and streaming by RBC Records and BMG on 24 April 2020 as the fourth single from the album. "Houdini" is a UK rap and afroswing track.
Dissimulation is the debut studio album by British influencer, boxer, and musician KSI. It was released by RBC Records and BMG on 22 May 2020, and a deluxe edition of the album was released three days later. The album features guest appearances from Offset, Lil Pump, Smokepurpp, Swarmz, Tion Wayne, Jeremih, Trippie Redd, Aiyana-Lee, Rick Ross, Lil Baby and S-X. The deluxe edition of the album features further guest appearances from AJ Tracey, Rich the Kid, Randolph and Crypt.
"Cap" is a song by British YouTuber and rapper KSI featuring American rapper Offset from the former's debut studio album, Dissimulation (2020) It was produced by Diego Ave, Go Grizzly, and Mally Mall. The song was released for digital download and streaming by RBC Records and BMG upon the release of the album. "Cap" is a hip hop and trap song. In both his verse and the chorus, KSI addresses fake people and those who have deceived, "back-stabbed" or "snaked" him in the past, with an auto-tune-heavy delivery.
"Domain" is a song by British YouTuber and rapper KSI from his debut studio album, Dissimulation (2020). The song was released for digital download and streaming by RBC Records and BMG on 22 May 2020. A powerful and pumped-up hip hop track, its lyrics are about KSI's dominance over the YouTube platform. An accompanying music video was released on 25 December 2020. The video is an action film that features a fast-paced fight sequence.
"Killa Killa" is a song by English YouTuber and rapper KSI from his debut studio album, Dissimulation (2020). The song features a guest appearance from British-American singer Aiyana-Lee. It was produced by Diego Ave and Yoshi. The song was released for digital download and streaming by RBC Records and BMG on 22 May 2020 and was later released as the fifth single from the album on 17 July 2020. "Killa Killa" is an upbeat hip hop track with caribbean and afrobeat influences. The song's lyrics are about KSI's success in his YouTube, music and boxing careers and how he is not to be messed with.
"Lighter" is a song by British DJ and record producer Nathan Dawe featuring British YouTuber and rapper KSI, with vocals from British singer-songwriter Ella Henderson. It was released for digital download and streaming by Atlantic Records and Warner Music Group on 24 July 2020 as a standalone single. An upbeat, feel-good house track, its lyrics are about leaving a toxic relationship and feeling happy that the relationship has ended and not carrying a burden.
"Really Love" is a song by British YouTuber and rapper KSI from his second studio album, All Over the Place. The song features guest vocals from British singer-songwriter Craig David and production from British DJ and record producer Digital Farm Animals. It was released for digital download and streaming by RBC Records and BMG on 23 October 2020 as the lead single from the album. A UK garage and dance-pop track, its lyrics describe the confusion and misunderstanding of love and question whether the love that one is experiencing is real.
"Patience" is a song by British YouTuber and musician KSI featuring fellow British musician Yungblud and American rapper Polo G. It was released for digital download and streaming by RBC Records and BMG on 12 March 2021 as the third single from the former's second studio album, All Over the Place. The artists wrote the song alongside Digital Farm Animals, Red Triangle, YAMI, S-X, Diego Ave, Yoshi, Peter Jideonwo, and producer Matt Schwartz.
All Over the Place is the second studio album by English influencer, boxer, and musician KSI. It was released by RBC Records and BMG on 16 July 2021. The album features guest appearances from Future, 21 Savage, Yungblud, Polo G, Anne-Marie, Digital Farm Animals, Craig David, Jay1, Deno, Gracey, Bugzy Malone, Rico Love, Lil Durk, and S-X. The deluxe edition was released on 31 August 2021. It features additional guest appearances from A1 x J1, Nevve, and Lil Wayne. Production was handled by a variety of record producers, including Digital Farm Animals, S-X, Matt Schwartz, Jacob Manson, Toddla T, Show N Prove, Don Corleon, Jake Gosling, Diztortion, and Quix, among others.
"Number 2" is a song by British YouTuber and rapper KSI featuring American rapper Future and Atlanta-based rapper 21 Savage from the former's second studio album, All Over the Place (2021). The song was written by the three rappers alongside Rico Love, Ivory Scott, S-X, Aaron Ferrucci, Martell Smith Williams, & producers Diego Ave, Bankroll Got It, Chambers, Mally Mall, and Nana Rogues. It was released for digital download and streaming by RBC Records and BMG on 16 July 2021 upon the release of the album. "Number 2" is a hip hop and trap song. In both the chorus and his verse, KSI relishes in his success and addresses those who have hated on him and doubted him in the past, with an auto-tune-heavy delivery. The song features a beat switch into a more gloomy instrumental in its latter half.
"No Time" is a song by British YouTuber and rapper KSI from his second studio album, All Over the Place (2021). The song features a guest appearance from American rapper Lil Durk. The song was written by the two rappers alongside its producers S-X, Diego Ave, Chambers and Mally Mall. The song was released for digital download and streaming by RBC Records and BMG on 16 July 2021 upon the release of the album. "No Time" is a hip hop and trap song.
Therapy is the second studio album by English singer-songwriter Anne-Marie. It was released on 23 July 2021, through Major Tom's and Asylum Records. It features guest appearances by KSI, Digital Farm Animals, Little Mix, Niall Horan, Nathan Dawe, MoStack, and Rudimental. The album was supported by four singles: "Don't Play", "Way Too Long", "Our Song", and "Kiss My (Uh-Oh)".
"Holiday" is a song by British YouTuber and rapper KSI, from his second studio album, All Over the Place (2021). It was written by KSI, alongside its producers Jake Gosling, Digital Farm Animals and William Vaughan. The song was released for digital download and streaming by RBC Records and BMG on 18 June 2021 as the fourth single from the album. An accompanying music video was released on the same day. "Holiday" is a folk-tinged, midtempo pop song which reflects on the honeymoon period of a relationship.