Emo, whose participants are called emo kids or emos, is a subculture which began in the United States in the 1990s. [1] Based around emo music, the subculture formed in the genre's mid-1990s San Diego scene, where participants were derisively called Spock rock due to their distinctive straight, black haircuts. The subculture entered the mainstream consciousness in the 2000s, being associated with social networks including Myspace, Buzznet and hi5. During this time of popularity, it faced backlash, including violent attacks on emo teens in Mexico and Iraq, and proposed Russian laws targeting the subculture, due to views that it was dangerous and promoted anti-social behavior, depression and suicide. By 2009, this mainstream attention had largely declined as the subculture continued underground on websites including Tumblr and through emo revival groups.
During the 1990s, emo fashion was clean-cut and tended towards geek chic, [2] with clothing items like thick-rimmed glasses resembling those worn by 1950s musician Buddy Holly, button-down shirts, t-shirts, sweater vests, tight jeans, converse shoes, and cardigans being common. [3]
Emo fashion in the mid-to late 2000s included skinny jeans, tight T-shirts (usually short-sleeved, and often with the names of emo bands), studded belts, Converse sneakers, Vans and black wristbands. [4] [1] Thick, horn-rimmed glasses remained in style to an extent, [4] and eye liner and black fingernails became common during the mid-2000s. [5] [6]
The earliest form of emo hair was the "Spock rock" haircut, which was a style of dyed black hair with straight bangs, popular amongst emos in the mid–1990s. By this had evolved to be longer and have side-swept bangs. [7] By the 2000s, this had developed into a flat, straightened hairstyle with long, side-swept bangs covering one eye. [1] This style is often called simply "emo hair", and was popular outside of the subculture in the 2000s and 2010s. [8] The hairstyle has been subject to controversy, with some optometrists suggesting having one eye covered by hair can lead to the development of amblyopia. [9] A variation of this style was the "shotgun blast" haircut, which included the same front as the emo haircut, however with the back of the hair spiked up. [7]
Other popular hairstyles amongst the subculture was the bob cut (often A-line), [7] swoop and skullet. Generally emo haircuts contained layers and were kept uncombed and oily. [10] Emos sometimes dyed their hair, usually black, however blocks of bleached hair and neon colors were also common. Occasionally, multiple colors were used to make patterns such as raccoon stripes or cheetah spots. [10] [7] Some emos cut their hair using razor blades. [7]
Snakebite lip piercings and stretched lobe piercings are popular amongst the subculture. [11]
The emo music genre was pioneered in the mid-1980s by Washington D.C. hardcore musics who sought to make less violent and more emotional music, like Rites of Spring, Embrace and Dag Nasty. [12] The "emocore" label quickly spread through the scene to refer to these bands, and was associated with many bands associated with Ian MacKaye's Dischord Records. [13] Although many of the bands rejected the term, it stayed. Jenny Toomey recalled, "The only people who used it at first were the ones that were jealous over how big and fanatical a scene it was. [Rites of Spring] existed well before the term did and they hated it. But there was this weird moment, like when people started calling music 'grunge,' where you were using the term even though you hated it." [14] The Washington, D.C. emo scene lasted only a few years, and by 1986, most of emo's major bands (including Rites of Spring, Embrace, Gray Matter and Beefeater) had broken up. [15]
The beginning of emo as a subculture rather than just a style of music dates back to the mid-1990s San Diego scene. Bands in this scene, such as Heroin, Antioch Arrow and Swing Kids, and participants in this scene were often called "Spock rock", in reference to their black-dyed hair with straight fringes. [7] As the vocalist of Swing Kids, Justin Pearson had choppy spikes protruding from the back of his head alongside straight fringes, which was a prototype for the emo "shotgun blast" haircut. [7] In a 2020 interview with NoEcho, Pearson cited the band's aesthetic as being based on mods, greasers, the Situationist International, the artists on Blue Note Records and the minimalism of Crass. [16]
After the 1998 release of the music video for "New Noise" by Swedish hardcore punk band Refused, straight, black hair with long, swooped bangs became common. Refused adopted this haircut alongside black clothing and nail polish. [7] In January 2002, the Honolulu Advertiser described emo people as "intentionally unshowy": "these guys often ride bicycles, keep diaries, write poetry and hang out at coffee shops. They prefer art films to Hollywood blockbusters and frequent independent music stores. They are usually shy and introspective." [2]
