Garber has spent his entire career in the sports industry,working in a variety of capacities in marketing,events,television,and league administration prior to becoming MLS commissioner. Before joining MLS,Garber was with the National Football League (NFL) for 16 years.
During his tenure,MLS has expanded from 10 to 30 teams.[3] MLS ranks second among global soccer leagues in total game attendance.[4]
Early life
Garber grew up in a Jewish family in Queens,New York.[5] His mother worked as a nursery school teacher and his father was an accountant.[5]
Awards
Garber has been selected by SportsBusiness Journal as one of the sports industry's most powerful executives every year since 2005. In 2022,he was 16th on the list.[6] In 2016,SportsBusiness Journal presented MLS with its award for League of the Year.[7] In May 2019,Garber was named the Sports Business Journal Executive of the Year.[8] In 2021,SBJ named the MLS is Back Tournament –when the league became the second major U.S. team sports league to return to play during the pandemic,after the National Women's Soccer League (NWSL) –the Sports Event of the Year.[9] In 2011,Garber was named by the Los Angeles Times as one of the top sports commissioners. He has received an Honorary Doctorate of Humane Letters from both Montclair State University and the State University of New York. Garber was also inducted into the Athletic Hall of Fame at his alma mater,SUNY Oneonta.[10] Garber was elected into the National Soccer Hall of Fame in 2016,but deferred his enshrinement until 2018.[11][12] In 2023,Garber received the Werner Fricker Award –U.S. Soccer's highest honor for an individual.[13] In 2025,Garber was named by Sports Business Journal as one of the 125 most influential people in sports business over the last 25 years.[14]
National Football League
Garber spent 16 years with the National Football League,finishing his tenure as the senior vice president/managing director of NFL International,where he oversaw all aspects of the NFL's business outside the United States,including the NFL Europe League. Garber began his career at NFL Properties in 1984 as a marketing manager and became the League's director of marketing in 1988. In 1992,he was appointed the NFL's senior vice president of business development and was responsible for a variety of television,special event and marketing activities.[15]
MLS commissioner
Garber was appointed as Major League Soccer commissioner on August 4,1999,succeeding Doug Logan. One of his first moves as commissioner was to bring the league more in line with the international standard,eliminating the shootout and having the referee keep the time on the field.[16] In 2004,MLS also eliminated overtime and the three-plus-one substitution rule. This enabled teams to substitute three field players as well as an additional goalkeeper. "This decision reflects our focus on continuing our alignment with the world's game," said Garber at the time.[17]
Garber speaking to fans prior to the opening match of the 2007 MLS season
On December 7,2001,Garber met with club owners at the Colorado ranch of Philip Anschutz in order to establish a plan to ensure the league's survival. Among the concepts agreed upon was building soccer-specific stadiums;establishing what would be known as Soccer United Marketing –an agency designed to manage soccer content in the U.S.;and pursuing (and ultimately winning) broadcast rights to the 2002 and 2006 FIFA World Cups. The meeting at Anschutz's ranch is widely cited as an important moment in MLS's development.[18]
Soccer-specific stadiums
Following the Columbus Crew's lead with Historic Crew Stadium (built in 1999),and after the summit at Anschutz's ranch,MLS clubs began building soccer-specific stadiums. These venues enhanced the game-day experience for fans and granted teams full operating control and greater revenue shares.[19]
In 2003,the Home Depot Center (now Dignity Health Sports Park) opened to house the Los Angeles Galaxy and U.S. national teams. As of 2025,MLS had 22 soccer-specific stadiums out of 30 teams.[20]
Upcoming projects include New York City FC's Etihad Park (25,000 seats). The stadium is targeted to open at in summer 2027.[23]Chicago Fire FC's new stadium at The 78 (~22,000–25,000 seats,$750 million privately funded) is expected to open ahead of the 2028 MLS season.[24][25]
Soccer United Marketing
Soccer United Marketing (SUM) was established in 2002 and manages all sponsorship,licensing and advertising sales for MLS and other premier soccer properties in North America,including US Soccer and the Mexico National Team.
