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Globalization of wine is the expansion of winevarietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet.
Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought grapes to new homes.
There was a second wave of migration to the New World, under the European empires of the 16th–19th centuries – by the early 18th century South Africa was exporting Constantia to Europe, made with muscat grapes that originated in Egypt. Subsequent immigrants have brought their native wines and grapes wherever they have gone – the Italian influence on Argentine and Californian winemaking is particularly noteworthy. Wines from Portugal and Madeira were fortified to survive journeys across the world, and left their mark on wines in the colonies that aped their style and were named after them.
The phylloxera epidemic of the late 19th century also had a big influence, destroying traditional field blends of indigenous grapes in vineyards, which were often replaced by monocultures of fashionable grapes such as the Bordeaux varieties – grafted, of course, onto rootstocks from North America. Vignerons faced a stark choice, either adopt the new techniques, or choose another profession. Phylloxera was the stimulus for the development of a new infrastructure of government breeding programmes and exchange of plant material and techniques.
After the Second World War, a number of countries developed bland wines for the export market, with an emphasis on uniformity and branding, such as Mateus Rose and Blue Nun. These were welcomed by a mass market – and the multiple retailers who served them – and those same factors have helped similar brands to gain more power, although changes in fashion mean that the names have changed. The modern equivalents come from industrial irrigated vineyards in the New World, in regions such as Murray Darling in southern Australia and Worcester in South Africa. Such moves reflect changes in the general scale of food production in industrialised countries.
Another aspect of this is the rise of varietal labelling, which has made the big companies less tolerant of blends of obscure grapes, instead preferring to market 'big name' varietals such as Cabernet Sauvignon, Merlot, Pinot noir, Syrah (Shiraz), Chardonnay, Sauvignon blanc and Riesling.
Another growing trend has been the practice of the blending of bulk wine from other countries with local wine. In some cases, a wine marketed as a local product may be sourced entirely from elsewhere. Regulations on this practice vary widely, depending on the jurisdiction.
The Judgment of Paris in 1976 and subsequent wine competitions helped winemakers throughout the New World realize that they could make wines equal to the very best produced anywhere in the world as well educating some markets about the potential of wine outside Europe. This process was much easier in some countries like England, with little indigenous production and a centuries-old tradition of importing wine from around the world, than it was in other countries. Further competitions brought to international attention other great wines from around the world, some of which like Penfolds Grange had already been made for decades.
A major influence has been the wine critic Robert M. Parker, Jr. among consumers in the United States. His approval can make a massive difference to sales of a wine in the United States, and some winemakers in some parts of the world have been accused of chasing this market by changing their wines to suit his personal taste. This effect is the main subject of the documentary film Mondovino. His points system is influential, particularly among retailers as a substitute for staff training.
Return to terroir
As New World winemaking has matured, winemakers have taken more notice of terroir, and matching grapes and winemaking styles to particular locations. Thus New World styles are starting to develop, such as Clare Valley Riesling, Marlborough Sauvignon Blanc, and 'indigenous' varieties such as Pinotage are being proudly marketed as single-varietal wines rather than blended.
In Europe, there is renewed interest in heritage wines, particularly by the new democracies in Eastern Europe where wine can be a statement of national identity. A particularly good example is seen in Eger in Hungary, where the local Bull's Blood wine has seen a steady infusion of foreign grapes such as Blaufränkisch in the 18th century, the Bordeaux varieties after phylloxera struck, and Zweigelt under communism. This is now being reversed with substantial new planting of the traditional Kadarka variety.
The Globalization of Wine, chapter 22 in: Taber, George M. Judgment of Paris: California vs. Paris and the Historic 1976 Paris Tasting that Revolutionized Wine. NY: Scribner, 2005.
Rachman, Gideon. The Globe in a Glass. The Economist, 16-12-99 .(subscription required)
Chardonnay is a green-skinned grape variety used in the production of white wine. The variety originated in the Burgundy wine region of eastern France, but is now grown wherever wine is produced, from England to New Zealand. For new and developing wine regions, growing Chardonnay is seen as a ‘rite of passage’ and an easy entry into the international wine market.