Metalcore band Eighteen Visions was the band that expanded the prototype of later emo fashion. As many hardcore bands in the 1990s had a hypermasculine image characterized by shaved heads, baseball caps and tattoos, Eighteen Visions wanted to rebel against this image. Inspired by the look of bands like Orgy and Unbroken, Eighteen Visions dressed in effeminate fashion, including skinny jeans, straightened hair, swooped bangs, black clothes and eyeliner. This emphasise on the band's presentation lead to them being derogatorily labeled "fashioncore". [7] [17] Fashioncore became a popular trend in hardcore and metalcore in the early 2000s, and other bands labeled as fashioncore included Avenged Sevenfold, Bleeding Through and Atreyu. [18] [19] [20] Influenced by the members of Eighteen Visions, emos in the early 2000s became increasingly experimental with their hair, making use of layers, asymmetrical fringes and cutting hair using razorblades. Haircuts such as the Bob and the A-Line cut were also popular. [7]
Around 2002, the term "scene queen" began to be used as a pejorative against attractive, popular women perceived by older hardcore musicians as only being involved in hardcore for the subculture. Through this term, people who participated in the fashioncore-influenced style of emo dress began to be termed scene, which would eventually develop into its own subculture of emo. As time went on, scene became less intertwined with hardcore, instead gravitating to early social networks including Myspace, Buzznet and hi5, and metalcore music. [7]
Fashioncore spread to the West Coast of the United States with the success of Long Island's From Autumn to Ashes and, California band, A Static Lullaby's 2003 tour, with support from New Jersey's Senses Fail. [21] The New Jersey scene became what ultimately brought the subculture to mainstream attention. [22]
As emo became known by the mainstream it received backlash. Anti-emo groups attacked teenagers in Mexico City, Querétaro, and Tijuana in 2008 in what NPR called "The Mexican Emo Wars". [23] [24] Legislation was proposed in Russia's Duma regulating emo websites and banning emo attire in schools and government buildings, with the subculture perceived as a "dangerous teen trend" promoting anti-social behaviour, depression, social withdrawal and suicide. [25] [26] The BBC reported that in March 2012, Shia militias in Iraq shot or beat to death as many as 58 young Iraqi emos. [27]
Emo had largely left the mainstream by 2009. [28] In the subsequent years, the subculture became based mostly around Tumblr. [29] Junkee Media writer Bianca Devino described Tumblr emos as having "a cooler, Instagram-ready image... marked by Autumn leaves, flannel, thick rimmed glasses, and Fender Telecasters". A key aspect of this was the posting of images of pastel coloured forests with lyrics from emo revival bands, like Modern Baseball, Tigers Jaw, the Front Bottoms and Citizen, superimposed on top. During this era, many emos began dressing in the soft grunge fashion style which was popular on the website at the time. [28]
Beginning in 2019, there were several movements promoting the return of the subculture, such as #20ninescene (2019) [30] and the "Rawring 20s" (2020s). [31] Websites like SpaceHey and FriendProject, [32] which retain Myspace's early design, have gained popularity among teenagers, [33] [34] and social media influencers on Instagram and TikTok have begun adopting scene fashion. [35] Around this time, the subculture was also influential on the development of the e-girls and e-boys subculture. [36]
The punk subculture includes a diverse and widely known array of music, ideologies, fashion, and other forms of expression, visual art, dance, literature, and film. Largely characterised by anti-establishment views, the promotion of individual freedom, and the DIY ethics, the culture originated from punk rock.
A skinhead or skin is a member of a subculture that originated among working-class youth in London, England, in the 1960s. It soon spread to other parts of the United Kingdom, with a second working-class skinhead movement emerging worldwide in the late 1970s. Motivated by social alienation and working-class solidarity, skinheads are defined by their close-cropped or shaven heads and working-class clothing such as Dr. Martens and steel toe work boots, braces, high rise and varying length straight-leg jeans, and button-down collar shirts, usually slim fitting in check or plain. The movement reached a peak at the end of the 1960s, experienced a revival in the 1980s, and, since then, has endured in multiple contexts worldwide.
Hardcore punk is a punk rock subgenre and subculture that originated in the late 1970s. It is generally faster, harder, and more aggressive than other forms of punk rock. Its roots can be traced to earlier punk scenes in San Francisco and Southern California which arose as a reaction against the still predominant hippie cultural climate of the time. It was also inspired by Washington, D.C., and New York punk rock and early proto-punk. Hardcore punk generally disavows commercialism, the established music industry and "anything similar to the characteristics of mainstream rock" and often addresses social and political topics with "confrontational, politically charged lyrics".