SUM's first deal was the purchase of the English-language rights to the 2002 and 2006 World Cups for $40 million and to have the games broadcast on ESPN,splitting advertising revenue with the network. A decade later,Fox Network paid more than ten times that amount for the same rights.[26]
SUM continues to increase its partnerships. In 2016,the Confederation of North,Central America and Caribbean Association Football (CONCACAF) selected SUM to market and service its worldwide sponsorship rights.[27] Today,SUM is valued at more than $2 billion.[28]
Expansion
Garber speaking at the announcement event for FC Cincinnati's MLS expansion franchise in 2018
Major League Soccer grew under Garber's leadership from 10 clubs in 2004 to 30 clubs by the 2025 season,with the addition of San Diego FC as the league's 30th team.[29]
The cost of expansion clubs has risen steeply during this period. Toronto FC paid an expansion price of $10 million in 2006. In 2019,owner David Tepper paid $325 million to bring an MLS club to Charlotte.[30] San Diego FC's 2023 expansion fee was a league-record $500 million.[31]
Club valuation
When Forbes first released valuations of MLS clubs in 2008,the average team value was $48 million. In 2025,Sportico reported that 19 of the world’s 50 most valuable clubs are in MLS.[32]
Designated Player rule
At the conclusion of the 2006 season,MLS created the Designated Player Rule. The rule enables clubs to sign up to three players whose total costs exceed the maximum salary budget charge.[33]
Garber stated that fan research was one of the driving forces behind the decision to institute the Designated Player Rule. Garber and the league's owners also acknowledged that MLS needed additional "marquee" players to boost interest and the long-term strength of the league in a quicker fashion. The rule made it possible for clubs to sign an international icon like David Beckham with the LA Galaxy in 2006,or current superstars like Lionel Messi,who signed for Inter Miami CF in 2023,to larger contracts.[34]
The use of Designated Players has changed over time. Whereas clubs were more likely to use the rule to sign older,brand-name stars from Europe toward the perceived latter stages of their careers,teams began to utilize it to acquire younger,rising stars. For example,Seattle won MLS Cup in 2016 in part behind the strong play of 26-year-old midfielder Nicolás Lodeiro,who was signed as a Designated Player.[35]
When Atlanta United FC won MLS Cup in 2018,its Designated Players were 19-year-old Ezequiel Barco,23-year-olds Miguel Almirón and Josef Martínez,and 22-year-old Hector Villalba.[36] The average age of Designated Players in MLS in 2023 is 27.[37]
Youth academies
The implementation of high-level player development initiatives has been a hallmark of Garber's stewardship of the league. In 2006,the league mandated the creation of youth development systems and declared that any player developed by a team could be signed by that team without the player having to go through the MLS SuperDraft. In 2010,MLS required each of its teams to establish youth amateur programs separate from the pro club. Players registered for at least 1 year in an MLS youth program became eligible to sign a pro contract with that team without entering the SuperDraft.
In 2020,MLS launched a new competitive elite youth soccer program for MLS and non-MLS academies,named MLS NEXT. [38] In 2021,MLS announced a new professional league launching in 2022 that would complete the player pathway,from the youth development platform MLS NEXT to the professional ranks,now known as MLS NEXT Pro.[39]
For the second consecutive year,MLS academies swept the 2023 Generation adidas Cup,as the Philadelphia Union emerged victorious in the U-17 age group,while Austin FC captured the U-15 age group title.[40]
Canada
MLS expanded into Canada midway through Garber's tenure. There are currently three Canadian teams playing in MLS. Toronto FC joined the league in 2007,Vancouver Whitecaps FC in 2011,and the CF Montreal in 2012. All three clubs joined MLS during Garber's tenure.[33]
The league has signed multiple,long-term broadcast agreements with Canada's sports networks. In January 2017,MLS extended its deal with TSN for five years and signed a new five-year contract with the French language network TVA Sports. This was in the wake of a banner year for Canadian teams in MLS in 2016,as Toronto FC defeated the CF Montreal in the Eastern Conference Final.[41] In 2018,DAZN Canada,a leading live-streaming sports service,and MLS announced a three-year agreement.[42]
In 2017,the league enacted a major change in policy. A limited number of Canadians would now be counted as domestic players. Previously,Canadian players only counted as domestic in MLS if they played for one of the three Canadian-based franchises. The change was part of a collaboration with the Canadian Soccer Association (CSA) and executives from the three Canadian teams to improve youth development for Canada. Another aspect of the collaboration was a Canadian-specific Generation Adidas program to improve development of young players. The league and CSA work together to identify Canadian players who could be signed to contracts and made available in the MLS SuperDraft.[43]
Media rights deals
As MLS has grown in scope and popularity,the league's media rights deals have seen major increases. In 2014,the English-language rights to MLS and U.S. Soccer matches were sold to ESPN and FOX for $75 million per year for eight years. Univision won the Spanish-language rights for $15 million a year. The combined average rights fee of $90 million per year for eight years for ESPN,FOX and Univision represented a 500 percent increase from MLS’previous broadcast deals,which averaged $18 million per year.[44]
MLS also signed new international TV agreements in 2015,including deals with Sky Sports,Eurosport and Globosat.[45]
In 2017,MLS sold rights to league games to networks in India,Australia and New Zealand. In total,MLS matches can be seen in more than 170 countries.