Cabernet Sauvignon is one of the world's most widely recognized red wine grape varieties. It is grown in nearly every major wine producing country among a diverse spectrum of climates from Canada's Okanagan Valley to Lebanon's Beqaa Valley. Cabernet Sauvignon became internationally recognized through its prominence in Bordeaux wines where it is often blended with Merlot and Cabernet Franc. From France, the grape spread across Europe and to the New World where it found new homes in places like California's Santa Cruz Mountains, Paso Robles, Napa Valley, New Zealand's Hawkes Bay, South Africa's Stellenbosch region, Australia's Margaret River and Coonawarra regions, and Chile's Maipo Valley and Colchagua. For most of the 20th century, it was the world's most widely planted premium red wine grape until it was surpassed by Merlot in the 1990s. However, by 2015, Cabernet Sauvignon had once again become the most widely planted wine grape, with a total of 341,000 hectares (3,410 km2) under vine worldwide.
Sauvignon blanc is a green-skinned grape variety that originates from the Bordeaux region of France. The grape most likely gets its name from the French words sauvage ("wild") and blanc ("white") due to its early origins as an indigenous grape in South West France. It is possibly a descendant of Savagnin. Sauvignon blanc is planted in many of the world's wine regions, producing a crisp, dry, and refreshing white varietal wine. The grape is also a component of the famous dessert wines from Sauternes and Barsac. Sauvignon blanc is widely cultivated in France, Chile, Romania, Canada, Australia, New Zealand, South Africa, the states of Washington and California in the US. Some New World Sauvignon blancs, particularly from California, may also be called "Fumé Blanc", a marketing term coined by Robert Mondavi in reference to Pouilly-Fumé.
Cabernet Franc is one of the major black grape varieties worldwide. It is principally grown for blending with Cabernet Sauvignon and Merlot in the Bordeaux style, but can also be vinified alone, as in the Loire's Chinon. In addition to being used in blends and produced as a varietal in Canada and the United States, it is sometimes made into ice wine in those regions.
Chilean wine has a long history for a New World wine region, as it was the 16th century when the Spanish conquistadors brought Vitis vinifera vines with them as they colonized the region. In the mid-19th century, French wine varieties such as Cabernet Sauvignon, Merlot, Carmenère and Franc were introduced. In the early 1980s, a renaissance began with the introduction of stainless steel fermentation tanks and the use of oak barrels for aging. Wine exports grew very quickly as quality wine production increased. The number of wineries has grown from 12 in 1995 to over 70 in 2005.
New World wines are those wines produced outside the traditional winegrowing areas of Europe and the Middle East, in particular from Argentina, Australia, Canada, Chile, Mexico, New Zealand, South Africa and the United States. The phrase connotes a distinction between these "New World" wines and those wines produced in "Old World" countries with a long-established history of wine production – most notably, France, Italy, Germany, Spain and Portugal.
Sémillon is a golden-skinned grape used to make dry and sweet white wines, mostly in France and Australia. Its thin skin and susceptibility to botrytis make it dominate the sweet wine region Sauternes AOC and Barsac AOC.
Tannat is a red wine grape, historically grown in South West France in the Madiran AOC, and is now one of the most prominent grapes in Uruguay, where it is considered the "national grape". It is also grown in Argentina, Australia, Brazil, Bolivia, Peru, South Africa, and in the Italian region of Apulia, where it is used as a blending grape. In the US states of Maryland and Virginia, there are small experimental plantings of the vine, and plantings in California have increased dramatically in the first years of the 21st Century. It also shows great promise in Arizona, Oregon and Texas. Tannat wines produced in Uruguay are usually quite different in character from Madiran wines, being lighter in body and lower in tannins. It is also used to make Armagnac and full bodied rosé. In France, efforts to solve the harsh tannic nature of the grape led to the development of the winemaking technique known as micro-oxygenation.
Argentina is the fifth largest producer of wine in the world. Argentine wine, as with some aspects of Argentine cuisine, has its roots in Spain. During the Spanish colonization of the Americas, vine cuttings were brought to Santiago del Estero in 1557, and the cultivation of the grape and wine production stretched first to neighboring regions, and then to other parts of the country.
The Australian wine industry is the world's fifth largest exporter of wine with approximately 780 million litres a year to the international export market with only about 40% of production consumed domestically. The wine industry is a significant contributor to the Australian economy through production, employment, export and tourism.
New Zealand wine is produced in several winegrowing regions of New Zealand. The country's elongated island geography in the South Pacific Ocean results in maritime climates with considerable regional variation from north to south. Like many other New World wines, it is usually produced and labelled as single varietal wines, or if blended the varietal components are listed on the label. New Zealand is best known for its Marlborough Sauvignon Blanc, and more recently its dense, concentrated Pinot Noir from Marlborough, Martinborough and Central Otago.
