I'm a Mormon was an educational, advertising and outreach campaign by the Church of Jesus Christ of Latter-day Saints from 2010 [1] to 2018 that aimed to address stereotypes and misconceptions, attempting to educate non-members about the church, by featuring short profiles from church members (also known by the nickname Mormons).
Short video clips began airing on American television in January 2011, expanding by October to a television, bus and billboard campaign in 12 US cities and Brisbane, Australia. [2] [3] [4] [5] The executive director of the campaign was Stephen B. Allen. [2] In 2013, the campaign was extended to Ireland and the UK with ads on double-decker buses and the internet, [6] said to be in response to the opening of The Book of Mormon musical in London. [7] In Melbourne during the 2017 run, the church advertised at Southern Cross railway station and elsewhere in the city, as well as on television. [8]
The campaign emphasized facts about LDS Church membership through cultural and racial diversity of individuals profiled, representing (in 2011) more than a million claimed church members in Mexico and Brazil each, and nearly as many in Asia. [2] The campaign included cooperation from lay members who were encouraged to create a profile on the church website to tell about their faith and answer common questions.[ citation needed ] The campaign has been subject of scholarly articles concerning its relationship with Mormonism and women. [9]
The campaign did not air in Iowa, South Carolina or Florida during the 2011 Republican presidential primary season to avoid causing controversy around Latter-day Saint candidates Mitt Romney and Jon Huntsman. [2]
In October 2018, church president Russell M. Nelson said that the use of nicknames such as Mormon was "a major victory for Satan." [10] [11] [12] As a result, the campaign was discontinued.
The following people have appeared as spokespeople in the campaign.
The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a restorationist, nontrinitarian Christian denomination that is the largest denomination in the Latter Day Saint movement. The church is headquartered in the United States in Salt Lake City, Utah and has established congregations and built temples worldwide. According to the church, it has over 17 million members and over 72,000 full-time volunteer missionaries. The church was the fourth-largest Christian denomination in the United States as of 2012, and reported over 6.8 million US members as of 2022.
The word Mormon most colloquially denotes an adherent, practitioner, follower, or constituent of Mormonism in restorationist Christianity. Mormon also commonly refers, specifically, to a member of the Church of Jesus Christ of Latter-day Saints, which is often colloquially, but imprecisely, referred to as the Mormon Church. In addition, the term Mormon may refer to any of the relatively small sects of Mormon fundamentalism, and any branch of the Latter Day Saint movement that recognizes Brigham Young as the successor to founder Joseph Smith. The term Mormon applies to the religion of Mormonism, as well as its culture, texts, and art.
"The Family: A Proclamation to the World" is a 1995 statement issued by the Church of Jesus Christ of Latter-day Saints which defined the official position of the church on family, marriage, gender roles, and human sexuality. It was first announced by church president Gordon B. Hinckley.
The Latter Day Saint movement is the collection of independent church groups that trace their origins to a Christian Restorationist movement founded by Joseph Smith in the late 1820s.
Russell Marion Nelson Sr. is an American religious leader and retired surgeon who is the 17th and current president of the Church of Jesus Christ of Latter-day Saints. Nelson was a member of the LDS Church's Quorum of the Twelve Apostles for nearly 34 years, and was the quorum president from 2015 to 2018. As church president, Nelson is recognized by the church as a prophet, seer, and revelator.
Symbolism in the Church of Jesus Christ of Latter-day Saints is the process whereby objects or actions have been invested with an inner meaning expressing church ideas. The Church of Jesus Christ of Latter-day Saints and its membership have adopted a number of symbols that differ from those typically used in Christianity.
Below is a chronological list of temples of the Church of Jesus Christ of Latter-day Saints with sortable columns. In the LDS Church, a temple is a building dedicated to be a House of the Lord and considered by church members to be the most sacred structures on earth. Upon completion, temples are usually open to the public for a short period of time, and then each is dedicated as a "House of the Lord," after which only members with a current temple recommend are permitted to enter. Thus, they are not churches or meetinghouses, but rather specialized places of worship. The LDS Church has 335 temples in various phases, which includes 188 dedicated temples, 52 under construction, and 95 others announced. Within temples, members of the LDS Church make covenants, receive instructions, and perform rituals and ordinances. Additionally, members consider the temple a place to commune with God, seek God's aid, understand God's will, and receive personal revelation.
Hartman Rector Jr. was a general authority of the Church of Jesus Christ of Latter-day Saints from 1968 until his death. He was one of the first adult converts to the LDS Church to become a general authority during the second half of the 20th century. Rector served as a member of the First Council of the Seventy from 1968 to 1976 and as a member of the First Quorum of the Seventy from 1976 to 1994.