Emo is a music genre characterized by emotional, often confessional lyrics. It emerged as a style of hardcore punk and post-hardcore from the mid-1980s Washington, D.C. hardcore scene, where it was known as emotional hardcore or emocore. The bands Rites of Spring and Embrace, among others, pioneered the genre. In the early-to-mid 1990s, emo was adopted and reinvented by alternative rock, indie rock, punk rock, and pop-punk bands, including Sunny Day Real Estate, Jawbreaker, Cap'n Jazz, and Jimmy Eat World. By the mid-1990s, Braid, the Promise Ring, and the Get Up Kids emerged from Midwest emo, and several independent record labels began to specialize in the genre. Meanwhile, screamo, a more aggressive style of emo using screamed vocals, also emerged, pioneered by the San Diego bands Heroin and Antioch Arrow. Screamo achieved mainstream success in the 2000s with bands like Hawthorne Heights, Silverstein, Story of the Year, Thursday, the Used, and Underoath.
Punk fashion is the clothing, hairstyles, cosmetics, jewellery, and body modifications of the punk counterculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited to the dressed-down look of North American hardcore. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.
Screamo is an subgenre of emo that emerged in the early 1990s and emphasizes "willfully experimental dissonance and dynamics". San Diego–based bands Heroin and Antioch Arrow pioneered the genre in the early 1990s, and it was developed in the late 1990s mainly by bands from the East Coast of the United States such as Pg. 99, Orchid, Saetia, and I Hate Myself. Screamo is strongly influenced by hardcore punk and characterized by the use of screamed vocals. Lyrical themes usually include emotional pain, death, romance, and human rights. The term "screamo" has frequently been mistaken as referring to any music with screaming.
Metalcore is a broadly defined fusion genre combining elements of extreme metal and hardcore punk, that originated in the late 1980s. Metalcore is noted for its use of breakdowns, which are slow, intense passages conducive to moshing, while other defining instrumentation includes heavy guitar riffs often utilizing percussive pedal tones and double bass drumming. Vocalists in the genre typically perform screaming; more popular bands often combine this with the use of standard singing, usually during the bridge or chorus of a song. However, the death growl is also a popular technique within the genre.
Post-hardcore is a punk rock music genre that maintains the aggression and intensity of hardcore punk but emphasizes a greater degree of creative expression. Like the term "post-punk", the term "post-hardcore" has been applied to a broad constellation of groups. Initially taking inspiration from post-punk and noise rock, post-hardcore began in the 1980s with bands like Hüsker Dü and Minutemen. The genre expanded in the 1980s and 1990s with releases by bands from cities that had established hardcore scenes, such as Fugazi from Washington, D.C. as well as groups such as Big Black, Jawbox, Quicksand, and Shellac that stuck closer to post-hardcore's noise rock roots. Dischord Records became a major nexus of post-hardcore during this period.
The 20th century saw the rise and fall of many subcultures.
Melodic hardcore is a broadly defined subgenre of hardcore punk with a strong emphasis on melody in its guitar work. It generally incorporates fast rhythms, melodic and often distorted guitar riffs, and vocal styles tending towards shouting and screaming. Nevertheless, the genre has been very diverse, with different bands showcasing very different styles. Many pioneering melodic hardcore bands, have proven influential across the spectrum of punk rock, as well as rock music more generally.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
The fashions of the 2000s were often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of both sexes, followed by the retro-inspired indie look later in the decade.
The wings haircut, also known the Mod haircut, Mop top, flippies, flow, Justin Bieber haircut, or skater hair is a popular hairstyle used in the skateboarding, surfer, mod, and preppy community. Typically long, the style can range from long and drooping below the eyes, to a shorter length. The haircut is typically wavy and, if straight, the length comes to halfway down the ears. Instead of lying on the wearer's ears, the hair flips up and comes straight out like an airplane wing, hence the name. The hairstyle was popular among men in the 1960s, 1970s, mid-late 2000s, early 2010s and 2020s.