South African wine has a history dating back to 1659, with the first bottle produced in Cape Town by its founder Jan van Riebeeck. Access to international markets led to new investment in the South African wine market. Production is concentrated around Cape Town, with major vineyard and production centres at Constantia, Paarl, Stellenbosch and Worcester. There are about 60 appellations within the Wine of Origin (WO) system, which was implemented in 1973 with a hierarchy of designated production regions, districts and wards. WO wines must only contain grapes from the specific area of origin. "Single vineyard" wines must come from a defined area of less than 5 hectares. An "Estate Wine" can come from adjacent farms if they are farmed together and wine is produced on site. A ward is an area with a distinctive soil type or climate and is roughly equivalent to a European appellation.
Spanish wines are wines produced in Spain. Located on the Iberian Peninsula, Spain has over 1.2 million hectares planted, making it the most widely planted wine-producing nation but it is the third largest producer of wine in the world, the largest being Italy and France, followed by the United States. This is due, in part, to the very low yields and wide spacing of the old vines planted on the dry, infertile soil found in some of the Spanish wine regions. The country is ninth in worldwide consumption with Spaniards drinking, on average, 21.6 litres per person a year. The country has an abundance of native grape varieties, with over 400 varieties planted throughout Spain though 88 percent of the country's wine production is from only 20 grapes — including the reds Tempranillo, Bobal, Garnacha, and Monastrell; the whites Albariño, Airén, Verdejo, Palomino, and Macabeo; and the three Cava grapes Parellada, Xarel·lo, and Macabeo.
Wine in the Czech Republic is produced mainly in southern Moravia, although a few vineyards are located in Bohemia. However, Moravia accounts for around 96% of the country's vineyards, which is why Czech wine is more often referred to as Moravian wine. Production centers on local grape varieties, but there has been an increase in the production of established international strains such as Cabernet Sauvignon.
Marselan is a red French wine grape variety that is a cross between Cabernet Sauvignon and Grenache. It was first bred in 1961 by Paul Truel near the French town of Marseillan. The vine is grown mostly in the Languedoc wine region with some plantings in the Northern Coast of California. It has also become very popular in China. The grape usually produces a medium body red wine.
Catalan wines are those that are produced in the wine region of Catalonia. Occasionally, the appellation is applied to some French wine made in the Catalan region of Roussillon because of the transfer of French territories that currently are part of Spain. The city of Barcelona is the capital of Catalonia and despite not being in a wine region it is the focal point of the Catalan wine industry: a primary consumer market, its port provides export functions and a source of financial resources and investment.
California wine is wine made in the U.S. state of California, it supplies a vast majority of the American wine production, along with New Mexico wine these American wine regions are longtime examples of viticulture within New World wine. Almost three quarters the size of France, California accounts for nearly 90 percent of production, the production of wine in California is one third larger than that of Australia. If California were a separate country, it would be the world's fourth largest wine producer.
Algerian wine is wine made in Algeria. While not a significant force on the world's wine market today, Algeria has played an important role in the history of wine. Algeria's viticultural history dates back to its settlement by the Phoenicians and continued under Algeria's rule by the Roman empire. Just prior to the Algerian War of Independence, Algerian wine accounted for nearly two-thirds of the total international wine trade. With as much land under vine as the countries of Germany and South Africa, Algeria continues to maintain a wine industry with over 70 wineries in operation.
Friuli-Venezia Giulia wine is wine made in the northeastern Italian region of Friuli-Venezia Giulia. Once part of the Venetian Republic and with sections under the influence of the Austro-Hungarian Empire for some time, the wines of the region have noticeable Slavic and Germanic influences. There are 11 Denominazione di origine controllata (DOC) and 3 Denominazione di Origine Controllata e Garantita (DOCG) in the Friuli-Venezia Giulia area. The region has 3 Indicazione Geografica Tipica (IGT) designations Alto Livenza, delle Venezie and Venezia Giulia. Nearly 62% of the wine produced in the region falls under a DOC designation. The area is known predominantly for its white wines which are considered some of the best examples of Italian wine in that style. Along with the Veneto and Trentino-Alto Adige/Südtirol, the Friuli-Venezia Giulia forms the Tre Venezie wine region which ranks with Tuscany and Piedmont as Italy's world class wine regions.
An international variety is a grape variety that is widely planted in most of the major wine producing regions and has widespread appeal and consumer recognition. These are grapes that are highly likely to appear on wine labels as varietal wines and are often considered benchmarks for emerging wine industries. There is some criticism that the popularity of so-called international varieties comes at the price of a region's indigenous varieties. The majority of declared international varieties are French in origin, though in recent years the popularity of Spanish and Italian varietals has seen an increase in worldwide plantings and these may also be considered "international varieties".
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