A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe to more easily allow for scanning, although some are chip cards or proximity cards.
Aeroplan is the frequent-flyer program owned by Air Canada, Canada's flag carrier. The Aeroplan program was created in July 1984 by Air Canada as an incentive program for its frequent flyer customers. In 2002 it was spun off as a separate corporate entity and eventually sold to Aimia. On May 11, 2017, Air Canada announced it plans to launch a new loyalty program to replace the Aeroplan program in 2020. On August 21, 2018, Air Canada, along with TD, CIBC and Visa, agreed to acquire Aeroplan from Aimia for CA$450 million in cash. There are approximately 5 million active members in the program. On August 11, 2020, Air Canada released details about its new loyalty program, which was a relaunch of Aeroplan.
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay. The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019.
PC Optimum is a single loyalty program operated by Canadian retail conglomerate Loblaw Companies; it was created through the merger of Loblaws' PC Plus and Shoppers Drug Mart's Shoppers Optimum programs.
Robert Francis Xavier Sillerman was an American businessman and media entrepreneur. Sillerman was the owner of a range of television and radio stations during the 1970s and 1980s, In 1993 he formed SFX Broadcasting, and then built SFX Entertainment—a concert and stage performance promoter that was sold to Clear Channel in 2000 for $4.4 billion. He refounded SFX Entertainment in 2012 as a promoter of electronic music festivals; that company is now known as LiveStyle. He is also the founder of Viggle and the namesake of The Sillerman Center for the Advancement of Philanthropy at Brandeis University. Once on the Forbes 400 list, he also briefly owned the WLAF's New York/New Jersey Knights.
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries. The number of points from each product depended on the brand as well as the item itself.
Everyday Rewards, formerly Woolworths Rewards, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.
Raptr was a social-networking website and instant messenger developed by Raptr, Inc. intended for use by video game players. Dennis Fong, co-founder of Xfire, founded the company Raptr, Inc. in 2007; it is located in Mountain View, California. The company raised 12 million dollars in funding from investors including Accel Partners and Founders Fund. The service was shut down on September 30, 2017. The site currently redirects to the wallpapers.com page for Ford Raptor wallpapers.
Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.
Foodler Inc. was an American online food ordering service that connected consumers with a wide variety of restaurants for immediate delivery. The company’s website, www.foodler.com, ranked restaurants according to consumer feedback with recommendations based on order history, user ratings, discounts, and free delivery. Users could rank specific dishes. Foodler also remembered users’ favorite foods, addresses, payment, and tip preferences to speed up the ordering process.
Belly was founded in August 2011 in Chicago by Logan LaHive and Craig Ulliott, receiving its initial round of around $3M in funding from Chicago-based venture capital firm Lightbank.
Derrick Fung is an entrepreneur, former foreign exchange trader and contributing writer for Forbes. He is currently the CEO of Drop. He is best known as the founder and CEO of Tunezy, a music company founded in Toronto, Ontario and now based in New York City. Tunezy was acquired in 2013 by SFX Entertainment. In 2014, Derrick was listed on the Forbes Top 30 under 30 list in Music.
Robinhood Markets, Inc. is an American financial services company headquartered in Menlo Park, California. It operates an electronic trading platform that facilitates commission-free trades of stocks, exchange-traded funds and cryptocurrencies as well as individual retirement accounts via a mobile app introduced in March 2015. Robinhood is a FINRA-regulated broker-dealer, registered with the U.S. Securities and Exchange Commission, and is a member of the Securities Investor Protection Corporation. The company's revenue comes from three main sources: interest earned on customers' cash balances, selling order information to high-frequency traders and margin lending. As of December 2023, Robinhood had 23.4 million funded accounts and 10.9 million monthly active users. In April 2022, Robinhood rolled out a cryptocurrency wallet to more than 2 million users.
Onavo, Inc. was an Israeli mobile web analytics company owned by Facebook, Inc.. The company primarily performed its activities via consumer mobile apps, including the virtual private network (VPN) service Onavo Protect, which analysed web traffic sent through the VPN to provide statistics on the usage of other apps.
Monzo Bank Limited, trading as Monzo, is a British online bank based in London, England. Monzo was one of the earliest of a number of new app-based challenger banks in the UK.
Scene+ is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Galaxy Entertainment, a subsidiary of Cineplex Inc., Scotiabank, and Empire Company.
Ibotta is a North American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and consumer properties, including mobile app, website, and browser extension. Ibotta partners with CPG brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States and offers rewards on categories such as groceries, online shopping, general merchandise, and more, including alcohol purchases in certain locations. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2021.
Prodege, LLC is an American online marketing, consumer polling, and market research company based in El Segundo, California. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, InboxDollars, CouponCause, Tada, Ysense, Upromise, and Pollfish.
AwardWallet is frequent flyer miles and points tracking site. It is considered to be the first in the genre, founded in 2004, and tracked more than 400 sites as of 2011. AwardWallet is based out of Bethlehem, Pennsylvania. As of 2021, it has 700,000 users, despite some airlines blocking access to the app citing privacy concerns.