Emo pop is a fusion genre combining emo with pop-punk, pop music, or both. Emo pop features a musical style with more concise composition and hook-filled choruses. Emo pop has its origins in the 1990s with bands like Jimmy Eat World, the Get Up Kids, Weezer and the Promise Ring. The genre entered the mainstream in the early 2000s with Jimmy Eat World's breakthrough album Bleed American, which included its song "The Middle". Other emo pop bands that achieved mainstream success throughout the decade included Fall Out Boy, the All-American Rejects, My Chemical Romance, Panic! at the Disco and Paramore. The popularity of emo pop declined in the 2010s, with some prominent artists in the genre either disbanding or abandoning the emo pop style.
The scene subculture is a youth subculture that emerged during the early 2000s in the United States from the pre-existing emo subculture. The subculture became popular with adolescents from the mid 2000s to the early 2010s. Members of the scene subculture are referred to as scene kids, trendies, or scenesters. Scene fashion consists of skinny jeans, bright-colored clothing, a signature hairstyle consisting of straight, flat hair with long fringes covering the forehead, and bright-colored hair dye. Music genres associated with the scene subculture include metalcore, crunkcore, deathcore, electronic music, and pop punk.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
Soft grunge was a fashion trend that originated on Tumblr around the late 2000s and early 2010s. Beginning as an outgrowth of the 2000s indie sleaze fashion trend but with a greater influence from the 1990s, particularly grunge fashion, the style began as a reaction against the glamor fitness culture which was dominant in popular culture at the time. It is characterized by its merger of cute and aggressive fashion hallmarks like chokers, tennis skirts, leather jackets and boots, flower crowns, distressed denim and pastel colors. Soft grunge reached its peak popularity around 2014, by which time it had been embraced by high fashion designers including Hedi Slimane and Jeremy Scott and been worn by celebrities including Charli XCX. Its internet-based merger of subculture, fashion and music made it one of the earliest examples of an internet aesthetic. In the early 2020s, the style experienced a minor resurgence due to videos posted on the video sharing application TikTok.
The emo revival, or fourth wave emo, was an underground emo movement which began in the late 2000s and flourished until the mid-to-late 2010s. The movement began towards the end of the 2000s third-wave emo, with Pennsylvania-based groups such as Tigers Jaw, Algernon Cadwallader and Snowing eschewing that era's mainstream sensibilities in favor of influence from 1990s Midwest emo. Acts like Touché Amoré, La Dispute and Defeater drew from 1990s emo and especially its heavier counterparts, such as screamo and post-hardcore.
E-kids, split by binary gender as e-girls and e-boys, are a youth subculture of Gen Z that emerged in the late 2010s, notably popularized by the video-sharing application TikTok. It is an evolution of emo, scene and mall goth fashion combined with Japanese and Korean street fashion.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, and 1980s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
Merjos wasn't the only well-known scene kid. There was also Jac Vanek and Audrey Kitching. Merjos, Vanek, and Kitching all became friends over their love for emo music and culture, and all three were MySpace celebrities. Selfie culture was born. In fact, I will go as far as to say that emo scene kids created selfie culture. There were legions of teens sharing pics of themselves in either band tees, multiple wrist bands, tutus, tiaras, snake bites, gauges, and of course either jet-black or neon-colored hair that covered one side of their face.
Buddy Nielsen: I'm pretty sure the girl jeans started in Long Island with bands like From Autumn to Ashes and also Eighteen Visions, they're from Orange County. They started wearing designer girl jeans and then they made these shirts called "fashioncore." They were branding themselves as hardcore bands that were fashionable. Senses Fail didn't wear girl jeans until we toured with A Static Lullaby; they were real into wearing girl jeans and flat-ironing their hair and shit. And they would make fun of us, like, "You look like shit, you need to put on some fucking jeans." We're like, "All right man, this is our first tour, you guys are from California, you guys are cool." So then we all started wearing girl jeans.
This is the era in which the book begins, and within that era, no scene was more vital than New Jersey's. Before My Chemical Romance brought it to the Top of the Rock, emo's explosion began across the Hudson River, in the suburbs just out of view...
Pete Wentz: It's weird to think of Jersey as a promised land, right? But for that kind of music, it definitely was.
Shane Told: New Jersey felt like the sacred land of emo.
Alex Saavedra: I would get calls and emails from bands from all over the place, asking for advice on where to move to in New Jersey. So many times. I would be like, "Dude, you don't have to move your whole band over. Just come play here."
Adam Siska: We idolized Jersey. In high school with my friends it was really like, "We're gonna quit school and we're gonna drive to New Jersey and we're gonna be at Skate and Surf Festival. If only our parents would let us go..."