MLS has pursued a number of media distribution partnerships,including digital streaming agreements. In 2017,Facebook signed a deal with MLS and Univision to stream at least 22 matches during the regular season and exclusively stream 40 “Matchday Live”shows with highlights and analysis. The games are streamed on the Facebook page of Univision Deportes and the shows are available on MLS’Facebook page.[46] In 2019 there are six MLS clubs with exclusive streaming partnerships outside of deals with regional sports networks.[47]
In 2023,MLS began the first of a ten-year partnership with Apple,reported to be worth $2.5 billion.[48] The partnership includes MLS Season Pass,a subscription service for fans in over 100 countries that will feature every MLS game with no blackouts.[49] SportsBusiness Journal called the partnership a “game changer for the sports media landscape.”[50]
Sponsors
MLS was the first major professional sports league in North America to allow sponsors' names on the front of team jerseys.Real Salt Lake signed the first agreement with XanGo in 2006 for an estimated $4–5 million over 4 years. Teams now generate multimillion-dollar sponsorships for their jersey-front sponsorships. Most jersey-front sponsorships run between $2 million –$5 million per year. MLS has announced that starting in 2020,the league will remove its logo from the right sleeve of jerseys,allowing teams to sell a 2.5-by-2.5-inch square ad to corporate partners. The new sponsorship opportunity will bring each team more than $1 million a year.
In addition,major brands such as adidas,The Home Depot,Coca-Cola,Heineken,Audi,Johnson &Johnson,Continental Tire,Allstate,BODYARMOR,RBC Wealth Management,IHG Resorts and Hotels,and Kellogg's have signed league-wide sponsorships and partnership renewals in recent years.[51] MLS entered the 2023 season with 33 major national sponsors.[52]
Ownership
In 2001,there were just three investor-operators in the league:Philip Anschutz's Anschutz Entertainment Group (AEG) controlled six teams,Lamar Hunt's Hunt Sports three teams,and Robert Kraft one team. When AEG sold its remaining interests in Houston Dynamo in 2015,the then 20-team MLS became for the first time a league without multiple-team operators.
Among the owners of Los Angeles FC,which began play in 2018,are majority owners Larry Berg,Brandon Beck and Bennett Rosenthal,Magic Johnson,movie studio CEO Peter Guber,U.S. Soccer icon Mia Hamm Garciaparra,and actor Will Ferrell.[53] Inter Miami CF is owned by a diverse group of global entrepreneurs,including Jorge Mas and David Beckham.
Garber detailed his view of the league's quality of ownership in a 2013 interview with Sports Illustrated:“It is about expanding our geographic footprint,trying to have more and more people on a national level engaging in soccer generally and Major League Soccer specifically. It’s about diversity of thought around our board table and having more committed investors. It’s about more jobs for players and administrators and all those other things that make Major League Soccer more valuable.”[54]
Influence in sports business
Don Garber has been listed among the most influential executives in the sports industry by SportsBusiness Journal in its annual rankings since 2005.[55]
MLS WORKS
In 2007,Garber formed MLS WORKS,the league's community outreach initiative,dedicated to addressing important social issues affecting young people throughout the United States and Canada.[56]
Under Garber,MLS has also made strides in the areas of diversity,equity and inclusion. In 2022,the league announced that it had taken out a $25 million loan from a syndicate of eight Black banks,which will provide the financial institutions increase lending power with the goal of helping reduce the racial wealth gap. Said Garber,“In order to make a genuine impact,economic justice must be part of the equation. It is our hope this will raise awareness of the importance of Black-owned banks and their impact on the economy.”[57]
Personal life
Garber is married,has two adult children and lives in Montclair,New Jersey.[citation needed] He serves on a variety of professional and philanthropic boards,including the Committee for Club Football at Fédération Internationale de Football Association (FIFA). On November 30,2018,Garber was appointed the vice-chairman of the World Leagues Forum,an international body convened by soccer leagues.[58] Garber is also a member of FIFA's Football Stakeholders committee. He is Vice President of Hope and Heroes,an organization raising funds and creating programs for pediatric cancer patients at the New York Presbyterian Hospital.[59]
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