The Church of Jesus Christ of Latter-day Saints in the Marshall Islands refers to the Church of Jesus Christ of Latter-day Saints and its members in the Marshall Islands. As of 2022, there were 6,832 members in 13 congregations, making it the second largest body of LDS Church members in Micronesia, behind Kiribati. The Marshall Islands has the second most LDS Church members per capita in Micronesia, and the fourth most members per capita of any independent country in the world, behind Tonga, Samoa, and Kiribati.
The Church of Jesus Christ of Latter-day Saints has had a presence in Mexico since 1874. Mexico has the largest body of LDS Church members outside of the United States. Membership grew nearly 15% between 2011 and 2021. In the 2010 Mexican census, 314,932 individuals self-identified most closely to the LDS Church.
The Church of Jesus Christ of Latter-day Saints in Utah refers to the Church of Jesus Christ of Latter-day Saints and its members in Utah. Utah has more church members than any other U.S. state or country. The LDS Church is also the largest denomination in Utah.
The Church of Jesus Christ of Latter-day Saints in Wyoming refers to the Church of Jesus Christ of Latter-day Saints and its members in Wyoming. The church's first congregation in Wyoming was organized in 1877. It has since grown to 67,797 members in 172 congregations.
The Church of Jesus Christ of Latter-day Saints in the Democratic Republic of the Congo refers to the Church of Jesus Christ of Latter-day Saints and its members in the Democratic Republic of the Congo (DRC). As of 2021, the LDS Church reported 102,862 members in 269 congregations in the DRC, making it the third largest body of LDS Church members in Africa, behind Nigeria and Ghana. Currently, the DRC ranks as having the 16th highest LDS growth rate among countries of the world, with an annual growth rate of 13 percent.
Mormon art comprises all visual art created to depict the principles and teachings of the Church of Jesus Christ of Latter-day Saints, as well as art deriving from the inspiration of an artist's LDS religious views. Mormon art includes painting, sculpture, quilt work, photography, graphic art, and other mediums, and shares common attributes reflecting Latter-day Saint teachings and values.
The Church of Jesus Christ of Latter-day Saints in the Samoan Islands refers to the Church of Jesus Christ of Latter-day Saints and its members on the Samoan Islands. In 1890, there were 30 members in the Samoan islands. As of 2022, there were 104,131 members in 208 congregations. The Samoan Islands has the second most LDS Church members per capita in the world, behind Tonga.
The Church of Jesus Christ of Latter-day Saints has had a presence in India since the 19th century. As of 2019, there were local members, missionaries and multiple meetinghouses of the LDS Church in the country.
The name of the Church of Jesus Christ of Latter-day Saints is derived from an 1838 revelation church founder Joseph Smith said he received. Church leaders have long emphasized the church's full name, and have resisted the application of informal or shortened names, especially those which omit "Jesus Christ". These informal and shortened names include the "Mormon Church", the "LDS Church", and the "Church of the Latter-day Saints".
The Layton Utah Temple is a temple of the Church of Jesus Christ of Latter-day Saints under construction in Layton, Utah. The intent to construct the temple was announced by church president Russell M. Nelson on April 1, 2018, during the 188th annual general conference. The Layton Utah Temple was announced concurrently with 6 other temples. At the time, the number of total operating or announced temples was 189. When completed, it will be the 19th temple in Utah and the second temple in Davis County.
General Conference is a gathering of members of the Church of Jesus Christ of Latter-day Saints, held biannually every April and October at the Conference Center in Salt Lake City, Utah. During each conference, church members gather in a series of two-hour sessions to listen to the faith's leaders. It consists of five general sessions. From April 2018 to April 2021, the priesthood session was held during the April conference, with a General Women's Session held during October's conference. The Saturday evening session was changed to a general session in October 2021. The conference also generally includes training sessions for general and area leaders. Although each general conference originates from Salt Lake City, the conference is considered an international event for the church. The sessions are broadcast worldwide in over 90 languages, primarily through local and international media outlets, and over the Internet.
ComeUntoChrist.org, formerly known as Mormon.org, is a religious website maintained by the Church of Jesus Christ of Latter-day Saints that serves as a visitor site for people not of the faith. Mormon.org was changed to ComeUntoChrist.org in 2019.
[T]he southeast Queensland campaign, set to run on television, billboards and online until the New Year, stood as a national test case...
I'm a Father, a Husband, and a Rock Star. And I'm a Mormon.